Metadata

JULY 21, 2022

Twitter may not be the first social media platform that comes to mind when you think of advertising, its versatility and easy-to-digest format are two big reasons to consider it. Less competition: With 465 million users , Twitter is much smaller than Facebook. 38 CPC , no platform rivals Twitter in terms of ROI. Need support?

Paid Content 52

Paid Content Paid Social Agency Paid Search Agency CPC 52

Hubspot

JANUARY 22, 2020

Take this example from HubSpot: Asking a question you can answer with a statistic or content like a blog or ebook proves that your business knows its industry. And, if followers want more information, you can always link back to your sources, boosting CTR for you. Share user-generated content on Twitter.

Social Media 87

Social Media Media Content Stats 87

Huptech Web

DECEMBER 14, 2023

Instagram comes in second with 76%, followed by LinkedIn (59%) and Twitter (53%) (Social Media Examiner) The top 3 ways marketers focus their social media content is around teaching (61%), storytelling (58%), and inspirational posts (53%) (Sprout Social) Headlines in the form of a question tend to receive 23.3%

Paid Content 52

Paid Content Statistics Paid Search Agency Advertising Agencies 52

The Marketing Blender

DECEMBER 28, 2020

They receive a higher click-through rate (CTR) than text or a static image, are shown to more of your followers, and get placed higher on the user’s feed compared to those shared via an external website, like Youtube. Streamline SEO, leads, and social media posts across all platforms with Hubspot. translate content to other languages.

Trends 130

Trends Marketing Automation Services Paid Search Agency Budget Programs 130

Hubspot

SEPTEMBER 27, 2011

Over the course of the last few years of presenting data about Twitter , I've been asked a few common questions that, at the time, I didn't have the data to answer. One of the most common questions asked has been regarding click-through-rates (CTR). Up to about 130 characters, as the length of the tweet increased, so did the CTR.

Twitter 28

Twitter CTR Generation Click Rate 28

Valasys

JUNE 13, 2019

Source: HubSpot). According to a report by Pew Research Centre, 67% of Americans get some of their news on social media, primarily on Facebook & Twitter. Businesses on Twitter generate twice as much leads as businesses on other platforms (Source: HubSpot, 2018).

ROI 56

ROI Social Marketing Work Management B2B Marketing 56

SmartBug Media

MARCH 17, 2020

Spammers often choose to attack through social media, creating accounts on Facebook or Twitter with a company’s name, and posting low-quality posts to ruin their reputation. Installing security plugins (If you're a HubSpot user, read about the tools built-in security here ). Employing two-step authentication when available.

SEO 66

SEO De-duplication Click Fraud Banner Ads 66

Hubspot

MAY 25, 2016

Now boasting 400 million users, as of April 2016, Instagram is a more popular channel than Twitter or Snapchat. Twitter’s ad platform is not as advanced as Facebook. Follower Targeting: Targeting specific Twitter accounts and followers means that you can build lists of industry or regional influencers to create niche audiences.

Paid Content 73

Paid Content Cost Per Click Social Media Top of Funnel 73

Brandpoint

APRIL 8, 2019

Scott Yates pinned it down pretty perfectly in this article on HubSpot : “Content is King. As you can see in this example from HubSpot, Clifford doesn’t write a long novel, but you can still pick up on the brand’s voice with just a few sentences. Newsletters are an insanely effective lead-generating tool.

Newsletter 96

Newsletter Email Marketing Marketing Strategy Marketing & Strategy 96

Hubspot

DECEMBER 21, 2017

The HubSpot Marketing Blog has been around since 2006. The Marketing Blog has been a key part of HubSpot’s inbound business. It boils down to the click-through-rate (CTR) from the SERP. Feel free to weigh in on Twitter , or let us know if you have a question about it. Think about that for a moment. for now, at least.

Traffic 76

Traffic Features Google SERP 76

Optinmonster

APRIL 22, 2020

They also have an average click-through rate (CTR) of 4.8% (99firms.com). This is the transactional email HubSpot uses when you sign-up for their free account. Slack’s transactional email, like HubSpot from the first example, is super simple and stripped down. Let’s start with the basics.

Examples 89

Examples CAN-SPAM Trigger Marketing Work Management 89

Moz

MAY 10, 2020

Posted by Caroline-Forsey When I first joined HubSpot's blogging team in January 2018, I loved our writing process. As Editor of HubSpot's Marketing Blog, this left me with a bit of a void. To solve for this issue, I reached out to a few IT specialists at HubSpot and ended up speaking to two developer support specialists.

Creativity 70

Creativity SEO Marketing & Strategy SERP 70

Hubspot

AUGUST 8, 2019

This means more clicks and a greater chance of conversion.” - Laura Mittelmann, Paid Acquisition at HubSpot. Social refers to any ads that you see on social media, including Facebook, LinkedIn, Twitter, and Instagram. It can help you promote your next marketing initiative, improve brand awareness , or rank for difficult keyword terms.

