Hubspot

MAY 13, 2013

HubSpot invited Guy to reveal the secrets behind his incredibly active and popular social media profiles that enable him to reach millions each day. Many people ask me how I manage my social media accounts (and others make stuff up rather than figure out what I do). He is also the author of APE, What the Plus!,

Enterprise Management 28

Enterprise Management Social Media Work Management Marketing Management 28

Hubspot

DECEMBER 19, 2012

Social media continues to rain data onto the market. Tools like Facebook Insights, Google Analytics, and even us here at HubSpot help pump and process this data, but it’s often ignored as it surges into the office. A Word on Social Data. Before we get to the list, let's review what exactly social data is.

Social Media 28

Social Media Top of Funnel Media Webinar Metrics 28

Hubspot

NOVEMBER 21, 2016

In fact, data from HubSpot Research revealed that a whopping 33% of respondents use their smartphone as their primary device for internet use. In short: AMP was designed so publishers could build web pages that load more quickly on mobile devices. clickthrough rate. Another benefit of AMP is content visibility.

Mobile Marketing 28

Mobile Marketing Google Clickthrough Marketing Management 28

Hubspot

JANUARY 6, 2014

In fact, HubSpot''s own software only recently, with the launch of our new Blog tool on HubSpot''s new COS , started giving customers the ability to truly customize their blog subscriber emails. But if you do have the ability to customize these emails, they''re definitely an important asset to leverage.

Optimization 28

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Hubspot

AUGUST 24, 2016

With that in mind, Snapchat -- a real-time messaging and multimedia app -- has become an increasingly attractive channel for those looking to engage the 18-34 year old demographic and grow their brand's social media presence. Snaps disappear 1-10 seconds after they are first opened, and they can be customized. Before You Share.

Press 28

Press Custom Publishing Social Media Clickthrough 28

Hubspot

JUNE 1, 2015

Most of us publish blog posts the same way. We spend tons of time writing posts and optimizing them for search and social media. We then hit publish. In this post, we’re going to look at 10 essential techniques for making your content thrive beyond the initial publish-date promotion. It stinks, right? It’s simple.

Traffic 28

Traffic Outreach Content Tips 28

SnapApp

APRIL 4, 2018

How can you predictably generate leads , acquire new customers, and increase revenue if you have no idea what targets to hit, or which channels and campaigns are driving the greatest ROI? . . It will tell you how many leads were actually closed into paying customers. 8: Customer Acquisition Cost (CAC). . It’s a vicious cycle.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Hubspot

OCTOBER 27, 2016

Over one billion active users engage on Facebook every day, which represents a tremendous opportunity for advertisers to leverage their content in front of potential customers. We decided to consult with a variety of successful social media marketers to learn more about their strategies for Facebook Ad targeting.

Facebook 28

Facebook Cost per Acquisition Advertisements Advertising 28

Hubspot

MARCH 6, 2017

With all that time invested, you can't stop at just embedding the video on a homepage or sharing it on social media and hoping someone watches. In-stream ads let marketers customize video ads with different CTAs and overlay text, as highlighted in the skippable in-stream ad example below from Grammarly. The end result?

Paid Content 101

Paid Content Youtube Advertising Agencies Advertisements 101

Hubspot

SEPTEMBER 25, 2015

At HubSpot, we held onto this notion for a while. The average clickthrough rate of display ads across all formats and placements is 0.06% (Source: Display Benchmarks Tool ). Source: GoldSpot Media ). As we said before, it took us at HubSpot awhile to realize this. But then things started to change. Source: comScore ).

Paid Content 28

Paid Content Advertising Agencies Display Stats 28

Hubspot

OCTOBER 11, 2012

And for the inbound marketers who embrace that, a business blog is one of the most reliable and effective platforms for publishing much of the content they create. How can you expect visitors to subscribe to your content if you rarely or infrequently publish anything for them to come back to. So much simpler, right?

RSS 28

RSS Ad Frequency Landing Pages Lead Gen 28

Hubspot

OCTOBER 9, 2014

You know content marketing works, so you''ve been plugging away at blog posts, ebooks, and other valuable, educational content for your potential customers. And people come -- they find your content in search results and in their social media feeds. The High Clickthrough Rate Game for Content Remarketing.

Paid Content 28

Paid Content Cost Per Click Work Management Clickthrough 28

Hubspot

OCTOBER 19, 2012

In fact, it's practically a marketing Swiss army knife: it enables you to regularly publish content, boost your website's search engine optimization , establish your industry thought leadership and expertise, and it also provides content fodder for your other marketing channels such as social media and email marketing.

