Hubspot

JANUARY 6, 2014

In fact, HubSpot''s own software only recently, with the launch of our new Blog tool on HubSpot''s new COS , started giving customers the ability to truly customize their blog subscriber emails. But if you do have the ability to customize these emails, they''re definitely an important asset to leverage.

Optimization 28

Optimization Clickthrough Hubspot Template 28

SnapApp

APRIL 4, 2018

In fact, 43% of companies list it as the biggest marketing challenge: . . This is evident by the number of B2B companies who are still unable to answer the most critical sales and marketing performance questions. . . It will tell you how many leads were actually closed into paying customers. . “In God we trust.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Hubspot

APRIL 17, 2014

One of the major marketing channels we focus on in our new guide, How to Optimize Your Marketing Channels , is social: your company''s collective use of Facebook, Twitter, LinkedIn, Google+, and other social networks for driving traffic, generating leads, and -- more generally -- for engaging with your subscribers and followers.

Social Media 28

Social Media Advertising Channels Optimization Ad Frequency 28

Hubspot

OCTOBER 17, 2013

Because of the way they are laid out, you can solve for lead generation, lead nurturing, sales, and customer " delightion " all in one swoop. No matter what your goals are -- generating leads, closing customers, or developing a vibrant, happy customer community -- your list should be bigger from month to month. So you give in.

Newsletter 28

Newsletter Clickthrough CAN-SPAM Click Rate 28

Hubspot

SEPTEMBER 25, 2015

At HubSpot, we held onto this notion for a while. This approach carried on for a while, however, the exchanges between companies weren't necessarily rooted in context, meaning that the advertisement often had little to do with the content on the page. As we said before, it took us at HubSpot awhile to realize this. That's a lot.

Paid Content 28

Paid Content Advertising Agencies Display Stats 28

Hubspot

SEPTEMBER 24, 2012

In 2011, HubSpot's Dan Zarrella conducted extensive research on the topic of social media timing. Let's walk through a few of the guidelines from HubSpot's research and then some tips on how to test and customize each lesson for your company's specific social strategy. That's a timing hot spot for HubSpot on Twitter.

Social Media 28

Social Media Social Marketing Media Guidelines 28

Hubspot

OCTOBER 19, 2012

In fact, it's practically a marketing Swiss army knife: it enables you to regularly publish content, boost your website's search engine optimization , establish your industry thought leadership and expertise, and it also provides content fodder for your other marketing channels such as social media and email marketing. But have no fear!

Lead Generation 28

Lead Generation Blogger Sales Qualified Leads Lead Gen 28

Hubspot

AUGUST 27, 2015

I worked with many startups before I joined HubSpot, and scouring Google Keyword Planner every day for keywords to fuel my blog posts drove me close to insanity. So if you're one of those companies without those luxuries, listen up. Even when you're not actively publishing new promotions, you're still receiving traffic to your website.

Sales Qualified Leads 28

Sales Qualified Leads Lead Scoring Lead Ranking Keywords 28

Hubspot

OCTOBER 9, 2014

You know content marketing works, so you''ve been plugging away at blog posts, ebooks, and other valuable, educational content for your potential customers. The High Clickthrough Rate Game for Content Remarketing. 6) The High Clickthrough Rate Game for Content Remarketing. By raising your clickthrough rates.

Paid Content 28

Paid Content Cost Per Click Work Management Clickthrough 28

Hubspot

FEBRUARY 2, 2017

As you'll see, there are two types of campaigns that you can create: Sponsored Content, which is used to "attract new followers to your company or showcase page" and "drives engagement with company-specific content.". Having an actionable CTA within your ad copy will also help you improve your ad's clickthrough rate.

Linkedin 28

Linkedin Paid Search Agency Ads Cost Per Click 28

Hubspot

SEPTEMBER 11, 2013

Users could customize their experience to pull in the most shared articles from professionals in their network; sort by industry, company, location, etc.; Branson could directly share his thoughts on why you should treat your company like a family. In early 2011, LinkedIn launched the social news platform LinkedIn Today.

Linkedin 28

Linkedin Clickthrough Thought Leadership Aggregators 28

Hubspot

APRIL 15, 2014

I''ve said it before , and I''ll say it again: Writing for a company publication is hard. you might actually find that the post is off-limits for one of the following reasons: The content might rub stakeholders -- value-added resellers, customers, co-marketing partners, influencers, investors, etc. -- the wrong way. Check it out.

Clickthrough 28

Clickthrough Copyright Lead Qualification Paid Search Agency 28

Hubspot

OCTOBER 27, 2016

Over one billion active users engage on Facebook every day, which represents a tremendous opportunity for advertisers to leverage their content in front of potential customers. These help us to understand whether it's worth our investment to pay for direct customer acquisition. 7) Publish videos that are short and sweet.