Paid Content 76

Paid Content PPC Cost Per Thousand Cost Per Click 76

Martech Advisor

DECEMBER 3, 2019

Email reports and analytics dashboards help marketers make data-oriented decisions to improve email campaign performance based on factors such as open rate,click-through rate (CTR), device used to read email etc. HubSpot is known for its all-in-one CRM automation tool that integrates sales, marketing, and customer services functions.

Marketing Automation Services 90

Marketing Automation Services Enterprise Management Work Management Marketing Management 90

Hubspot

FEBRUARY 12, 2018

Twitter Followers. On Twitter, it really shouldn't be about the number of followers you have. Here are a couple of things to consider about your Twitter followers: Who is engaging? With FollowerWonk , you can compare your Twitter followers to those of your competitors. Add a "+" to the end of any bit.ly

Campaigns 77

Campaigns Planning Marketing Analytics Tools Click Rate 77

Hubspot

MAY 15, 2017

That’s why we put together the guidelines below to compose copy for five different social media channels: Facebook, Twitter, LinkedIn, Instagram, and Snapchat. That’s a big reason why we discourage auto-posting duplicate content across multiple channels -- you risk including an “@user” tag that’s only fitting for Twitter or Instagram.

Social Media 101

Social Media Advertising Channels Copywriting Media 101

LeadSquared

NOVEMBER 8, 2016

If they spend more time on Twitter, then that should be the focus of your campaigns and you need to set higher goals for Twitter than, say, Facebook. We use Google Analytics to track our traffic and HubSpot to track our email marketing campaigns. What are the industry standards for CTR of emails for a B2C company?

Webinar Metrics 52

Webinar Metrics Planning Marketing Budget Work Management 52

Hubspot

JULY 11, 2012

To help get to the bottom of it, we analyzed a sample of 26 unique HubSpot emails that we sent to the same audience over a period of three months in 2012. Before we reveal the findings of this analysis, let’s cover the various link types we feature in our HubSpot email sends. 6 Types of Links to Include in Your Marketing Emails.

Email Marketing 28

Email Marketing CTR Paid Search Agency Hubspot 28

Moz

SEPTEMBER 27, 2020

This may cause disruption to previous rankings (hence to your previous CTR), or make your pages fall out of Google’s precious page one. So from a CTR perspective, they still matter. Feel free to chat about any questions you may have in the comments or via Twitter or LinkedIn. I hope this article is useful!

SERP 74

SERP Optimization Content Keywords 74

Hubspot

APRIL 6, 2015

Before I get started, if you''d like to learn in detail about some of the most impactful CRO hacks out there, then click here to register for a webinar this Thursday, April 9, 2015 as part of HubSpot''s #CRODay celebrations. But other remarketing networks like Facebook and Twitter give you crazy precise targeting, as well.

Conversion Rate 28

Conversion Rate Conversion Cost Per Click Click Rate 28

Hubspot

AUGUST 20, 2012

In just a few hours, SEOmoz CEO Rand Fishkin and HubSpot CTO Dharmesh Shah will reveal the results from the SEOmoz annual industry survey on the state of SEO and internet marketing in their joint webinar at 1 p.m. To little surprise in the social media marketing world, Facebook and Twitter lead as the most popular social network.

Social Media 28

Social Media Social Marketing Media CTR 28

Hubspot

OCTOBER 10, 2011

She manages the WordStream Internet Marketing Blog and you can follow her on Twitter at @egabbert. The factors that determine your Quality Score include: The click-through rate (CTR) of the keyword and its corresponding ad. The CTR of the display URLs in the ad group. Connect with HubSpot : Image Credit: David Oliva.

Marketing Budget 28

Marketing Budget Campaigns Adwords CTR 28

Hubspot

AUGUST 26, 2011

Facebook, Twitter, LinkedIn) in the sidebar, header, or footer of your email templates. Using social sharing buttons in email messages results in a 30% higher click-through rate (CTR) on average, according to a study by GetResponse. Connect with HubSpot : Include 'Follow Us' Buttons. Download your free copy here.

Social Media 28

Social Media CTR Media Social Networks 28

Hubspot

MAY 16, 2017

At Socedo , our nurture emails get a 1% CTR on average. A 2% CTR is now considered "good". Today, many people go to social networks like Twitter and LinkedIn to learn about and discuss news and business issues in our industry. On Twitter, we can identify potential buyers based on their tweets and following relations.

Intent Data 69

Intent Data Intent Lead Ranking Campaigns 69

Hubspot

MAY 25, 2012

Consider this for a moment: According to ATYM Market Research , 85% of the American population is on Facebook, 49% owns a Twitter account , and most of them visit these sites daily. A GetResponse analysis reported that email newsletters with social sharing buttons had 115% higher CTR than those that did not. Not too shabby!

