Contently

JUNE 5, 2018

“As the roles of marketing and the chief marketer expand, it will become critical for CEOs to ensure that they have the right person as CMO, to understand fully how customers are changing, and to become more involved in developing new marketing capabilities across the company.” Ad Age, Fast Company. Sound familiar?

CMO 136

CMO Digital Transformation Gartner Stats 136

Sword and the Script | B2B

OCTOBER 31, 2023

Several credible studies conducted in 2023 put the average benchmark for B2B marketing budgets at about 10% of revenue How much money should a company invest in B2B marketing? As companies plan their budget for 2024, here’s a look at three credible benchmarks for B2B marketing budgets. The CMO Survey: 9.2% Gartner: 9.1%

Marketing Budget 90

Marketing Budget Marketing Budget Creation Advertising Benchmark Budget Programs 90

KoMarketing Associates

JULY 14, 2021

Investing in marketing technology, also known as martech, has not always been a top priority for companies. The CMO Council, in conjunction with Televerde, recently published the “Rising Above the Fray” report.

Spending 292

Spending Budget Programs Gartner CMO 292

B2B Marketing Directions

OCTOBER 9, 2022

Source: "The CMO Survey" (Christine Moorman, 2022) (This month's Research Round-Up continues my review of selected B2B findings from the September 2022 edition of "The CMO Survey." In last month's Research Round-Up post , I discussed some of the major findings in the latest edition of "The CMO Survey."

CMO 52

CMO Customer Surveys Analytics Research 52

KoMarketing Associates

NOVEMBER 24, 2020

Google organic search visits to company websites continue to increase in general, according to the report. However, previous research suggests that CMOs, in particular, are not concerned about the chances of it rebounding in the future. Data suggests that these types of visits increased 28% year-over-year in Q3.

Organization 256

Organization Trends Gartner Mobile Marketing 256

Bluetext

MARCH 6, 2024

1 worldwide by revenue in the Gartner® Market Share report. What do you look for in hiring marketing talent in professional services firms that may be different from technology or product-driven companies?

CMO 26

CMO Brand Identity Branding Marketing Budget 26

ANNUITAS

DECEMBER 11, 2023

Seventy-one percent of CMOs said they lack the budget to fully execute their strategy in 2023,” reports Gartner in a survey of more than 400 CMOs and marketing leaders. In fact in many cases, these random acts of marketing barely cover existing customer churn and leave companies with a flat business, eroding growth.

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

Martech

NOVEMBER 29, 2023

That’s the conclusion of new Gartner reports about what CMOs need to focus on in the coming year. Marketing leaders spend 17% more time collaborating cross-functionally than their non-marketing peers do, according to Gartner. In the coming year, there are three things CMOs must focus on according to Gartner.

Marketing AI 99

Marketing AI Peer-to-peer Paid Search Agency Ads 99

Marketing Insider Group

OCTOBER 28, 2015

– released by the Marketing Science Institute , looked at the performance of companies based on the backgrounds of their board of directors. Not just ‘some’ board of directors, but 64,086 board member biographies from S&P companies. In 2012 Gartner predicted that by 2017 marketing would have a bigger IT budget than IT.

CMO 100

CMO Gartner Case Studies Paid Search Agency 100

Martech Advisor

DECEMBER 26, 2019

Major companies have all seen CMOs leave—or ushered them out. And what skills do CMOs need today to be successful? Being the CMO is an entirely holistic job. In fact, all of this makes being a CMO pretty good training for the future CEO. Learn More: An Unexpected Journey to CMO.

CMO 65

CMO Training ROI Enterprise Management 65

KoMarketing Associates

DECEMBER 24, 2019

Gartner recently published “The Annual CMO Spend Survey 2019-2020” report, and statistics showed that marketing budgets accounted for an average of 10.5% of all company budgets in 2019. This is a drop from 11.2% recorded in 2018, and close to the lowest point on record (10.2%), which was seen in 2014.

Marketing Budget 159

Marketing Budget Marketing Report CMO Gartner 159

Martech

DECEMBER 28, 2023

This is the same problem companies faced when CMOs started hiring data scientists a few years ago when the data scientists quickly discovered that the CMO had no idea what problems the models were solving, and the data itself needed herculean engineering before models could even be built.

Marketing AI 96

Marketing AI Allocation CMO RFP 96

KoMarketing Associates

OCTOBER 22, 2020

As companies continue to recover from the COVID-19 pandemic, new research suggests that it’s business from existing customers that is keeping marketing efforts afloat.

