Lattice

FEBRUARY 18, 2016

This is a guest post from our partner Sangram Vajre, CMO at Terminus – we’re joining him at the #FlipMyFunnel conference in San Francisco on Feb. There’s been no other conference of this scale that’s purely dedicated to account-based marketing and account-based sales.

Account Based Marketing 100

Account Based Marketing Marketing Funnels Top of Funnel Conference 100

KoMarketing Associates

APRIL 7, 2021

“Demand gen” allowed marketers to either replace the lost or compromised channels of in-person meeting and live events, or it allowed marketers to give a shot in the arm to their entire B2B strategy. As we’ve written about elsewhere : “since the pandemic began, 55% of marketers have increased demand gen activity.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

EveryoneSocial

OCTOBER 29, 2018

Looking for valuable social selling statistics that matter to sales and beyond? As you may know, a social selling strategy and process is key for sales teams and beyond. 73% of salespeople using social selling as part of their sales process outperformed their sales peers and exceeded quota 23 percent more often.

Statistics 82

Statistics Peer-to-peer Stats B2B Sales 82

Contently

APRIL 9, 2018

But even if a CMO agrees with this idea, she may not be inclined to implement it. The CMO’s Dilemma. According to research from Spencer Stuart, an executive search and consulting firm, the average CMO tenure lasts just 42 months—less than half the average tenure of the average CEO. Many fail to even make it that long.

Content Marketing 167

Content Marketing CMO Planning Paid Search Agency 167

Contently

APRIL 9, 2018

But even if a CMO agrees with this idea, she may not be inclined to implement it. The CMO’s Dilemma. According to research from Spencer Stuart, an executive search and consulting firm, the average CMO tenure lasts just 42 months—less than half the average tenure of the average CEO. Many fail to even make it that long.

Content Marketing 167

Content Marketing CMO Planning Paid Search Agency 167

Madison Logic

FEBRUARY 5, 2019

Today we launched Journey Acceleration™, which allows B2B marketers to hit the right members of the buying committee with the right content and messaging at the right time to speed them down the funnel. The post Why is our CMO, Jenn Steele, excited about Journey Acceleration? appeared first on Madison Logic Blog.

CMO 72

CMO Top of Funnel Marketing Funnels B2B Marketing 72

ViewPoint

DECEMBER 20, 2011

This year, we’re honored to have published posts from twenty-seven guest marketing and sales bloggers here on ViewPoint, and I wanted to say to all of you how much I appreciate your contributions. Database management. Inside sales. Lead generation. B2B marketing and sales strategies and tactics.

Blogger 120

Blogger B2B Thought Leadership Work Management Marketing Management 120

Webbiquity

FEBRUARY 16, 2016

These changes are affecting tactics, budgets, messaging, and metrics as illustrated in the compilation of B2B marketing facts and statistics below. However, B2B marketers expect that two years from now the top three will be understanding buyers, marketing technology tools, and market / competitor analysis (lead gen drops to #5 on the list).

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

Crimson Marketing

AUGUST 4, 2015

No longer is Sales driving the bus. In the past, Sales could control the flow of information to some degree. Often, your sales team is not even present for much of this process. Often, your sales team is not even present for much of this process. You also have to focus on filling your funnel.

B2B Marketing 100

B2B Marketing B2B Thought Leadership Top of Funnel Funnel Advertising 100

markempa

JUNE 16, 2014

In today’s B2B Lead Roundtable Blog post, I wanted to explore cost per lead by sharing a few tips and insights from the panel of industry experts that spoke on the subject at MarketingSherpa Lead Gen Summit 2013. Clearly define what a lead is for your organization.

Cost per Lead 120

Cost per Lead Lead Generation Marketing Qualified Leads Lead Ranking 120

Heinz Marketing

NOVEMBER 10, 2020

Guest post by Caroline Tien-Spalding CMO at Aptology. How can it be that the need for marketing a product can be so much higher than pipeline creation and lead gen? . Bring in the sales team. Get frustrated with marketing and sales. Create a collection of features misnamed “product”. Bring in the marketing team.

Product 136

Product Work Management Marketing Management Cost per Acquisition 136

Engagio

APRIL 23, 2020

In our previous post, we asked the experts “ What tactic should B2B marketers be doing right now to hit their goals during the COVID-19 crisis? ”. Even folks that had suboptimal processes and didn’t “hit their number,” sold stuff and made money. CMO, Sendoso. Today we look to the future. Kathy Macchi. . .

Account Based Marketing 62

Account Based Marketing B2B Marketing Planning Paid Search Agency 62

Smashmouth Marketing

APRIL 25, 2009

Next month is Sales 2.0 Why, you ask, is Smashmouth Marketing interested in Sales 2.0? With the crossover of sales and marketing, the Sales 2.0 Let's face it, the sales team is our first customer because without delivering to them, there won't be actual customers. May 21 at the Fairmont Copley Plaza. conference.

