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How to Write Persuasive Ad Copy that Converts

Outbrain

Ad copy refers to the text or written material that features in advertisements. Is the copy for a billboard on the highway, a Twitter ad, or a native video ad on a news website? There are two main metrics that let digital marketers know whether ad copy is successful: clickthrough rate (CTR) and conversion rate (CVR).

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The Ultimate Guide to PPC

Hubspot

This is the score that search engines give to your ad based on your clickthrough rate (CTR) — measured against the average CTR of ads in that position — the relevance of your keywords, the quality of your landing page, and your past performance on the SERP. CTR benchmarks vary by industry. Quality Score. Maximum Bid.

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Google AdWords' New Ad Rank Formula: What You Need to Know

Hubspot

In translation, this means the more fancy features and ad formats you use, the better your Ad Rank is going to be. Google loves when advertisers use sitelinks and other ad extensions because they reliably increase clickthrough rate (CTR) , and more clicks mean more money for Google. You can follow him on Twitter and Google+.

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How to Design Content Remarketing Campaigns That Actually Work

Hubspot

The High Clickthrough Rate Game for Content Remarketing. Take a look at our research: We found that the clickthrough rate of remarketing ads is much higher to begin with, and it stays higher even as ad fatigue begins to set in. 6) The High Clickthrough Rate Game for Content Remarketing. By raising your clickthrough rates.

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A Simple Guide to Setting Up Your First LinkedIn Ad Campaign

Hubspot

So if you're using PPC to power your presence on Facebook, Twitter, or Google, consider yourself lucky -- you can add LinkedIn to that list, too. For example, when promoting a book to college professors, putting the words "College Professor's Guide to …" may generate a higher clickthrough rate (CTR) than generic, untargeted copy.

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How I Came in Second to Bill Gates: The Brilliance of the LinkedIn Influencer Program

Hubspot

Not bad … but what’s interesting is how quickly this happened, compared to platforms like Twitter. I have about 205,000 followers on Twitter now, but that’s happened over the course of many years. I compare those clicks to what I get on other platforms like Twitter and Facebook. Twitter garnered 162 clicks. Similar idea.

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13 Bright Ideas for Running Smarter Retargeting Campaigns

Hubspot

Pixel-based retargeting is also available on Facebook and Twitter. Some of these ads got a clickthrough rate (CTR) of 0.8%, which is double what some industry experts suggest you should aim for. Why not set up retargeting ads on Facebook, Twitter and/or Google to drive these people to a blog post on that same topic?