Launch Marketing

SEPTEMBER 27, 2023

When it comes to nurturing leads and keeping potential clients engaged in the ever-evolving landscape of B2B tech digital marketing, drip marketing stands out as a game-changer. But what is drip marketing and how can you leverage it? Think of drip marketing as an automated way of guiding leads through your sales funnel.

B2B Marketing 123

B2B Marketing Lead Ranking Lead Scoring Campaigns 123

Martech

NOVEMBER 20, 2023

That’s what we’re aiming for in B2B marketing. Advanced strategies for personalizing B2B email campaigns B2B marketing emails are often lost in the mountain of the daily inbox, but they don’t have to be. Track customer interactions like email clicks and website visits to map out their interests and engagement peaks.

Email Marketing 124

Email Marketing B2B Marketing Marketing & Strategy Marketing Strategy 124

Act-On

MAY 21, 2024

We recently spoke with our internal customer marketing expert, Jennifer Blanco. Blog Marketing Automation Migration: Switching Platforms Made Easy Migrating your marketing automation platform doesn’t have to be difficult. Do you know the average open rate for an email? Not sure where to start? It’s about 80%.

Marketing Automation Services 195

Marketing Automation Services Act-On Customer Satisfaction Open Rate 195

The Forward Observer

JANUARY 19, 2024

Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing by Brian Kurtz About the Book Brian Kurtz is the bridge connecting the bedrock fundamentals of direct response marketing to today’s state-of-the-art strategies, tactics, and channels. It’s the only thing.

Copywriting 148

Copywriting Wikipedia Marketing & Strategy Advertising Mediums 148

Salesforce Marketing Cloud

JUNE 10, 2024

Your guide to personalized marketing What is personalized marketing? In the world of personalized marketing, making the wrong moves can turn a promising relationship into a fleeting encounter. What is personalized marketing? During that journey, marketers engage customers across an average of 10 channels.

Marketing AI 122

Marketing AI Personalization Ideal Customer Profiles Enterprise Management 122

Act-On

OCTOBER 4, 2023

Your marketing automation platform houses crucial marketing data that drives your business. That’s where marketing analytics software comes in. Most of the major marketing automation platforms have some form of analytics built into the user experience. Let’s go through some use cases for marketing analytics software.

Marketing Automation Services 146

Marketing Automation Services Analytics Software Deliverability 146

Salesforce Marketing Cloud

JANUARY 4, 2024

And with drip marketing, emails don’t have to live on an island unto themselves. A marketer’s job is to find and understand high quality leads, then help convert them to sales. Drip marketing is a solution for that, since it focuses on “dripping” emails into inboxes over time. Why use drip campaigns?

Paid Content 120

Paid Content Work Management Email Campaigns Marketing AI 120

Marketing Insider Group

DECEMBER 19, 2022

Emotional headlines are one of the most powerful marketing tools. By using specific language in content marketing and copywriting, you can nudge your audience towards engaging with and sharing your content, ultimately driving more traffic to your site. Power words are descriptive, persuasive words that trigger an emotional response.

Copywriting 259

Copywriting Click Rate Urgency Marketing Lead Scoring 259

The Forward Observer

NOVEMBER 17, 2023

Just click here to provide your postal address (I’ll send it anywhere in the world)! Douglas Burdett, host of The Marketing Book Podcast. Discover how to reframe the negative events of your life into the ways they made you stronger and prepared you for future setbacks. Don’t know how to leave an iTunes review?

Marketing & Strategy 130

Marketing & Strategy Click Rate Trigger Marketing Consulting 130

The Point

OCTOBER 29, 2021

If you ask most B2B marketers how they use chat platforms like Drift , the immediate answer would most likely be: converting Web visitors. And indeed, increasing Web engagement and Web conversion rates is still a primary use case for chatbots in a B2B context. 8 Surprising B2B Use Cases for Chatbots Click To Tweet.

Account Based Marketing 350

Account Based Marketing B2B Marketing Automation Services Demand Generation Agencies 350

Martech

DECEMBER 27, 2023

Even if you go this way, mind that it’s important to keep a human touch in your marketing and sales communications while optimizing your processes. Also, here are two nuances: If these are marketing or warm emails, don’t be shy and add your photo, as well as any relevant awards or badges that prove your expertise.

Email Marketing 130

Email Marketing Marketing Management Salesforce.com Deliverability 130

Martech

MAY 24, 2024

B2C marketing deals with consumer purchases, which means B2C marketers are targeting individuals or small groups of people who make purchase decisions. As a result, the most significant differences between B2C marketing and B2B marketing involve the number of people involved in the purchase decision and the length of the sales cycle.