Lead Nurturing 28

Lead Nurturing Social Media Campaigns Media 28

Hubspot

JANUARY 11, 2012

Authored by HubSpot Social Media Scientist Dan Zarrella, this ebook relies on real data to protect you from superstitious bits of bad marketing advice. Finally, his research on Twitter showed that highly followed accounts tend to have a lower percentage of their overall tweet stream starting with an “@” sign.

CTR 28

CTR Click Rate Broadcasting Correlation 28

Hubspot

JUNE 2, 2014

From those annoying LinkedIn notifications and the Twitter email that fires off every time someone new follows you, we''ve been completely inundated. We conducted a test to compare a generic “HubSpot” sender name to a personal name of someone from the marketing team. Raise your hand if you wish you had more email every day?

Clickthrough 28

Clickthrough Video Marketing CAN-SPAM CTR 28

Hubspot

MAY 21, 2014

With the rise of visually-powered social media like Instagram, Twitter photo cards, Google+, Facebook, and Pinterest, the images associated with your blog posts have taken on extra importance. It allows you to do A/B tests to optimize the CTR on your related posts feature. 1) Canva-Powered Featured Images.

Optimization 28

Optimization CTR Aggregators Blogger 28

Hubspot

FEBRUARY 2, 2017

If you're already using pay-per-click (PPC) techniques to power your presence on Facebook, Twitter, or Google, consider yourself lucky -- you can add LinkedIn to that list, too. And while that can lead to a higher clickthrough rate ( CTR ), his own data shows that Text Ads can often yield a higher conversion rate. Call-to-Action (CTA).

Linkedin 28

Linkedin Paid Search Agency Ads Cost Per Click 28

Hubspot

NOVEMBER 8, 2019

A CTA can increase your click-through-rate (CTR), engagement, and success of your social media campaigns. For example, TurboTax used the polls feature on Twitter to see if people considered rideshare drivers self-employed: Image Source. By including a CTA on all your social media posts, people are more likely to interact and engage.

Social Media 52

Social Media Campaigns Media Viral Marketing 52

Hubspot

MARCH 22, 2012

For example, not all of the traffic that lands on HubSpot's site actually knows that we sell inbound marketing software. Simply check the search volume using HubSpot's Keyword Tool or the Google Keyword Tool. It drops to a CTR of 12% in position 2 , and a 9.5% CTR for position 3. Connect with HubSpot :

Keywords 28

Keywords Research Long Tail Marketing SEO 28

Single Grain

JUNE 13, 2023

Seosandwitch ) Bing Ads demonstrate an average click-through rate (CTR) of 2.83% across all industries. Business Insider ) Google ads on the search network achieve an average click-through rate (CTR) of 4.10%, while the display network achieves a CTR of 0.60%. billion USD. Techjury ) U.S. Startupbonsai ) As much as 80.5%

Paid Content 102

Paid Content Statistics Advertising Agencies Advertisements 102

Hubspot

DECEMBER 16, 2011

HubSpot's own research indicates that lead nurturing emails generate an 8% click-through rate (CTR), compared to the measly 3% CTR that untargeted email blasts yield. Social Media Intel: Is this lead present on social media sites such as Facebook, Twitter, and LinkedIn? Connect with HubSpot :

Lead Nurturing 28

Lead Nurturing CTR Enterprise Management Sales Qualified Leads 28

Hubspot

NOVEMBER 18, 2020

Twitter Custom Audiences – Segment your audience for retargeting campaigns based on website or app activity. Your custom audience must be greater than 100 Twitter users to trigger retargeting. Image source: HubSpot. HubSpot – You can conduct A/B and multivariate testing to improve lead generation using the HubSpot CRM.

Social Media 101

Social Media Lead Generation Multivariate analysis Sales Qualified Leads 101

Hubspot

OCTOBER 11, 2012

According to an internal study of HubSpot customers, businesses that blog more than once per week add new blog subscribers at twice the rate of businesses that blog just once per month. And can you imagine trying to fit that into a 140-character update for Twitter? In fact, 13% of monthly traffic to the HubSpot Blog comes from email.

RSS 28

RSS Ad Frequency Landing Pages Lead Gen 28

KoMarketing Associates

MAY 3, 2022

Social shares / mentions / comments: Tracking Facebook, Twitter, and LinkedIn comments, reactions, and mentions will show what content people like on social media. This can be tracked in sales or lead generation software, such as HubSpot. . CTR: Click-through rate tells you how many people read your content and then want to learn more.

Lead Ranking 223

Lead Ranking Marketing Qualified Leads B2B Marketing Top of Funnel 223

Hubspot

SEPTEMBER 1, 2011

Twitter Followers. On Twitter, it really shouldn't be about the number of followers you have. Here are a couple of things to consider about your Twitter followers: Who is engaging? With FollowerWonk , you can compare your Twitter followers to those of your competitors. What to Measure Instead: Click-Through Rate (CTR).

RSS 28

RSS Click Rate Open Rate Lead Scoring 28