Vidyard

SEPTEMBER 20, 2016

Personalized video drove awareness of Marketo’s 2016 Marketing Nation® Summit and increased event registrations. Influitive Advocate marketing software leader Influitive wanted to triple attendance for its second annual customer experience, engagement and advocacy conference, Advocamp. click-through rate and 18.7% click-to-open rate.

Open Rate 50

Open Rate Video Marketing Personalization Co-Registration 50

Vidyard

SEPTEMBER 20, 2016

Personalized video drove awareness of Marketo’s 2016 Marketing Nation® Summit and increased event registrations. Advocate marketing software leader Influitive wanted to triple attendance for its second annual customer experience, engagement and advocacy conference, Advocamp. click-through rate and 18.7% click-to-open rate.

Open Rate 50

Open Rate Video Marketing Personalization Co-Registration 50

Vidyard

SEPTEMBER 20, 2016

Personalized video drove awareness of Marketo’s 2016 Marketing Nation® Summit and increased event registrations. Influitive Advocate marketing software leader Influitive wanted to triple attendance for its second annual customer experience, engagement and advocacy conference, Advocamp. click-through rate and 18.7%

Open Rate 50

Open Rate Video Marketing Personalization Co-Registration 50

Hubspot

JUNE 20, 2018

Promote one of your lead-gen offers on Twitter. Create a Twitter campaign to promote an ebook or a free resource to your followers that requires an email address to redeem. Host a co-marketing offer with a partner. Demo your latest product at an appropriate conference and collect signups in-person. The best part?

Top of Funnel 78

Top of Funnel Landing Pages Opt-out Opt-in 78

Capstone Insights

JANUARY 17, 2018

Touch governance : At a recent conference, I met a marketer who told me that his company was sending too much email, essentially spamming people. a confirmation email after registration for a webcast or event). product pages). Co-Founder and Editor. Twitter LinkedIn. Exclude those emails that are expected.

Marketing Automation Services 49

Marketing Automation Services Marketing Automation Automation Work Management 49

Adobe Experience Cloud Blog

JUNE 24, 2009

  With almost 5,000 registrants, it is clear that B2B marketers are concerned about getting the most out of their demand generation and lead management programs. Use different social media sites differently, based on the culture of the co mmunity that already exists.     2.     8.     9.

Demand Generation Agencies 48

Demand Generation Agencies BtoB Demand Generation Demand 48

Online Marketing Institute

NOVEMBER 28, 2012

Design & Production. 22 percent use social media for a better understanding of market perceptions of their own brands and or products. Follow her on Twitter. Summit Business Media's AdvisorOne.com Launches Paid Content Product. All You Brings Social Commentary Into Print Product. Production/Manuf.

B to B 40

B to B Paid Content Social Media CMS Development 40

Online Marketing Institute

JULY 31, 2012

Design & Production. While Facebook and Twitter offer their own analytics tools, a host of third-party offerings exist to pick up where they leave off. It’s decent at capturing blog and Twitter-based content but not as accurate at capturing content that is behind a ‘sign-in’ gate, most notably Facebook. Production Software.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Attendify

DECEMBER 26, 2019

You might think you’ve already got this one in the bag (sorry), but it’s essential to consider the quality of your tote if you expect it not to be the first thing attendees toss into the trash post-conference. You can easily automate this process by customizing your registration form to include a field for attendees’ t-shirt sizes.

Cable 57

Cable Co-Registration Multi-Channel Case Studies 57

BenchmarkONE

NOVEMBER 23, 2018

Once again, this works best with B2C products. A while back, you could also use similar lead-generation cards on Twitter. However, in late 2016, Twitter announced they’d phase out this type of ad. In fact, experts such as Larry Kim of WordStream recommended against using Twitter lead generation cards anyways. Conclusion.

Social Media 76

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 76

The Customer

MAY 13, 2021

Together with Socio Labs, Cisco will enrich Webex Events beyond meetings, webinars and webcasts to also include large-scale, multi-session hybrid events and conferences. Discover more on The Network and follow us on Twitter at @Cisco. Our solutions are underpinned with security and privacy by design. Learn more at webex.com.

Intent 52

Intent Webinar Metrics Co-Registration Work Management 52

Attendify

DECEMBER 26, 2019

You might think you’ve already got this one in the bag (sorry), but it’s essential to consider the quality of your tote if you expect it not to be the first thing attendees toss into the trash post-conference. You can easily automate this process by customizing your registration form to include a field for attendees’ t-shirt sizes.

Cable 41

Cable Co-Registration Multi-Channel Case Studies 41

Vidyard

OCTOBER 20, 2015

“Innovative marketers are increasingly using video to entertain and engage their audiences,” said Vidyard CEO and co-founder Michael Litt. In the second video, “ Mean Tweets ,” Hootsuite employees read mean tweets about its product user interface as a way to announce new updates.

Video Marketing 50

Video Marketing Co-Registration Marketing Management Lead Scoring 50

Vidyard

OCTOBER 20, 2015

Innovative marketers are increasingly using video to entertain and engage their audiences,” said Vidyard CEO and co-founder Michael Litt. In the second video, “ Mean Tweets ,” Hootsuite employees read mean tweets about its product user interface as a way to announce new updates. Results : “Game of Social Thrones” was viewed nearly 1.5

Video Marketing 50

Video Marketing Co-Registration Marketing Management Lead Scoring 50

Vidyard

OCTOBER 20, 2015

Innovative marketers are increasingly using video to entertain and engage their audiences,” said Vidyard CEO and co-founder Michael Litt. In the second video, “ Mean Tweets ,” Hootsuite employees read mean tweets about its product user interface as a way to announce new updates. Results : “Game of Social Thrones” was viewed nearly 1.5

Video Marketing 50

Video Marketing Co-Registration Marketing Management Lead Scoring 50

NetLine

AUGUST 2, 2023

B2B lead generation is the process of identifying and capturing interest from potential customers in your product or service, with the ultimate goal of converting them into buyers. Promoting your webinars or virtual events is also crucial to increase registrations and attendees. Image caption: Take your B2B lead generation to the moon!

