Tony Zambito

JANUARY 29, 2017

What is changing in the past two years, is that CEOs are focused on globalization and digital transformation. Per recent surveys by IBM, KPMG, and Gartner, you will find that more than half of CEOs surveyed believe their organizations will be significantly transformed by digital-centric globalization.

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Digital Transformation Buyer Personas Ideal Customer Profiles B2B Thought Leadership 100

Aberdeen

SEPTEMBER 21, 2017

Is digital transformation the new big data? Before we dive deeper into observing what digital transformation stands for and what it means for customer experience programs across all businesses, let’s go just a few years back down memory lane. This brings us back to digital transformation.

Digital Transformation 81

Digital Transformation Advertising Channels Social Media Class 81

Outgrow

APRIL 9, 2024

About our guest: Don McGuire , CMO of Qualcomm, brings over 25 years of experience spanning service provider, device OEM, content/applications, and semiconductor sectors. EPISODE 183: Small Business, Big AI: Qualcomm’s CMO Don McGuire on How SMEs Can Thrive in the Age of AI The Intro! Don McGuire: CMO of Qualcomm.

Marketing AI 52

Marketing AI CMO Small Business Marketing Lead Ranking 52

Martech

MARCH 21, 2024

In this first article of our four-part series, we’ll outline the fundamental steps for incorporating AI into MOps, paving the way for the subsequent articles to delve deeper into planning AI integration with people, process, data and platforms. Begin with systematically auditing your martech tools and processes. In your inbox.

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Marketing AI Contingency Planning Work Management Digital Transformation 103

Martech

AUGUST 15, 2022

The scope of the CMO position shouldn’t be limited mostly to marketing communications, such as advertising, PR and social media. Rather, CMOs need to educate internal stakeholders, especially the CEO, on the role marketing can play in leading business strategy. Too often organizations misunderstand marketing’s responsibilities.

Enterprise Management 92

Enterprise Management Business CMO Digital Transformation 92

ANNUITAS

DECEMBER 11, 2023

Ninety-four percent of marketers are using AI tools as part of their GTM Tech Stack, according to Deloitte’s bi-annual CMO survey. ANNUITAS Conversation Track Architecture and ANNUITAS Demand Process are critical foundations for strategic go-to-market and thus for ‘strategic AI in go-to-market’ in 2024. Their approach?

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Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

Martech

SEPTEMBER 14, 2023

Continuing to navigate the “next normal” world, marketing and GTM teams have been under new pressures due to inflation, talent shortages, slowing economic conditions, possible renewed COVID restrictions, and the digital transformation hangover. to 2.9%) than the previous year, according to a Duke CMO survey.

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Marketing Analytics Tools Marketing Budget Enterprise Management Work Management 113

Martech

AUGUST 5, 2022

Only 38% of marketers globally are very confident in their data, analytics and insight systems, according to a new report from The CMO Council. Read next: Only 11% of CMOs say they have achieved digital transformation goals. Source: CMO Council’s High Velocity Data Report. North American marketers.

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chiefmartech

JUNE 22, 2021

What did they think about CMO’s technology leadership? As if to oblige me, the CMO Council recently released Rate the State of Marketing: A C-Suite Scorecard with exactly that data. The #2 answer: digital transformation/marketing automation leader (54%). DIGITAL TRANSFORMATION = CUSTOMER EXPERIENCE.

Digital Transformation 104

Digital Transformation CMO Marketing Automation Services Thought Leadership 104

Martech Advisor

AUGUST 20, 2019

Marketers are at a crossroads in their careers with the Chief Marketing Officer (CMO) position seemingly under threat. While some brands are doing away with the CMO position altogether, others are making strategic changes to their organization structures. have recently done away with the CMO position, reports AdAge.

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CMO Positioning SWOT Work Management 46

Martech

DECEMBER 18, 2023

Continuous improvement: CX transformation is an ongoing process. In summary, advisory and consulting services are necessary for CX transformation programs because they bring expertise, objectivity, strategic guidance, change management support, data-driven insights, and a focus on continuous improvement. Get MarTech!

eCommerce 97

eCommerce Marketing AI Best Practices Consulting 97

Martech

JULY 26, 2021

If some marketing operations professionals are hesitant about moving up the ranks into management and ultimately CMO role, one person who is convinced a career path is available is Debbie Qaqish, Principal and Chief Strategy Officer with the Pedowitz Group. Partnering with the right kind of CMO. From Ops to CMO. That’s changed.

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CMO Lead Ranking Advertising Agencies Marketing Management 98

Bluetext

MAY 12, 2023

The entrepreneurial CMO is “beholden neither to the status quo nor to disrupting it for disruption’s sake.” That premise, according to Forbes, helped to guide its selections for the recently released 2023 Forbes Entrepreneurial CMO 50 list.