Paid Search Agency 161

Paid Search Agency Advertising Agencies Mobile Advertising Gartner 161

B2B Marketing Directions

AUGUST 15, 2021

Image Source: Gartner, Inc. Last month, Gartner released the findings of its CMO Spend Survey, 2021. The Gartner survey was conducted from March through May of this year. Gartner found that the mean percentage of total company revenue allocated to marketing in 2021 is 6.4%, down from an average of 11% in 2020.

Marketing Budget Creation 98

Marketing Budget Creation Marketing Budget Budget Programs Allocation 98

Crimson Marketing

MAY 15, 2015

According to Gartner, just a few years ago, the number of companies for whom customer experience was the key point of competition was in the 30% range. By 2016, Gartner predicts, that figure will have risen to a whopping 86%.

CMO 100

CMO Gartner Brand Identity Branding 100

Bluetext

AUGUST 10, 2023

During his tenure at Gartner , David’s exceptional leadership in the cybersecurity practice left a profound impact on the industry. David’s career took a captivating turn as he transitioned from the analyst side to CXO (CMO, CPO, CSO, and CIO) roles on the brand side.

Gartner 26

Gartner Organic Leads CPO Organization 26

Marketing Insider Group

APRIL 26, 2021

Where should you place your focus in 2021 and beyond to set your company up for growth and success? All key decision-makers in a company should be collaborating and learning from each other to fill information gaps. As a CMO, having a solid creative background can also help you form stronger bonds with your team members.

Organization 355

Organization Planning Marketing Budget Terms and Conditions 355

Allocadia

APRIL 4, 2019

Speakers: James Thomas | CMO, Allocadia. Bryan Semple | CMO, SmartBear. According to Gartner, you’ve got up to 12% of company revenue (on average) to spend. That means every CMO must be prepared to answer questions such as: “Are we driving leads and real revenue? Good news, marketers: budgets are rising!

CMO 52

CMO Peer-to-peer Gartner Trust Marketing 52

Webbiquity

JULY 27, 2021

According to Gartner’s annual CMO Spend Survey, as reported by Laurie Sullivan in MediaPost , “Marketing budgets as a percentage of revenue fell to their lowest level in recent history…Marketing budgets as a proportion of company revenue fell from 11% in 2020 to 6.4% Online Advertising Will Take a Hit.

CMO 203

CMO Gartner Budget Programs Spending 203

Golden Spiral

APRIL 1, 2022

The average tenure for a CMO has fallen further, to just 40 months , the shortest in the C-Suite. Since the beginning of COVID, sales within tech companies has experienced massive attrition with an average tenure for all sales professionals at 21 months. The Changing Role of the CMO. The Data-Driven CMO.

Top of Funnel 62

Top of Funnel Paid Search Agency Work Management Paid Content 62

Martech

FEBRUARY 23, 2022

A new study from Gartner found that consumer opinions about the metaverse are vague and largely uncertain. Only 6% of consumer respondents told Gartner that they were “very familiar” with the metaverse and that they “understand and can describe it to others.” 38% have heard of the metaverse, but aren’t sure what it means. Why we care.

Gartner 136

Gartner Paid Search Agency Opinions Internet Marketing 136

Martech

OCTOBER 26, 2023

One eye-catching statistic from my presentation was the Gartner survey, revealing that 63% of marketers plan to invest in generative AI in the next 24 months. I remember working at an enterprise software company and being invited to a meeting by a colleague. It is typically one of the biggest line items in any CMO’s budget.

Enterprise Management 104

Enterprise Management Marketing Automation Services Budget Programs Gartner 104

Martech

DECEMBER 14, 2023

If you subscribe to Gartner’s opinions, you’re probably spending most of your time building an AI-enabled marketing team for 2024. It ensures that the martech you already invested in — and may buy in the future — supports and actively enhances the company’s goals and customer experience (CX). Inefficient processes.

Digital Experience Platform 108

Digital Experience Platform Marketing & Strategy Business CMO 108

Martech

AUGUST 9, 2023

Chris has been named a “Leader” of the ABM category by Forrester Research and Gartner Marketing and was DM News’ Technology Executive of the Year in 2018 and 2019. LinkedIn: CGolec (9K followers) Jon Miller Jon is currently the CMO of Demandbase. That’s plenty, but far from all. LinkedIn: Juliet Randall (14.6K

Account Based Marketing 77

Account Based Marketing ABM DemandBase Marketing Analytics Tools 77

Crimson Marketing

NOVEMBER 10, 2014

Your company conducts quarterly budget reviews to determine how well projections aligned with performance. As Lance Walter, CMO of financial intelligence technology company Host Analytics suggests, there is a better way.

