Industrial Marketing Today

JANUARY 10, 2011

According to a new report released by the Content Marketing Institute, manufacturers have some of the highest adoption rates for content marketing tactics as compared to other industries. Videos (48%) are the preferred content format over other digital tactics (podcasts, virtual conferences and e-books) by a wide margin.

Video Marketing 60

Video Marketing Content Marketing Co-Registration High Quality Lead 60

Adobe Experience Cloud Blog

JUNE 24, 2009

  With almost 5,000 registrants, it is clear that B2B marketers are concerned about getting the most out of their demand generation and lead management programs. Use different social media sites differently, based on the culture of the co mmunity that already exists.     2.     6.     9.

Demand Generation Agencies 48

Demand Generation Agencies BtoB Demand Generation Demand 48

Hubspot

MARCH 28, 2012

3) Host an online webinar and collect email addresses at registration. 14) Promote one of your lead-gen offers on Twitter. Create a Twitter campaign to promote an offer like an ebook or a free resource to your followers that requires an email address to redeem. You'll even save some trees in the process!

Email Marketing 28

Email Marketing Top of Funnel Paid Search Agency Co-Registration 28

Engagio

JUNE 2, 2020

How to Pivot Strategy on a Dime and Find Sales Leads that Will Buy. Everyone is hypersensitive to overt sales messages, so every single interaction matters. Then, on top of that, adjust the supporting tactics? Before we dive into the tactics, we must first look at the underlying foundation on which your strategy is built.

Sales Management 62

Sales Management Enterprise Management Top of Funnel B2B Sales 62

Online Marketing Institute

NOVEMBER 28, 2012

Sales & Marketing. --> Bloggers. --> Resources. Although many departments may contribute to social media, respondents say that social networking platforms are most often managed by a public relations department (26 percent), followed by a variety of departments (23 percent) or a website team (11 percent). Follow her on Twitter.

B to B 40

B to B Paid Content Social Media CMS Development 40

Online Marketing Institute

JULY 31, 2012

Sales & Marketing. --> Bloggers. --> Resources. While Facebook and Twitter offer their own analytics tools, a host of third-party offerings exist to pick up where they leave off. It’s decent at capturing blog and Twitter-based content but not as accurate at capturing content that is behind a ‘sign-in’ gate, most notably Facebook.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

DemandBase

JULY 21, 2020

Advanced Tactics To Find and Engage Prospects That Want to Buy Now. Everyone is hypersensitive to overt sales messages, so every single interaction matters. Then, on top of that, adjust the supporting tactics? Before we dive into the tactics, we must first look at the underlying foundation on which your strategy is built.

Sales Management 52

Sales Management Enterprise Management Work Management Top of Funnel 52

NetLine

AUGUST 2, 2023

High-quality, validated, opt-in leads are essential to driving sales and revenue growth, but generating them is no easy task. Before we do, let’s have a quick refresher on what B2B lead generation is and define the different types of sales leads that exist in the B2B world. What Are the Different Types of Sales Leads in B2B?

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

BenchmarkONE

NOVEMBER 23, 2018

That’s probably why, according to Sales for Life , 61% of B2B marketers use social media to increase lead generation. So if you aren’t producing content to bring leads into a sale with you, you’re missing out. According to Sales for Life , 77% of B2B buyers did independent research before talking to a salesperson.

Social Media 76

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 76

Vidyard

OCTOBER 20, 2015

“Innovative marketers are increasingly using video to entertain and engage their audiences,” said Vidyard CEO and co-founder Michael Litt. In addition to creating killer content, they are paying attention to engagement data, integrating with other marketing and sales tools, and driving real results for their businesses.”

Video Marketing 50

Video Marketing Co-Registration Marketing Management Lead Ranking 50

Vidyard

OCTOBER 20, 2015

Innovative marketers are increasingly using video to entertain and engage their audiences,” said Vidyard CEO and co-founder Michael Litt. In addition to creating killer content, they are paying attention to engagement data, integrating with other marketing and sales tools, and driving real results for their businesses.”

Video Marketing 50

Video Marketing Co-Registration Marketing Management Lead Ranking 50

Vidyard

OCTOBER 20, 2015

Kitchener, ON – October 20, 2015 – Vidyard, the video marketing and analytics leader, today announced the winners of the 2015 Video Marketing Awards (VMAs), recognizing modern marketing and sales teams that are using video content strategically to generate more revenue. Sales and Marketing Alignment Award. Winner: Hootsuite.

Video Marketing 50

Video Marketing Co-Registration Marketing Management Lead Ranking 50

Attendify

DECEMBER 26, 2019

You might think you’ve already got this one in the bag (sorry), but it’s essential to consider the quality of your tote if you expect it not to be the first thing attendees toss into the trash post-conference. You can easily automate this process by customizing your registration form to include a field for attendees’ t-shirt sizes.