CMO 26

CMO Enterprise Management Work Management Advertising Agencies 26

Contently

OCTOBER 11, 2022

For this reason, content creators typically fall under the marketing function, and marketers are often led by Chief Marketing Officers (CMOs). At some, a CMO will lead the marketing department and hire a VP of Content Marketing to run content strategy and production. The first is their budget. Tech advancements aren’t either.

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Peer-to-peer Budget Programs Content Class 163

Martech

AUGUST 23, 2023

At the forefront is the sweeping digital transformation across industries. These catalysts, from global digital shifts to regulatory mandates, have shaped the martech landscape, influencing its trajectory and businesses’ choices. Business email address Subscribe Processing. Get MarTech! In your inbox.

Work Management 95

Work Management Marketing Management Digital Transformation Customer Satisfaction 95

Tony Zambito

FEBRUARY 5, 2017

In my previous article entitled Rethinking Buyer Personas In An Era Of Digital Transformation , I noted that digital interaction will matter more than content. Cumulatively, having a detrimental effect on the ability of marketing to succeed in an era of digital transformation and creating digital experiences.

Digital Transformation 50

Digital Transformation Buyer Personas Broadcasting Leads 50

GrowPowerful

FEBRUARY 16, 2023

"There’s a seismic movement towards both individuals who prefer the interim CMO model as well as companies who are realizing what an incredible asset interim marketing leadership can be. Being a part of the CMO community allows GROW access to B2B marketing’s best of the best.

Lead Ranking 52

Lead Ranking Demand B2B Thought Leadership Thought Leadership 52

Top Rank Marketing

OCTOBER 17, 2023

During the digital transformation of marketing and the shift to digital channels for communications since COVID, webinars have become a cornerstone for many B2B marketers. Registration processes can capture intent signals, offering precious nuggets of information for more tailored follow-ups.

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Webinar Metrics Forrester Top of Funnel Research 109

Martech

MAY 26, 2023

CMO priorities include increasing the availability of a product or service, offering special deals and increasing rewards and benefits. ” Dig deeper: Breaking down the digital transformation of today’s customer journeys The right responses. Business email address Subscribe Processing. In your inbox.

Gartner 104

Gartner Digital Transformation Pricing Price 104

Adobe Experience Cloud Blog

MAY 10, 2016

Digital Transformation for Tomorrow’s Marketer. In fact, Phil shared that 86% of CMOs believe they will own the end-to-end customer experience by 2020. Tomorrow’s marketers have moved beyond striving for a seat at the table; now, they are trying to achieve nothing short of a digital transformation.

Digital Transformation 48

Digital Transformation Planning Marketo B2B Thought Leadership 48

ClickZ

SEPTEMBER 16, 2020

It is comprised of three phases, each with sub-steps, that directs marketing leaders through the marketing technology process. Since then, as a CMO and a consultant , I have led numerous martech projects where this framework, and the associated methodologies and guidance, have been core to my approach. It is led by the CMO.

Work Management 145

Work Management Marketing Management Planning Paid Search Agency 145

ClickZ

APRIL 22, 2020

We chatted with customer experience expert Paige O’Neill, CMO of Sitecore, to hear her thoughts on this new normal — and to look at how companies can adopt a truly customer-centric approach going forward. Q) Can you give us a brief insight into your professional journey and how you became CMO of Sitecore?

Digital Asset Management 91

Digital Asset Management Work Management Marketing Management Planning 91

Martech

JULY 29, 2021

“Think of your website as a 24/7/365 lead generation engine,” said Lynne Capozzi, CMO of digital experience powerhouse Acquia. “It An internal study conducted by Acquia found that in 2020 over half of transactions with its customers were digital, said Capozzi, speaking at a recent MarTech conference. It sells while you sleep.

Marketing Websites 110

Marketing Websites CMO Digital Transformation Conference 110

Tony Zambito

MARCH 12, 2017

Digital transformation in B2B is having a major impact on how people interact, solve problems, work together, and ultimately make buying decisions. B2B organizations, due to digital transformation, are becoming flat and hierarchies of the past are no longer. You Are Working From Old Organizational Hierarchy Perceptions.

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Buyer Personas B2B Digital Transformation B2B Sales 251

The Customer

MAY 11, 2021

This week’s TheCustomer QT covers the latest news on CMO tenure, reasoning with data, support for your CX, the low-code revolution, making your digital transformation work, and design thinking for the win! CMO Tenure Study. Quick Take: Average CMO tenure in 2020 dropped to 40 months, the lowest it has been since 2009.

