ClickZ

OCTOBER 23, 2020

In our latest Tech Talk, Jacopo Mauri , Senior Director, Demand Generation at Maropost talks about how their platform provides advanced reporting, powerful segmentation, email automation, and more. Case Study: Haymarket Media. Their clickthrough rates (CTRs) are 5-10x higher than their standard newsletter. About Maropost.

Marketing Automation Services 116

Marketing Automation Services Marketing Automation Work Management Automation 116

Hubspot

MAY 25, 2016

One of the most daunting things about social media advertising is the fact that you are dropping cold hard cash on your campaigns. Behaviors like Chrome users, Facebook Page administrators, and business travelers can be used to segment your audience. Clickthrough Rate (CTR). 1) How Do I Manage My Budget?

Paid Content 74

Paid Content Cost Per Click Social Media Top of Funnel 74

Liveintent

MARCH 6, 2018

Encouraging clickthroughs. The clickthrough rate is still (sad to say?) Machines avoid biases that people may have, and will test anything to see if it’s the best method of generating clickthroughs from a desired target audience. They don’t need to sleep, eat, or take potty breaks.

Marketing AI 67

Marketing AI Clickthrough Ad Exchange Burn Rate 67

Hubspot

JANUARY 9, 2014

The well-rounded social media presence. And the secret to having excellent MOFU marketing lies on how well you segment your contacts. Segmentation isn''t the sexiest of marketing topics, but it is one of the most powerful. What are segmented lists? Why is segmentation important? How effective is list segmentation?

Segmentation 28

Segmentation FAQ Top of Funnel Lead Nurturing 28

Hubspot

FEBRUARY 25, 2020

In fact, emails that include the first name of the recipient in their subject line have a higher clickthrough rate than those that don't. On the other hand, you can also create individualized content based on segmenting your audience so you send the right emails to the right customers. Owning your media and contact lists.

Email Marketing 101

Email Marketing Lead Ranking Planning Lead Scoring 101

markempa

MAY 19, 2014

Tweet At MarketingSherpa Email Summit 2014, we added a new feature, the Media Center, where MarketingSherpa Reporter Allison Banko was able get behind-the-scenes interviews with presenters, attendees and event vendors. Timing and Email Marketing: Sunday generated 23% higher clickthrough than Tuesday in test [More from the blogs].

B2B Marketing 120

B2B Marketing Campaigns Peer-to-peer Planning 120

Bound360

JANUARY 6, 2020

Compared to other visitors, the ad persona segments had a 53% increase in visit duration and a 45% decrease in bounce rate when entering the site through the Reclaim the Weekend landing page. The second step was to use Bound’s Media Optimizer tool to personalize the slideshow for visitors who were exposed to the ad.

Ads 52

Ads Landing Pages Clickthrough Click Rate 52

illumin

FEBRUARY 20, 2024

Another benefit to investing in mobile ads is the potential to specifically target your audience into various segments, allowing you to reach specific audiences based on location, demographics, and behavior. In other words, they implement and make use of various creative mobile advertising media. Here are some tips on staying on top.

Mobile Advertising 52

Mobile Advertising Advertisements Advertising Banner Ads 52

Sharpspring

AUGUST 17, 2021

Indeed, retargeting ad campaigns generally boast 10x the clickthrough rate of standard display ads and half the cost-per-click. powered ads platform can help you serve the right ads at the right time to each segment of your audience. The people who see your ad are already aware of your brand and are usually in the evaluation phase.

Marketing Budget 88

Marketing Budget Cost per Acquisition Cost Per Click Cost Per Thousand 88

Liveintent

AUGUST 9, 2022

While this approach is understandable, focusing too heavily on one channel, platform, or a small audience segment can hinder business growth. You go back to your media plan and diversify. Brand awareness campaigns come in many forms — from native email ads and paid search results to sponsored social media posts and livestream events.

Paid Content 62

Paid Content Brand Identity Branding Cost per Acquisition 62

PureB2B

MARCH 23, 2021

This is further supported by the fact that webinar-hosting can be streamed through on-demand viewing and various social media channels like YouTube and Facebook. Adobe was interested in knowing more about its clientele and expanding its market past the clickthrough.

Webinar Metrics 62

Webinar Metrics Top of Funnel Conversion Marketing & Strategy 62

Vision6

MAY 24, 2022

Increase your reach with our social media posting feature. Reap the benefits of omnichannel marketing by connecting your Vision6 account with your business’ social media profiles. You can schedule an update to your social media networks with a link to your email campaign all within Vision6.

