NuSpark Consulting

MAY 3, 2012

By hovering over keyword status, you can now see Google’s rankings (below average, average, above average) for three key attributes: Expected clickthrough rate , ad relevance , and landing page experience. The Good: The feature allows you to troubleshoot and optimize keywords a little better to improve Quality Score. Adwords Labels.

Adwords 100

Adwords Features Google Lead Scoring 100

Ambal's Amusings

MARCH 27, 2012

Content Marketing Tools Series #4 Outbrain. Helping Readers Discover Interesting Content. One of the biggest challenges faced by Marketers is in driving the right audience to content efficiently. Here are 5 interesting features that make Outbrain unique. High Clickthrough Rates : Outbrain clickthrough.

Tools 100

Tools Advertorials Planning Clickthrough 100

Sprout Social

JANUARY 27, 2021

Content themes relevant to your target audience (think: how-tos, tutorials, vlogs, webinars). If you’re pushing out video content on a frequent basis, this report can let you know if any new videos are experiencing a spike in engagement. It shows the sites and YouTube features that viewers used to find your content.

Youtube 138

Youtube Analytics Video Marketing Optimization 138

Salesforce Marketing Cloud

DECEMBER 11, 2023

How can AI help with my email content? AI in email marketing uses machine learning algorithms to personalize content, optimize send times, and segment audiences. As customers’ preferred communication patterns are identified, you can segment customers to deliver highly personalized and targeted content at scale.

Email Marketing 116

Email Marketing Work Management Planning Marketing Management 116

Zoominfo

FEBRUARY 5, 2020

On average, consumers spend 88% more time on a site with video content ( source ). 94% of buyers share business content via email ( source ). Mobile Search and SEO Trends Mobile searches featuring the term “best” have increased by up to 80% ( source ). 20% of mobile searches are made with voice control features ( source ).

Mobile Marketing 100

Mobile Marketing Statistics B2B Marketing Planning 100

Metadata

OCTOBER 6, 2021

“Learn More” has the highest clickthrough rate on LinkedIn—but also the highest CPL. Our data shows that longer ads have the best clickthrough on Facebook vs. shorter ads on LinkedIn. So before going all-in, make sure video is really the best format for the type of content you want to create. The range of CPCs are $0.29

Cost per Lead 78

Cost per Lead Paid Social Agency Advertising Benchmark CPL 78

Hubspot

MAY 4, 2017

And I’ve found that when I’m bored, I’m more likely to breeze through the content I’m consuming without really looking at it. The name of the game when it comes to producing exceptional content on social media is to be eye-catching. The problem: All of your Stories features the same people or themes. Do you know the feeling?

Clickthrough 77

Clickthrough Click Rate Social Media Eye-Tracking 77

Navigate the Channel

JULY 21, 2022

In iOS 15, Apple launched Mail Privacy Protection features, which lets users hide their IP address and load content privately and remotely. Because Apple is privately loading all content, there are concerns that every message that shows up in Apple Mail will register as open — even if the user never opens it.

Privacy Protection 65

Privacy Protection Privacy B2B Marketing Open Rate 65

Convince & Convert

JANUARY 2, 2014

We’ve experimented with lots of different content marketing methods at Buffer, so I wanted to share with you 9 of the best ways we’ve found to increase engagement and improve your content strategy. Clicks, on the other hand, show engagement with the original content. Share Content More Than Once. More Traffic.

Social Media 168

Social Media Social Marketing Content Marketing Media 168

KoMarketing Associates

APRIL 9, 2019

Many of the comprehensive ppc tools also offer their own negative keyword features. Google Ads’ call extensions can “significantly increase clickthrough rate” according to Google. All the full-featured landing page creator tools also have split-testing features. With Turnstile you can get leads from video content.

High Quality Lead 215

High Quality Lead PPC Lead Generation Budget Programs 215

markempa

MAY 19, 2014

Tweet At MarketingSherpa Email Summit 2014, we added a new feature, the Media Center, where MarketingSherpa Reporter Allison Banko was able get behind-the-scenes interviews with presenters, attendees and event vendors. Timing and Email Marketing: Sunday generated 23% higher clickthrough than Tuesday in test [More from the blogs].

B2B Marketing 120

B2B Marketing Campaigns Peer-to-peer Planning 120

Vision6

MAY 24, 2022

And best of all, these features are included in all our plans at no extra cost! We’ve also added some short videos to show you exactly where you can find these features and how to use them when you’re creating your next email campaign! Want to know how to locate this feature in Vision6 check out the video below.

