Hubspot

NOVEMBER 1, 2013

Google loves when advertisers use sitelinks and other ad extensions because they reliably increase clickthrough rate (CTR) , and more clicks mean more money for Google. Higher CTRs are good for advertisers too, as they increase Quality Score, which in turn improves ad rankings and ROI. You can follow him on Twitter and Google+.

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Adwords Google Ads CPC 28

Hubspot

SEPTEMBER 11, 2013

Between helping to grow HubSpot (my #1 priority) and posting to my own startup blog, OnStartups.com , I wasn’t sure I had the time. Not bad … but what’s interesting is how quickly this happened, compared to platforms like Twitter. I have about 205,000 followers on Twitter now, but that’s happened over the course of many years.

Linkedin 28

Linkedin Clickthrough Thought Leadership Aggregators 28

Hubspot

DECEMBER 12, 2013

Just look at this response from Simon Penson on Twitter when I asked whether executive buy-in was the biggest challenge for content marketers: @searchbrat the problem now is keeping them tied down long enough to prove inevitable value.judge by old timeframes. HubSpot, for instance, started blogging before we even had a product.

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Hubspot

OCTOBER 11, 2012

According to an internal study of HubSpot customers, businesses that blog more than once per week add new blog subscribers at twice the rate of businesses that blog just once per month. And can you imagine trying to fit that into a 140-character update for Twitter? In fact, 13% of monthly traffic to the HubSpot Blog comes from email.

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Hubspot

OCTOBER 9, 2014

The High Clickthrough Rate Game for Content Remarketing. Take a look at our research: We found that the clickthrough rate of remarketing ads is much higher to begin with, and it stays higher even as ad fatigue begins to set in. 6) The High Clickthrough Rate Game for Content Remarketing. By raising your clickthrough rates.

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Paid Content Cost Per Click Work Management Clickthrough 28

Hubspot

JANUARY 29, 2015

Pixel-based retargeting is also available on Facebook and Twitter. Some of these ads got a clickthrough rate (CTR) of 0.8%, which is double what some industry experts suggest you should aim for. Why not set up retargeting ads on Facebook, Twitter and/or Google to drive these people to a blog post on that same topic?

Cost per Acquisition 28

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Hubspot

JANUARY 21, 2013

So if you're using PPC to power your presence on Facebook, Twitter, or Google, consider yourself lucky -- you can add LinkedIn to that list, too. For example, when promoting a book to college professors, putting the words "College Professor's Guide to …" may generate a higher clickthrough rate (CTR) than generic, untargeted copy.

Linkedin 28

Linkedin Paid Search Agency Cost Per Click Ads 28

Hubspot

AUGUST 19, 2013

AdWords ad extensions, such as sitelinks, make your ads bigger with more places to click, so they increase CTR at no extra cost. Branded keywords tend to have really high clickthrough and conversion rates, so they bring up the average for your whole account. You can follow him on Twitter and Google+. Write better ad text.

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Lead Ranking Lead Scoring Cost Per Click PPC 28

Hubspot

APRIL 3, 2013

Then -- somewhere around 2008 -- blogging took a back seat to social media, and all anyone could talk about was platforms like Twitter, Facebook, Foursquare and, yes, even MySpace. By adding social sharing buttons for Facebook, Twitter, LinkedIn, Google+, etc. Social media was all the rage, and blogging was, well, old and worn out.

Paid Content 28

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Hubspot

OCTOBER 17, 2014

According to a recent study by Outbrain , the average clickthrough rate on headlines in their distribution network with negative superlatives was 69% higher than that of their positive counterparts. If your title is too long, your SERP CTR could plummet. Twitter, on the other hand, should be handled differently.

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Hubspot

FEBRUARY 8, 2013

First, run a campaign in AdWords ; looking at the initial keyword data in AdWords can be helpful to see which keywords have the highest clickthrough rate (CTR). Promoting Exclusive Deals on Twitter. With 500 million users, Twitter has a huge following.

Paid Content 28

Paid Content PPC Cost Per Click Adwords 28

Hubspot

SEPTEMBER 16, 2015

HubSpot customers: You can track and report on many of these metrics yourself using HubSpot's new Reporting Add-on.). If your open rate increases, your clickthrough rate is more likely to increase. Clickthrough Rate. But unsubscribes are most often the result of people thinking, 'This content is just of no use to me.'

