Marketing Insider Group

NOVEMBER 12, 2019

There are many potential uses for them in events for a number of different industries. The AR and VR industry is forecasted to grow by over 25% over the next two years, with AR leading the pack. Choosing a visually appealing venue is more engaging for attendees and encourages them to post images of the event on social media.

Trends 254

Trends Marketing AI Co-Registration Merchandising 254

Marketing Insider Group

MAY 26, 2020

C-19 is stopping virtually everything in its tracks to create what Roger Sanford (Co-Founder of Stop the Sales Drop) coined as the “Great Pause.”. It was important for sales and marketing to pause and think about what the market needs to hear and what actions companies should take. Register now at: [link].

Webinar Metrics 239

Webinar Metrics Peer-to-peer Co-Registration Paid Search Agency 239

Salesforce Marketing Cloud

JUNE 21, 2022

Events have the power to generate a lasting impact on your audience that extends well beyond the live experience. At Salesforce, events help us build our customer base and accelerate business. They account for more than half of our inbound leads each year. Events are at the heart of every major launch moment and announcement.

Planning 98

Planning Lead Scoring Lead Ranking Business 98

DiscoverOrg

FEBRUARY 13, 2019

Marketing has certain data needs. Sales uses a CRM … but the marketing automation system might not integrate. Marketing says their leads are qualified – but Sales doesn’t trust them. This co-dependent relationship may be on the rocks – but it’s not doomed for failure ! Sales has others.

Ideal Customer Profiles 205

Ideal Customer Profiles Enterprise Management Top of Funnel Work Management 205

Brandpoint

NOVEMBER 10, 2020

Virtual events are no longer just another lead gen tactic added to an arsenal of marketing assets — they’re now the only option most people have. Each Zoom room had an IABC board member to lead a discussion that touched on various topics. Webinars, online classes, Zoom meetups and full-fledged conferences.

Work Management 149

Work Management Marketing Management Planning B2B Thought Leadership 149

BDB

JANUARY 12, 2024

More connections, more exposure opportunities that drive innovation Enabling both in-person and virtual event participation allows B2B food and nutrition brands to significantly widen reach among target audiences worldwide. It also allows easier follow-up beyond the live event, through seamless contact exchanging digitally.

B2B Marketing 26

B2B Marketing B2B Co-Registration Dwell 26

Marketing Insider Group

SEPTEMBER 3, 2013

This is a guest post from ComBlu president and co-founder Kathy Baughman, covering their new eBook on the biggest content marketing pain points, and which they are graciously offering for us here with no registration required… Why is Content so Painful? Brands face multiple obstacles when organizing the content function.

Content Marketing 100

Content Marketing CMS Development Co-Registration Enterprise Management 100

Adobe Experience Cloud Blog

AUGUST 13, 2012

In fact, according to BtoB Magazine*, event marketing accounts for one fifth of the marketing budget. State of Event Marketing, July 2011). If you are looking to take your marketing international by opening up offices in other countries, they can form a core part of your strategy. To Build your Brand.

Co-Registration 48

Co-Registration Peer-to-peer Trade Show BtoB 48

Adobe Experience Cloud Blog

AUGUST 12, 2011

Carmen Taran, co-founder of Rexi Media, spoke to the often-overlooked concept of using visual aesthetics to produce outstanding virtual presentations. Here Dennis Shiao, Director of Product Marketing at INXPO, walked through the process of driving registration, which of course leads to greater numbers of engaged attendees.

Co-Registration 48

Co-Registration Marketo Salesforce.com Webinar Metrics 48

Unbounce

OCTOBER 13, 2020

The only thing better than the energy of a live event? As an event marketer, your job is to inspire that feeling in potential attendees—and then turn it into action (e.g., ticket sales and registrations). Here’s why: Event landing pages are the best way to drive ticket sales and registrations. Paint Cabin.

Landing Pages 139

Landing Pages Examples Co-Registration Webinar Metrics 139

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

Many CRM systems have a module for marketing. Salesforce recently rebranded their social marketing application as the Marketing Cloud, and their website says you can use their solutions to “optimize campaigns from lead to close, on every channel”. Lead Management. Marketing Automation.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Terminus

JULY 18, 2017

We’re in the midst of a paradigm shift in the world of B2B marketing. Up to this point, B2B marketing has been all about leads — generating them, nurturing them, and qualifying them. Now, savvy marketing and sales teams are shifting to account-based marketing (ABM) in order to turn their best-fit accounts into customers.

Account Based Marketing 20

Account Based Marketing ABM Campaigns Planning 20

Marketing Insider Group

SEPTEMBER 17, 2020

To understand and appreciate the key differences between virtual events and webinars, we’ll consider the following value delivery areas where these differences are obvious: Networking and Community Building. Attendee Event Experience. Lead Generation. Event Platform and Data Security. Lead Generation. User Data.

Webinar Metrics 351

Webinar Metrics Co-Registration Conference User-Generated Content 351

Golden Spiral

JANUARY 7, 2021

32% of event organizers believe value can not be delivered in a virtual environment. 32% of event organizers don’t have the technological infrastructure to run events properly. Organizations hosting virtual events found that 45% of registrants attend live. Podfest had an upgrade option for their registrants.

Co-Registration 62

Co-Registration Trade Show Conference Webcast 62

Paul Gillin

JUNE 24, 2010

We’ve told you about a few companies that have achieved a notable return on investment (ROI) from their social marketing initiatives. whose blog-driven search strategy yielded a six-fold increase in leads in just one quarter, and Clickable , whose Gurus drove a 400% one-year growth in billings. They include Indium Corp.,

ROI 50

ROI Paid Content Social Marketing Webcast 50

Marketing Insider Group

JULY 1, 2020

But it is what marketing was always meant to be: a conversation between your company and your target audience that attracts new customers. So, what exactly does a business have to gain from throwing their weight behind content marketing? Content marketing leaders see 8 times higher year-over-year growth in unique site traffic.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

Martech Advisor

JANUARY 22, 2020

It’s an effective technique because it helps you qualify visitors or leads (depending on the stage of the funnel) without interacting with them on a one-to-one basis. Create lead magnets (hello bar, pop-ups, sliders, etc.). Create a Lead Generation Framework. Run social media campaigns to promote the downloadable content.

Planning 104

Planning Top of Funnel Webinar Metrics Marketing & Strategy 104

Vidyard

JULY 9, 2020

Despite all their posting, launching, and running up the corporate card, few visitors become leads. They didn’t start with the most important part of startup marketing: Understanding why people buy. Without understanding why someone purchases or the journey they undergo to get there, a marketing operation rarely works.

Startups 148

Startups Paid Content Advertising Agencies Paid Search Agency 148

Vidyard

JULY 10, 2020

Despite all their posting, launching, and running up the corporate card, few visitors become leads. They didn’t start with the most important part of startup marketing: Understanding why people buy. Without understanding why someone purchases or the journey they undergo to get there, a marketing operation rarely works.

Startups 65

Startups Paid Content Advertising Agencies Paid Search Agency 65