Facebook 28

Facebook Cost per Acquisition Advertisements Advertising 28

Hubspot

JANUARY 14, 2013

According to the 2012 State of Inbound Marketing , 43% of B2B companies and 77% of B2C companies have acquired a customer Facebook, and 40% of B2B companies and 55% of B2C companies have acquired a customer through Twitter. Growing the company's social media reach. 1) Social Media Manager.

Paid Search Agency 28

Paid Search Agency Work Management Marketing Management Planning 28

Hubspot

JUNE 21, 2016

Here are eight little things you can start doing immediately to improve the open rates, clickthrough rates, and lead generation for your emails. 19 Tips for Better Email Open and Clickthrough Rates. HubSpot customers: Don't worry -- you can't save an email template unless it includes this element.). I just can't win.".

Clickthrough 78

Clickthrough Email Marketing Tips CAN-SPAM 78

Hubspot

MARCH 22, 2013

The Next Web published a great article recently calling out a company, Fab, for their pretty remarkable email opt-out campaign. Here's a quick tutorial: After you've completed your test, you can run the results though HubSpot's free A/B Testing Calculator to determine whether your results are statistically significant -- and voila!

Opt-out 28

Opt-out Email Marketing Opt-in Clickthrough 28

Hubspot

DECEMBER 31, 2012

Why not improve some critical skills and habits that could advance your marketing career and make you an even stronger contributor to your company's success? If you’re not sure where to begin, for starters, HubSpot would love to help! Valuable content is the meat that attracts visitors and leads to your company. Not too shabby!)

Planning 28

Planning Work Management Landing Pages Paid Search Agency 28

Hubspot

OCTOBER 24, 2012

Some companies just happen to have bad websites. Help to distinguish your website and marketing from web spam by building relationships online in social media with prospects and customers. Avoid this type of spammy behavior by making sure all the content you publish is unique and compelling. That’s web spam. not search engines.

Marketing Websites 28

Marketing Websites Google Clickthrough CAN-SPAM 28

Hubspot

OCTOBER 19, 2012

1) My customers aren't on social media. You're telling me your customers aren't using any of those social networks? Set up a company profile or page and give 'em the old college try. 5) I should only try to get fans and followers that will become customers. 20 Common Social Media Myths BUSTED. Or Pinterest? Or LinkedIn?

Social Media 28

Social Media Cost per Lead Social Marketing Media 28

Hubspot

MAY 13, 2013

HubSpot invited Guy to reveal the secrets behind his incredibly active and popular social media profiles that enable him to reach millions each day. I’ve found that each tweet gets approximately the same amount of clickthroughs. test, and there is a plug-in to publish Google+ posts to a WordPress blog. 2) HolyKaw.

Enterprise Management 28

Enterprise Management Social Media Work Management Marketing Management 28

Hubspot

AUGUST 13, 2014

The day after it was published, 20% of the total website visitors downloaded the ebook. These result when media outlets invite company executives with a very specific expertise to write for them. Outbrain reports a 6% clickthrough rate across its network of 100,000 publishers. Influencer Outreach. Bylined Articles.

Paid Content 28

Paid Content Promotion Advertorials Advertising Agencies 28

Hubspot

DECEMBER 14, 2012

1) Email clickthrough rates dropped to 4.4% 7) The average clickthrough rate for triggered emails is more than double the rate for mass emails. 17) For B2B companies, subject lines that contained terms such as “money,” “revenue,” and “profit” perform the highest. However, personalized emails had a clickthrough rate 16.5%

Stats 28

Stats Email Marketing Clickthrough Click Rate 28

Hubspot

DECEMBER 19, 2012

Tools like Facebook Insights, Google Analytics, and even us here at HubSpot help pump and process this data, but it’s often ignored as it surges into the office. Customers are not shy about the products or services they love and hate. 8) Improve and triage customer service issues. 2) Improve your overall content strategy.

Social Media 28

Social Media Top of Funnel Media Webinar Metrics 28

Hubspot

OCTOBER 9, 2015

While many of us are familiar with “tried-and-true” ways to acquire and retain customers online -- paid search, email marketing, etc. -- there’s a whole new wave of exciting technologies that are emerging right now. 3 New Technologies for Earning Customers Online. 3 New Technologies for Earning Customers Online. What are they?

Paid Content 28

Paid Content Paid Search Agency Mobile Advertising Ad Exchange 28

Hubspot

FEBRUARY 14, 2013

And here at HubSpot, we're working hard to practice what we preach. As it happens, mass-produced mailing has some Valentine’s Day roots: In 1797, The Young Man’s Valentine Writer was published in England, giving men who couldn’t write an opportunity to leverage romantic verses for their own love interests.

