Tony Zambito

JANUARY 29, 2017

What is changing in the past two years, is that CEOs are focused on globalization and digital transformation. Per recent surveys by IBM, KPMG, and Gartner, you will find that more than half of CEOs surveyed believe their organizations will be significantly transformed by digital-centric globalization.

Digital Transformation 100

Digital Transformation Buyer Personas Ideal Customer Profiles B2B Thought Leadership 100

Outgrow

APRIL 9, 2024

About our guest: Don McGuire , CMO of Qualcomm, brings over 25 years of experience spanning service provider, device OEM, content/applications, and semiconductor sectors. EPISODE 183: Small Business, Big AI: Qualcomm’s CMO Don McGuire on How SMEs Can Thrive in the Age of AI The Intro! Don McGuire: CMO of Qualcomm.

Marketing AI 52

Marketing AI CMO Small Business Marketing Lead Ranking 52

B2B Marketing Directions

OCTOBER 17, 2021

This post will conclude my discussion of several B2B-specific findings from the August 2021 edition of The CMO Survey. In my earlier posts, I reviewed what the survey revealed about the state of marketing spending and the progress B2B companies have made on the digital transformation of marketing. companies.

CMO 52

CMO Customer Surveys B2B Paper 52

chiefmartech

APRIL 28, 2024

The CMO Survey , a bi-yearly study of trends and perspectives from CMOs run by Duke University, Deloitte, and the AMA, has been one of the keystone research projects in the marketing industry for over a decade. I mean, maybe one or two respondents are truly disconnected from all digital pathways to their customers.

Distribution 86

Distribution Work Management Marketing Management Vendors 86

Martech

AUGUST 15, 2022

The scope of the CMO position shouldn’t be limited mostly to marketing communications, such as advertising, PR and social media. Rather, CMOs need to educate internal stakeholders, especially the CEO, on the role marketing can play in leading business strategy. This can turn CMOs into growth drivers.

Enterprise Management 96

Enterprise Management Business CMO Digital Transformation 96

chiefmartech

JUNE 22, 2021

What did they think about CMO’s technology leadership? As if to oblige me, the CMO Council recently released Rate the State of Marketing: A C-Suite Scorecard with exactly that data. The #2 answer: digital transformation/marketing automation leader (54%). DIGITAL TRANSFORMATION = CUSTOMER EXPERIENCE.

Digital Transformation 104

Digital Transformation CMO Marketing Automation Services Thought Leadership 104

ANNUITAS

DECEMBER 11, 2023

Ninety-four percent of marketers are using AI tools as part of their GTM Tech Stack, according to Deloitte’s bi-annual CMO survey. It may be that the B2B CMO role is past its prime; regardless, CMOs are tired of being set up to fail. Many B2B CMOs are seizing the moment to reposition their skill set going into 2024.

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

Martech

SEPTEMBER 14, 2023

Continuing to navigate the “next normal” world, marketing and GTM teams have been under new pressures due to inflation, talent shortages, slowing economic conditions, possible renewed COVID restrictions, and the digital transformation hangover. Price and product are only two of many operational GTM levers.

Marketing Analytics Tools 117

Marketing Analytics Tools Marketing Budget Enterprise Management Work Management 117

Martech

APRIL 28, 2022

Digital marketing’s contribution to company performance dropped significantly last year, according to leading marketers surveyed in a new report. Deloitte’s CMO Survey found only 21% of respondents strongly agreed that digital contributed significantly to performance, down from 32.5% Making the CFO aware of digital KPIs: 40.0%

Digital Transformation 80

Digital Transformation Paid Search Agency Companies Multi-Channel 80

Martech Advisor

AUGUST 20, 2019

Marketers are at a crossroads in their careers with the Chief Marketing Officer (CMO) position seemingly under threat. While some brands are doing away with the CMO position altogether, others are making strategic changes to their organization structures. have recently done away with the CMO position, reports AdAge.

CMO 46

CMO Positioning SWOT Work Management 46

Marketing Insider Group

AUGUST 10, 2020

When I recently interviewed Kathleen Schaub about the changes in marketing over her long tenure as both a CMO and the lead of IDC’s CMO Advisory Practice, she commented on what had changed most for marketing professionals. Keep in mind that I am talking about a program that covers heritage SAP sales opportunities in North America.

Account Based Marketing 329

Account Based Marketing ABM Work Management Marketing Management 329

Vidyard

MARCH 7, 2017

Shannon, LinkedIn’s CMO and SVP of corporate communications, will help guide Vidyard’s rapid growth as the company drives the digital transformation of organizations, including marketing and sales teams, communicating through the use of online video. She joined LinkedIn in 2010 as its first VP of corporate communications.

