SmartBug Media

DECEMBER 5, 2023

In this article, we’ll highlight the value add of channel marketing for CMOs. Why CMOs Should Implement Channel Marketing If you’re a CMO looking to diversify your lead sources, channel marketing shouldn’t even be a question. A positive customer experience can lead to repeat business and spread positive word of mouth.

Advertising Channels 64

Advertising Channels Lead Scoring Lead Ranking Marketing Budget 64

Marketing Insider Group

OCTOBER 14, 2019

When CMOs spend on tools in place of brand principles, share prices suffer. Forrester’s research showed that companies redirecting agency spend toward technology and paid media frequently had negative results. Use your marketing communication tools to empower your fans to spread the word about your brand. Get your fans involved.

Brand Identity 168

Brand Identity Branding Advertising Agencies Paid Search Agency 168

LEADership

JULY 29, 2014

Next up in our series on inspiring CMOs from around the world is Blair Christie, SVP and CMO of Cisco. Here are the top 10 tips from this dynamic CMO for the B2B marketing community on ways to create more value for our customers and our organizations. Depth of connection is as important as breadth. Embrace social collaboration.

CMO 40

CMO Marketing Budget Budget Programs Word of Mouth 40

Content Standard

DECEMBER 12, 2018

Western brands need to be careful about how they use Chinese social media marketing, as Dolce & Gabbana found out this month. There are 911 million active social media users in China, compared with 207 million in the US, each spending an average of six hours a day browsing the internet. Getting Started with Social Media in China.

Social Media 94

Social Media Social Marketing Media Peer-to-peer 94

Content Standard

NOVEMBER 30, 2021

” He points to how savvy brands have gobbled up digital media companies with large, seemingly monetizable audiences (i.e., I see many parallels between the CMO’s content stewardship today and the CIO’s technology stewardship in the early 2000s.

Top of Funnel 130

Top of Funnel Enterprise Management Paid Search Agency Digital Marketing Funnels 130

Buzz Marketing for Technology

NOVEMBER 9, 2011

Social media definitely pays off, but you’ve got to focus on the approach not the tools. Social Media has hit the mainstream these days but the big concern on every product marketer’s mind has been how to justify the ROI? If you’re concerned about social media cost justification, you’re not along. Activating brand advocates.

Social Media 100

Social Media Media Paid Search Agency Word of Mouth 100

Digital Marketing World Forum

SEPTEMBER 3, 2019

Since the dawn of advertising, word-of-mouth referrals have been the marketing holy grail. But one factor sticks out in particular according to Keith Weed, who was recently named World’s Most Influential CMO. User-generated content is proven to drive 6.9x higher engagement than brand-generated content online. It’s incredible.

Work Management 69

Work Management Marketing Management Word of Mouth User-Generated Content 69

Aberdeen

JULY 27, 2017

Word of mouth communication is an incredible tool for marketers. Yet, many of us make the critical mistake of assuming that word of mouth activation is totally organic. Read : What Marketing Is Missing in Social Media Management Technology. Read : What Marketing Is Missing in Social Media Management Technology.

Word of Mouth 65

Word of Mouth Enterprise Management Barriers Work Management 65

EveryoneSocial

JANUARY 7, 2020

Because generally, B2B products have a bigger purchase size and word of mouth is critical for brand awareness, driving marketing reach, and sales. Earned media (press, word-of-mouth, peer-to-peer referrals) drives 4x the brand lift as paid media. That’s your CEO, CMO, COO, or VPs. Bazaar Voice ).

Peer-to-peer 66

Peer-to-peer Paid Search Agency B2B Marketing Word of Mouth 66

Online Marketing Institute

AUGUST 17, 2018

The Six Building Blocks of Digital Transformation -Optimizing Your Website for Voice Search & Position 0 -The Road Forward for Social Media Marketers – A New Reality -The Rise of the Algorithmic CMO See all Webinars ⟶ Newest Classes -Intro to Scrum -Are You Future Ready? -The

Case Study 52

Case Study Case Studies Studies Advertising Agencies 52

SmartBug Media

MAY 29, 2020

People respond better to the words of another person than they do to a brand. Word-of-mouth marketing grabs people’s attention and encourages engagement. The following email by MailerLite nails it by having their CMO tell their success story. Memorability. This encourages subscribers to interact with the email.

Email Marketing 119

Email Marketing Marketing Strategy Marketing & Strategy Planning 119

ClearVoice

JULY 17, 2023

Content with these two qualities is more likely to be shared widely through social media and word of mouth. From fintech-focused blog posts and social media to videos and podcasts, explore platforms where your target audience is most active.