Stats 28

Stats CAN-SPAM Marketing Automation Services Outreach 28

Webbiquity

JUNE 18, 2019

Consider transitioning to an inbound strategy if you haven’t already — it will improve your channel’s effectiveness as well as your company’s credibility. 3) Every time your email’s clickthrough rate is higher than your benchmark. And your audience wants to hear from a person, not a company.

Email Marketing 243

Email Marketing Work Management Planning Marketing Automation Services 243

Hubspot

OCTOBER 17, 2014

According to a recent study by Outbrain , the average clickthrough rate on headlines in their distribution network with negative superlatives was 69% higher than that of their positive counterparts. Usually, people will publish a story with a set number of steps or tips. 5) Notify interested customers and leads via email.

Lead Scoring 28

Lead Scoring Lead Ranking Generation Leads 28

Hubspot

APRIL 3, 2013

This is about more than just recognizing that not everyone in the world is a potential future customer -- it's about recognizing that your marketing attracts certain types of people who totally clog up your funnel, waste your sales team's time, and will never become customers. Why won't they ever become a customer?

Sales Management 28

Sales Management Banner Ads Paid Search Agency Banners 28

Hubspot

MAY 29, 2020

Email marketing is an undeniably powerful strategy for lead acquisition and customer retention — in fact, 59% of marketers say email is their biggest source of ROI, and 93% use email as a major channel for content distribution. Keep reading to choose the best email template builder for your company. Custom landing page creation tools.

Template 101

Template Budget Programs Paid Search Agency Best Practices 101

Hubspot

MAY 3, 2018

Without a blog, your SEO can tank, you'll have nothing to promote in social media, you'll have no clout with your leads and customers, and you'll have fewer pages to put those valuable calls-to-action that generate inbound leads. Check out HubSpot Academy's free content marketing training resource page. What Is a Blog?

Template 101

Template CMS Development Domain Buyer Personas 101

Hubspot

JULY 31, 2020

In fact, for every $1 spent on email marketing, marketers receive an average of $42 in return ( HubSpot State of Marketing 2020 ). As we strive to connect with our prospects and customers and provide them with value, our email marketing campaigns must resonate. They are used to persuade customers to engage with the company.

Email Marketing 69

Email Marketing Campaigns Work Management Planning 69

Hubspot

SEPTEMBER 16, 2015

HubSpot customers: You can track and report on many of these metrics yourself using HubSpot's new Reporting Add-on.). If your open rate increases, your clickthrough rate is more likely to increase. Clickthrough Rate. 2) Blog Manager. 2) Blog Manager. Here's a guide to website traffic terms.)

Top of Funnel 28

Top of Funnel Clickthrough Work Management Planning 28

Atomic Reach

APRIL 2, 2019

Before they begin purchasing content marketing tools , hiring additional staff, or scheduling meetings to discuss reports, they want to know what content marketing can do for their companies. B2B companies that blog generate 67 percent more leads per month than those that don’t. This is a smart move and one we appreciate!

Paid Content 94

Paid Content Statistics Planning Marketing Automation Services 94

Hubspot

JULY 29, 2018

AddThis - AddThis is a web-tracking technology company that offers a wide range of social media and content tools -- from responsive sharing buttons to custom follow buttons to recommended content plugins -- designed to help you increase engagement on your website and earn more followers on social media. Social Media Terms - X.

Social Media 101

Social Media Marketing Automation Services Media Work Management 101

Hubspot

MARCH 14, 2014

If you''re a HubSpot customer, you can get this information in Page Performance. 2) CTA Clickthrough Rates. If you''re u sing HubSpot’s CTA tool , you can track the performance of different CTAs and see which ones are performing best. How to Improve Your CTA Clickthrough Rates. 4) Email Clickthrough Rates.

Clickthrough 28

Clickthrough Paid Search Agency Planning Landing Pages 28

Moz

MAY 6, 2019

There are thousands of blog posts being published every minute, so it’s safe to say you’re not the only resource out there competing for attention. What do our prospects and customers need help with? When it comes to the art of the perfect blog post title, HubSpot did some research and looked at how our own titles have performed.

Long Tail Marketing 71

Long Tail Marketing Clickthrough Content Lead Scoring 71

Hubspot

MAY 1, 2015

Posts like these filled me with false hope -- they got thousands of hits and brought attention to my site, but did absolutely nothing to move the needle on my company’s monthly revenue (which was still $0). Instead of just trying to get hits I decided to answer a real question that a real potential customer had asked me. The result?

Clickthrough 28

Clickthrough Content Viral Marketing Long Tail Marketing 28