Buzz Marketing for Technology

DECEMBER 7, 2009

2009 was the year Social hit its tipping point and from here on out we will never be able to go backward. So my prediction is that next year you will see Social Media start infecting all areas of the company in making them more social not just the Marketing and Communications departments. Let me explain …. For Example ….

CMO 100

CMO Web 2.0 Digg Social Networks 100

Buzz Marketing for Technology

DECEMBER 9, 2008

The CMO title barely existed 15 years ago but it is already undergoing a significant transformation. There are some major shifts in landscape in which they operate: changes in Technology, Consumer Behavior and the Media Landscape. Taken together I think there is a prescription for the evolving CMO.

CMO 100

CMO Lead Nurturing Buzz Blogger 100

Buzz Marketing for Technology

MAY 15, 2013

A CMO should be somebody who uniquely understands marketing, merchandising, data, analytics and web design, and who can also maintain a creative, innovative organizational structure. Placing the CMO in charge allows for the best of both worlds. Placing the CMO in charge allows for the best of both worlds.

eCommerce 100

eCommerce Multivariate analysis CMO Merchandising 100

Buzz Marketing for Technology

JUNE 6, 2012

Luckily, you are a Socially-aware CMO and you have the right answer: the little “i” influencer- those unsung folks who can help supercharge your brand and make your campaign a true success. And not all influential people are engaged in social media. So I was talking with a CMO buddy of.

CMO 100

CMO PR Social Media Ad Agencies 100

Buzz Marketing for Technology

FEBRUARY 29, 2012

Join guest host Jeff Ogden and special guest Paul Dunay, CMO of Networked Insights and author of Facebook Marketing for Dummies, as they discuss: Recent changes in B2B marketing. New social media tools for B2B marketers. Social data and what it means to B2B marketers. Influencer strategies and why they’re important.

B2B Marketing 100

B2B Marketing Marketing Automation Services B2B CMO 100

Buzz Marketing for Technology

APRIL 25, 2013

All the tools of the trade – text analytics, social media analysis, Website personalization, community analytics, computational advertising and online testing, among other things – were used for re-elect the President of the United States. This is not your ordinary conference about social media.

Social Marketing 100

Social Marketing Enterprise Management Paid Search Agency CMO 100

Buzz Marketing for Technology

SEPTEMBER 7, 2011

But as a Social media marketer, we believe in the power of a world where consumers are more connected to friends and brands, but when it comes to convincing the C-suite how and why, oftentimes they find themselves pointing to indeterminate measures of success such as Facebook Likes. Victoria Harres, PR Newswire.

Facebook 100

Facebook CMO Social Media PR 100

Buzz Marketing for Technology

NOVEMBER 17, 2009

For example I get: Social Media reports, Blog data reports, Website data reports, Campaign data reports, Launch result reports, Traditional Media reports, Lead reports and of course Budget reports to name just a few. But for most B2B marketers like myself – we tend to optimize by the channel of data that we have.

iCrossing 100

iCrossing CMO Enterprise Management Forrester 100

Buzz Marketing for Technology

NOVEMBER 17, 2009

For example I get: Social Media reports, Blog data reports, Website data reports, Campaign data reports, Launch result reports, Traditional Media reports, Lead reports and of course Budget reports to name just a few. But for most B2B marketers like myself – we tend to optimize by the channel of data that we have.

iCrossing 100

iCrossing CMO Digg Enterprise Management 100

Buzz Marketing for Technology

MAY 30, 2012

Over the last few years, marketing publications have reminded us countless times of the dangers of being a CMO, of which the most lamented was the role’s short-tenure. The sobering fact is that traditional marketing growth targets must be achieved or the CEO will ask the CMO to move-on. How important is real-time data?

Advertising Agencies 100

Advertising Agencies CMO Enterprise Management Paid Search Agency 100

Buzz Marketing for Technology

NOVEMBER 16, 2011

But when it comes to using data to support decision making, the CMO is likely not to be the smoothest operator. Social Media Marketing and Darwin: Evolution or Irrelevance “If you don’t like change, you’re going to like. Better data can lead to better decisions and, ultimately, better outcomes. Now that’s cool.

Planning 100

Planning Paid Search Agency Budget Programs CMO 100

Buzz Marketing for Technology

OCTOBER 25, 2013

In fact, Hispanics are highly likely to leverage social, mobile and other online resources in their buying decisions, and in fact, are even bypassing the traditional PC-online route in exchange for the convenience of “always on, always connected” smartphones and tablets. Internet users. e-commerce sales are expected to.

Mobile Advertising 100

Mobile Advertising Advertising Agencies Mobile Marketing CMO 100

Buzz Marketing for Technology

JULY 27, 2009

Back in December of 2007 Forrester published a method for creating a Social Media Strategy called the POST Method. But I would argue having worked on several social media strategies now that this approach no longer holds. And if you play your cards right to generating leads with your Social Media strategy.

