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Three Challenges in Marketing Financial Services to Millennials

SmartBug Media

Over the next decade, financial services marketing challenges will increase significantly. But millennials don’t have the greatest relationship with financial institutions. Consider these stats: 92 percent of millennials don’t trust financial institutions. What should your marketing team do?

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What Is A/B Testing? Boost Your Website's Performance

RebelMouse

The goal of A/B testing is to identify which variation performs better in terms of user engagement, conversion rates, and improving your online presence. You can then measure each version's performance based on user clicks and conversions. Utilizing an AI headline generator may help you during the brainstorming phase.

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Hosted Landing Pages vs. Embedded Forms

The Point

The most common reasons given for hosting landing pages as part of a company’s main Website are these: * It allows us to derive SEO benefit from site traffic to our main domain * We have more design flexibility if we’re building pages in our CMS * The Web team owns the site and doesn’t want us creating pages on our own. Click To Tweet.

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Simplify the Higher Ed Online Application Process with Inbound Marketing

SmartBug Media

However, if you consider the technological savvy exemplified by today’s applicants, HEI could be well-suited to position themselves to utilize inbound marketing for higher ed to its fullest potential. It doesn’t stop at your campus website—you have to keep your social media active and utilize targeted advertisements, too.

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7 Pivotal Steps to Crafting a First-Party Data Strategy

RebelMouse

Third-party browsing cookies are officially leaving the building as Google's Privacy Sandbox will turn off all third-party cookies in Chrome in 2024 to strengthen online security and protect private user information. If you want to know the conversion rate or ROI from a sales, marketing, or social media promotion, use a conversion pixel.

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7 Pivotal Steps to Crafting a First-Party Data Strategy

RebelMouse

Third-party browsing cookies are officially leaving the building as Google's Privacy Sandbox will turn off all third-party cookies in Chrome in 2024 to strengthen online security and protect private user information. If you want to know the conversion rate or ROI from a sales, marketing or social media promotion, use a conversion pixel.

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Why Publishers Need AI-Powered Chat, Now

RebelMouse

On-site chatbots open up doors for readers to engage in dynamic conversations that provide accurate and relevant information quickly. This engagement leads to increased time spent on site, higher click-through rates, and improved user satisfaction. Get a Personalized AI Chatbot on Your Site — No Dev Work Required!