Lead Gen 100

Lead Gen B2B Sales CMO Network Marketing 100

Content Standard

JUNE 28, 2019

Many of us had spent precious time, funds, and energy creating content to build awareness and generate leads, handing responsibility off then to the sales and service departments so we could get back to creating more “interest stimulating” stuff to post. “The results for both sales and retention have been huge for us.”

Top of Funnel 102

Top of Funnel ROI Sales Management Webinar Metrics 102

Parse.ly

JANUARY 28, 2021

Earlier in January, Jen Jones – CMO at Dataminr, Russ Somers – VP Marketing at TrustRadius, Brendon O’Donovan – VP Product Marketing at Telesign, and Dave Cardiel – VP Marketing at Parse.ly It’s the tactics you use and the decisions you make around ideating, developing, packaging, and distributing content. .

Webinar Metrics 52

Webinar Metrics Top of Funnel Enterprise Management Work Management 52

Smashmouth Marketing

APRIL 2, 2009

Next month is Sales 2.0 Why, you ask, is Smashmouth Marketing interested in Sales 2.0? With the crossover of sales and marketing, the Sales 2.0 Let's face it, the sales team is our first customer because without delivering to them, there won't be actual customers. May 21 at the Fairmont Copley Plaza. conference.

Lead Gen 100

Lead Gen CMO Network Marketing Opinions 100

Smashmouth Marketing

MAY 29, 2009

His insight and knowledge regarding sales and marketing was deep. We were talking last week and I asked him if he would put some thought to a few questions regarding sales and marketing alignment. Mike: Joe, you just came off a whirlwind tour with the SiriusDecisions Summit two weeks ago and the Sales 2.0 Conference this week.

Trends 100

Trends Work Management Marketing Management Sales Qualified Leads 100

Vidyard

OCTOBER 31, 2017

At Fast Forward —Vidyard’s virtual video marketing and sales summit—be the first to hear ideas from Laura Ramos, VP & Principal Analyst at Forrester ; Jeff Loeb, CMO of Vidyard ; Megan Eisenberg, CMO of MongoDB ; and 29 more experts. Lucky for you, you don’t have to answer it alone.

Video Marketing 84

Video Marketing Planning Digital Marketing Funnels Banner Ads 84

Contently

JUNE 8, 2017

“Would you like some lead gen with that?” ” These goals vary greatly since content can impact everything from sales to customer experience , but there’s one goal that’s pretty universal: growing your email list. This is my favorite tactic, and one that I cover in detail here.

Cost per Acquisition 167

Cost per Acquisition Effectiveness CPC Cost Per Click 167

Webbiquity

JANUARY 19, 2016

Image credit: The CMO Survey. Only 13% believe they’ve proved the impact quantitatively—though that may be because just 14% tie social media marketing activities to sales levels. That may be because social media isn’t just about lead gen. Just 14% tie social media to sales levels. ( The CMO Survey ).

Social Media 100

Social Media Stats Social Marketing CMS Development 100

SnapApp

APRIL 4, 2018

This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. . This is evident by the number of B2B companies who are still unable to answer the most critical sales and marketing performance questions. . .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

B2B Marketing Traction

APRIL 26, 2013

The days of marketing handing off leads to sales and retreating to their creative, lead gen marketing silo are over. In order to do this, they need to thoroughly understand the prospective customer profile and behaviors through the buying cycle (not the sales cycle) and co-own the quality of the CRM system.

CRM 100

CRM Buying Cycle CMO Lead Gen 100

Adobe Experience Cloud Blog

APRIL 25, 2017

Key highlights from our brilliant CMO panel include: “Now it’s time to empower your whole organization. Our final guest was the CMO of Box, Carrie Palin. How To Think Like A CMO. Drew Neisser , CEO of Renegade, delivered an authentic and humorous presentation on how to think like a CMO. Penny Wilson. “ The King of Comedy.

Paid Search Agency 113

Paid Search Agency Marketo Marketing Budget Planning 113

markempa

MAY 23, 2005

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. What CEOs really yearn to know is this.

CMO 120

CMO Lead Generation Marketing Budget BtoB 120

Hubspot

FEBRUARY 5, 2014

Most of the session involved questions about the funnel and the myriad other topics that digital marketing people worry about: conversion rates, CAC, AQLs, MQLs, SEO, SEM, SERPs, CLV, CPC, PPC, and all of the other alphabet soup of digital marketing. The highest CMO packages he''s seen were in the 3.5-5% points," Santinelli says. "It

CMO 28

CMO Startups Digital Marketing Funnels Public Relations 28

LeanData

AUGUST 5, 2015

In my previous role, I oversaw a sizable demand gen budget that included advertising, syndication, interactive content and marketing technology. When I took my new position, suddenly I was responsible for managing the entire Marketing budget — but the overall number was only marginally bigger. This isn’t a one-and-done process.