Marketing Automation Services 104

Marketing Automation Services Marketing Automation Automation Tactics 104

Martech

MARCH 28, 2023

Marketing as “an art and a science” is as platitudinous as it’s nebulous —but true nonetheless. What comes to mind when you think about marketing? This article uncovers how to develop creative assets that trigger different activities in various brain regions while aligning with your business strategy.

Advertising Agencies 133

Advertising Agencies Paid Search Agency Trigger Marketing Clickthrough 133

Delivra

SEPTEMBER 27, 2018

As a marketing strategy, email continues to be the channel with the most return on your investment. It’s clear that any improvements in email open rates can get you on the path to an overall improvement in your campaign goals. A boost in email click-through rates? Improving Email Click-Through Rates.

Click Rate 40

Click Rate Marketing Automation Services Open Rate Trigger Marketing 40

Litmus

FEBRUARY 3, 2022

The email marketing community has kept close watch on how Apple’s Mail Privacy Protection (MPP) may disrupt the significance of traditional email marketing metrics since last fall. Here’s a closer look at when Gmail is prefetching images and ways you may want to reconsider some of your email marketing metrics to respond.

Email Marketing 111

Email Marketing Privacy Protection Open Rate Trigger Marketing 111

Optinmonster

JUNE 7, 2024

Here are 3 statistics about why and how customers use their phones to connect with businesses: Phone calls have 30-50% conversion rates , compared to only 1-2% for clicks. 70% of buyers who use mobile search use Google’s click-to-call feature to contact a business directly.

Marketing Websites 87

Marketing Websites Paid Search Agency Click Rate Copywriting 87

Martech

JULY 28, 2023

Marketers can no longer use personal data without restrictions. This affects not only digital advertisers but also email marketers. Here’s how these changes impact email marketing, including open rates, and why measuring direct engagement is crucial for success. laws means even marketers who only market within the U.S.

Open Rate 97

Open Rate Privacy Protection Marketing Automation Services Privacy 97

Martech

MAY 24, 2023

Email marketing is a fundamental element of marketers’ toolkits. For years, marketers have gotten away with that dynamic, but we’re seeing cracks emerge which, left untreated, will cause an irreparable decline in the channel’s performance. Instead, marketers need to send better emails.

Email Marketing 103

Email Marketing Gartner Peer-to-peer Privacy Policies 103

Biznology

NOVEMBER 17, 2017

In my last article , I talked about how personalization, mobile-friendliness, social connectivity, and asking for action can make your email marketing a more effective part of your marketing toolkit. You can also gain more insight into when your emails are opened and clicked. Trigger-happy. Timing is everything.

Email Marketing 148

Email Marketing Peer-to-peer Effectiveness Trigger Marketing 148

Martech

FEBRUARY 5, 2024

Because a recent debate in an online email marketing community over resending feedback requests like email surveys and purchase reviews got me thinking about broader issues. 8 reasons why brands send surveys and review requests Marketers are probably more curious to learn what other people are thinking than anybody else in your company.

Ideal Customer Profiles 124

Ideal Customer Profiles Trigger Marketing Customer Surveys Allocation 124

Binary Demand

JUNE 12, 2023

[ps2id id=’overview’ target=”/]In the fast-paced world of B2B marketing, effective email marketing plays a crucial role in engaging prospects and nurturing customer relationships. That’s where B2B email marketing automation is revolutionizing how businesses engage with their audience.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Email Marketing Automation 98

Binary Demand

JUNE 12, 2023

[ps2id id=’overview’ target=”/]In the fast-paced world of B2B marketing, effective email marketing plays a crucial role in engaging prospects and nurturing customer relationships. That’s where B2B email marketing automation is revolutionizing how businesses engage with their audience.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Email Marketing B2B Marketing 98

Optinmonster

JANUARY 24, 2024

Hello there, fellow email marketers! Let’s talk about how to measure email marketing success. Despite the rumors of email marketing dying , it remains an integral part of any effective digital marketing strategy. But how do we gauge the effectiveness of your email marketing?

Email Marketing 83

Email Marketing Planning Open Rate Click Rate 83

Porch Group Media

AUGUST 10, 2021

Email Marketing Benchmarks, Trends and Statistics – Updated for 2021. To stay in front of consumers and cut through the clutter, marketers need to continually evolve their strategies to stay relevant among changing audiences and changing times. Friday was also the best day with the highest click-through rates (2.7%).

