Hubspot

JUNE 23, 2020

When you surf the web on any given day, odds are you'll see at least one social media post, email, video, or stream that promotes or covers an online event. And, although some brands might be temporarily shifting their event tactics, this new adjustment has allowed companies to identify some of the great perks to online events.

Promotion 101

Promotion Hubspot Co-Registration Planning 101

SnapApp

DECEMBER 13, 2018

At SnapApp, we’ve found that a consistent webinar program allows us to do just that. Recently, we chatted with marketing mavens Michael Nelson, CEO of 6Connex and Todd Davison, Founder & CEO of Demand Frontier , to discuss their best practices for all things webinar-related, in a—you guessed it—webinar! Where do I start?

Webinar Metrics 48

Webinar Metrics Co-Registration Marketing Automation Services Banner Ads 48

Vidyard

APRIL 10, 2019

Outreach joins EveryoneSocial, Reply.io, 366 Degrees, ConnectLeader, and FunnelAmplified as the latest members of Vidyard’s partner Integration Directory to integrate the Vidyard GoVideo video selling app directly into their sales engagement workflows. integration to add maximum personalization to your sales drip campaigns.

Outreach 65

Outreach Video Marketing Co-Registration Personalization 65

Vidyard

APRIL 10, 2019

Outreach joins EveryoneSocial, Reply.io, 366 Degrees, ConnectLeader, and FunnelAmplified as the latest members of Vidyard’s partner Integration Directory to integrate the Vidyard GoVideo video selling app directly into their sales engagement workflows. integration to add maximum personalization to your sales drip campaigns.

Outreach 50

Outreach Video Marketing Co-Registration Personalization 50

Hinge Marketing

JANUARY 9, 2020

What is Co-branding? Co-branding is a marketing strategy where two or more brand names form a branding collaboration around a product, service, or topic. Source: Seismic, Hinge Research Institute. Are you getting any sales engagement from it? The project was co-branded between Red Bull and GoPro.

Research 118

Research Co-Registration Brand Identity Branding 118

Hinge Marketing

JUNE 9, 2020

If you are not using digital marketing techniques to the fullest, you need to adjust your strategy today. This article will highlight 11 of those game plays from the playbook for leadership, marketing, business development, sales, re-packaging/pricing, delivery, and technology. Business development/Sales. Leadership.

Co-Registration 122

Co-Registration Multi-Touch Attribution Marketing Automation Services Terms and Conditions 122

Convince & Convert

JULY 29, 2012

Last week, Susan Etlinger from Altimeter Group published the Social Media ROI Cookbook. It contains significant quantities of solid thinking, and provides a useful framework of six primary ways to measure social media effectiveness. click here to view and download the Social Media ROI Cookbook on Slideshare).

Social Media 141

Social Media ROI Media Correlation 141

LeadSloth

JUNE 7, 2010

This week there are a couple of interesting Lead Management events, so I thought I’d share them with you in a short blog post: Hubspot Show & Tell , new features including lead management, June 8th (tomorrow). Genius Demand Gen Academy , series of 12 webinars, starting June 9th. More info & registration ».

Lead Management 100

Lead Management Marketing Management Co-Registration Leads 100

ConvertKit

JANUARY 17, 2020

You're running your first webinar. You take a deep breath, join the webinar room…. Sure, webinars are a tried and true marketing strategy for educating your audience, creating a personal connection, and promoting your products and services without feeling icky. That's where your webinar landing page comes in.

Landing Pages 52

Landing Pages Webinar Metrics Co-Registration Template 52

Hinge Marketing

DECEMBER 16, 2020

How do marketers, BD staff, or sales teams, generate the number of leads they need to grow their firms or companies? Once you have those quarterly themes solidified, then you can start mapping out how to leverage the research study to support those themes. Seven Ways to Maximize Your Licensed B2B Content or Research .

Lead Scoring 119

Lead Scoring Lead Ranking Generation B2B 119

Optinmonster

JANUARY 18, 2024

Does your SaaS business have a free trial marketing strategy? According to recent research, 51.2% If you offer free trials to get people to buy your product, it’s important to make sure your free-to-paid conversion strategy is working. We’ll talk more about segmenting your emails in just a bit.

Conversion Rate 89

Conversion Rate Conversion Examples Marketing Analytics Tools 89

Heinz Marketing

JANUARY 9, 2018

What does this change mean for B2B sales and marketing teams? Our objectives with SnapApp , an interactive content marketing platform, were to drive thought leadership, interest, and engagement at the top of the funnel with new content. Melissa Nazar, Director of Content Strategy, SnapApp. Content Strategy and Development.