CMO 65

CMO Linkedin Enterprise Management Press 65

Martech

MARCH 29, 2022

In his theme-setting comments, recorded at the Manhattan offices of public relations agency Channel V Media, Davis remarked on the way our lives have changed over the last two years, and how the relationships between marketers and buyers have been digitally transformed. Journeys have changed for digital consumers.

Conference 86

Conference Digital Transformation Marketing Analytics Tools Gartner 86

Martech

DECEMBER 18, 2023

In summary, advisory and consulting services are necessary for CX transformation programs because they bring expertise, objectivity, strategic guidance, change management support, data-driven insights, and a focus on continuous improvement. Dig deeper: What is digital transformation?

eCommerce 100

eCommerce Marketing AI Best Practices Consulting 100

Bluetext

MAY 12, 2023

The entrepreneurial CMO is “beholden neither to the status quo nor to disrupting it for disruption’s sake.” That premise, according to Forbes, helped to guide its selections for the recently released 2023 Forbes Entrepreneurial CMO 50 list.

CMO 26

CMO Enterprise Management Work Management Advertising Agencies 26

KoMarketing Associates

JANUARY 2, 2019

Larger companies lead the way with driving digital transformation, likely as a result of budgets that allow them to do so,” wrote the authors of the eBook. Regardless of company size, organizations should take the time to research which elements of digital strategy are most important when it comes to meeting customer needs.”.

Marketing Budget 158

Marketing Budget Paid Search Agency Research Marketing & Strategy 158

Contently

OCTOBER 11, 2022

At some, a CMO will lead the marketing department and hire a VP of Content Marketing to run content strategy and production. At other organizations, CMOs and CCOs both have a seat at the executive table. How many people still get those ads showing the same product for purchase? The first is their budget.

Peer-to-peer 163

Peer-to-peer Budget Programs Content Class 163

Oktopost

JUNE 29, 2022

Keith Messick, CMO of LaunchDarkly, on the Radically Transparent podcast. Digital transformation has fundamentally changed the way both people and organizations operate. Everything now revolves around digital, social, and mobile. Previously, he served as the CMO at Dialpad and prior as CMO at Lucidworks.

B2B Marketing 75

B2B Marketing Transparency CMO B2B 75

Tomorrow People

OCTOBER 27, 2020

Digital Maturity Matters. For an organization that doesn't depend as much on in-person experiences, the biggest factor that impacted their ability to succeed was how far along it was in its digital transformation. saying it will be customers’ top priority. " – The CMO Survey. Reassess your brand and business.

Lead Ranking 156

Lead Ranking Cost per Lead Marketing Qualified Leads Lead Scoring 156

Martech

MAY 26, 2023

Over 40% report switching to generic brands, store brands and less expensive products in at least one product category. CMO priorities include increasing the availability of a product or service, offering special deals and increasing rewards and benefits. .

Gartner 107

Gartner Digital Transformation Pricing Price 107

Tony Zambito

JUNE 16, 2020

Discovering new scales of economies and little impact on productivity. In fact, organizations are finding increases in productivity. The COVID-19 pandemic will certainly accelerate the pace of adopting digital commerce in the world of B2B. Accelerated Digital Transformation In B2B. Less Conferences And Exhibits.

Digital Transformation 162

Digital Transformation Buyer Personas Business Work Management 162

Vidyard

MARCH 7, 2017

Shannon, LinkedIn’s CMO and SVP of corporate communications, will help guide Vidyard’s rapid growth as the company drives the digital transformation of organizations, including marketing and sales teams, communicating through the use of online video. Assets: Vidyard adds LinkedIn CMO, Shannon Stubo, to board of directors.

CMO 52

CMO Linkedin Enterprise Management Press 52

Adobe Experience Cloud Blog

MAY 10, 2016

Digital Transformation for Tomorrow’s Marketer. In fact, Phil shared that 86% of CMOs believe they will own the end-to-end customer experience by 2020. Tomorrow’s marketers have moved beyond striving for a seat at the table; now, they are trying to achieve nothing short of a digital transformation.

Digital Transformation 48

Digital Transformation Planning Marketo B2B Thought Leadership 48

Top Rank Marketing

OCTOBER 17, 2023

During the digital transformation of marketing and the shift to digital channels for communications since COVID, webinars have become a cornerstone for many B2B marketers. A study from Search Engine Journal reports that 54% of B2B professionals engage with a webinar on a weekly basis.

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Webinar Metrics Forrester Top of Funnel Research 109

Vidyard

MARCH 7, 2017

Shannon, LinkedIn’s CMO and SVP of corporate communications, will help guide Vidyard’s rapid growth as the company drives the digital transformation of organizations, including marketing and sales teams, communicating through the use of online video. Manager, Corporate Communications, Vidyard. press@vidyard.com.

