Hubspot

OCTOBER 11, 2013

Last summer, we began experimenting with persona-based segmentation. Personas are fictional representations of your ideal customers. After looking at the results of this persona-based switch to email segmentation, we learned that targeting emails by persona increases email clickthrough rates 16%. 1) Background.

Clickthrough 28

Clickthrough Work Management Email Marketing Marketing Management 28

Zoominfo

JANUARY 19, 2021

Since different content topics attract diverse audiences, you want to segment your landing page to target specific customer personas. For instance, how important are the number of clickthroughs and form fills compared to traffic sources and segmentations? While you’re choosing testing metrics, keep in mind how you measure success.

Landing Pages 246

Landing Pages Marketing Prospects Best Practices Digital Marketing Funnels 246

Outbrain

JUNE 16, 2022

CTR, or clickthrough rate, is a pretty simple calculation of how many people clicked on an ad (clicks) divided by the number of times the ad was shown (impressions). Ad Clicks ÷ Ad Impressions = Clickthrough Rate. But CTR – AKA clickthrough rate – is much more than just a metric. But what is it and why does it matter?

CTR 52

CTR Clickthrough Ideal Customer Profiles Lead Scoring 52

Zoominfo

JANUARY 19, 2021

Since different content topics attract diverse audiences, you want to segment your landing page to target specific customer personas. For instance, how important are the number of clickthroughs and form fills compared to traffic sources and segmentations? While you’re choosing testing metrics, keep in mind how you measure success.

Landing Pages 130

Landing Pages Marketing Prospects Best Practices Digital Marketing Funnels 130

Bound360

JANUARY 6, 2020

The regional effort, which promotes visiting Denver for a long weekend, targets a wide variety of personas that change monthly. Instead of creating multiple new landing pages every month, VISIT DENVER used personalization with Bound to match the hero slideshow content to the appropriate persona.

Ads 52

Ads Landing Pages Clickthrough Click Rate 52

Oktopost

SEPTEMBER 4, 2020

Then, you can craft buyer personas to match each member of these buyer groups. . Depending on your product and the complexity of your sales process, this is the point at which you’ll start to see which platforms and channels have the best chance of getting these personas to convert. Professional thought leadership.

Linkedin 150

Linkedin Facebook Cost Per Click B2B Thought Leadership 150

LeadsRX

MARCH 9, 2022

Rather than developing buyer personas and then casting a wide net to attract those personas to your brand, account-based marketing (ABM) focuses on finding ways to engage with people from targeted accounts based on your ideal customer profile. Clickthrough Rate (CTR). Hence, the name “clickthrough rate.”.

Marketing Attribution 84

Marketing Attribution Multi-Touch Attribution Paid Search Agency Lead Ranking 84

6sense

JANUARY 3, 2022

Awareness stage: Here, we launched display ads and acquired missing contacts with data orchestration via 6sense; we launched social ads via Facebook; and we launched persona-based nurtures via Marketo. Persona-based emails also drove visits and engagement, such as …. LinkedIn ad clickthrough rate improved by an astonishing.20%.

Buyer's Journey 62

Buyer's Journey Personalization Account Based Marketing ABM 62

Metadata

OCTOBER 6, 2021

For example, for some personas and in some countries, Facebook is simply used much less, meaning there’s a larger audience on LinkedIn. “Learn More” has the highest clickthrough rate on LinkedIn—but also the highest CPL. Our data shows that longer ads have the best clickthrough on Facebook vs. shorter ads on LinkedIn.

Cost per Lead 78

Cost per Lead Paid Social Agency Advertising Benchmark CPL 78

Strategic-IC

DECEMBER 4, 2017

Buyer Personas. Defined buyer personas (in-depth profiles of your ideal, target clients) are crucial as they inform and determine all other aspects of your campaign. Remember, to be successful, persona research should be backed by data - never base a campaign on assumption! Topic Keywords (Relating to Your Persona Challenges).

Inbound Marketing 54

Inbound Marketing Campaigns Planning Buyer Personas 54

FMG Suite

JULY 18, 2019

Clickthrough rate is the number of people who actually click on a link within an email. . To give you a yardstick, those in the financial services profession achieve, on average, a 20.47% open rate and a clickthrough rate of 2.59% in their email marketing. . So how do you improve these metrics? So how do you improve these metrics?

Effectiveness 63

Effectiveness Clickthrough CAN-SPAM Open Rate 63

SmartBug Media

APRIL 10, 2019

clickthrough rate (CTR), and the standard 468x60 banner has a 0.04% CTR.”. Create Your Executives … as Personas. Try creating personas based on one or two members of your executive team. Craft two or three emails that would be directed at their personas to demonstrate how this part of the process works.