Lead Generation 28

Lead Generation Blogger Sales Qualified Leads Lead Gen 28

Hubspot

AUGUST 19, 2014

You publish new blog posts, launch new ebooks, and produce new webinars regularly. 76% of our blog''s monthly page views is of old posts -- that is, posts that were published prior to that month. If you''re updating a blog post, use the same post URL, but change the publish date to the current day. Crazy, right?

Lead Scoring 28

Lead Scoring Lead Ranking Content Landing Pages 28

Hubspot

JANUARY 14, 2013

1) Social Media Manager. According to the 2012 State of Inbound Marketing , 43% of B2B companies and 77% of B2C companies have acquired a customer Facebook, and 40% of B2B companies and 55% of B2C companies have acquired a customer through Twitter. Creating and evaluating social media strategies.

Paid Search Agency 28

Paid Search Agency Work Management Marketing Management Planning 28

Hubspot

AUGUST 27, 2015

I worked with many startups before I joined HubSpot, and scouring Google Keyword Planner every day for keywords to fuel my blog posts drove me close to insanity. You may have seen clickthrough rate (CTR) studies such as this one in the past, but they’re anecdotal at best because every website is different.

Sales Qualified Leads 28

Sales Qualified Leads Lead Scoring Lead Ranking Keywords 28

Hubspot

OCTOBER 24, 2012

1) They Rarely Use Social. Granted, there are people who are spammers in social media, too, but those people are usually a different type of spammer -- their end goal is not to get their website ranking higher in search results. In other words, aim to please your ultimate consumers: your users, customers, and prospects.

Marketing Websites 28

Marketing Websites Google Clickthrough CAN-SPAM 28

Hubspot

OCTOBER 9, 2015

While many of us are familiar with “tried-and-true” ways to acquire and retain customers online -- paid search, email marketing, etc. -- there’s a whole new wave of exciting technologies that are emerging right now. 3 New Technologies for Earning Customers Online. 3 New Technologies for Earning Customers Online. What are they?

Paid Content 28

Paid Content Paid Search Agency Mobile Advertising Ad Exchange 28

Hubspot

FEBRUARY 2, 2017

And while that can lead to a higher clickthrough rate ( CTR ), his own data shows that Text Ads can often yield a higher conversion rate. Having an actionable CTA within your ad copy will also help you improve your ad's clickthrough rate. You can also customize the targeting according to field of study and degree, Member Skills.

Linkedin 28

Linkedin Paid Search Agency Ads Cost Per Click 28

Hubspot

SEPTEMBER 11, 2013

In early 2011, LinkedIn launched the social news platform LinkedIn Today. Users could customize their experience to pull in the most shared articles from professionals in their network; sort by industry, company, location, etc.; share stories with their network; and comment on stories, hence the social aspect.

Linkedin 28

Linkedin Clickthrough Thought Leadership Aggregators 28

Hubspot

DECEMBER 31, 2012

If you’re not sure where to begin, for starters, HubSpot would love to help! We’re offering our marketing community members a free consultation to chat with a HubSpot expert about 2013 goal planning. 3) I will become an active contributor to social media by posting articles to my company’s social channels.

Planning 28

Planning Work Management Landing Pages Paid Search Agency 28

Hubspot

AUGUST 13, 2014

The day after it was published, 20% of the total website visitors downloaded the ebook. Also known as influencer marketing or influencer advocacy, influencer outreach is quite similar to media relations, though, typically, the people targeted are influential in their industry and aren’t necessarily journalists or editors.

Paid Content 28

Paid Content Promotion Advertorials Advertising Agencies 28

Hubspot

APRIL 15, 2014

you might actually find that the post is off-limits for one of the following reasons: The content might rub stakeholders -- value-added resellers, customers, co-marketing partners, influencers, investors, etc. -- the wrong way. In fact, even when you choose a topic you''re passionate about writing (take that , writer''s block!),

Clickthrough 28

Clickthrough Copyright Lead Qualification Paid Search Agency 28

Hubspot

JUNE 21, 2016

Here are eight little things you can start doing immediately to improve the open rates, clickthrough rates, and lead generation for your emails. 19 Tips for Better Email Open and Clickthrough Rates. HubSpot customers: Don't worry -- you can't save an email template unless it includes this element.). I just can't win.".

Clickthrough 78

Clickthrough Email Marketing Tips CAN-SPAM 78

Hubspot

JULY 29, 2018

But with new social media networks and innovative software cropping up almost daily, even seasoned social media users are bound to run into a term or acronym that leaves them thinking, "WTF?". For those head-scratching moments, we've created the ultimate glossary of social media marketing terms.

