Vidyard

SEPTEMBER 20, 2016

Personalized video drove awareness of Marketo’s 2016 Marketing Nation® Summit and increased event registrations. Influitive Advocate marketing software leader Influitive wanted to triple attendance for its second annual customer experience, engagement and advocacy conference, Advocamp. click-through rate and 18.7% click-to-open rate.

Open Rate 50

Open Rate Video Marketing Personalization Co-Registration 50

Vidyard

SEPTEMBER 20, 2016

Personalized video drove awareness of Marketo’s 2016 Marketing Nation® Summit and increased event registrations. Advocate marketing software leader Influitive wanted to triple attendance for its second annual customer experience, engagement and advocacy conference, Advocamp. click-through rate and 18.7% click-to-open rate.

Open Rate 50

Open Rate Video Marketing Personalization Co-Registration 50

Content Marketing Institute

FEBRUARY 2, 2018

We try to listen to every signal regarding interesting topics we might cover in our blog: Twitter, Facebook, Quora, emails and, most of all, our customer support , which is usually the source with the better pulse on the situation when it comes to what users are looking for. Use code BLOG100 to save $100 off registration. .

Process 111

Process Lead Ranking Content Marketing Planning 111

Vidyard

SEPTEMBER 20, 2016

Personalized video drove awareness of Marketo’s 2016 Marketing Nation® Summit and increased event registrations. Influitive Advocate marketing software leader Influitive wanted to triple attendance for its second annual customer experience, engagement and advocacy conference, Advocamp. click-through rate and 18.7%

Open Rate 50

Open Rate Video Marketing Personalization Co-Registration 50

Hubspot

JUNE 20, 2018

Promote one of your lead-gen offers on Twitter. Create a Twitter campaign to promote an ebook or a free resource to your followers that requires an email address to redeem. Host a co-marketing offer with a partner. Demo your latest product at an appropriate conference and collect signups in-person. The best part?

Top of Funnel 78

Top of Funnel Landing Pages Opt-out Opt-in 78

Capstone Insights

JANUARY 17, 2018

Touch governance : At a recent conference, I met a marketer who told me that his company was sending too much email, essentially spamming people. a confirmation email after registration for a webcast or event). Co-Founder and Editor. Twitter LinkedIn. Not all emails count: Not all emails count toward these measurements.

Marketing Automation Services 49

Marketing Automation Services Marketing Automation Automation Work Management 49

Industrial Marketing Today

JANUARY 10, 2011

Videos (48%) are the preferred content format over other digital tactics (podcasts, virtual conferences and e-books) by a wide margin. Even though social media (Facebook, Twitter and LinkedIn) adoption is lower among industrial marketers, YouTube usage by manufacturers (50%) is higher than other B2B marketers (38%). Tyco Flow Control.

Video Marketing 60

Video Marketing Content Marketing Co-Registration High Quality Lead 60

Adobe Experience Cloud Blog

JUNE 24, 2009

  With almost 5,000 registrants, it is clear that B2B marketers are concerned about getting the most out of their demand generation and lead management programs. Use different social media sites differently, based on the culture of the co mmunity that already exists.      Direct mail may not be dead. .

Demand Generation Agencies 48

Demand Generation Agencies BtoB Demand Generation Demand 48

Hubspot

JULY 25, 2011

Boston is going to be a twitter the week of September 12-16 with FutureM , the Inbound Marketing Summit and the HubSpot User Group Summit (HUGS2011) all collaborating to make Boston the hub of everything marketing for five full days! Event Registration Forecasts & Benchmarks. Following Month: 50% of Target Registrants.

Forecasting 28

Forecasting Advertising Benchmark Co-Registration Planning 28

Hubspot

MARCH 28, 2012

3) Host an online webinar and collect email addresses at registration. 14) Promote one of your lead-gen offers on Twitter. Create a Twitter campaign to promote an offer like an ebook or a free resource to your followers that requires an email address to redeem. and collect registrations online using email addresses.

Email Marketing 28

Email Marketing Top of Funnel Paid Search Agency Co-Registration 28

Online Marketing Institute

NOVEMBER 28, 2012

Follow her on Twitter. Conference/Meeting. Press Conference. Conference and Convention Centers. Registration-related Products. Raphael is Associate Editor of FOLIO: Magazine. By TJ Raphael. --. Post Comment / Discuss This Blog - Info/Rules. Executive Management. Internet/Digital Media. Photography/Illustration.