Segmentation 100

Segmentation Conversion Forrester Social Media 100

Buzz Marketing for Technology

MARCH 30, 2011

Read: “ Social Lift: How to make your media plan go further.&#. Related posts: Social Media – the Next Frontier! Paul Dunay joins Networked Insights as the CMO Almost 5 years ago I started this blog with the. Want to learn more? Many BtoB organizations these days are spending time and money.

BtoB 100

BtoB CMO Analysis Network Marketing 100

Buzz Marketing for Technology

JANUARY 14, 2010

Whether you are a CMO’s of a B2C or B2B Marketing team the key in this next decade is sharing and the key to sharing is Content! I know we used to say Content in is King back in the 90’s and perhaps its taken social media to shine a light on exactly how much content you need in order to be king! Tweet This!

Ad Building 100

Ad Building Brand Identity Branding Digg 100

Buzz Marketing for Technology

DECEMBER 15, 2011

Related posts: Paul Dunay joins Networked Insights as the CMO Almost 5 years ago I started this blog with the. Vitrue a social media marketing platform determined that the. Now that’s something you and your customers will really love. Is Sentiment Making Brands Stupid? I loved the article by Nick Carr a few.

Brand Identity 100

Brand Identity Branding Analysis CMO 100

Buzz Marketing for Technology

SEPTEMBER 23, 2008

Expo Ascentium – A model for the agency of the future I spoke to the CMO, Romi Mahajan who explained Ascentium 's go-to-market strategy to me. In short, what they do is act as a platform that aggregates all your types of media (both new media and social media) to create a very different type of experience than say a standard community.

Web 2.0 100

Web 2.0 InsideView ROMI Enterprise Management 100

Buzz Marketing for Technology

APRIL 18, 2012

Download this report to learn about the emerging role of social media analysis. There really is an ROI in Social Media – I’ve seen it! Related posts: Changes in B2B Marketing — Mad Marketing TV Ep 13 Join guest host Jeff Ogden and special guest Paul. Small Budget – Big Impact So let me ask you a question – if.

Enterprise Management 100

Enterprise Management Work Management Spending Social Media 100

Buzz Marketing for Technology

JUNE 17, 2015

The CMM also helps you think about the right balance of what Michael Stelzner of Social Media Examiner called nuclear and primary fuel. Then there’s content distribution… putting the investment into marketing the content you have invested in.

Marketing Automation Services 100

Marketing Automation Services Lead Scoring Lead Ranking Work Management 100

Buzz Marketing for Technology

NOVEMBER 30, 2009

I had a chance before the holiday to interview Romi Mahajan, President of KKM Group, an Advisory company focused solely on Strategy and Marketing to get his advice on what CMO’s should be looking for in an Agency. Why Social Strategies are Difficult for Agencies to execute?

ROMI 100

ROMI Advertising Agencies Paid Search Agency Social Media 100

Buzz Marketing for Technology

NOVEMBER 30, 2009

I had a chance before the holiday to interview Romi Mahajan, President of KKM Group, an Advisory company focused solely on Strategy and Marketing to get his advice on what CMO's should be looking for in an Agency. Here is his take. 1) What do you think is the one most important factor when choosing an agency?

ROMI 100

ROMI Advertising Agencies Paid Search Agency CMO 100

Buzz Marketing for Technology

MARCH 1, 2011

Almost 5 years ago I started this blog with the notion exploring the changing definition of Buzz Marketing in light of this new thing I saw on the horizon called “Social Media”. No small feat by any means but I just couldn’t imagine that the sum total of social media in B2B was just about monitoring and reacting to tweets all day.

CMO 100

CMO Buzz RSS Network Marketing 100

Buzz Marketing for Technology

FEBRUARY 8, 2012

So I was talking with a CMO buddy of mine the other day over dinner and this topic came up. Of course you know as a CMO of a leading Social Media analytics firm – I think you can guess which side of this argument I was on. How can you hit a target you can’t see – with good old gut feeling – I doubt it!

Analytics 100

Analytics SEM Advertising Agencies CMO 100

Buzz Marketing for Technology

FEBRUARY 12, 2014

Advertising Content Marketing Conversion Optimization Customer Experience Design Innovation Interactive Marketing Internet Optimization Web Design Advertising agency advertising and marketing Agencies B2B Brand Business Business-to-business chief marketing officer CMO Consumer content creative Creativity Customer Data emotion engagement Forbes Ipad (..)

Design 100

Design Advertising Agencies Mobile Advertising Paid Search Agency 100

Buzz Marketing for Technology

NOVEMBER 1, 2013

No matter where you look, brands are all trying to crack the code of having a two-way conversation with their customers wherever they are – be it in-store, online, on a smartphone, on a tablet or on social media. But for brands, the real opportunity lies in the data obtained from consumer interactions on these social media sites.

Ideal Customer Profiles 100

Ideal Customer Profiles Conversion Mobile Marketing eCommerce 100

Buzz Marketing for Technology

JANUARY 15, 2014

The CMO has fallen in love with performance-based ads like these PPC ad vehicles, mainly because they work (to some extent) and it’s easy to justify a budget for it when a return can be clearly shown to the CFO.

Paid Search Agency 100

Paid Search Agency Mobile Advertising Ads PPC 100