CMO 50

CMO Linkedin Enterprise Management Press 50

ClickZ

APRIL 22, 2020

30-second summary: It can be useful for senior marketers to have some prior experience in PR and product marketing. AI will be at the forefront of content curation (and perhaps even production) going forward. Q) Can you give us a brief insight into your professional journey and how you became CMO of Sitecore?

Digital Asset Management 91

Digital Asset Management Work Management Marketing Management Planning 91

The Customer

MAY 11, 2021

This week’s TheCustomer QT covers the latest news on CMO tenure, reasoning with data, support for your CX, the low-code revolution, making your digital transformation work, and design thinking for the win! CMO Tenure Study. Quick Take: Average CMO tenure in 2020 dropped to 40 months, the lowest it has been since 2009.

Digital Transformation 52

Digital Transformation Intent Data CMO Digital Marketing Funnels 52

Heinz Marketing

JANUARY 14, 2021

Navigating digital transformation. Digital transformation is a term that has been used frequently throughout the years and in numerous capacities. John Graff, CMO at Sonim, says “It’s a great time for marketers to further embrace change, and be the stewards of helping their companies grow and share in 2021!”.

Marketing AI 142

Marketing AI Trends B2B Marketing Account Based Marketing 142

Tony Zambito

MARCH 12, 2017

If your buyer personas are rooted in outdated sales and product marketing paradigms pertaining to role-based perceptions and the feeding of the perpetual content machine – it is time for a reboot. Digital transformation in B2B is having a major impact on how people interact, solve problems, work together, and ultimately make buying decisions.

Buyer Personas 251

Buyer Personas B2B Digital Transformation B2B Sales 251

ClickZ

DECEMBER 10, 2019

Scollans started her career in financial services marketing as a product marketing manager then moved on to a financial education company where she ran their conference marketing line. I’m a big believer that marketing is really about that sweet spot between sales and products. The age of marketing transformation.

Work Management 83

Work Management Press Marketing Management CMO 83

ANNUITAS

JUNE 25, 2020

Developing and delivering upon a growth strategy is the most important mandate for a today’s successful CMO. Without this focus, the CMO faces a shortened tenure. Steve Hardy, CMO, Secureworks. Alexandra Gobbi, CMO, Code42. Buyer feedback on our product was overwhelmingly positive. However, the rewards are big.

Cost per Lead 147

Cost per Lead Enterprise Management Work Management Marketing Management 147

Martech

AUGUST 18, 2021

To my friend, I imparted the wisdom I’ve acquired over the years from covering marketing technology and digital transformation. It allows you to update campaigns on the fly if products or services become unavailable or if you need to pause a campaign in one location or ramp it up in another. Tricia Gellman continues as CMO.

Work Management 126

Work Management Marketing Management Paid Search Agency Advertising Agencies 126

Martech Advisor

DECEMBER 17, 2019

Learn More: CMO Insight Summit 2019: Craft Winning Content Marketing Strategies. Kevin Alansky , CMO, Higher Logic. Anthony Chiulli , Director of Product Marketing, 250ok. Matt Reid , CMO, EZ Texting. Latane Conant , CMO, 6sense. The Customer Care Officer’s (CCO) and CMO’s Role Will Grow in 2020.

Advertising Agencies 143

Advertising Agencies Trends Paid Search Agency Budget Programs 143

Martech

OCTOBER 5, 2022

“The digital execution gap is wider than it’s ever been and gets wider every day,” Kirsten Allegri Williams, CMO of Opticon, told media and analysts at Opticon, Optimizely’s conference in San Diego this week. Chief Product Officer Justin Anovick conceded that this required “threading the needle.”

Digital Asset Management 103

Digital Asset Management Enterprise Management CMS Development Work Management 103

Thinkers360

APRIL 20, 2024

44 Enrico Molinari CMO GovTech Innovation Manager | University Professor | Top 5 Global Fintech Influencer Contact Enrico Molinari Score: 31.33 Ken Ip Score: 31.42 42 David Food Board International Contact David Food Score: 31.33 43 Jasmine Glasheen Jasmine Glasheen & Associates Contact Jasmine Glasheen Score: 31.33

B2B Thought Leadership 121

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 121

ClickZ

SEPTEMBER 16, 2020

Since then, as a CMO and a consultant , I have led numerous martech projects where this framework, and the associated methodologies and guidance, have been core to my approach. It is led by the CMO. Ideally you choose tools that help you plan an iterative digital transformation agenda (i.e. How the 12Ps work.

Work Management 145

Work Management Marketing Management Planning Paid Search Agency 145

KoMarketing Associates

DECEMBER 5, 2017

Samantha Stone , Author, Founder & CMO, The Marketing Advisory Network. Establishing a “source of truth” for customer data (centralized or distributed) as a foundation for digital transformation. Data was mentioned several times by our experts as something they want to focus on in the coming year.

Marketing Budget Creation 439

Marketing Budget Creation Marketing Budget Budget Programs Marketing AI 439