Digital Transformation 52

Digital Transformation Intent Data CMO Digital Marketing Funnels 52

Martech

AUGUST 12, 2021

Indeed, the “fractional CMO” is becoming more common. The sheer scale of moving from a legacy print-based coupon system to a 21st-century digital loyalty program required a platform with robust capabilities that could easily align with David’s Bridal’s digital transformation goals. Quote of the day.

Paid Search Agency 104

Paid Search Agency Work Management Marketing Management Advertising Agencies 104

ClickZ

DECEMBER 10, 2019

Based on her experience at OUP, Scollans developed a 12-step process for implementing marketing technology which she uses with her consulting clients. Based on her experience at OUP, Scollans developed a 12-step process for implementing marketing technology which she uses with her consulting clients.

Work Management 83

Work Management Press Marketing Management CMO 83

Conversica

JULY 20, 2022

The article features Conversica CMO, Carl Landers, along with other Marketing leaders in the technology industry, on their perspectives on how marketing AI will positively impact the way Marketers work. AI in Marketing: The New Frontier. If you haven’t seen the cover story for the latest issue of PeerSphere magazine, check it out!

Marketing AI 98

Marketing AI Work Management Marketing Management Planning 98

Martech

APRIL 10, 2024

She joined the company in January, after a long, successful tenure at Salesforce, where she held various leadership roles president of the advisory board, CMO, and general manager of the Platform and Trailhead businesses. Forbes named her one of the world’s most influential CMOs three years in a row.

CRM 87

CRM Work Management Marketing Management Marketing Automation Services 87

KoMarketing Associates

DECEMBER 5, 2017

Samantha Stone , Author, Founder & CMO, The Marketing Advisory Network. This includes investing in data quality processes against internal data sets but also acquiring and integrating third-party data. Establishing a “source of truth” for customer data (centralized or distributed) as a foundation for digital transformation.

Marketing Budget Creation 439

Marketing Budget Creation Marketing Budget Budget Programs Marketing AI 439

Martech

DECEMBER 27, 2022

Look for more enterprises to adopt composable architectures in 2023 to mitigate the costs of digital transformation. Generative AI will see rapid adoption in 2023, with AI replacing SEO-focused content historically created by human beings,” said Venkat Nagaswamy, CMO at Canadian telecommunications company Mitel. “So Processing.

Enterprise Management 95

Enterprise Management Digital Experience Platform Organization Marketing Management 95

Martech Advisor

DECEMBER 17, 2019

Learn More: CMO Insight Summit 2019: Craft Winning Content Marketing Strategies. Kevin Alansky , CMO, Higher Logic. Matt Reid , CMO, EZ Texting. Latane Conant , CMO, 6sense. The Customer Care Officer’s (CCO) and CMO’s Role Will Grow in 2020. ” Patty Nagle , Senior Vice President and CMO, OpenText.

Advertising Agencies 143

Advertising Agencies Trends Paid Search Agency Budget Programs 143

ANNUITAS

JUNE 25, 2020

Developing and delivering upon a growth strategy is the most important mandate for a today’s successful CMO. Without this focus, the CMO faces a shortened tenure. Steve Hardy, CMO, Secureworks. Alexandra Gobbi, CMO, Code42. Not a task for the faint of heart. However, the rewards are big.

Cost per Lead 147

Cost per Lead Enterprise Management Work Management Marketing Management 147

Martech

JANUARY 4, 2022

Barreira is SVP, Global Chief Marketing and Communications Officer at digital transformation consultancy Publicis Sapient, present in 17 countries and serving clients like Walmart, Nestlé and Audi. Publicis Sapient CMO Teresa Barreira. Hiring, of course, is an unending process — but there’s more.

Organization 135

Organization Ad Building Work Management Thought Leadership 135

Adobe Experience Cloud Blog

JUNE 28, 2016

There’s a change underway in the world of marketing right now—a “C change”: the CMO, continuing to rise in prominence, is now interacting with the CEO and CIO in more strategic, meaningful ways. Realize that digital customer intimacy isn’t just a marketing strategy. But a one-way strategy (you talking to them) is not enough.

Digital Transformation 99

Digital Transformation CMO Thought Leadership Marketo 99

Martech

JANUARY 3, 2022

Most marketing operations departments report to the CMO, with the CEO coming in second, according to The State of the MarketingOps Professional”, which was jointly published by HubSpot and MoPros. Design and manage internal workflows and processes 67.6% Design and manage internal workflows and processes 67.6%

Digital Asset Management 116

Digital Asset Management Enterprise Management Work Management Marketing Automation Services 116

Martech

DECEMBER 23, 2022

What’s a CMO to do? Despite the previously discussed challenges, if you’re patient, know where you’ve been (including the mistakes) and clearly define where you’re going and control the urge to buy martech tools like a kid in a candy store, you can navigate the less-than-optimal process and come out ahead.

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