Martech Advisor

AUGUST 22, 2019

Ubersuggest - A free long-tail keywords creator. Coming up with long-tail keywords (words and phrases that are related to your primary keyword) can be difficult. LSI Graph - A feature-rich long-tail keyword generator. Learn more: A CMO’s 5-Point Search Manifesto for 2019, with Fernando Angulo, SEMrush.

SEO 85

SEO Long Tail Marketing Tools SERP 85

Biznology

MARCH 23, 2016

You’ve got some serious dosh from your CMO to fuel your social media marketing, including money for content development and even a skilled community manager; but you can’t seem to move the chains. Content marketing is expensive in time and cash.

Long Tail Marketing 80

Long Tail Marketing Advertising Agencies Paid Search Agency Work Management 80

chiefmartech

DECEMBER 27, 2021

It’s a long tail with consolidation at the head and continuous invention (and reinvention) stretching far into the tail. This is game-changing — and if you’re a CMO, it’s likely crucial to your career to adapt accordingly. Of course, there have been a ton of acquisitions this year too.

Enterprise Management 136

Enterprise Management Work Management Marketing Management Aggregators 136

Oktopost

MAY 2, 2021

That is just another way of saying that it creates long-term awareness for prospects engaging with the brand over time. This long-term (long-tail) approach is why it is essential to optimize your YouTube posts as an effective means for evergreen content marketing. . Optimizing Your YouTube Videos for SEO.

Youtube 132

Youtube Budget Programs B2B Marketing SEO 132

Martech Advisor

MARCH 3, 2020

In the coming years, the power of brand—or lack thereof—is going to emerge as a defining factor in the streaming wars, writes, Aaron Goldman, CMO of 4C Insights. On the flip side, there are platforms like Netflix, which feature plenty of premium content and a growing library of original content.

Brand Identity 72

Brand Identity Branding Curation Long Tail Marketing 72

Directive Agency

FEBRUARY 1, 2022

This can have a serious trickle down effect when you’re starting your content strategy with a keyword map based on your CEO’s or CMO’s ideas of which business units to focus on.

Enterprise Management 52

Enterprise Management Top of Funnel Allocation Marketing & Strategy 52

ANNUITAS

OCTOBER 23, 2014

but are often bitter when the daily budget runs out before 10:00 AM and the CMO asks you why your ad isn’t running when he or she ran a search on an “important” term. Embrace the long tail-. The PPC rewards can seem sweet (page one, anyone?), In order to do that, you need to follow the next step….

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency PPC Marketing Automation Services 100

Biznology

JULY 17, 2018

However, in many ways, you–influencer marketing professional–are the broker between the client, the brand, the CFO, the CMO, and the online influencers. Because without clients there’s no influencer marketing campaign. 250 is the Cellar for Creator Compensation. Posts, Blogs, Hauls, and Unboxings are Only 10% of the Work.

Budget Programs 135

Budget Programs First-Mover Advantage Ad brokers Long Tail Marketing 135

Leadspace

NOVEMBER 3, 2016

Are they the CMO, VP Sales, or an intern in the IT department? This breadth and depth of data will let marketers target their buyer visits online very specifically across a wide range of places, including news websites, publisher sites, premium publishers and long-tail niche content sites.

Marketing AI 48

Marketing AI Lead Ranking Ideal Customer Profiles Lead Scoring 48

SmartBug Media

SEPTEMBER 6, 2019

Intent data also provides very precise data points that can be used to leverage targeted advertising strategies, such as better long-tail keywords , automated advertising (e.g., Improve automated actions and better identify a buyer’s position in your sales funnel (e.g.,

Intent Data 79

Intent Data Marketing AI Intent Bombora 79

Hubspot

MAY 19, 2014

The Long Tail Is Alive and Well. Will they only want to do what they are hired for, or will they be open to new responsibilities and tasks that might not even exist yet? No matter the size of your company, if the employees are not happy then your business will not be as successful as it could be. The Homepage, Not So Much.

CMO 28

CMO Long Tail Marketing Work Management Paid Search Agency 28

Content Marketing Institute

JULY 24, 2018

” Andy Crestodina , co-founder, CMO, Orbit Media. 50,000: Invest in long-tail keyword paid search campaigns. Surfacing the most relevant content tailored to that particular user on our website, email, and social media advertising would go a long way to improving engagement. This program would pay for itself!”

Marketing Budget Creation 106

Marketing Budget Creation Paid Content Marketing Budget Budget Programs 106

Adobe Experience Cloud Blog

APRIL 27, 2010

This is an average of some deals with short cycles and a long tail of deals with much longer cycles. In my next post, I’ll define marketing forecasts in more detail and will introduce a new methodology any CMO can use to build a successful forecast.