Lead Scoring 40

Lead Scoring Lead Ranking Leads Lead 40

The Marketing Blender

MARCH 15, 2021

Why Lead Gen Has Been So Difficult Since COVID and What You Can Do Get More Leads. A good rule of thumb for posting on social media is the 80/20 rule: 80% of your posts should educate, inform, or entertain, and the other 20% is a sales or promotion message. Long-range vision and CMO talent? Serve instead of sell.

Paid Content 126

Paid Content Lead Scoring Lead Ranking Marketing Strategy 126

ViewPoint

APRIL 18, 2012

Social Media is Becoming a Lead Gen Vehicle. While still in the early days of companies adopting it and developing best practices, Aberdeen is seeing social media marketing moving from being around awareness and thought leadership to really being around demand generation and lead management and so forth.

Trends 120

Trends Practices Marketing Automation Services Work Management 120

Zoominfo

APRIL 23, 2020

It’s the genesis of thousands of downstream processes and millions of actions. But long, complicated sales cycles need more than just names and numbers. Marketing and sales intelligence data is dynamic, which is to say frequently and continuously refreshed. Data Quality and Management. JUST KIDDING. The struggle is real.

Ideal Customer Profiles 189

Ideal Customer Profiles Enterprise Management Marketing Automation Services Work Management 189

LeanData

AUGUST 5, 2015

In my previous role, I oversaw a sizable demand gen budget that included advertising, syndication, interactive content and marketing technology. When I took my new position, suddenly I was responsible for managing the entire Marketing budget — but the overall number was only marginally bigger. This isn’t a one-and-done process.

Lead Scoring 40

Lead Scoring Lead Ranking Leads Lead 40

LeanData

AUGUST 5, 2015

In my previous role, I oversaw a sizable demand gen budget that included advertising, syndication, interactive content and marketing technology. When I took my new position, suddenly I was responsible for managing the entire Marketing budget — but the overall number was only marginally bigger. This isn’t a one-and-done process.

Lead Scoring 40

Lead Scoring Lead Ranking Leads Lead 40

LeanData

AUGUST 5, 2015

In my previous role, I oversaw a sizable demand gen budget that included advertising, syndication, interactive content and marketing technology. When I took my new position, suddenly I was responsible for managing the entire Marketing budget — but the overall number was only marginally bigger. This isn’t a one-and-done process.

Lead Scoring 40

Lead Scoring Lead Ranking Leads Lead 40

Strategic-IC

MARCH 3, 2020

In this first edition of CMO² (CMO Squared), our upcoming series of CMO to CMO interviews, we speak with Jo Robson, CMO at global data and marketing technology services company, Acxiom. They were bought by Acxiom, and then at Acxiom, I changed from sales into marketing, so about 10 to 15 years ago.

CMO 14

CMO Account Based Marketing ABM Demand Generation Agencies 14

Marketing Insider Group

AUGUST 12, 2010

We discussed the great lead quality vs. lead quantity debate. And the conversation went way later than the restaurant manager and our wonderful server wanted it to. The debate often goes like this: Sales wants more leads. Sales complains that the quality stinks. Sales says they want better leads.

Work Management 100

Work Management Marketing Management Sales Qualified Leads Lead Scoring 100

DiscoverOrg

FEBRUARY 19, 2019

Extending far beyond traditional marketing tactics, today’s CMO shoulders vast and complex responsibilities that now span technology, analytics, revenue and—above all—measurable impact. PRO TIP: A quick-win might be to create consistently across all lead-gen channels. PRO TIP : Attend your customers’ sales kickoffs.

CMO 235

CMO Lead Ranking Marketing Qualified Leads Peer-to-peer 235

Madison Logic

JUNE 17, 2019

By Damien Charles, ABM Strategist at Madison Logic Last year, I worked with a CMO at a cloud solutions company that was focused on finding ways to shorten their sales cycle from 8-10 months to roughly 6. The post 65% of B2B marketers use content syndication, why aren’t you?

B2B Marketing 84

B2B Marketing B2B Sales Cycle CMO 84

Engagio

APRIL 20, 2020

We asked them two pressing questions: What tactic should B2B marketers be doing right now to hit their goals during the COVID-19 crisis? Everything ABM stands for – team alignment, personal and relevant messaging, multi-channel interactions, full-funnel activities, etc. – Another tactic we’re seeing increase is our SDR outbound.

Work Management 131

Work Management Tactics Account Based Marketing Marketing Management 131