Email Marketing 52

Email Marketing Tools Paid Search Agency Lead Scoring 52

Adobe Experience Cloud Blog

JULY 28, 2009

Typically when you run a campaign you have to track social media clickthroughs and conversions separately from your email clickthroughs and conversions, because they are not launched in coordination with each other.  View the results of social media in your normal campaign reporting. 

Marketing Automation Services 48

Marketing Automation Services Social Media Marketing Automation Social Marketing 48

The Lead Agency

JUNE 22, 2020

Segment your email lists. Segmenting your email databases by accessing individual buyer personas is an excellent way of keeping your customers engaged by providing them relevant and interesting content. In fact, targeting emails by persona increases clickthrough rates by 16% – Hubspot. Use social media.

Email Marketing 48

Email Marketing Opt-out Buyer Personas Paid Search Agency 48

Porch Group Media

AUGUST 31, 2021

Take a look at these additional statistics: 4 out of 5 marketers said they’d rather give up social media than email marketing. Emails with personalized subject lines are 26% more likely to be opened and marketers have found a 760% increase in email revenue from segmented campaigns. Constant Contact , 2021).

Advertising Channels 52

Advertising Channels Webinar Metrics Generation Marketing & Strategy 52

Hubspot

NOVEMBER 20, 2018

By early 2017, they had tried some clever ways to segment and promote content to our list: Segmenting by the topic of the first offer downloaded (i.e., social media, email marketing) -- showed some positive results. Segmenting by business goals of the first offer downloaded (i.e., I like that.

Lead Ranking 71

Lead Ranking Personalization Marketing Qualified Leads Clickthrough 71

Business Brainz

OCTOBER 14, 2021

Various marketing departments choose to segment their email campaigns based on their target audience in order to achieve higher customization. Personalized emails improve clickthrough rates by 14%, conversion rates by 10%, and drive 18 times more revenue than broadcast emails . Website traffic is increased by 210%.

Buyer Personas 52

Buyer Personas Statistics Click Rate Clickthrough 52

Scoop.it

DECEMBER 1, 2020

Social media marketing spends reached 13.3% of global marketing budgets in February 2020, the highest they’ve been for the last two years, and they’re expected to keep on increasing by 62% over the next five years. When you’re sharing curated content on social media, your profile becomes the main lead generation tool.

Lead Capture 81

Lead Capture Curation Marketing Budget Creation Top of Funnel 81

Liveintent

APRIL 5, 2022

” Axios, for example, doesn’t just rely on quantitative metrics like email open rate and clickthrough rate. But in 2022, they launched Axios Pro, a paid newsletter of hyper-relevant content and analysis across five industries: fintech, health, retail, climate, and media.

Ad Building 62

Ad Building Tips Clickthrough Newsletter 62

Business Brainz

OCTOBER 14, 2021

Various marketing departments choose to segment their email campaigns based on their target audience in order to achieve higher customization. Personalized emails improve clickthrough rates by 14%, conversion rates by 10%, and drive 18 times more revenue than broadcast emails. Website traffic is increased by 210%.

Buyer Personas 52

Buyer Personas Statistics Account Based Marketing Click Rate 52

TrustRadius Marketing

FEBRUARY 3, 2020

Sending a message that is not mobile-friendly can lead to fewer clickthroughs and opens. Blue Wire Media performed a marketing experiment to see which email content got clicked the most. Use Behavioral Segmentation to Target Different Types of Customers. It can include photos, videos, testimonials, social media posts, and more.

Email Marketing 52

Email Marketing Marketing Automation Services Marketing & Strategy Marketing Strategy 52

PathFactory

JANUARY 3, 2020

Over the last 10 years, the average unique clickthrough rate really hasn’t changed despite best efforts to personalize and improve segmentation. In many cases, a complete profile in an organization’s database means a contact will receive more email – even if the messages are more targeted. . “Authenticity is everything.

Lead Ranking 98

Lead Ranking Lead Scoring B2B Marketing Work Management 98

ActiveDEMAND

SEPTEMBER 20, 2017

With the latest marketing tools offering advanced automation, segmentation, rationalization, and data, it is now possible for B2B companies to execute ABM without taxing their money, time and resources. After all, how can you tell how engaged a lead is if all you have to go on is open rates, clickthroughs, and conversions?

Account Based Marketing 53

Account Based Marketing ABM Paid Search Agency Companies 53

The Effective Marketer

FEBRUARY 15, 2010

Studies from multiple email marketing service providers show different numbers when it comes to delivery rates, bounce rates, open rates, clickthrough rates, and more. What can we do to improve clickthrough rates and, more importantly, to get people to buy/download/register? Our open rates average 30%. Is this good?

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

Biznology

SEPTEMBER 13, 2012

Followers/friends/fans and sharing for social media. Don’t discount the importance of tracking how your consumption and sharing are changing over time, but have in mind that those measures are most relevant in relation to how they affect your business goals: this month’s email newsletter clickthrough rate was double our norm.

