Litmus

MAY 11, 2021

Or just get used to seeing those merge tags when you’re building and testing emails. Although they’re ugly to look at in emails, it’s the best way to ensure that the email will work as intended when you actually send it. I sent out an email campaign without getting formal approval from a client first.

Webinar Metrics 104

Webinar Metrics CAN-SPAM Deliverability Clickthrough 104

Optinmonster

DECEMBER 22, 2022

Email marketing is also easy to measure. You can immediately tell whether an email campaign has been effective at engaging your audience through metrics like open rates, clickthrough rates, and conversion rates. Personalized emails and signup forms can boost your conversions significantly.

Lead Generation 89

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 89

Porch Group Media

AUGUST 31, 2021

Take a look at these additional statistics: 4 out of 5 marketers said they’d rather give up social media than email marketing. Litmus , 2020) 78% of marketers in 2020 said email is important to overall company success, compared to 71% in 2019. Litmus , 2020) 35% of marketers send their customers 3-5 emails per week. (

Advertising Channels 52

Advertising Channels Webinar Metrics Generation Marketing & Strategy 52

Optinmonster

FEBRUARY 16, 2023

In this article, we’ll go through all the essential metrics for email marketing, why they matter, and how you can improve your email marketing efforts. Here’s a table of contents to help you find your way around. For example, a KPI for your email marketing might be to increase sales revenue.

Email Marketing 87

Email Marketing Clickthrough Click Rate Open Rate 87

Sharpspring

AUGUST 26, 2021

Part 1: How to Boost Your Open Rate with Better Email Subject Lines. All the brilliant email designs and persuasive copy in the world matter little if your audience doesn’t open your emails. If you change your tone or formatting wildly from campaign to campaign, you’ll lose them.

Open Rate 69

Open Rate Urgency Marketing Click Rate CAN-SPAM 69

Hubspot

OCTOBER 8, 2014

While consumers are prepping their candy bowls for trick-or-treaters, we should be pouring ourselves a hearty glass of eggnog and planning out our holiday email campaigns. Pair coupons with welcome emails. Give your new customers a little gift with your welcome email. higher transaction rates than those without.

Email Marketing 28

Email Marketing Work Management Clickthrough Marketing Management 28

SendX

NOVEMBER 19, 2020

Creating an authentic and relevant email campaign takes a lot of strategizing, experimenting, and testing. via GIPHY One of the greatest problems email marketers face is high email bounce rates. When segmenting an email list, you slice it down into narrower and more meaningful segments.

Tips 195

Tips CAN-SPAM Domain Open Rate 195

SnapApp

APRIL 4, 2018

Not only does this give you a definitive view of the lead quality, it can highlight potential weakness in bottom funnel marketing content, and/or sales close rates. . This metric is critical for B2B companies to determine the effectiveness and ROI of your inbound and outbound marketing campaigns. Email list growth.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Hubspot

AUGUST 5, 2014

If you’ve ever planned an email marketing campaign, you might have wanted to pull your hair out at least once or twice. Maybe you didn''t have enough time to properly segment your lists, so you knew your clickthrough rate was gonna totally suck. The best way to prevent mediocre email marketing is to get organized.

Planning 28

Planning Template Email Marketing Campaigns 28

Hubspot

MAY 6, 2014

The more personalized and tailored your email messaging is, the higher success your email campaigns will have. Segmentation helps you impact critical email metrics, seeing improvements like: Increased open rates. Higher email relevance. Lower opt-out/unsubscribe rates. Better deliverability.

Segmentation 28

Segmentation Clickthrough Opt-out Deliverability 28

Vision6

MARCH 15, 2021

If you use an email marketing platform, chances are you’ve got access to some great reporting data that walks you through the performance of your email campaigns – as well as some aggregated email metrics to compare them to others in your industry. 1 Personalise the Content. 1 Personalise the Content.

Clickthrough 98

Clickthrough Urgency Marketing POS Domain 98

Sharpspring

SEPTEMBER 29, 2021

Avoiding Email Overload. Once your email campaigns start gaining traction, it’s tempting to boost the frequency. As soon as you push your campaign frequency beyond your audience’s preferences, you risk a plummeting open rate. Email Audiences Are Fickle. The Importance of Relevancy in Email Marketing.