Email Marketing 52

Email Marketing Tools Paid Search Agency Lead Scoring 52

Optinmonster

JUNE 21, 2022

And while this can usually be done by being mindful of what type of content you send and where your traffic comes from, sometimes it’s not enough. To mitigate the attack, they enabled Lead Verification, and filtered out the IP addresses sending the submissions (one of the main features of Lead Verification).

Sales Qualified Leads 52

Sales Qualified Leads Lead Ranking Lead Scoring CAN-SPAM 52

ClickZ

OCTOBER 23, 2020

The result: Haymarket Media is now able to focus on generating more content and curate a better customer experience. Their clickthrough rates (CTRs) are 5-10x higher than their standard newsletter. With their ‘Journeys’ feature, users can build automated campaigns based on where their customers are within their customer journey.

Marketing Automation Services 116

Marketing Automation Services Marketing Automation Work Management Automation 116

B2BMarketing.net

FEBRUARY 27, 2024

This is what CEOs and CFOs care about, and yet there’s still a tendency towards talking about impressions, clickthrough rates, and all the usual marketing metrics we know and love (or is it hate?). Content and campaigns are more effective, more engaging and have greater impact and outcomes when sales and marketing are aligned.

Marketing AI 52

Marketing AI Cost Account Based Marketing Advertising Agencies 52

Oktopost

SEPTEMBER 4, 2020

Content relevant to B2B decision makers and said decision makers? LinkedIn may have a higher concentration of users who will engage with B2B marketing content. Also, you’ll begin to understand what types of content may resonate with each. LinkedIn has some unique ad features that can be especially effective for B2B marketers.

Linkedin 150

Linkedin Facebook Cost Per Click B2B Thought Leadership 150

Biznology

JUNE 11, 2012

One of the great keys to success in content marketing is knowing your audience. In last month’s column, we talked about the basics of content marketing. Just about any content marketing discussion starts with the audience. Forget benefits, forget features, forget your products and services altogether.

Content Marketing 80

Content Marketing Clickthrough Marketing Management Content 80

Metadata

OCTOBER 6, 2021

“Learn More” has the highest clickthrough rate on LinkedIn—but also the highest CPL. Our data shows that longer ads have the best clickthrough on Facebook vs. shorter ads on LinkedIn. So before going all-in, make sure video is really the best format for the type of content you want to create. The range of CPCs are $0.29

Cost per Lead 52

Cost per Lead Paid Social Agency Advertising Benchmark CPL 52

Aberdeen

MARCH 29, 2019

Whether you blame it on content shock or the fact that 91% of content gets zero traffic from search, there’s a growing “content marketing is dead” bandwagon. Content marketing still works — you just need to overcome the engagement challenge. Content Shock Isn’t the Problem — Engagement Is.

Intent Data 40

Intent Data Intent Top of Funnel Content Marketing 40

Optinmonster

JANUARY 22, 2024

Create Unique Product Descriptions Product descriptions should be treated as bite-sized bits of content. Search engines treat product descriptions like any other content on your site. Identical content fights for SERP positions. Use keywords in page and SEO titles, but remember: Content is for people first.

Lead Scoring 66

Lead Scoring Lead Ranking SEO eCommerce 66

Hubspot

MAY 17, 2017

Here at HubSpot, we've told fellow marketers about the importance of creating compelling video content to engage your busy audience. And for the most part, video content lives on social media channels -- like Facebook, Instagram, and YouTube. But we wondered if video content had a place on our blog as well. Our Experiment.

Video Marketing 78

Video Marketing Youtube Social Media Content 78

BenchmarkONE

AUGUST 23, 2019

Affiliate marketing software works by driving traffic to your website from your affiliates, through content like blog posts and videos, yet you only pay those affiliates when the clickthrough traffic makes a purchase. Where it really shines is in its staggeringly large toolkit of extended features. KeywordSpy.

Work Management 69

Work Management Marketing Management Software Advertising Agencies 69

Hubspot

DECEMBER 19, 2019

That's why it's important for marketers to understand the Google knowledge graph and how to create content that winds up in the knowledge panel you see on so many search engine results pages (SERPs) today. Additionally, your content needs to match the intent of your ideal user. Is your content easy to read? Is it interesting?

Google 67

Google Wikipedia Clickthrough Ideal Customer Profiles 67

illumin

FEBRUARY 20, 2024

Society has been so glued to our mobile devices that mobile and technology companies develop features and applications that help further integrate our lives into our devices and make everyday tasks that much easier. Videos typically also have a higher cost barrier when it comes to content creation compared to static images and ad materials.

Mobile Advertising 52

Mobile Advertising Advertisements Advertising Banner Ads 52

Anyword

MARCH 4, 2022

Test a few different keywords and see which ones work best for your content. If you can write something that speaks directly to that intent, you’re likely going to see higher clickthrough rates than if you don’t pay attention or aren’t even aware of what that customer is trying to accomplish. How do you combat this? CTAs Are A Must.