Forecasting 48

Forecasting Long Tail Marketing Sales Cycle CMO 48

B2B Marketing Traction

NOVEMBER 23, 2010

The Internet created the long tail of demand, and we as marketers thank our lucky stars. Now that product that may have been a cash cow for a while can generate sales for a very long time at a very low marketing expense. Marketing Technology Change Continues.

Paid Search Agency 100

Paid Search Agency Trends Work Management Marketing Management 100

B2B Marketing Traction

MARCH 12, 2010

With inbound marketing, content can remain online indefinitely to attract the long tail of demand even with declining demand, with little effort by B2B marketers. At what stage is your product or service? Do you agree with the inbound marketing tactics that I identified for each stage?

Inbound Marketing 100

Inbound Marketing Marketing Budget B2B Marketing Product 100

chiefmartech

DECEMBER 6, 2015

The remaining competitors in the market have miniscule share in comparison, a long tail of niches that are mostly invisible to mainstream buyers — except for those competitors who are smart enough to create a new category and become a leading brand in it. Maybe a third contender. Is this the future of marketing technology?

Enterprise Management 40

Enterprise Management Work Management Marketing Management Marketing Automation Services 40

Aberdeen

MARCH 21, 2018

Tools like SEMrush and iSpionage can help you determine the value of a given keyword (both short- and long-tail) – information that can serve a variety of purposes. Along with this, you’ll also want to determine what keywords your competitors are targeting, both for PPC and SEO purposes.

Process 55

Process Top of Funnel Paid Search Agency Purchase 55

Hubspot

JANUARY 9, 2012

Say your evergreen content is being found in search engines due to a great long-tail search phrase with which it's associated; initiate a campaign to get it out on social networks and published on other sites so more people can find it. You can market it as old content, too.

Lead Gen 28

Lead Gen Leads Lead Marketing Qualified Leads 28

chiefmartech

DECEMBER 30, 2019

Tom Wentworth , a pioneering engineer-turned-CMO in the marketing technology space whom I’ve long admired, recently commented on a LinkedIn thread, “Martech is about to face its ‘dot-com’ moment. It’s a long tail of hundreds of thousands of ecommerce sites. But long tails can have fat torsos.

Long Tail Marketing 70

Long Tail Marketing Disintermediation Amazon eCommerce 70

Directive Agency

APRIL 22, 2022

A startup with ten employees, where the CMO does social media, keyword research, and content writing will use tactics that won’t be applicable to companies where the marketing team has 30 members. . Long-tail vs. short-tail keywords. It’s no wonder that most marketers say that SEO is successful.

Enterprise Management 52

Enterprise Management SEO Long Tail Marketing Thought Leadership 52

chiefmartech

JULY 31, 2023

If a single app can manage everything in marketing — which any CMO will attest is one of the most complex, diverse, and ever-shifting fields in business — then why can’t it run the whole business? But it’s possible that the long-tail of many smaller software companies could grow significantly. But will that last?

Work Management 80

Work Management Marketing Management API Cross-Selling 80

Hubspot

JANUARY 18, 2012

Lessen the burden by asking your CMO if you may require employees to contribute a certain number of posts per month. Your blog posts should all be optimized for relevant keyword phrases, particularly the less competitive long-tail keyword phrases. Who has the time?".

Long Tail Marketing 28

Long Tail Marketing Work Management Cost per Lead RSS 28

Convert

MAY 12, 2022

Use keyword research to optimize your pages Try a content optimization tool Start a blog to target long-tail keywords Prioritize internal links. Andy Crestodina, Co-founder and CMO of Orbit Media. Start a Blog to Target Long-Tail Keywords. On-page SEO. Technical SEO. Let’s start with basic SEO.

Paid Search Agency 69

Paid Search Agency Optimization Advertising Agencies Ad Agencies 69

Adobe Experience Cloud Blog

MAY 27, 2016

What attracts the attention of a department manager trying to impress his boss will likely not be the deep resource that the CMO is looking for as she plans for the following year. Long-tail keywords are even more important on mobile. Remember that all of the above will vary for every decision maker.

SEO 91

SEO B2B Thought Leadership B2B Lead Scoring 91

ClearVoice

AUGUST 27, 2019

Keywords have long been the focus of many digital marketers. Many marketers have obsessed over keyword rankings and spent countless hours researching and optimizing pages for a high-value keyword or long-tail keyword phrase. Starting now… maybe even yesterday… you need to stop.