Paid Search Agency 65

Paid Search Agency Top of Funnel Cost Marketing Budget 65

Madison Logic

SEPTEMBER 21, 2023

It’s also a proven method for generating higher clickthrough rates, web engagement, and pipeline. Unify these data sources to prioritize the in-market accounts and identify key buyer personas. Building comprehensive personas for buying committee members is critical for developing the personalized experiences buyers crave.

Display 52

Display Advertising Channels Account Based Marketing Advertisements 52

Metadata

OCTOBER 6, 2021

For example, for some personas and in some countries, Facebook is simply used much less, meaning there’s a larger audience on LinkedIn. “Learn More” has the highest clickthrough rate on LinkedIn—but also the highest CPL. Our data shows that longer ads have the best clickthrough on Facebook vs. shorter ads on LinkedIn.

Cost per Lead 52

Cost per Lead Paid Social Agency Advertising Benchmark CPL 52

markempa

MAY 20, 2012

This research was the foundation for a top prospect’s persona. Here’s a sample excerpt from a persona profile: “Steve is a technical decision maker at a Fortune 500 company. The campaign increased unique website visits from 3,500 to nearly 100,000 and clickthrough rates by 258%. Step #3.

Marketing & Strategy 120

Marketing & Strategy Tactics Television marketing Marketing Strategy 120

PureB2B

MAY 20, 2021

However, good outbound marketers have had amazing results with clickthrough rates of 14% as opposed to 0.06% of those without a good strategy. Aside from targeting your usual customer profiles, you might be surprised that a certain customer persona you have not thought of brings in more sales than you realize.

B2B Marketing 62

B2B Marketing Cold Calling Planning Ideal Customer Profiles 62

PureB2B

MAY 20, 2021

However, good outbound marketers have had amazing results with clickthrough rates of 14% as opposed to 0.06% of those without a good strategy. Aside from targeting your usual customer profiles, you might be surprised that a certain customer persona you have not thought of brings in more sales than you realize.

B2B Marketing 62

B2B Marketing Planning Cold Calling Paid Search Agency 62

SalesIntel

AUGUST 17, 2022

Therefore, it is important that you clearly define who you are going to target based on metrics such as industry, location, company size, revenue, persona, etc. For instance, if you have a 2% clickthrough rate on your 10K emails of which 50% match your ICP, you will get only around 100 qualified leads. Create Content.

Top of Funnel 40

Top of Funnel Ideal Customer Profiles Effectiveness Clickthrough 40

Launch Marketing

FEBRUARY 22, 2018

What buyer persona(s) are you targeting? Your company’s buyer personas will play a big role in how you set up your PPC advertising. Negative keywords are used to keep your ads from showing to individuals that do not match your personas or that have a searcher “intent” that doesn’t align with what you’re trying to achieve.

PPC 92

PPC Advertisements Advertising Organization 92

The Lead Agency

JUNE 22, 2020

Segmenting your email databases by accessing individual buyer personas is an excellent way of keeping your customers engaged by providing them relevant and interesting content. In fact, targeting emails by persona increases clickthrough rates by 16% – Hubspot.

Email Marketing 48

Email Marketing Opt-out Buyer Personas Paid Search Agency 48

Madison Logic

AUGUST 31, 2023

It’s a proven method for generating higher clickthrough rates, web engagement, and pipeline. A tall order like this means you must intentionally target the personas on every channel, using the same target account list to make that lasting impression.

Multi-Channel 52

Multi-Channel Account Based Marketing Advertising Channels ABM 52

Lake One

AUGUST 20, 2019

Only serving an ad during specific times of the day (such as business hours) to increase targeting based on persona search habits. 2) Click or Clickthrough. 3) Clickthrough Rate. Targeting an ad to a specific geographical area- can be down to specific zip codes. 4) Dayparting. 5) Exact Match. exact match for “Best St.

Media 40

Media Clickthrough Cost per Acquisition PPC 40

SmartBug Media

AUGUST 19, 2019

Pop-ups generally have decent clickthrough rates —often around 2%—higher than other kinds of ads. Whether or not pop-ups are effective will depend on your content and your personas—what works well for one blog or corporate site may not be successful for you. Despite their anti-ad attitude, users often engage with pop-up ads.

Paid Content 91

Paid Content Ads Mobile Advertising Clickthrough 91

Biznology

JUNE 11, 2012

There are a variety of techniques we use for this: Personas. Creating Personas. Creating personas (Personae for those in academia or suffered through one year of Latin too many …) is an underutilized tool. There are no shortage of resources online for persona creation. Surveys and Polls. Client Interviews.