Email Marketing 81

Email Marketing Campaigns Work Management CAN-SPAM 81

Webbiquity

JUNE 18, 2019

As a result, their email campaigns are much more successful, since their email recipients expect to hear from them. 3) Every time your email’s clickthrough rate is higher than your benchmark. In addition to sender personalization, have some fun with the copy of your email.

Email Marketing 243

Email Marketing Work Management Planning Marketing Automation Services 243

markempa

JANUARY 5, 2015

However, the key channel for lead nurturing is email — particularly using email to send a series of relevant content pieces or offers to prospects as they move through the buying funnel. In previous B2B Lead Roundtable Blog posts, I’ve offered a group of MarketingSherpa case studies based around a particular content area.

Lead Nurturing 120

Lead Nurturing Lead Ranking Top of Funnel Lead Scoring 120

Optinmonster

NOVEMBER 22, 2023

Even the most talented writers can struggle to perfect their email marketing copy. If you want to send effective email campaigns, you need to learn how to write copy that sells. These tips will help you get more email opens, improve subscriber engagement, and make more sales. What Is Email Copywriting?

Copywriting 101

Copywriting Email Marketing Planning Paid Search Agency 101

Hubspot

MAY 29, 2020

Email marketing is an undeniably powerful strategy for lead acquisition and customer retention — in fact, 59% of marketers say email is their biggest source of ROI, and 93% use email as a major channel for content distribution. An email template builder grants you several advantages: Better design features.

Template 101

Template Budget Programs Paid Search Agency Best Practices 101

Hubspot

APRIL 6, 2015

What about sending out a prank email campaign? Step 2: The Email Campaign. For context, the four email campaigns my company had sent prior to this one to the same group of contacts averaged 6% clicks-to-delivered. Only one recipient marked the email as spam. Here''s what did happen. Very funny.

Clickthrough 28

Clickthrough Inbound Marketing Click Rate Email Campaigns 28

BenchmarkONE

MAY 2, 2019

They want relevant content, optimized for their needs and conveyed in their language. To increase your chances and build strong, sustainable relationships with your audience base, ditch the email blasts and employ these four email marketing strategies instead. Instead, create email content specifically for each of your lists.

Email Marketing 90

Email Marketing Sales Qualified Leads Marketing & Strategy Marketing Strategy 90

markempa

AUGUST 19, 2013

David Kirkpatrick : Email marketers are being told to employ aggressive database hygiene on email subscription lists, engage in tactics such as micro-segmentation to individualize and customize the content in email campaigns, and begin emphasizing mobile form factors in email design to encourage engagement with campaigns on mobile devices.

Blast Campaigns 120

Blast Campaigns Mobile Marketing Email Marketing B2B Marketing 120

Hubspot

JULY 31, 2020

An email marketing campaign is a series of emails a business uses to communicate with current and potentials customers. Email campaigns are an important part of inbound marketing. Different email campaigns will have different outcomes, requiring different tactics to get there. Promote a new product?

Email Marketing 69

Email Marketing Campaigns Work Management Planning 69

FMG Suite

JANUARY 19, 2022

For example, using buyer personas in an email campaign improved open rate by 2x and clickthrough rate by 5x. . Therefore, consider that many of your potential clients will be searching for you through voice search when creating marketing content. How to get started with voice search.

Copywriting 52

Copywriting Long Tail Marketing Tips Clickthrough 52

TrustRadius Marketing

OCTOBER 10, 2019

Check out these 8 tips below to see if you are following current email best practices: 1. Planning campaigns is critical. Taking the time to plan the details of your email campaign will pay off in the long run. You can have the best content in the world, but it won’t matter if the right people don’t receive it.

Marketing Automation Services 45

Marketing Automation Services Work Management Marketing Management Tips 45

Hubspot

FEBRUARY 26, 2018

Also known as split testing, A/B testing holds back part of your audience to test a number of variations of a campaign. In other words, you're observing how one version of a piece of marketing content performs alongside another, like a green call-to-action button versus a red one, to see which performs better. During the A/B Test.

Clickthrough 101

Clickthrough Sample Multivariate analysis Landing Pages 101

Outgrow

JULY 18, 2022

Did you know that consumers are more likely to buy if they come across content that’s personalized? Yes, creating engaging and personalized content can help you boost your sales and your overall revenues ! To kickstart things you can learn to create personalized interactive content on Outgrow. Helps Create Better Content.

