Targeting Email Marketing by Persona Improves Clickthrough Rate 16% [New Data]
Hubspot
OCTOBER 11, 2013
After looking at the results of this persona-based switch to email segmentation, we learned that targeting emails by persona increases email clickthrough rates 16%. A good quote from Sample Sally could be, “I’ve had to deal with so many painful integrations with other departments’ databases and software.”. 9) Marketing Messaging.
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