Hubspot

MAY 25, 2016

If your goal is to drive traffic and leads, top of the funnel content such as blog posts, free tools, or meatier content gated behind a lead generation form should be used. For example, here at HubSpot, we promoted an industry-specific piece of content — The Little Book of Inbound for Finance Marketers — on both LinkedIn and Facebook.

Paid Content 73

Paid Content Cost Per Click Social Media Top of Funnel 73

Hubspot

APRIL 23, 2018

Auditing your website can determine whether or not it's optimized to achieve your traffic goals, and if not, how you can improve it to increase performance. As you can see, assessing both the content and technical aspects of your website will open up opportunities to drastically improve the traffic and conversions your website generates.

SEO 100

SEO Marketing Websites Conversion Landing Pages 100

Hubspot

APRIL 12, 2016

The study reveals a ton of helpful industry-specific benchmarks for both search and display ads, including average clickthrough rate (CTR), average cost-per-click (CPC), average conversion rate (CVR), and average cost-per-action (CPA). Average Clickthrough Rate (CTR). Check out this resource. Average Cost-per-Click (CPC).

Cost per Acquisition 28

Cost per Acquisition Cost Per Click Adwords Advertising Benchmark 28

Hubspot

AUGUST 8, 2019

This means more clicks and a greater chance of conversion.” - Laura Mittelmann, Paid Acquisition at HubSpot. With this platform, you’ll reap the benefits of a low CPC and highly engaged traffic. You can measure brand awareness through social engagement, surveys, and direct traffic. It’s equal to Maximum Bid x Quality Score.

Paid Content 76

Paid Content PPC Cost Per Thousand Cost Per Click 76

Hubspot

MARCH 20, 2018

So, if you have the financial and technical resources, using a ccTLD could be a good idea. For this survey, I collaborated with Sam Mallikarjunan , Executive Strategist at HubSpot, to craft and analyze the surveys. To answer the original question, if you lack the resources to craft a ccTLD architecture, what should you do?

SEO 97

SEO Marketing Websites Optimization Domain 97

Hubspot

JANUARY 26, 2017

1) Diversify your traffic sources to keep earning visits from Google. Fishkin encourages a distributed content strategy designed to help you earn traffic from a variety of different sources. This approach ensures that your traffic numbers aren’t entirely contingent on people directly searching for your brand name. The solution?

Google 28

Google Contingency Planning Clickthrough SERP 28

Hubspot

NOVEMBER 21, 2016

In fact, data from HubSpot Research revealed that a whopping 33% of respondents use their smartphone as their primary device for internet use. These layout and design changes help AMP content stand out in the crowd to users searching for information, which could drive more clicks and traffic. clickthrough rate. Easy, right?

Mobile Marketing 28

Mobile Marketing Google Clickthrough Marketing Management 28

Hubspot

NOVEMBER 24, 2017

We're going to go over some of the ways to avoid that big, scary traffic trend above -- or to prevent it from happening again, if you've seen it before. Change the date range under “Live data” in the top right to your highest-traffic month. (It They may be getting more referral traffic than you as well. Delete Columns D-K.

Lead Scoring 77

Lead Scoring Lead Ranking CTR SEO 77

Hubspot

FEBRUARY 24, 2014

If you’re a newbie to website optimization, check out HubSpot’s A/B test FAQs to get started. Those are the pages to optimize and try to drive more traffic to. As you can see in the screenshot below, HubSpot lists our most popular offers on the homepage. 1) Test Your Call-to-Action Buttons. 5) Test Your Images.

Click Rate 28

Click Rate Clickthrough FAQ Conversion Rate 28

Hubspot

AUGUST 19, 2014

You rinse and repeat, pumping valuable time and resources into new content creation to keep your blog fed and your offers fresh. Over time, it gets shared, linked to, and clicked on, boosting its search engine rankings and thus continuing to generate traffic long after it was originally published. And, whaddya know? Make sense?

Lead Scoring 28

Lead Scoring Lead Ranking Content Landing Pages 28

Hubspot

FEBRUARY 2, 2017

And while that can lead to a higher clickthrough rate ( CTR ), his own data shows that Text Ads can often yield a higher conversion rate. Having an actionable CTA within your ad copy will also help you improve your ad's clickthrough rate. In this post, we'll be walking you through how to create a Text Ad. Call-to-Action (CTA).

Linkedin 28

Linkedin Paid Search Agency Ads Cost Per Click 28

Hubspot

APRIL 10, 2013

A user wants answers, resources, information, reviews of a product, and much more. Understanding and measuring user intent is not just a way to increase conversions, trust, or clickthroughs; it’s also a consideration you need to make to get better at SEO and provide more value to your visitors.