Content Marketing 80

Content Marketing Planning Clickthrough Landing Pages 80

Hubspot

OCTOBER 28, 2020

For example, you might have analytics for your email marketing over here, social media marketing analytics over there, there. We also have longer monthly meetings during which each individual team reports on their month over month progress and more niche metrics like email unsubscribe rate, social media reach, or blog subscriber growth.

Work Management 101

Work Management Marketing Management Planning Advertising Benchmark 101

Golden Spiral

JANUARY 31, 2019

Use CTA throughout your social media posts. Simple, plain-text emails have a 25% higher open rate and overall higher clickthrough rates. Segment Your List for Distribution. Once you’ve developed a comprehensive list of prospects using lead generation tools, you’ll want to segment it based on each campaign or newsletter.

Newsletter 96

Newsletter Ad Building Top of Funnel B2B 96

SnapApp

APRIL 4, 2018

Orbit Media | Co-founder and CMO. . . Email open and clickthrough rates. Cost of Customer Acquisition (COCA) – When determining the effectiveness of paid Search, Display, Social Media Campaigns etc. Email Clickthrough % (as a grade of topic depth, content format). Avalaunch Media | VP of Digital Marketing. . .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

PureB2B

JUNE 21, 2021

You’ve mastered the art of communicating through social media and email. Even in the age of social media, email marketing is still extremely relevant. The campaign gained the company a 65% clickthrough rate and a 33.6% So, you’ve got your content marketing basics down to a T. The Email Technique. conversion rate.

Personalization 62

Personalization Content Marketing Amazon Content 62

PureB2B

JUNE 21, 2021

You’ve mastered the art of communicating through social media and email. Even in the age of social media, email marketing is still extremely relevant. The campaign gained the company a 65% clickthrough rate and a 33.6% So, you’ve got your content marketing basics down to a T. The Email Technique. conversion rate.

Personalization 62

Personalization Content Marketing Amazon Content 62

PureB2B

MARCH 16, 2021

You’ve mastered the art of communicating through social media and email. Even in the age of social media, email marketing is still extremely relevant. The campaign gained the company a 65% clickthrough rate and a 33.6% So you’ve got your content marketing basics down to a T. The Email Technique. conversion rate.

Personalization 62

Personalization Tips Amazon Content 62

PureB2B

MARCH 16, 2021

You’ve mastered the art of communicating through social media and email. Even in the age of social media, email marketing is still extremely relevant. The campaign gained the company a 65% clickthrough rate and a 33.6% So you’ve got your content marketing basics down to a T. The Email Technique. conversion rate.

Personalization 62

Personalization Tips Amazon Content 62

Lead Liaison

JUNE 27, 2017

This is a technique of segmentation to ensure you send a message that truly interests each lead. Social media? Some rules might include: Email clickthrough. Some will need convincing to move over to the next level. The best way to meet these leads with relevant and appropriate messaging is through lead scoring. Price page visit.

Lead Ranking 65

Lead Ranking Lead Scoring Sales Qualified Leads High Quality Lead 65

Bannerflow

NOVEMBER 7, 2019

It can mean bidding a flat CPM or bidding a variable price based on past clickthrough or conversion rates. A DMP offers the following features: reach for particular segment; the ability to measure lift from using data; and assistance for publishers in monetising user data. Bidding strategy. Contextual data. Demand-side platform (DSP).

Display 40

Display Advertising Agencies Advertisements Advertising 40

Atomic Reach

JUNE 3, 2019

Social Media E-Commerce Statistics. When it comes to purchasing online items, social media platforms are playing a larger role in purchasing decisions. Across the globe, many individuals are spending more and more time on social media where they are exposed to ads , interactions with corporations, and recommendations from peers.

Statistics 91

Statistics Generation Amazon Paid Search Agency 91

Hubspot

DECEMBER 19, 2012

Social media continues to rain data onto the market. Even though 83% of marketers indicate social media is important for their business , according to Social Media Examiner , they continue to struggle to measure ROI and use social data to improve their strategies. 12 Ways to Leverage Social Media Intelligence. Here's how.

Social Media 28

Social Media Top of Funnel Media Webinar Metrics 28

Hubspot

OCTOBER 8, 2014

Try segmenting emails by user engagement or behavior to create a truly customized experience. In a 2013 survey by Wanderful Media , 82% of Black Friday shoppers wanted to receive email updates about Black Friday sales. During Q4 of 2013, emails sent on Saturdays and Sundays boasted some of the highest open and clickthrough rates.

Email Marketing 28

Email Marketing Work Management Clickthrough Marketing Management 28