B to B 40

B to B Paid Content Social Media CMS Development 40

Online Marketing Institute

JULY 31, 2012

While Facebook and Twitter offer their own analytics tools, a host of third-party offerings exist to pick up where they leave off. Tool: Bitly (formerly Bit.ly) URL: Bitly.com What it does: Allows users to share and bookmark links, powers shortened URLs used especially on Twitter and offers an enterprise analytics platform. Trade Show.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Attendify

DECEMBER 26, 2019

You might think you’ve already got this one in the bag (sorry), but it’s essential to consider the quality of your tote if you expect it not to be the first thing attendees toss into the trash post-conference. You can easily automate this process by customizing your registration form to include a field for attendees’ t-shirt sizes.

Cable 57

Cable Co-Registration Multi-Channel Case Studies 57

BenchmarkONE

NOVEMBER 23, 2018

A while back, you could also use similar lead-generation cards on Twitter. However, in late 2016, Twitter announced they’d phase out this type of ad. In fact, experts such as Larry Kim of WordStream recommended against using Twitter lead generation cards anyways. A simple post to the webinar registration page works fine.

Social Media 76

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 76

The Customer

MAY 13, 2021

Together with Socio Labs, Cisco will enrich Webex Events beyond meetings, webinars and webcasts to also include large-scale, multi-session hybrid events and conferences. Discover more on The Network and follow us on Twitter at @Cisco.

Intent 52

Intent Webinar Metrics Co-Registration Work Management 52

Attendify

DECEMBER 26, 2019

You might think you’ve already got this one in the bag (sorry), but it’s essential to consider the quality of your tote if you expect it not to be the first thing attendees toss into the trash post-conference. You can easily automate this process by customizing your registration form to include a field for attendees’ t-shirt sizes.

Cable 41

Cable Co-Registration Multi-Channel Case Studies 41

Vidyard

OCTOBER 20, 2015

“Innovative marketers are increasingly using video to entertain and engage their audiences,” said Vidyard CEO and co-founder Michael Litt. They also created net new leads for the sales funnel, helped take deals off the table as a result of the conference and drove a high NPS score for the event.

Video Marketing 50

Video Marketing Co-Registration Marketing Management Lead Scoring 50

Vidyard

OCTOBER 20, 2015

Innovative marketers are increasingly using video to entertain and engage their audiences,” said Vidyard CEO and co-founder Michael Litt. Best Integrated Video Marketing Campaign Winner: Gainsight Finalists: Workfront, Tintri Every year, Gainsight invests millions of dollars into Pulse, its conference for the customer success industry.

Video Marketing 50

Video Marketing Co-Registration Marketing Management Lead Scoring 50

Vidyard

OCTOBER 20, 2015

Innovative marketers are increasingly using video to entertain and engage their audiences,” said Vidyard CEO and co-founder Michael Litt. Every year, Gainsight invests millions of dollars into Pulse, its conference for the customer success industry. It was featured at Ceridian’s customer conference and on the company’s website.

Video Marketing 50

Video Marketing Co-Registration Marketing Management Lead Scoring 50

Paul Gillin

JUNE 24, 2010

What’s the return on landscaping, an expensive conference room table or free bagels on Fridays? Premium services like Webtrends build in sophisticated behavioral and sentiment analysis and can track offsite activity such as a prospect’s comments on Twitter or use of a mobile application. Sidebar – Valuing Twitter Followers.

ROI 50

ROI Paid Content Social Marketing Webcast 50

NetLine

AUGUST 2, 2023

Strategy 4: Social Media for B2B Lead Generation Social media platforms, especially LinkedIn and Twitter, play a crucial role in B2B lead generation and are perfect examples of meeting potential buyers on the channels they use. Promoting your webinars or virtual events is also crucial to increase registrations and attendees.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Engagio

JUNE 2, 2020

Some vendors operate data co-ops, which collect data from tens of thousands of high-value analyst sites like Gartner, review sites like G2Crowd, and publications like Forbes. We all know conferences, field events, and the like are completely off the table. When they follow you back, you can then send a direct message via Twitter.

Sales Management 62

Sales Management Enterprise Management Top of Funnel B2B Sales 62

DemandBase

JULY 21, 2020

Some vendors operate data co-ops, which collect data from tens of thousands of high-value analyst sites like Gartner, review sites like G2Crowd, and publications like Forbes. We all know conferences, field events, and the like are completely off the table. When they follow you back, you can then send a direct message via Twitter.