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Engagio

JUNE 2, 2020

Instead, think of any product or solution making it easier for people to work from home. Some vendors operate data co-ops, which collect data from tens of thousands of high-value analyst sites like Gartner, review sites like G2Crowd, and publications like Forbes. You must take a long-term approach and nurture the heck out of them.

Sales Management 62

Sales Management Enterprise Management Top of Funnel B2B Sales 62

Paul Gillin

JUNE 24, 2010

What’s the return on landscaping, an expensive conference room table or free bagels on Fridays? The basic features of the free Google Analytics service match the capabilities of products that cost thousands of dollars just a few years ago. The value of those registrants divided by the cost of the newsletter is an ROI metric.

ROI 50

ROI Paid Content Social Marketing Webcast 50

DemandBase

JULY 21, 2020

Instead, think of any product or solution making it easier for people to work from home. Some vendors operate data co-ops, which collect data from tens of thousands of high-value analyst sites like Gartner, review sites like G2Crowd, and publications like Forbes. You must take a long-term approach and nurture the heck out of them.

Sales Management 52

Sales Management Enterprise Management Work Management Top of Funnel 52

Hubspot

JANUARY 26, 2012

For instance, HubSpot’s homepage suggests that you start a free, 30-day trial or receive a free product demo. You can either include a link to your personal accounts on sites such as Twitter, LinkedIn, Facebook, Google+, etc., Authored by HubSpot's co-founders, the book does a great job at conveying our mission and vision.

Paid Search Agency 28

Paid Search Agency Email Marketing Top of Funnel Co-Registration 28

Hubspot

OCTOBER 29, 2012

For instance, if you host a conference or another type of marketing event and want to create a workflow for the leads you drive from it, you might upload that list and add it to the workflow on its own. Or, if you engage in a co-marketing initiative, you can import a list of opt-ins and nurture them with a specific set of emails.

Automation 28

Automation Work Management Lead Ranking Co-Registration 28

Convince & Convert

JULY 8, 2010

philosophy, Jeff is also co-author of the ExactTarget/CoTweet SUBSCRIBERS, FANS & FOLLOWERS Research Series. The mere act of opting-in is an expression of interest in your products and services, so it stands to reason that relevant product or service promotions to this audience would stimulate sales. October 2007.

RSS 128

RSS Paid Search Agency Social Media Email Marketing 128

SnapApp

JUNE 2, 2017

Create an interactive tour of your product or solution , letting prospects get a mini demo without the presence of a sales rep. Offer a question-based Product Picker for your website where users give a few answers and are better directed to a specific solution that’s catered toward their situation. . . back to top. . back to top.

Interactive Marketing 101

Interactive Marketing Top of Funnel Webinar Metrics Sales Management 101

Hinge Marketing

JULY 21, 2022

From a marketing perspective, website content (think product pages or thought leadership content) and email communications are critical pieces for success in IMC. Some require vendors to co-present with their clients. Twitter: Explore. This includes, but is not limited to, websites and email communication. Facebook: Newsfeed.

Paid Content 92

Paid Content CMS Development Lead Ranking Work Management 92

Martech

SEPTEMBER 30, 2021

Emails, influential posts on LinkedIn, virtual product demos…all these pieces of content, all these messages, are speaking to a person. “In essence, open rates are a vanity metric,” said Frank Brooks, Head of EMEA Marketing at Dotdigital, speaking at MarTech Conference (free registration required).

Multi-Touch Attribution 76

Multi-Touch Attribution Enterprise Management Peer-to-peer Co-Registration 76

Convince & Convert

SEPTEMBER 21, 2010

But, I absorbed many smaller lessons that will help guide my thinking about the conference, technology, and social business in the coming months. There is More Than One SXSW As the conference continues to grow (interactive registrations up 40% over 2009, to more than 15,000 total), attendee segmentation follows apace.

Social Media 126

Social Media Media Paid Content Conference 126

Attendify

MARCH 11, 2020

Some tech giants have opted to cancel their conferences, while others are substituting their in-person events for online versions. Other major conferences are forging ahead , including CONEXPO-CON/AGG & IFPE, which sent out a press release saying registration was at a record high.

Planning 67

Planning Co-Registration Work Management Tips 67

Vidyard

JULY 9, 2020

They launch a Twitter account, a LinkedIn company page, a website, and start running ads—and nothing happens. As we’ll explain in this guide on how to market a startup, success takes more than just checking boxes and ‘being on Twitter.’ Keep it 90% product-free: Non-customers should still find it useful. Contents 1.

Startups 148

Startups Paid Content Advertising Agencies Paid Search Agency 148

Vidyard

JULY 10, 2020

They launch a Twitter account, a LinkedIn company page, a website, and start running ads—and nothing happens. As we’ll explain in this guide on how to market a startup, success takes more than just checking boxes and ‘being on Twitter.’ Keep it 90% product-free: Non-customers should still find it useful. Contents 1.

Startups 65

Startups Paid Content Advertising Agencies Paid Search Agency 65

Hubspot

OCTOBER 18, 2011

Way back in September (seems so long ago), I had the opportunity to speak at Salesforce.com's Dreamforce conference (which is now the largest software conference in the world, with over 45,000 registrants). Also, you can find me on Google+ here -- +Dharmesh (hanging out there in addition to my usual twitter stuff @dharmesh ).

Inbound Marketing 28

Inbound Marketing Paid Content B to B Lead Scoring 28