Cable 57

Cable Co-Registration Multi-Channel Case Studies 57

Paul Gillin

JUNE 24, 2010

Most of these early adopters work for companies with adaptive, change-oriented management. Few people want to admit that they’re afraid, so they fall back on convenient stalling tactics, of which ROI is a primary one. What’s the return on landscaping, an expensive conference room table or free bagels on Fridays?

ROI 50

ROI Paid Content Social Marketing Webcast 50

Attendify

DECEMBER 26, 2019

You might think you’ve already got this one in the bag (sorry), but it’s essential to consider the quality of your tote if you expect it not to be the first thing attendees toss into the trash post-conference. You can easily automate this process by customizing your registration form to include a field for attendees’ t-shirt sizes.

Cable 41

Cable Co-Registration Multi-Channel Case Studies 41

Hubspot

OCTOBER 29, 2012

Even though marketers must be careful not to over-automate, marketing automation can be a great way to manage and nurture your leads so they're more sales-ready. In this post, we'll walk you through the typical setup process of workflows, which you can then use to set up various lead nurturing workflows. and beyond!

Automation 28

Automation Work Management Lead Ranking Co-Registration 28

Convince & Convert

JULY 8, 2010

philosophy, Jeff is also co-author of the ExactTarget/CoTweet SUBSCRIBERS, FANS & FOLLOWERS Research Series. If you come storming into someone’s inbox without a relationship thanks to some shady append process, you’re going to be bounced out by the “Spam” button and blocked by ISPs. services like Twitter, Pownce & Jaiku.

RSS 129

RSS Paid Search Agency Social Media Email Marketing 129

Hubspot

JANUARY 26, 2012

Company employees, particularly those in sales and marketing, might be missing out on another opportunity to spread brand awareness or nurture prospective customers with their personal messages. In order for this tactic to be efficient, you have to make sure your homepage acts like a landing page. Has your manager or CEO written one?

Paid Search Agency 28

Paid Search Agency Email Marketing Top of Funnel Co-Registration 28

SnapApp

JUNE 2, 2017

Create an interactive tour of your product or solution , letting prospects get a mini demo without the presence of a sales rep. Most people do want demos, they just want them on their own time and not always with a sales rep conducting them. . Use the theme to ask sales qualifying questions without being pushy. . . .

Interactive Marketing 101

Interactive Marketing Top of Funnel Webinar Metrics Sales Management 101

Hinge Marketing

JULY 21, 2022

A website on a user-friendly CMS (content management system) such as WordPress is critical to any integrated marketing strategy. Some require vendors to co-present with their clients. More EAT means more website traffic and digital leads you can shepherd through the marketing funnel. Why are case studies becoming a requirement?

Paid Content 95

Paid Content CMS Development Lead Ranking Work Management 95

Martech

SEPTEMBER 30, 2021

But even with complicated big-ticket sales made to enterprises, those decisions — or pre-decisions that eventually lead to making a final decision — are made by individuals. You’ve got your marketing or your sales list of people you’re trying to target,” Praill said, “but that’s just the people you know of.

Multi-Touch Attribution 79

Multi-Touch Attribution Enterprise Management Peer-to-peer Co-Registration 79

Convince & Convert

SEPTEMBER 21, 2010

But, I absorbed many smaller lessons that will help guide my thinking about the conference, technology, and social business in the coming months. There is More Than One SXSW As the conference continues to grow (interactive registrations up 40% over 2009, to more than 15,000 total), attendee segmentation follows apace.

Social Media 127

Social Media Media Paid Content Conference 127

Vidyard

JULY 9, 2020

They launch a Twitter account, a LinkedIn company page, a website, and start running ads—and nothing happens. As we’ll explain in this guide on how to market a startup, success takes more than just checking boxes and ‘being on Twitter.’ How Marketing Can Work With Sales 4.0.3 Top Tools for Startup Sales Teams 5.

Startups 148

Startups Paid Content Advertising Agencies Paid Search Agency 148

Vidyard

JULY 10, 2020

They launch a Twitter account, a LinkedIn company page, a website, and start running ads—and nothing happens. As we’ll explain in this guide on how to market a startup, success takes more than just checking boxes and ‘being on Twitter.’ How Marketing Can Work With Sales 4.0.3 Top Tools for Startup Sales Teams 5.

Startups 65

Startups Paid Content Advertising Agencies Paid Search Agency 65

Hubspot

OCTOBER 18, 2011

Way back in September (seems so long ago), I had the opportunity to speak at Salesforce.com's Dreamforce conference (which is now the largest software conference in the world, with over 45,000 registrants). Also, you can find me on Google+ here -- +Dharmesh (hanging out there in addition to my usual twitter stuff @dharmesh ).

Inbound Marketing 28

Inbound Marketing Paid Content B to B Lead Ranking 28