Sales Management 52

Sales Management Enterprise Management Work Management Top of Funnel 52

Hubspot

OCTOBER 29, 2012

For instance, if you host a conference or another type of marketing event and want to create a workflow for the leads you drive from it, you might upload that list and add it to the workflow on its own. Or, if you engage in a co-marketing initiative, you can import a list of opt-ins and nurture them with a specific set of emails.

Automation 28

Automation Work Management Lead Ranking Co-Registration 28

Convince & Convert

JULY 8, 2010

philosophy, Jeff is also co-author of the ExactTarget/CoTweet SUBSCRIBERS, FANS & FOLLOWERS Research Series. services like Twitter, Pownce & Jaiku. Well, it’s certainly weathered the wooden stakes of pundits and the introduction of IM, RSS, Skype, MySpace, Facebook & Twitter quite well. October 2007. March 2009.

RSS 129

RSS Paid Search Agency Social Media Email Marketing 129

Hubspot

JANUARY 26, 2012

You can either include a link to your personal accounts on sites such as Twitter, LinkedIn, Facebook, Google+, etc., Authored by HubSpot's co-founders, the book does a great job at conveying our mission and vision. Conferences & Events. Or maybe you are speaking at a conference? Social Media. Both are good options.

Paid Search Agency 28

Paid Search Agency Email Marketing Top of Funnel Co-Registration 28

SnapApp

JUNE 2, 2017

Use a real-time poll to drive social twitter engagement by asking for people’s opinions on a new or key industry topic. Target event hashtags on Twitter and allow booth visitors to vote in real time. Instead of sending the typical reminder email, challenge registrants with a quiz on the upcoming topic to get their mind in gear. . .

Interactive Marketing 101

Interactive Marketing Top of Funnel Webinar Metrics Sales Management 101

Hinge Marketing

JULY 21, 2022

Some require vendors to co-present with their clients. Google, for instance, has guidelines for their third party quality raters to look for factors such as whether an expert has presented in conferences. Twitter: Explore. Email will also be effective to drive registrations to your free webinars. Instagram: Explore Page.

Paid Content 93

Paid Content CMS Development Lead Ranking Work Management 93

Martech

SEPTEMBER 30, 2021

“In essence, open rates are a vanity metric,” said Frank Brooks, Head of EMEA Marketing at Dotdigital, speaking at MarTech Conference (free registration required). I went to my CEO three months into my job and said we have a great corporate page, and we’re on LinkedIn, Twitter, Facebook, etc,” Prail explained.

Multi-Touch Attribution 84

Multi-Touch Attribution Enterprise Management Peer-to-peer Co-Registration 84

Convince & Convert

SEPTEMBER 21, 2010

But, I absorbed many smaller lessons that will help guide my thinking about the conference, technology, and social business in the coming months. There is More Than One SXSW As the conference continues to grow (interactive registrations up 40% over 2009, to more than 15,000 total), attendee segmentation follows apace.

Social Media 128

Social Media Media Paid Content Conference 128

Attendify

MARCH 11, 2020

Some tech giants have opted to cancel their conferences, while others are substituting their in-person events for online versions. Other major conferences are forging ahead , including CONEXPO-CON/AGG & IFPE, which sent out a press release saying registration was at a record high.

Planning 67

Planning Co-Registration Work Management Tips 67

Vidyard

JULY 9, 2020

They launch a Twitter account, a LinkedIn company page, a website, and start running ads—and nothing happens. As we’ll explain in this guide on how to market a startup, success takes more than just checking boxes and ‘being on Twitter.’ If you’re a startup, that wasted time, energy, and runway can be catastrophic. Contents 1.

Startups 148

Startups Paid Content Advertising Agencies Paid Search Agency 148

Vidyard

JULY 10, 2020

They launch a Twitter account, a LinkedIn company page, a website, and start running ads—and nothing happens. As we’ll explain in this guide on how to market a startup, success takes more than just checking boxes and ‘being on Twitter.’ If you’re a startup, that wasted time, energy, and runway can be catastrophic. Contents 1.

Startups 65

Startups Paid Content Advertising Agencies Paid Search Agency 65

Hubspot

OCTOBER 18, 2011

Way back in September (seems so long ago), I had the opportunity to speak at Salesforce.com's Dreamforce conference (which is now the largest software conference in the world, with over 45,000 registrants). Also, you can find me on Google+ here -- +Dharmesh (hanging out there in addition to my usual twitter stuff @dharmesh ).

Inbound Marketing 28

Inbound Marketing Paid Content B to B Lead Scoring 28