De-duplication 92

De-duplication Tactics SEO PageRank 92

Single Grain

AUGUST 24, 2021

Long-tail keywords to target featured snippets. 7) Showing SEO Value to the Client or CEO/CMO. Secondary keywords based on your primary keywords. Relevant keywords that your main competitors are using. High-conversion keywords from the PPC campaigns that the company or its competitors might be running.

Enterprise Management 52

Enterprise Management Work Management Marketing Management SEO 52

Ambal's Amusings

AUGUST 27, 2009

Keeping a Closer Eye on Content ROI – CMO Council. Keeping a Closer Eye on Content ROI – CMO Council. MarketingSherpa. B2B Lead Generation Benchmark Study 2009. Sales Lead Expert’s Learning Center. B2B Marketing Fundamentals Don't Change. Eccolo Media 2008 B2B Technology Collateral Survey. Ardath Albee. Get Content.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Online Marketing Institute

MARCH 30, 2011

Recent Posts Content Curation Grows Up, Original Content Still Key 3 Things Content Marketers Can Learn from Howard Stern [New Research] Custom Content Marketing Surges with CMO’s; Consumers Always Be Launching: Content Marketing Why Long-Tail Search Rules (and what to do about it) Most Popular Posts 42+ Social Media Marketing Tools (62) 7 Reasons (..)

Curation 40

Curation B2B Thought Leadership Content Privacy Policies 40

Directive Agency

APRIL 28, 2017

Whether you are an SEO specialist or a PPC manager, your CEO or CMO isn’t concerned with your search performance. Now, long-tail keywords can be very valuable. Long tail search entries are usually further down the funnel. However, there are two primary drawbacks to ranking for only long-tail keyword variations.

Lead Ranking 75

Lead Ranking Lead Scoring Work Management Marketing Management 75

Hubspot

DECEMBER 28, 2012

One of the great things about inbound marketing is that your content keeps paying dividends over time, long after it was originally promoted. You should aim to optimize your landing pages for long-tail search visitors who are simply seeking information on a topic and haven’t necessarily heard of your company.

Landing Pages 28

Landing Pages Lead Generation Lead Ranking Lead Scoring 28

Hubspot

OCTOBER 9, 2019

Then, you write "cluster content," or supporting blog posts, targeting long tail keywords that show you've covered a topic exhaustively. Focusing on long-term traffic will help you rank higher on search engines. To optimize for voice search, start researching longer tail keywords.

Paid Content 78

Paid Content Traffic Marketing Websites Lead Ranking 78

Outgrow

DECEMBER 26, 2021

Tomas Kolafa, CMO, Growth Media rated Spyfu with the highest stats. And what adds to this loveliness is the 99.99% reliability with long-tail keywords. The tool helped them to rank based on the long-tail keywords. How the contemporaries are using the ads is a special factor of this tool and enhances his research.

Paid Content 98

Paid Content Work Management Tools Marketing Management 98

Outgrow

DECEMBER 26, 2021

Tomas Kolafa, CMO, Growth Media rated Spyfu with the highest stats. And what adds to this loveliness is the 99.99% reliability with long-tail keywords. The tool helped them to rank based on the long-tail keywords. How the contemporaries are using the ads is a special factor of this tool and enhances his research.

Paid Content 93

Paid Content Work Management Marketing Management Tools 93

KoMarketing Associates

JULY 25, 2017

ANNALEA CROWE , Marketing Manager at Firesnap : We recently launched a marketing ROI calculator to target some long-tail keyword terms. TODD LEBO , Partner & CMO at Ascend2 : What creative content campaign ideas have worked for you in the past?

B2B 152

B2B Linkbait Advertising Agencies Work Management 152

B2B Marketing Traction

NOVEMBER 23, 2011

They will take advantage of the long-tail of demand , which allows them to get found online for even the most obscure products and services very cost-effectively. They will have to understand the voice of their clients’ customers and use marketing personas as they build content for them.

B2B Marketing 100

B2B Marketing Trends Paid Search Agency Advertising Agencies 100

chiefmartech

DECEMBER 1, 2016

There’s then a long tail of more advanced marketers — the ones who have marketing technologists and impressive marketing technology stacks. We can glimpse what that looks like by examining businesses already operating that way today. Digital marketing sophistication is rather heavily skewed.

Digital Transformation 40

Digital Transformation Enterprise Management Paid Search Agency Marketing Management 40

QuanticMind

NOVEMBER 28, 2016

No wonder the average CMO tenure is just 18 months. From a variety of different targeting strategies to long-tail keyword bidding, paid search advertisers have a bewildering number of ways to optimize campaigns for their audiences. Option overload. Which should they use, and which should they ignore?

Advertising Agencies 40

Advertising Agencies Enterprise Management Work Management Marketing Management 40