Keywords 28

Keywords Intent Marketing & Strategy Long Tail Marketing 28

Hubspot

DECEMBER 31, 2012

If you’re not sure where to begin, for starters, HubSpot would love to help! We’re offering our marketing community members a free consultation to chat with a HubSpot expert about 2013 goal planning. A lot of marketers have a mental block that keeps them from creating video content due to a lack of technical savvy or resources.

Planning 28

Planning Work Management Landing Pages Paid Search Agency 28

Hubspot

DECEMBER 10, 2013

If you''re a HubSpot Enterprise customer who is following along with our example, you can use these instructions. If you''re a HubSpot Enterprise customer running a different A/B test, here are other resources to help you out. Sometimes, it can take up to 30 days to get enough traffic to your content to get significant results.

FAQ 28

FAQ Landing Pages Click Rate Conversion Rate 28

Hubspot

JANUARY 14, 2013

Did you know that, according to HubSpot's 2012 Marketing Benchmarks Report , companies with over 200 blog articles generate >5X the leads than those with 10 or fewer ? A valuable SEO pro will keep up-to-date with SEO blogs and best practices, through resources like SEOMoz and Google Webmaster Tools. 2) Blogger/Blog Manager.

Paid Search Agency 28

Paid Search Agency Work Management Marketing Management Planning 28

Hubspot

APRIL 15, 2014

That''s also probably why it can be so tricky -- making sure your title is sexy enough to garner clickthroughs but also accurate enough to reflect the content within is no small feat. While a catchy title can help you drive that initial traffic to your post, the only way you''ll get readers to stick around is through the content itself.

Clickthrough 28

Clickthrough Copyright Lead Qualification Paid Search Agency 28

Hubspot

OCTOBER 19, 2012

Posts from Google+ are being indexed in the SERPs, and authors' Google+ profiles are showing up next to those results and improving clickthrough rates on listings. Companies with 1000+ more Twitter followers get 6X more traffic. It's free to join, but it's still a resource investment. 11) Do NOT get personal. 93% of U.S.

Social Media 28

Social Media Cost per Lead Social Marketing Media 28

Hubspot

DECEMBER 19, 2012

Tools like Facebook Insights, Google Analytics, and even us here at HubSpot help pump and process this data, but it’s often ignored as it surges into the office. This list will help you master these resources and use them to keep your strategy afloat. Referral Traffic - Again, you'd want to break this out for each social network.

Social Media 28

Social Media Top of Funnel Media Webinar Metrics 28

Hubspot

JUNE 30, 2020

For a quick and easy solution to your reporting woes, click here to download HubSpot's Free Social Media Reporting Template. Featured Resource: Free Social Media Report Template. HubSpot's free social media report template has pre-made slides for you to report on all of your predominant social media metrics. Clickthrough Rate.

Social Media 93

Social Media Template Media Contingency Planning 93

Hubspot

MAY 13, 2013

HubSpot invited Guy to reveal the secrets behind his incredibly active and popular social media profiles that enable him to reach millions each day. The reason for repeated tweets is to maximize traffic and therefore advertising sales. I’ve found that each tweet gets approximately the same amount of clickthroughs. Conclusion.

Enterprise Management 28

Enterprise Management Social Media Work Management Marketing Management 28

Hubspot

JANUARY 21, 2013

For example, when promoting a book to college professors, putting the words "College Professor's Guide to …" may generate a higher clickthrough rate (CTR) than generic, untargeted copy. Call-to-Action (CTA): Having an actionable CTA within your ad copy will also help you improve your ad's clickthrough rate. Post-Click Reporting.

Linkedin 28

Linkedin Paid Search Agency Cost Per Click Ads 28

Hubspot

FEBRUARY 28, 2014

With a just a few resources and some actionable tips, you''ll be able to get your resume noticed in the giant stack on a recruiter''s desk. Examples might be increasing social media engagement, improving SEO ROI, driving increased web traffic, reducing bounce rates, boosting landing page conversions, etc.

Work Management 28

Work Management Paid Search Agency Marketing Management Clickthrough 28

Hubspot

JANUARY 24, 2013

As you can see, assessing both the content and technical aspects of your website will open up opportunities to drastically improve the traffic and conversions your website generates. Does it give me all the resources relevant to this topic? Which keywords are giving you the biggest gains in traffic and leads?

SEO 28

SEO Marketing Websites Conversion Landing Pages 28

Hubspot

FEBRUARY 8, 2013

If you need results fast -- like net new leads to hit a lofty lead generation goal -- PPC can be a helpful, short-term resource. First, run a campaign in AdWords ; looking at the initial keyword data in AdWords can be helpful to see which keywords have the highest clickthrough rate (CTR).

Paid Content 28

Paid Content PPC Cost Per Click Adwords 28

Hubspot

FEBRUARY 26, 2018

Look at the various elements in your marketing resources and their possible alternatives for design, wording, and layout. If you're a HubSpot Enterprise customer conducting an A/B test on an email , for example, HubSpot will automatically split traffic to your variations so that each variation gets a random sampling of visitors.