Social Media 101

Social Media Marketing Automation Services Media Work Management 101

Hubspot

FEBRUARY 14, 2013

And here at HubSpot, we're working hard to practice what we preach. As it happens, mass-produced mailing has some Valentine’s Day roots: In 1797, The Young Man’s Valentine Writer was published in England, giving men who couldn’t write an opportunity to leverage romantic verses for their own love interests. So in the spirit of St.

Stats 28

Stats CAN-SPAM Marketing Automation Services Outreach 28

Tomorrow People

MARCH 22, 2018

Maybe they communicate one idea well, or scoop up a high percentage of clickthroughs. If you start to think of that single action as one link in a chain of events, it’s a lot more insightful: that well-written idea may be hitting the visitor at the wrong moment, as Hubspot suggests. Social media feeds, announcing new pages and content.

Lead Generation 393

Lead Generation Top of Funnel Lead Ranking Marketing Qualified Leads 393

Hubspot

APRIL 3, 2013

Then -- somewhere around 2008 -- blogging took a back seat to social media, and all anyone could talk about was platforms like Twitter, Facebook, Foursquare and, yes, even MySpace. Social media was all the rage, and blogging was, well, old and worn out. 2) Blog posts give you extended reach through social media.

Paid Content 28

Paid Content Paid Search Agency Ads Banner Ads 28

Hubspot

APRIL 3, 2013

Like, interact in social media? This is about more than just recognizing that not everyone in the world is a potential future customer -- it's about recognizing that your marketing attracts certain types of people who totally clog up your funnel, waste your sales team's time, and will never become customers. We all have.

Sales Management 28

Sales Management Banner Ads Paid Search Agency Banners 28

Hubspot

DECEMBER 14, 2012

Nor is it dying in the wake of social media's rise in popularity. 1) Email clickthrough rates dropped to 4.4% 7) The average clickthrough rate for triggered emails is more than double the rate for mass emails. However, personalized emails had a clickthrough rate 16.5% Contrary to rumor, email is not dead.

Stats 28

Stats Email Marketing Clickthrough Click Rate 28

Tomorrow People

JANUARY 7, 2021

Think of your website in terms of processes and customer journey, get obsessed with analytics, and keep things fresh. Maybe they communicate one idea well, or scoop up a high percentage of clickthroughs. As Hubspot suggests, that well-written idea may be hitting the visitor at the wrong moment.

Lead Generation 156

Lead Generation Lead Ranking Marketing Qualified Leads Sales Qualified Leads 156

Hubspot

OCTOBER 17, 2014

Titles are arguably the most important part your SlideShare -- it’s the only part of the presentation most people will see before they decide to view it, particularly in social media and the SERPs, so you better make sure it’s a good one. Usually, people will publish a story with a set number of steps or tips.

Lead Scoring 28

Lead Scoring Lead Ranking Generation Leads 28

Hubspot

DECEMBER 17, 2013

Posts that include this authorship information often benefit from better clickthrough rates, too -- probably because a pretty picture is impossible to resist. ;-). Oh, I guess that whole social proof thing -- seeing how many people are in an author''s Google+ circles -- might have something to do with it, too.

Organization 28

Organization Long Tail Marketing Clickthrough SEO 28

Hubspot

MAY 3, 2018

Without a blog, your SEO can tank, you'll have nothing to promote in social media, you'll have no clout with your leads and customers, and you'll have fewer pages to put those valuable calls-to-action that generate inbound leads. Check out HubSpot Academy's free content marketing training resource page. What Is a Blog?

Template 101

Template CMS Development Domain Buyer Personas 101

Atomic Reach

APRIL 2, 2019

They want to know what the potential ROI is in investing in content marketing as well as various aspects of these methods (email marketing, blogging, social media marketing, etc.) As the most powerful automated email for B2C retailers is the email triggered when a customer abandons their cart. Social Media Marketing Statistics.

Paid Content 94

Paid Content Statistics Planning Marketing Automation Services 94

Hubspot

SEPTEMBER 16, 2015

In this post, we'll break down the most important metrics for eight common roles: email marketing managers, blog managers, sales enablement managers, social media managers, product marketing managers, conversion/optimization managers, campaign managers, and sales managers. Clickthrough Rate. Lead-to-Customer Conversion Rate.

Top of Funnel 28

Top of Funnel Clickthrough Work Management Planning 28

Hubspot

APRIL 30, 2018

Without a blog, your SEO can tank, you'll have nothing to promote in social media, you'll have no clout with your leads and customers, and you'll have fewer pages to put those valuable calls-to-action that generate inbound leads. Check out HubSpot Academy's free content marketing training resource page.

Template 78

Template CMS Development Buyer Personas Lead Scoring 78