Webinar Metrics 69

Webinar Metrics Top of Funnel B2B Marketing Marketing Strategy 69

Terminus

OCTOBER 29, 2021

I am the co-founder at FullFunnel.io A pilot campaign that generated six opportunities and two sales from 21 target accounts. The campaign was launched with a $5k budget and was executed by one marketer and one SDR A virtual event that generated 2320 sign-ups, 34 sales-qualified opportunities, and five new customers right off the bat.

Ideal Customer Profiles 58

Ideal Customer Profiles Account Based Marketing ABM Campaigns 58

Optinmonster

JANUARY 18, 2024

Does your SaaS business have a free trial marketing strategy? According to recent research, 51.2% If you offer free trials to get people to buy your product, it’s important to make sure your free-to-paid conversion strategy is working. We’ll talk more about segmenting your emails in just a bit.

Conversion Rate 52

Conversion Rate Conversion Examples Marketing Analytics Tools 52

Online Marketing Institute

NOVEMBER 28, 2012

Sales & Marketing. --> Bloggers. --> Resources. FOLIO: Staff. --> Suppliers. --> Webinars. --> Events Industry Events. E-Media Summit -->. Study: B-to-B Marketers Lagging With Social Media. Data shows about 40 percent of b-to-b brands aren’t using social marketing. eMedia & Technology. Lead Generation.

B to B 40

B to B Paid Content Social Media CMS Development 40

Valasys

AUGUST 19, 2019

The very purpose of content marketing has been associated with the feedback mechanisms to trigger lead generation processes for B2B businesses. The market segmentation & targeting is an indispensable part of a highly effective omnichannel marketing strategy.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Webbiquity

FEBRUARY 14, 2010

One of the biggest challenges b2b marketers face is what to do with all of those “names&# that come into your system that aren’t really “leads&# yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. They apply technology to a difficult process.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

Online Marketing Institute

JULY 31, 2012

Sales & Marketing. --> Bloggers. --> Resources. Webinars Events. E-Media Summit -->. Top Social Media Measurement and Tracking Tools. Digital audience developers and executives discuss their favorites. Raman Kia, Executive Director, Digital Strategy, Condé Nast Media Grou p. Lead Generation.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

The Empathy Marketing Blog

JANUARY 30, 2020

Traditional sales and marketing methods have failed to keep pace with the way modern B2B buyers purchase goods and services. Meetings, phone calls, and email are still important B2B channels but how can you have immediate conversations? Everybody’s on social media. Dave is also known as DG. DG: So, my background.

Conversion 52

Conversion Lead Scoring Lead Ranking Leads 52

Optinmonster

JANUARY 26, 2024

Did you know webinars have the potential to generate tons of new leads within an hour? That’s right, and this article will show you why webinars are so successful and provide an introductory guide to webinar marketing. What Are Webinars? What Is Webinar Marketing? What Is Webinar Marketing?

Lead Generation 70

Lead Generation Webinar Metrics Lead Scoring Lead Ranking 70

Top Rank Marketing

AUGUST 21, 2023

To kick off this series of interviews, we’re honored to present a captivating conversation between Joe Pulizzi , founder of Content Marketing Institute and The Tilt, and Co-Founder of TopRank Marketing, Lee Odden. Join us as we delve into the mind of the “godfather of content marketing” himself. One was organic growth.

B2B Marketing 97

B2B Marketing B2B Paid Search Agency Co-Registration 97

Hubspot

JUNE 20, 2018

Start with a blog post that offers beginner advice on a subject, then offer "bonus" content with more advanced tips that they can access by submitting their email address via a landing page. Using Social Media. Use your social media accounts to host a free giveaway in exchange for contact information.

Top of Funnel 78

Top of Funnel Landing Pages Opt-out Opt-in 78

Markempa

JANUARY 30, 2019

Traditional sales and marketing methods have failed to keep pace with the way modern B2B buyers purchase goods and services. Meetings, phone calls, and email are still important B2B channels but how can you have immediate conversations? Everybody’s on social media. Dave is also known as DG. DG: So, my background.

Conversion 65

Conversion Lead Scoring Lead Ranking Leads 65

Industrial Marketing Today

JANUARY 10, 2011

According to a new report released by the Content Marketing Institute, manufacturers have some of the highest adoption rates for content marketing tactics as compared to other industries. Videos (48%) are the preferred content format over other digital tactics (podcasts, virtual conferences and e-books) by a wide margin.