Clickthrough 101

Clickthrough Sample Multivariate analysis Landing Pages 101

Hubspot

SEPTEMBER 16, 2015

HubSpot customers: You can track and report on many of these metrics yourself using HubSpot's new Reporting Add-on.). If your open rate increases, your clickthrough rate is more likely to increase. Clickthrough Rate. Here's a guide to website traffic terms.) 2) Blog Manager.

Top of Funnel 28

Top of Funnel Clickthrough Work Management Planning 28

Optinmonster

NOVEMBER 22, 2023

Recommended Resources: Need to jumpstart your content marketing results? Get more traffic and conversions with our Ultimate Guide to Content Marketing in 2023. Sending relevant emails improves open and clickthrough rates, so segmentation is essential. Or, check out this post on the most current email marketing statistics.

Copywriting 102

Copywriting Email Marketing Planning Paid Search Agency 102

Moz

MAY 6, 2019

There are thousands of blog posts being published every minute, so it’s safe to say you’re not the only resource out there competing for attention. In other words, you'll attract the right type of traffic to your website. HubSpot performs CTA tests all the time. Choose a topic to write about. Search engines are funny that way.

Long Tail Marketing 71

Long Tail Marketing Clickthrough Content Lead Scoring 71

Hubspot

MAY 17, 2016

Look at the various elements in your marketing resources and their possible alternatives for design, wording, and layout. If you're a HubSpot Enterprise customer conducting an A/B test on an email , for example, HubSpot will automatically split traffic to your variations so that each variation gets a random sampling of visitors.

Clickthrough 53

Clickthrough Multivariate analysis Sample Landing Pages 53

Hubspot

FEBRUARY 2, 2015

"Look at the number of leads that you are generating by channel every day to make sure you are on track to hit your goals at the end of the month," says Amanda Sibley , HubSpot''s Campaigns Manager. "If This will help you figure out how your team should spend their time and resources. CTA Clickthrough Rate.

Paid Content 28

Paid Content Cost per Lead Clickthrough Paid Search Agency 28

Hubspot

AUGUST 19, 2019

Quantified the typical average results via clickthrough rates, conversion rates, and costs. You might not be surprised to hear that WordStream's website experienced a huge spike in traffic over the course of Larry's campaign. I use all of these tools myself here at HubSpot. You can manage your reporting with multiple free tools.

Viral Marketing 76

Viral Marketing Paid Content Campaigns Tips 76

Hubspot

JUNE 12, 2013

Pain: Generating the Necessary Clickthrough and Open Rates to Meet Conversion Goals. There''s a variety of data around specific trigger words and character counts that help your email open and/or clickthrough rates. Segmenting your emails is a friendly, lovable way to attract the clickthrough and open rates you''re longing for.

Enterprise Management 28

Enterprise Management Work Management Email Marketing Marketing Management 28

Hubspot

JULY 29, 2018

Blogs are usually maintained by an individual or a business with regular entries of content on a specific topic, descriptions of events, or other resources such as graphics or video. For example, HubSpot's Twitter handle is @HubSpot. Quantcast - Quantcast provides website traffic and demographics for websites.

Social Media 101

Social Media Marketing Automation Services Media Work Management 101

Hubspot

OCTOBER 28, 2016

The folks at IMPACT Branding & Design are providing expert website critiques live at this year's INBOUND event with the help of special guests like Marcus Sheridan and HubSpot's Luke Summerfield. To maximize clickthrough rates, you'll want to cater to visitors who are at all different stages of the buyer's journey using CTAs.

Lead Ranking 28

Lead Ranking Marketing Qualified Leads Lead Generation Sales Qualified Leads 28

Hubspot

NOVEMBER 29, 2016

Here’s an example cluster that HubSpot's Head of Growth & SEO Matt Barby created. The cluster content that is built for each of the subtopics will focus on gaining greater topic visibility and funneling traffic through to the pillar content in order for them to convert.". 3) Use tools to gut check your topics.

Validation 28

Validation Process Long Tail Marketing Lead Scoring 28

Hubspot

AUGUST 25, 2014

You''ve read all about inbound marketing, and you may even have taken HubSpot''s Inbound Marketing Certification. Even if you''ve been focusing on traditional tactics, c hances are you already have content and resources to fuel your inbound efforts. 7 Common Mistakes New Inbound Marketers Make. Now, you want to GO, GO, GO!

Inbound Marketing 28

Inbound Marketing Clickthrough Top of Funnel Paid Search Agency 28

Hubspot

FEBRUARY 23, 2019

Here in the HubSpot content shop, we want to take the work out of it for you. HubSpot teamed up with Smart Insights to create a content planning template that will help you put together an effective content marketing plan for either your business or those of your clients. One of those sources is organic traffic.

Template 78

Template Top of Funnel Planning Work Management 78