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13 Things to Start, Stop & Keep Doing With Your Email Marketing in 2017

Hubspot

And despite what you may think, email marketing is still growing: Gmail alone has 1 billion users worldwide, and The Radicati Group predicts that there will be 3 billion email users worldwide by 2020 (that’s almost half of the world’s population). 2) Have a goal for each email before you press “send.”.

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The Ultimate Guide to Public Relations in 2018

Hubspot

And yes, it’s about more than press releases! Public relations and inbound marketing are closely related and using them together drives the best results. If someone is willing to buy your product (through marketing), it means they’re already connected with the brand (through PR). Media: Owned vs. Paid vs. Earned.

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4 Smart Ways to Keep Up With Google in 2017

Hubspot

Check it out below -- if you Google the term “blog,” a large portion of the page is taken up by Google Ads, news stories, and an Answer Box: Because Google’s real estate is this competitive, it’s harder to get onto page one of the search engine results page, which is proven to have higher clickthrough rates than other results. The solution?

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8 Things That Trip You Up in Blogging (And How to Get Back on Your Feet)

Hubspot

That''s also probably why it can be so tricky -- making sure your title is sexy enough to garner clickthroughs but also accurate enough to reflect the content within is no small feat. If you''re drinking the inbound marketing Kool-Aid , chances are you have a variety of different offers to promote to your blog readers.

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What to Send Email Contacts in Different Stages of the Marketing Funnel

Hubspot

This is one of our top offers in terms of downloads and previous email clickthrough rates. This example details HubSpot customer FireRock's success using HubSpot and social media to increase their reach by 330%, website visits by 189%, and lead generation by 137%. Example: Learning SEO From the Experts, Top Ebook Offer.

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The Ultimate Collection of Free Content Marketing Templates

Hubspot

Here in the HubSpot content shop, we want to take the work out of it for you. HubSpot teamed up with Smart Insights to create a content planning template that will help you put together an effective content marketing plan for either your business or those of your clients. A Press Release Template. Email Content Templates.

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The Blogging Tactic No One Is Talking About: Optimizing the Past

Hubspot

Nine months ago, I analyzed a report that would transform not only my role on the HubSpot blogging team, but also the whole blog's editorial strategy. As a result of HubSpot's ongoing historical optimization, we've been able to generate way more value from content we've published in the past. As a matter of fact. 58 million in May!