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Email marketing data to track and manage for success

illumin

Clickthrough rate (CTR) Clickthrough rate is one of the most important data points for marketers to track and understand. Almost all markets track CTRs, with a Hubspot survey of 190 markets showing that the majority ranked it as one of the top two metrics to follow when conducting email marketing campaigns.

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A Simple Guide to Mastering the Basics of Effective Social Media Advertising

Hubspot

If your goal is to drive traffic and leads, top of the funnel content such as blog posts, free tools, or meatier content gated behind a lead generation form should be used. Now boasting 400 million users, as of April 2016, Instagram is a more popular channel than Twitter or Snapchat. The options are not as granular as other platforms.

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How to Write Persuasive Ad Copy that Converts

Outbrain

Is the copy for a billboard on the highway, a Twitter ad, or a native video ad on a news website? There are two main metrics that let digital marketers know whether ad copy is successful: clickthrough rate (CTR) and conversion rate (CVR). Clickthrough rate (CTR): CTR is a measure of how many people who saw the ad clicked on it.

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The Ultimate Guide to PPC

Hubspot

This is the score that search engines give to your ad based on your clickthrough rate (CTR) — measured against the average CTR of ads in that position — the relevance of your keywords, the quality of your landing page, and your past performance on the SERP. Use our PPC management tool to monitor all of your paid campaigns.

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How to Run LinkedIn Ad Campaigns: A Beginner's Guide

Hubspot

LinkedIn is a highly valuable tool to network with like-minded professionals. If you're already using pay-per-click (PPC) techniques to power your presence on Facebook, Twitter, or Google, consider yourself lucky -- you can add LinkedIn to that list, too. Look at the CTR of each one -- is one out-performing the other(s)?

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A Simple Guide to Setting Up Your First LinkedIn Ad Campaign

Hubspot

Most of us have figured out that LinkedIn is a fantastic tool to network with like-minded professionals. So if you're using PPC to power your presence on Facebook, Twitter, or Google, consider yourself lucky -- you can add LinkedIn to that list, too. For all PPC ads, the CTR will be a very small number. 03% or higher.

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How I Came in Second to Bill Gates: The Brilliance of the LinkedIn Influencer Program

Hubspot

While some commenters have noted that celebrity-authored content on LinkedIn is too promotional, I personally like any medium that provides entrepreneurs, storytellers, and leaders of the free world with the exact same platform and publishing tools and lets them succeed or fail based on the merits of their content. Here''s another example.