Budget Programs 100

Budget Programs Enterprise Management CMO Planning 100

Contently

NOVEMBER 12, 2020

While I’ve been truly inspired by many of the content-savvy marketers I’ve gotten to work with at brands like Dell, Marriott, Saatva, Chase, and Cardinal Health, the truth is that when you take a macro view, most companies are putting out content that’s middling. Content teams often sit two or three levels below the CMO.

Allocation 218

Allocation Brand Identity Branding Paid Search Agency 218

Martech

MAY 24, 2022

of the average company’s total revenue. This year, it’s up to 9.5%, according to the Gartner 2022 CMO Spend and Strategy Survey. Some industries, not to mention individual companies, were hit unevenly. Every CMO has their own reason for waiting and seeing, but that’s the pattern across the marketing world at the moment.

Marketing Budget 112

Marketing Budget Paid Search Agency Lock-In CMO 112

Porch Group Media

SEPTEMBER 9, 2020

In recent researched conducted by Gartner , 44% of CMOs surveyed in April and May 2020 said they are facing midyear budget cuts in 2020 as a result of the pandemic. One change CMOs are making due to these budget pressures is shifting outside agency work to in-house employees. Read more here. Read more here.

Paid Content 59

Paid Content Spending Paid Search Agency CMO 59

Envy

DECEMBER 23, 2020

Planning a B2B marketing budget is one of the big challenges for CMOs, but the size of marketing budgets as a percentage of company revenue has remained more or less stable at 11% since 2012. A Gartner report found that more than 44% of CMOs faced midyear budget cuts because of COVID-19, and almost 11% experienced cuts of over 15%.

Marketing Budget Creation 118

Marketing Budget Creation Marketing Budget Planning Allocation 118

Oktopost

DECEMBER 21, 2023

Research your market The 2023 CMO Survey found that marketing budgets account for more than 10% of their organization’s total budget , and contribute to about 9% of their organization’s revenue. However, these numbers varied based on the company’s industry. Here’s our guide to help you get started.

Marketing Budget 62

Marketing Budget Budget Programs Paid Content Marketing Budget Creation 62

B2B Marketing Directions

JANUARY 24, 2021

The Marketing Data and Analytics Survey 2020 by Gartner Research was a survey of over 400 marketers. In the Gartner survey, a majority of senior marketing leaders - CMOs and VPs of marketing - were unimpressed with the results they've received from their marketing analytics efforts. of the time. of the time.

Analytics 96

Analytics Gartner Paid Search Agency CMO 96

Vision Edge Marketing

DECEMBER 15, 2020

We live in a peer-bound world,” says Chandar Pattabhiram, CMO for Coupa. In fact, a Gartner research study found that when B2B buyers consider a purchase, they spend only 17% of their time meeting with potential suppliers. These changes have far-reaching implications for the ways companies’ market and sell.

Peer-to-peer 285

Peer-to-peer Buy Sales Cycle B2B Sales 285

Sword and the Script | B2B

MARCH 23, 2021

Gartner survey finds brand strategy the most vital capability. Brand strategy” was cited as more important than any other marketing capability according to the 2020 CMO Spend Survey by Gartner. Survey of CMOs says brand building the top priority for 2021. Check out our services.]. and Europe.

Ad Building 80

Ad Building Brand Identity Branding CMO 80

chiefmartech

NOVEMBER 15, 2016

Gartner recently released their CMO Spend Survey 2016-2017. It’s already been in the news because their report showed that marketing budgets climbed for another consecutive year, now up to 12% of total company revenue. According to their report, on average CMOs now allocate 27% of their budget towards technology.

Enterprise Management 40

Enterprise Management Gartner Spending Allocation 40

ClickZ

DECEMBER 10, 2019

She recently moved on from OUP to found her own consulting business which focuses on helping companies assess marketing technology (martech) solutions and select the right tools for their needs. Marketing hubs like Percolate enable companies to coordinate marketing workflows and manage content. Advice to martech vendors.

Work Management 83

Work Management Press Marketing Management CMO 83

ANNUITAS

DECEMBER 22, 2011

He was telling me about his organization, the relationship between sales and marketing, and what he knew needed to change to make his company more effective. When he concluded his assessment, I asked, “What does your CMO (his boss) think of all of this?” The need for CMOs to step-up has never been greater than right now.

CMO 100

CMO Peer-to-peer Vendors Gartner 100

Champion Communications

FEBRUARY 8, 2023

84% of B2B CEOs say they find talking to their CMO about PR ‘awkward’ Getting CEO buy-in is so important in the world of B2B PR. This sentiment was shared by the CMOs, with 49% agreeing that discussing PR with their CEO was ‘really awkward’. So, what’s creating this tension?

PR 62

PR Research B2B CMO 62