article thumbnail

The Beginner's Guide to Conversion Rate Optimization (CRO)

Hubspot

Here at HubSpot, we ran a test with text-based CTAs -- a standalone line of text linked to a landing page and styled as an H3 or an H4 -- to see if they would convert more traffic into leads than regular CTAs at the bottom of a web page. Head over to the HubSpot Academy to learn how to add lead flows to your blog posts.

article thumbnail

13 Things to Start, Stop & Keep Doing With Your Email Marketing in 2017

Hubspot

HubSpot Postmaster and Email Engineering Director Tom Monaghan distilled his wisdom into a set of guidelines for email marketing for growth in 2017 at INBOUND last year. 2) Have a goal for each email before you press “send.”. Certainly email is not dead , but it is getting harder to do well. 3) Personalize and test your emails.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Ultimate Guide to Public Relations in 2018

Hubspot

And yes, it’s about more than press releases! However, they often focus on: Writing press releases to announce company-related news. Since PR managers will be responsible for writing press releases and company-related news, strong writing skills will help other people to understand the message you want to relay. Creativity.

article thumbnail

10 B2B Lead Generation Strategies for 2018

PureB2B

Understandably, B2B marketers are hard-pressed to recalibrate their lead generation strategies in this ever-shifting landscape. According to Hubspot , companies that publish 16 or more blog posts per month generate 4.5 The need to fine-tune your strategies is more pressing than ever. Create Quality Content More Frequently.

article thumbnail

4 Smart Ways to Keep Up With Google in 2017

Hubspot

Check it out below -- if you Google the term “blog,” a large portion of the page is taken up by Google Ads, news stories, and an Answer Box: Because Google’s real estate is this competitive, it’s harder to get onto page one of the search engine results page, which is proven to have higher clickthrough rates than other results. The solution?

Google 28
article thumbnail

How to Plan Email Marketing Campaigns Without Pulling Your Hair Out [Free Template]

Hubspot

Maybe you didn''t have enough time to properly segment your lists, so you knew your clickthrough rate was gonna totally suck. Since it’s based in Excel, you and your team can customize it and use it with HubSpot or any other email platform. Ex: Lead generation, clickthroughs, event sign-ups. Email Planning.

article thumbnail

How to Create an Engaging Snapchat Story: A Start-to-Finish Guide

Hubspot

My colleague, HubSpot Social Media Manager Marissa Breton , recommends that before stepping behind the helm of a brand’s Snapchat, users play with the Snapchat sharing and editing functionalities with a personal account. Snapchat opens to the camera view, so you can tap the icon to take a photo or press and hold it to record a video.

Press 28