Video Marketing 60

Video Marketing Content Marketing Co-Registration High Quality Lead 60

NetLine

AUGUST 2, 2023

High-quality, validated, opt-in leads are essential to driving sales and revenue growth, but generating them is no easy task. With that in mind, here are 25 rocket-fueled strategies and ideas that can help propel your pipeline and turbocharge your B2B lead generation efforts. What Are the Different Types of Sales Leads in B2B?

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

If you dig into the design and capabilities, you’ll find that while CRM systems provide indispensable value to any kind of sales organization, the reality is that they fall short for most marketing departments. Track opportunities and pipeline, manage contact and account information. Individual communications (sales rep to buyer).

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Optinmonster

APRIL 4, 2024

Want to learn how to get more leads and increase your online sales? That’s because one of the secrets to getting more sales is to get more leads. Before we get into the strategies for generating eCommerce leads, let’s discuss what a lead is, and how you work out who your leads are. Follow your brand on social media platforms.

eCommerce 73

eCommerce Lead Generation Sales Qualified Leads Top of Funnel 73

Conversica

JULY 26, 2021

As a Marketer, you put a lot of sweat into attracting leads and building pipeline for your Sales team. Webinars and virtual events are prime examples. From ideation, to securing co-presenters, to curating media and meaningful content—the to-do list seems to bleed out into eternity. That’s a lot to chew on.

Lead Ranking 98

Lead Ranking Webinar Metrics Lead Scoring Co-Registration 98

Optinmonster

JANUARY 14, 2024

After extensive research and hands-on testing, we’re excited to present our curated list of the 45 best digital marketing tools of 2024. So, let’s dive in and explore these tools that promise to revolutionize your digital marketing strategy in 2024.

Marketing Automation Services 98

Marketing Automation Services Enterprise Management Work Management Marketing Management 98

Engagio

JUNE 2, 2020

How to Pivot Strategy on a Dime and Find Sales Leads that Will Buy. Everyone is hypersensitive to overt sales messages, so every single interaction matters. If economic uncertainty continues, these programs should remain a core element of marketing strategy.” – Todd Berkowitz , Practice Vice President, Gartner.

Sales Management 62

Sales Management Enterprise Management Top of Funnel B2B Sales 62

BenchmarkONE

NOVEMBER 23, 2018

It might be time to look in a new place: social media. Instead, it’s in the social media arena where you can achieve your biggest growth. Social media can provide engaged leads eager to buy—but only if you know how to start with effective outreach. Social Media’s Advantage in Generating High-Quality Leads.

Social Media 76

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 76

Engagio

MARCH 23, 2020

Sales and Marketing at Smarsh don’t have it easy. They sell into large financial services companies, known to be some of the most demanding customers in the b2b market, and their sales cycles can continue for years. Great sales and marketing alignment, of course! Katie, can you tell us about your sales cycle?

Enterprise Management 91

Enterprise Management Work Management Account Based Marketing Marketing Management 91

DemandBase

JULY 21, 2020

Advanced Tactics To Find and Engage Prospects That Want to Buy Now. Everyone is hypersensitive to overt sales messages, so every single interaction matters. If economic uncertainty continues, these programs should remain a core element of a marketing strategy.”. Then, on top of that, adjust the supporting tactics?

Sales Management 52

Sales Management Enterprise Management Work Management Top of Funnel 52

Hubspot

JULY 18, 2018

Here at HubSpot, we know a thing or two about webinars. set the Guinness World Record for largest online marketing seminar, hosted webinars with partners such as. No matter how great the content of your webinar is, though, it doesn't mean much if there's nobody there to hear it. What Is a Webinar/Webcast? Educational.

Webinar Metrics 53

Webinar Metrics Paid Content Co-Registration Tips 53

Optinmonster

JANUARY 14, 2024

After extensive research and hands-on testing, we’re excited to present our curated list of the 45 best digital marketing tools of 2024. So, let’s dive in and explore these tools that promise to revolutionize your digital marketing strategy in 2024.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Engagio

MARCH 23, 2020

Sales and Marketing at Smarsh don’t have it easy. They sell into large financial services companies, known to be some of the most demanding customers in the b2b market, and their sales cycles can continue for years. Great sales and marketing alignment, of course! Katie, can you tell us about your sales cycle?

Enterprise Management 62

Enterprise Management Work Management Account Based Marketing Marketing Management 62

Engagio

MARCH 23, 2020

Sales and Marketing at Smarsh don’t have it easy. They sell into large financial services companies, known to be some of the most demanding customers in the b2b market, and their sales cycles can continue for years. Great sales and marketing alignment, of course! Katie, can you tell us about your sales cycle?

Enterprise Management 62

Enterprise Management Work Management Account Based Marketing Marketing Management 62