Paid Search Agency 52

Paid Search Agency Ads Google Clickthrough 52

Optinmonster

DECEMBER 22, 2022

You can immediately tell whether an email campaign has been effective at engaging your audience through metrics like open rates, clickthrough rates, and conversion rates. Content Upgrades & Gated Content. Did you know you can turn your most valuable content into a lead magnet ? Valuable Content.

Lead Generation 89

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 89

Sprout Social

MAY 24, 2022

Sponsored content. Owned media is the content that you create and distribute on channels you control. We all know paid ads guarantee reach through advanced targeting features you can’t get from traditional advertising. Email : Open rate, clickthrough rate, bounce rate. Paid media examples. Print, radio and TV ads.

Paid Content 91

Paid Content Paid Search Agency Media Paid Social Agency 91

Unbounce

JUNE 10, 2021

Tools like Google’s Smart Bidding feature can help you keep your current CPA close to your target CPA. . Google adds up your Quality Score using three factors : The likelihood someone will click on your ad ( expected clickthrough rate ). Jazz up your content with video.

Cost per Acquisition 141

Cost per Acquisition CPA Marketing Budget Marketing Budget Creation 141

SmartBug Media

AUGUST 19, 2019

Content was updated August 19, 2019. Pop-up ads are often employed by websites for lead generation by pushing ad content to the forefront of a visitor’s attention. A lightbox ad opens in the center of the page, obscuring the actual page content. If you’re using HubSpot, this responsive feature is built into the lead flows tool.

Paid Content 91

Paid Content Ads Mobile Advertising Clickthrough 91

Optinmonster

JANUARY 22, 2024

Create Unique Product Descriptions Product descriptions should be treated as bite-sized bits of content. Search engines treat product descriptions like any other content on your site. Identical content fights for SERP positions. Use keywords in page and SEO titles, but remember: Content is for people first.

Lead Scoring 52

Lead Scoring Lead Ranking SEO eCommerce 52

Hubspot

FEBRUARY 25, 2020

In fact, 40 percent of B2B marketers say email newsletters are most critical to their content marketing success , and 73% of millennials prefer communications from businesses to come via email. Creating personalized content. With email marketing, you can customize your campaigns and create targeted content.

Email Marketing 101

Email Marketing Lead Ranking Planning Lead Scoring 101

Sprout Social

MAY 17, 2016

You put so much effort into creating great content that when something you share on social media doesn’t get a lot of clickthroughs, it can be confusing and even disheartening. When it comes to gaining traction on social media, creating high quality content is only half the battle. What Are URL Shorteners?

Social Media 61

Social Media Clickthrough Media Domain 61

Optinmonster

FEBRUARY 2, 2023

You can find metrics like bounce rate, exit rate, pages per session, time on page, clickthrough rate, and sales. Describe Products in Detail The content on your product pages need to do a lot of heavy lifting when it comes to selling your products and driving conversions. Google Analytics can track your conversions automatically.

Conversion Rate 92

Conversion Rate eCommerce Conversion Tips 92

ConvertKit

OCTOBER 30, 2020

It's challenging to get other people to even notice you exist—let alone engage with your content—unless you promote it. With videos on YouTube varying from content like how to tie a tie to the latest Taylor Swift music video, YouTube has become a hub where people learn how to cook a new recipe or catch up with their favorite YouTube star.

Youtube 145

Youtube Promotion Spending Video Marketing 145

Hubspot

OCTOBER 9, 2014

You know content marketing works, so you''ve been plugging away at blog posts, ebooks, and other valuable, educational content for your potential customers. And people come -- they find your content in search results and in their social media feeds. Creating Killer Content Remarketing Ads. About Ad Fatigue.

Paid Content 28

Paid Content Cost Per Click Work Management Clickthrough 28

Content4Demand

SEPTEMBER 12, 2019

By Toni Boger, Content Strategist. . As search engines have evolved to incorporate advanced technologies and produce better results, content is more important than ever in SEO. And we could dedicate hundreds of blog posts on why SEO is important and different ways to incorporate it into your overall content marketing strategy.

Google 53

Google Marketing Analytics Tools Long Tail Marketing Keywords 53

Convert

JANUARY 25, 2021

Other reasons for visiting your website may include: Information and research for your product or service Customer or technical support Reading or watching your content Signing up for your jobs list. Form submission Clickthrough Social media share. Subscriptions Articles read Clickthrough Comments Social media share.

Paid Search Agency 59

Paid Search Agency Marketing Analytics Tools Clickthrough Click Rate 59