Startups 52

Startups Top of Funnel Content Marketing Planning 52

Oktopost

AUGUST 27, 2020

And everyone’s on social media. So, if your social media media feeds start to look like an echo chamber of morning routines and inspirational quotes you’re not alone, and you may be in need of some guidance on how to clean up your influencer feed. Everyone’s an expert and an influencer nowadays.

B2B 125

B2B Guerilla Marketing Social Media Linkedin 125

LEADership

MAY 5, 2014

Executives who have all along felt confident in their creative abilities and strategy skills are now astounded as to why a particular CMO wants everyone to go back to the drawing board and focus on the product. Word-of-mouth marketing still works. Is your CMO a growth hacker? My CMO Is Big on Hacking! conversion.

CMO 40

CMO Work Management Marketing Management Peer-to-peer 40

Nuvi

MARCH 11, 2020

. — MARCH 11, 2020 — Reputation.com , provider of the first and only complete cloud-based enterprise reputation and customer experience management platform, today announced the appointment of Rebecca Biestman as the company’s new CMO. In the age of influence, word of mouth on social media and online review sites has incredible power.

Enterprise Management 40

Enterprise Management Marketing Management Word of Mouth Lead Scoring 40

Martech Advisor

JANUARY 27, 2020

Toby Britton, CMO at Miappi explores how brands can improve their e-commerce experience in 2020 by using marketing tools such as user-generated content to personalize their consumer experience in an effort to support their e-commerce experience strategy. How does this impact the consumer experience?

Work Management 84

Work Management Word of Mouth Marketing Management FAQ 84

Strategic-IC

MARCH 3, 2023

In a recent episode of Let’s talk ABM , Agency CMO, Declan Mulkeen spoke with Keith Pranghofer , Director of Marketing and ISV Partnerships at Microsoft , about why the customer should always be front and center of your ABM programs. And there is nothing more valuable than the word of mouth from a loyal customer.

Account Based Marketing 62

Account Based Marketing ABM Work Management Marketing Management 62

Marketing Insider Group

AUGUST 27, 2019

Before the digital age of content marketing, event planners had to rely on flyers, TV and radio commercials, and word of mouth to market their events. Use the power of social media to get your attendees to market your event for you. Social media is a natural platform for doing this. Teaser Campaigns. Image source: [link].

Planning 100

Planning Content Marketing Generation Content 100

SmartBug Media

MAY 11, 2021

People respond better to the words of another person than they do to a brand. Word-of-mouth marketing grabs people’s attention and encourages engagement. The following email by MailerLite nails it by having their CMO tell their success story. Memorability. This encourages subscribers to interact with the email.

Marketing AI 59

Marketing AI Email Marketing Marketing Strategy Marketing & Strategy 59

Convince & Convert

APRIL 28, 2010

But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Labeled “Mass Influencers&# this army of 29 million opinionated chatterboxes may very well be the key to your social media success. million followers on Twitter? million followers on Twitter? What would you do?

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

KoMarketing Associates

DECEMBER 8, 2015

A total of 86 percent of respondents from a study by Research+Data Insights found that word of mouth from peers was the most influential factor in narrowing their options for potential vendors. The CMO Survey” conducted by the Duke Fuqua School of Business found that marketers surveyed will spend 15.6 Marketing Technology.

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Budget Programs Enterprise Management 120

Smashmouth Marketing

OCTOBER 20, 2010

The influence of content and word of mouth jumps them from side to side to back and down again. I took a different approach to the discussion, and came up with the concept of a Demand Gen Cloud: With the advent of Social, Sales and Marketing 2.0 Buyers put themselves in the funnel where they want to be. They jump around.

Top of Funnel 100

Top of Funnel Demand Manticore Word of Mouth 100

markempa

MAY 23, 2005

« State of the Art Lead Tracking | Main | Blueprint for Personal Lead Generation Success » Peformance Measurement, Corporate Culture and the CMO Yesterday, I met with the CEO, CMO and CSO at a top 500 software company. CMOs are faced with a challenge that they can influence - their company culture. What do you think?

CMO 120

CMO Lead Generation Marketing Budget BtoB 120

Hinge Marketing

MARCH 27, 2019

He contends that the client is your marketing department because of the power of word-of-mouth referrals amplified today by social media. Mark believes there to be a third rebellion happening right now — the end of our ability to control the marketing narrative and the return of power to the buyer (or in our case, the client).

Work Management 67

Work Management Marketing Management Service Buyer's Journey 67

Convince & Convert

FEBRUARY 24, 2015

To round out my perspective and provide a blogger outreach view from an agency stance, I talked to Devon DeMars and Brent Gleeson, social media director and CMO respectively of Internet Marketing Inc. IMI), one of the top digital marketing agencies. IMI has been a client of GroupHigh, so I’m familiar with their work.