Advertising Benchmark 98

Advertising Benchmark Statistics Email Marketing Trends 98

ClickDimensions

MARCH 21, 2023

Marketing Automation refers to the technology which helps marketers find, nurture, covert and engage with customers automated tasks and actions, including essential tools such as email marketing , campaign automation , lead scoring and more. And the benefits of Marketing Automation aren’t just felt by the marketing team.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Automation Lead Ranking 98

Navigate the Channel

JULY 21, 2022

Change is one thing B2B marketers can count on. In this blog post, we’ll explain how Apple Mail privacy updates impact email open rates and change how marketers measure campaigns. This impacts how open rates are counted. It also masks IP addresses, so marketers can’t link your Apple Mail behavior with other activities.

Privacy Protection 65

Privacy Protection Privacy B2B Marketing Open Rate 65

Optinmonster

APRIL 4, 2024

Are you looking for the best Mailchimp alternatives to supercharge your email marketing ? Mailchimp is one of the most popular email marketing services, but its popularity doesn’t make it the one-stop solution for all digital marketers. Also, consider how much time they’ll have to devote to email marketing.

Enterprise Management 62

Enterprise Management Email Marketing Marketing Automation Services Work Management 62

SalesIntel

APRIL 17, 2024

To enhance your email campaigns, it’s crucial to understand and implement effective strategies for B2B email marketing automation. Engaging prospects through email marketing is essential. Establishing robust automation practices is paramount for optimizing email ROI in B2B marketing. What is B2B Email Marketing Automation?

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

Stevens & Tate

APRIL 18, 2024

Getting your email marketing strategy right can be a game-changer for your business and your brand. Email stands as the cornerstone of direct marketing tactics, offering a personal touch that many other platforms struggle to emulate. Testing and Optimization An effective email marketing strategy is not static; it evolves.

Email Marketing 69

Email Marketing Brand Identity Branding Trigger Marketing 69

Only B2B

APRIL 10, 2024

MQL sits at the intersection of marketing and sales. Many marketers view MQL as flawed because less than 1% of these leads typically reach the final stage of the buying process, and even then, there’s no guarantee they’ll convert. These are leads that have been validated and are ready to be handed over to the sales team.

Marketing Qualified Leads 71

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 71

Martech

DECEMBER 11, 2023

In the second part of this two-part feature, Jade Bunke discusses triggering the right customer behaviors, the differences between emotions and feelings and how to future-proof your brand strategy. Identify and trigger behaviors Crafting a unique identity is only the beginning. The first part is here. You need action.

Ad Building 120

Ad Building Brand Identity Branding Tips 120

Porch Group Media

JANUARY 14, 2023

Email personalization increases open rates by 26% and generates a 760% increase in email revenue. But, email personalization takes time and effort to perfect – especially if your resources are spread thinly on a small marketing team. Trigger-based email campaigns can be responsible for 20% or more of email marketing revenue.

Email Campaigns 98

Email Campaigns Personalization Campaigns Marketing & Strategy 98

Martech

DECEMBER 22, 2023

First up: Email Marketing. 3 ways email marketers should actually use AI by Brian McKenna. Explore the three key ways to integrate AI into email marketing for improved engagement and conversions. But your email design can also encourage your customers to click and convert. Learn smart ways to implement email automation.

Deliverability 99

Deliverability Copywriting Outreach Verticals 99

Optinmonster

JUNE 11, 2024

Are you looking for the best and easy-to-follow Black Friday marketing guide? For eCommerce businesses, holiday sales marketing like Black Friday represents more than just dates on a calendar. In this post, I’ll share a marketing calendar specifically tailored for Black Friday and Cyber Monday (BFCM) marketing.

Planning 79

Planning Marketing Analytics Tools Paid Search Agency eCommerce 79

SmartBug Media

APRIL 20, 2022

At a basic level, Apple’s MPP does not disclose the email open rate of a recipient to a business. Although this does affect marketers who utilize email marketing, the situation isn’t as bad as a lot of the doom-and-gloom conversations would lead you to believe. What Does Apple’s Mail Privacy Protection Update Mean for Marketers?

Open Rate 105

Open Rate Privacy Privacy Protection Click Rate 105

Litmus

MARCH 27, 2024

Gone are the days of using only open and click-through rates to evaluate your email’s performance. Even with increasing data privacy regulations , marketers are finding new ways to measure and track their campaign’s success–including better methods to evaluate audience engagement.

Ideal Customer Profiles 96

Ideal Customer Profiles Click Rate Copywriting Newsletter 96

SmartBug Media

DECEMBER 14, 2022

Email marketing is one of the most reliable ways for people and businesses to stay connected with one another. Just because you do email marketing doesn’t mean you reap the potential benefits. Just because you do email marketing doesn’t mean you reap the potential benefits. percent open rate. percent click-through rate.

Email Marketing 98

Email Marketing Click Rate Open Rate Paid Search Agency 98