Content Marketing 80

Content Marketing Clickthrough Marketing Management Content 80

DAGMAR Marketing

DECEMBER 26, 2019

Metrics to review include: page impressions page clicks page clickthrough rates query clicks query clickthrough rates total clicks. This is where persona creation can come in handy. Regularly check your Google Search Console throughout the year to see which of your keywords are sending the most organic traffic to your site.

Keywords 64

Keywords Research Work Management Lead Scoring 64

PureB2B

JUNE 21, 2021

Research your customers to create personas that will help you understand what makes them tick. Of course, different personas prefer different things. The campaign gained the company a 65% clickthrough rate and a 33.6% If you don’t speak to their interests and likes, you will tune off people even before you can make the pitch.

Personalization 62

Personalization Content Marketing Amazon Content 62

PureB2B

JUNE 21, 2021

Research your customers to create personas that will help you understand what makes them tick. Of course, different personas prefer different things. The campaign gained the company a 65% clickthrough rate and a 33.6% If you don’t speak to their interests and likes, you will tune off people even before you can make the pitch.

Personalization 62

Personalization Content Marketing Amazon Content 62

PureB2B

MARCH 16, 2021

Research your customers to create personas that will help you understand what makes them tick. Of course, different personas prefer different things. The campaign gained the company a 65% clickthrough rate and a 33.6% If you don’t speak to their interests and likes, you will tune off people even before you can make the pitch.

Personalization 62

Personalization Tips Amazon Content 62

PureB2B

MARCH 16, 2021

Research your customers to create personas that will help you understand what makes them tick. Of course, different personas prefer different things. The campaign gained the company a 65% clickthrough rate and a 33.6% If you don’t speak to their interests and likes, you will tune off people even before you can make the pitch.

Personalization 62

Personalization Tips Amazon Content 62

Outbrain

SEPTEMBER 1, 2022

Take a look at your customer data and use it to develop buyer personas. Flesh out those personas with every detail you can, and try to get inside their minds. There are two main metrics that let digital marketers know whether ad copy is successful: clickthrough rate (CTR) and conversion rate (CVR).

Paid Search Agency 26

Paid Search Agency Ads Marketing AI CTR 26

Hubspot

MAY 25, 2016

If professional information is not an important part of your buyer persona, LinkedIn probably isn’t the best fit for you. Impressions, clickthrough rate (CTR), cost per click (CPC), likes, shares, frequency, relevance, and much more. Clickthrough Rate (CTR). 4) How Do You Measure Success?

Paid Content 73

Paid Content Cost Per Click Social Media Top of Funnel 73

Aberdeen

MARCH 29, 2019

Creating generic, high-level audience personas and publishing blog posts that readers could find anywhere else won’t fuel your funnel. Taking the guesswork out of guest posting and influencer marketing will help you focus your investments to increase clickthrough rates, boost brand awareness, and maximize ROI.

Intent Data 40

Intent Data Intent Top of Funnel Content Marketing 40

Strategic-IC

MAY 14, 2018

Ultimately, while you may have additional marketing goals and be monitoring progress by reviewing pageviews, engagement, clickthrough etc, with ABM, top level KPIs will usually come down to quality account generation, account DMU contact increase and revenue expansion within accounts. Identify the technology required.

Account Based Marketing 48

Account Based Marketing Practices Planning ABM 48

Hubspot

FEBRUARY 26, 2015

So instead of looking at your open rate, look at the clickthrough rate. When you create your next Facebook post, think about how your post could drive clickthroughs. Some are from one persona, others are from different industries, and still others are from different locations. 2) Facebook Likes.

Clickthrough 28

Clickthrough Paid Search Agency Click Rate Open Rate 28

Hubspot

AUGUST 8, 2019

This is the score that search engines give to your ad based on your clickthrough rate (CTR) — measured against the average CTR of ads in that position — the relevance of your keywords, the quality of your landing page, and your past performance on the SERP. Clickthrough rate (CTR) is the the percentage of ad views that result in clicks.

Paid Content 76

Paid Content PPC Cost Per Thousand Cost Per Click 76

Hubspot

APRIL 23, 2018

Keep in mind quality content should appeal to the interests, needs, and problems of your buyer personas ; be interesting and well-written, provide valuable, thorough and detailed information about a particular topic; and leave the reader with next steps (such as calls-to-action, links to resources, etc.). Do I know what to do next?

SEO 100

SEO Marketing Websites Conversion Landing Pages 100

Directive Agency

AUGUST 8, 2018

We need to think broad and stand out with our ideal customer persona through our unique selling proposition. By doing this consistently, you’re able to rank immediately, drive significant traffic due to the clickthrough rate of the number one position being 30%, and anything out of the top 5 is less than 3%. Third Party Sites.

Long Tail Marketing 40

Long Tail Marketing Top of Funnel Product Paid Search Agency 40