Blogger 150

Blogger Outreach Process Advertising Agencies 150

Bluetext

MAY 8, 2023

UGC (User-Generated Content) Content created by your customers, like reviews, comments, or social media posts. WOM (Word of Mouth) When your friends give you the lowdown on the latest product or service, that’s WOM. DM (Direct Message) A private chat between you and another person on social media.

Top of Funnel 26

Top of Funnel Enterprise Management Work Management WOM 26

Ambal's Amusings

DECEMBER 14, 2011

The speakers include a CMO (Rod Brooks, president of Word of Mouth Marketing Association and CMO of PEMCO Mutual Insurance Agency), CEOs and Presidents of 5 different types of platforms or applications, and representatives of 4 different content marketing agencies. ” But, they don’t have content budgets.

Budget Programs 100

Budget Programs Content Marketing Marketing Automation Services Work Management 100

Strategic-IC

APRIL 6, 2022

And with the rise and diversity of social media, that ‘darkness’ is a growing issue for attribution-hungry marketers looking for light. Alice de Courcy , CMO at Cognism, defines it as: “It’s a term that means the places that buyers are engaging and making decisions that no attribution software or tracking can account for.”.

Top of Funnel 62

Top of Funnel Peer-to-peer Account Based Marketing Paid Search Agency 62

Hubspot

JUNE 28, 2016

The inbound strategy also consists of marketing automation software integration, website design, SEO, social media, email marketing, and lead nurturing, among others. 8) “Word of mouth is all we need to make our sales.”. For many “old-school” industries, word of mouth and referrals have been their marketing bread and butter.

Marketing Automation Services 53

Marketing Automation Services RFP Word of Mouth Planning 53

SmartBug Media

MAY 21, 2019

Jennifer Groese is the CMO at Winmo and currently oversees all marketing operations, including customer acquisition, product adoption and advocacy, and retention and experience. This enhances the customer experience and spreads positive word-of-mouth affirmation from customer to customer.

Work Management 58

Work Management Marketing Management Top of Funnel Reachforce 58

Aberdeen

FEBRUARY 12, 2018

The rise of social media, however, has particularly diminished the lines between customer service and marketing. Businesses and consumers use social media platforms such as LinkedIn, Facebook, Yelp!, This is important, as social media has become a litmus test of sorts in helping customers evaluate product / service providers.

Work Management 45

Work Management Marketing Management Cost Service 45

Valasys

JULY 12, 2019

According to a report published in CMO by Abode, it was deduced that 90% of the B2B buyers now loop back to the sales funnel & recap at least one or even more tasks in their individual buyer’s cycle. The conventional sales funnel has also changed for good.

Cost 40

Cost ROMI Optimization B2B Marketing 40

Convince & Convert

AUGUST 18, 2010

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. What’s the hot new trend in social media that we can bring to our clients?

PR 161

PR Social Media Paid Content Media 161

markempa

NOVEMBER 15, 2005

Sridhar Ramanathan (a CMO Council Member), over at the Pacifica Group Blog , shares a collection of ideas that stood out to him during the conference in his post Gold Nuggets from the CMO Council Summit Heres one of the nuggets that Sridhar captured: "Marketing is here to do one thing—impact topline and bottomline.

Lead Generation 120

Lead Generation Marketing Strategy Marketing & Strategy Webinar Metrics 120

Convince & Convert

AUGUST 2, 2012

This is Episode 27 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Read on for insights from Jay Baer plus Eric Boggs ‘s Social Media Stat of the Week ( This week : 76% of CMOs think that social has a measurable impact on sales and social data impacts decisions for 89% of CMOs.).

Paid Search Agency 115

Paid Search Agency Advertising Agencies Work Management Enterprise Management 115

LEADership

APRIL 1, 2014

Marketers are using social media and content in an attempt to reach out to their audiences. And don’t dump word-of-mouth as an old world marketing method. The Average CMO Has 45 Months To Deliver: That’s according to a Wall Street Journal article with statistics from a Spencer Stuart study. So What Can You Do Now?

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Automation Lead Ranking 40

Valasys

SEPTEMBER 6, 2019

For B2B marketers the social KPIs are paramount to measuring the successes of their social media advertising campaigns. Thus, Twitter is an indispensable part of making or breaking a successful social media campaign. 58% of the brands on Twitter have more than 10,000 followers (Source: adweek.com).

Click Rate 40

Click Rate Marketing Automation Services Ideal Customer Profiles Social Media 40