Top of Funnel 28

Top of Funnel Clickthrough Work Management Planning 28

Hubspot

DECEMBER 2, 2019

For a marketing email test, consider measuring impressions, reach, conversion rate, or clickthrough rate (CTR). If the CTR, impressions, and click-to-open rates are at or higher than the 25% goal, the experiment would be considered one where the hypothesis was accepted. This test determines which version is better.

Examples 66

Examples Planning Paid Search Agency CTR 66

Hubspot

MARCH 14, 2014

If you''re a HubSpot customer, you can get this information in Page Performance. 2) CTA Clickthrough Rates. If you''re u sing HubSpot’s CTA tool , you can track the performance of different CTAs and see which ones are performing best. How to Improve Your CTA Clickthrough Rates. 4) Email Clickthrough Rates.

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Hubspot

NOVEMBER 20, 2014

The way that works is you upload a list of the email addresses to a retargeting campaign (usually on a social network like Facebook or Twitter), and the platform will identify users on that network who have those addresses and serve retargeting ads just to them. Here''s how we would set up that campaign. 1) Creating a List.

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Sales Management Campaigns Top of Funnel Cost per Lead 28

Hubspot

JUNE 26, 2018

When it comes to customer acquisition, email is 40X more effective than Facebook and Twitter combined. Source: HubSpot. Here’s an example of how a workflow could be set up: Source: HubSpot. GDPR is wholly consistent with the inbound approach to business” - Brian Halligan, HubSpot CEO. Clickthrough Rate (CTR).

Email Marketing 101

Email Marketing Autoresponders Planning CAN-SPAM 101

Hubspot

JUNE 19, 2014

HubSpot has APIs that developers use to get information from our software into theirs. We don''t think BANT is good enough anymore: Learn more about the qualification criteria set by HubSpot''s VP of Sales. At HubSpot, we think COS (Content Optimization System) is better than CMS. CTR: Clickthrough Rate.

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Brandpoint

JUNE 24, 2021

But if you’re struggling with a random acronym and can’t find the answer here, let us know on Instagram , LinkedIn or Twitter and we’ll get it on the list ASAP. According to HubSpot , CRO is “the process of creating an experience for your website visitors that’ll convert them into customers.”

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Hubspot

MARCH 19, 2015

Thankfully, making your tweets clickable doesn''t "just happen" based on the whim of the Twitter gods. In this post, we''ll talk about how to put the science of Twitter to work for you so more people click on your tweets. Click your Twitter handle to view your profile. The Challenge: It Takes Work to Get Clicks on Twitter.

Clickthrough 28

Clickthrough Twitter CTR Click Rate 28

Hubspot

JANUARY 13, 2014

Clickthrough Rate. Clickthrough rate (CTR) is one of the metrics that shows how engaged readers are with your content. For example, HubSpot experimented with offering stock photography instead of the tried and tested ebooks, and it was a huge hit with our audience. Facebook or Twitter Chats? Experimental Content.

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Madison Logic

FEBRUARY 25, 2022

In fact, according to a Hubspot survey of over 5,000 organizations, LinkedIn was 277% more effective at visitor-to-lead conversion than both Facebook and Twitter. Additionally, the company had difficulty demonstrating the value of LinkedIn engagement and clickthrough rates (CTR).

Account Based Marketing 40

Account Based Marketing ABM Linkedin Top of Funnel 40

LEADership

MAY 22, 2015

This infographic draws data from Hubspot and Outbrain to analyze the results of over three million headlines and see what impact each had on ultimate traffic engagement. Attracting traffic and earning clickthroughs is one of the key functions of a headline. That’s why it’s important to craft interesting headlines every time.

Clickthrough 40

Clickthrough CTR Marketing & Strategy Correlation 40

Marketing Insider Group

JULY 21, 2015

million people and resulted in 416,000 clickthroughs at an >8% CTR. Please follow me on Twitter , LinkedIn , Facebook and Subscribe here for regular updates. Brand marketers will account for just 27 percent of online display ad spending by 2018, down from 31 percent in 2011. Forrester ). DoubleClick ). accounts for 24.7

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Banners Doubleclick Banner Ads Mobile Advertising 100

Hubspot

DECEMBER 17, 2013

Here at HubSpot , we''ve got an arsenal of experts at the cutting edge of inbound marketing, and we''re here to answer your detailed questions. If you''re just getting started on Twitter, try focusing on following people in your industry and target audience first. expert answers? Luckily, you can.

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Hubspot

MARCH 10, 2016

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. HubSpot has APIs that developers use to get information from our software into theirs. 15) Clickthrough Rate (CTR). At HubSpot, we think COS is better than CMS. heck, even marketing acronyms.

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