Personalization 52

Personalization Examples Planning Top of Funnel 52

Hubspot

MAY 14, 2018

Nurturing Based on Content Topic. Because we see you’ve downloaded a social media offer, we enroll you in an email nurturing flow focused on social media, sending you additional social media content, and eventually trying to get you to book a social media assessment call with our sales team. Nurturing Based on Goals.

Marketing & Strategy 77

Marketing & Strategy CTR Lead Ranking Top of Funnel 77

Hubspot

JUNE 12, 2013

Planning email marketing campaigns can be, well, a pain. As much as you may love your job, it can still become tedious and difficult to plan email campaign after email campaign. And what happens when you have more emails on your plate than you can manage? email clickthrough rate , as opposed to the 7.3%

Enterprise Management 28

Enterprise Management Work Management Email Marketing Marketing Management 28

Optinmonster

DECEMBER 30, 2019

It covers the top ranking factors for websites including links (inbound, outbound, and internal), content, and RankBrain (user experience). Optimize your online content. At the end of the day, there are two marketing strategies that have been proven successful time and time again: organic content marketing and paid advertising.

Paid Content 52

Paid Content eCommerce Practices Best Practices 52

Hubspot

MAY 17, 2016

An A/B test simply tests one variable in a piece of marketing content against another, like a green call-to-action button versus a red one, to see which performs better. To run an A/B test, you need to create two different versions of one piece of content with changes to a single variable. How A/B Tests Work. During the A/B Test.

Clickthrough 53

Clickthrough Multivariate analysis Sample Landing Pages 53

Hubspot

JUNE 26, 2018

Two thirds of customers have made a purchase as a direct result of an email marketing message. Only 20% of leads that are sent directly to sales are qualified , meaning they need to be nurtured via email and great content. When it comes to customer acquisition, email is 40X more effective than Facebook and Twitter combined.

Email Marketing 101

Email Marketing Autoresponders Planning CAN-SPAM 101

Hubspot

AUGUST 19, 2019

We all dream about that one campaign that just really takes off -- I'm talking about the Game of Thrones of the content marketing world. However, few marketers can say they've created a piece of content so effective that it completely changed the course of their business. Larry Kim's Viral Campaign -- The Backstory.

Viral Marketing 77

Viral Marketing Paid Content Campaigns Tips 77

Atomic Reach

APRIL 12, 2019

More than 59 percent of marketers say email is their biggest source of ROI. 60 percent of marketers use conversion rates to evaluate the effectiveness of email campaigns. 29 percent of marketers use ROI to evaluate the effectiveness of email campaigns. Email Marketing Automation. B2B Email Marketing.

Statistics 110

Statistics Paid Content Email Marketing Planning 110

BOP Design

APRIL 12, 2021

You’ve taken the time to gather subscribers, to craft the perfect subject line, to include a unique “to” and “from” and to ensure your emails don’t come across as spam. You’ve worked hard on creating content that you know your contacts will find valuable. So how do you get your open rates to translate to conversions?

Email Marketing 120

Email Marketing Design B2B Marketing Conversion 120

Hubspot

JULY 21, 2014

Respectable email marketers -- the ones who use inbound marketing -- only email people who have opted in. As a result, their email campaigns are much more successful, since their email recipients expect to hear from them. 3) Every time your email''s clickthrough rate is higher than your benchmark.

Email Marketing 28

Email Marketing Planning Marketing Automation Services Top of Funnel 28

Circle Studio

AUGUST 15, 2019

For example, if you are sending an email and want to test the subject line, make sure the body and design of the email is exactly the same in both emails. Don’t change the subject line AND the length of the email because it is harder to see what made the real difference in your goal KPI (open rates or conversions, for example).

Conversion Rate 76

Conversion Rate Lead Generation Conversion Generation 76

Convince & Convert

MARCH 6, 2024

However, producing an effective video content strategy that actually delivers on your expectations requires a thought-out plan with hard data and research to back it up. The growth and prominence of video content are undeniable, and with it becoming one of the most consumed forms of content, it won’t be losing momentum any time soon.

Stats 189

Stats Marketing Budget Video Marketing Marketing & Strategy 189

Hubspot

MAY 23, 2014

Rather than create a few campaigns at a time, we are always publishing content, designing offers, and nurturing leads. As a result, successful online marketers have to analyze and identify ways to optimize their campaigns on the fly. Creation -- 64% of B2B content marketers are currently challenged with producing enough content.

Lead Ranking 28

Lead Ranking Stats Clickthrough High Quality Lead 28