Unbounce

JANUARY 13, 2022

There are many new tactics and tools out there that can help you create marketing material that’ll lure and hook your online customers —and we’ve reeled in seven helpful posts that cover them here. So you do them, publish your page, and its conversion rate falls flat. Cause that could be the culprit to a lower conversion rate.

Jigsaw 144

Jigsaw Landing Pages Copywriting Paid Search Agency 144

ConvertKit

JANUARY 15, 2021

Chapter #2: Subject lines and open rates. Chapter #3: Engagement and click rates. This list of general email marketing stats has the answers you’re looking for. Chapter #2: Subject lines and open rates. Average open rate for all marketing emails: 20%. The average open rate for marketing emails is 20%.

Statistics 130

Statistics Email Marketing CAN-SPAM Planning 130

Hubspot

JULY 6, 2020

In HubSpot's 2020 State of Marketing Report , roughly 80% of marketers said their brand's email engagement had improved in the last year. To give you an example of a content-based marketing email, take a look at HubSpot's Service Blog email. Think email marketing is dead? Think again. Email marketing is actually thriving.

Top of Funnel 101

Top of Funnel Click Rate Work Management Hubspot 101

Go Beyond SEO

JANUARY 25, 2024

Believe us, in the interwoven world of search engines, where each click is a potential customer, underestimating the potency of a well-strategized SEO campaign is a risk we’re not willing to take. Authentic case studies and stats underline the efficacy of SEO. The assertion stands strong: are SEO consultant services worth it?

Consulting 60

Consulting SEO Lead Scoring Lead Ranking 60

Convince & Convert

JANUARY 28, 2014

The client needed to show that behavioral interviews resulted in lower overall hiring costs, lower turnover rates, or increased productivity. This sharing functionality provides amazing word-of-mouth for HubSpot and generates social signals like Tweets and Retweets pointing back to HubSpot. More Backlinks for SEO.

Statistics 134

Statistics Content Marketing Paid Search Agency Stats 134

Rev

SEPTEMBER 2, 2019

Your mom would tell you not to click on them because it would give the computer a virus, or wait, maybe that was just my mom. According to Wired , the very first banner ad was run by AT&T, “prophetically asking, ‘Have you ever clicked your mouse right here? The average clickthrough rate across all formats and placements is 0.06%.

Paid Content 122

Paid Content Advertisements Advertising Doubleclick 122

Hubspot

JULY 6, 2021

In the early days before we launched our company, all we had was our story to draw people into our funnel," THE MOST founder and CEO Dawn Myers told HubSpot. This tactic builds deep credibility and trust.". When Mckendall launched the outreach campaign, Real Estate Bees' email open rate was 25-27%, and the response rate was about 1%.

Email Marketing 101

Email Marketing Marketing & Strategy Marketing Strategy Planning 101

Oktopost

AUGUST 10, 2023

Here are some great tactics you can use: Social Listening Social listening refers to monitoring conversations about your brand, products, competitors, and keywords, analyzing what is being said by who, and then acting on that information. This tactic proves successful with buyers, who factor employee treatment into their buying decisions.

Social Media 62

Social Media Lead Ranking Sales Qualified Leads Peer-to-peer 62

The Lead Agency

APRIL 14, 2024

Podcasting is not new, but B2B businesses are starting to see new ways to utilise this old marketing tactic. Use listener data to inform your content Track your listener stats and learn what is engaging your audience. Tactics tailored to Gen X are not going to get you far. INsight’s B2B insurance news podcast.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Content Marketing Institute

JUNE 7, 2018

Click To Tweet. HANDPICKED RELATED CONTENT: 9 Stats That Will Make You Want to Invest in Content Marketing. Click To Tweet. Read more>> Click To Tweet. For the formula, you’ll need to quantify: Average rate targeted traffic converts to high-quality leads. Average rate those high-quality leads become sales.

Paid Search Agency 101

Paid Search Agency ROI Buy Content Marketing 101

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Stats 266

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 266

Mailmunch

JUNE 9, 2021

40% of B2B marketers claim that email newsletters are the most critical tactic in their content marketing strategy. Welcome emails have a 60% higher open rate than other promotional emails with a 5x higher click-through rate than the other emails. . Make it interactive, so customers find it compelling to click on it. .

Conversion Rate 95

Conversion Rate Email Marketing Conversion Planning 95

Hubspot

APRIL 29, 2013

We are biased inbound marketers at HubSpot, and normally I ignore many of the stats I see about display ads because I know their engagement rate is incredibly low: The average banner ad has a 0.1% clickthrough rate (CTR), and the standard 468x60 banner has a 0.04% CTR. 10 Shocking But True Display Advertising Stats.

Stats 28

Stats Display Banner Ads Advertisements 28

Hubspot

MARCH 14, 2017

Whether you're a B2B or B2C business, videos can help you strengthen relationships with your customers, save time, and boost conversion rates. These videos lead to higher sign-up rates -- and according to EyeView, a video on a landing page can increase conversion rates by up to 80%. 2) It's easy to measure the ROI of video.

Marketing Automation Services 94

Marketing Automation Services Top of Funnel Click Rate Budget Programs 94

Content Standard

AUGUST 26, 2016

If not, take a closer look at the top stats of 2016 that highlight the importance of email, and a few tactics for effectively wielding it effectively in your content strategy. Monitor your subscription (and unsubscription) rates. With global unsubscribe rates averaging at a seemingly negligible.127

Stats 40

Stats Email Marketing Storytelling Mobile Marketing 40

Hubspot

APRIL 16, 2020

Allow HubSpot's Head of Conversational Marketing, Connor Cirillo, to break it down: "WhatsApp has become the center of gravity for billions of users around the world. WhatsApp is appealing because, in most cases, the app is free to use, depending on your phone service's messaging rates. What's that? And how is an app going to help?"

Work Management 101

Work Management Marketing Management Business Ideal Customer Profiles 101

EveryoneSocial

OCTOBER 29, 2018

Below, you’ll find the very best social selling stats that will make you understand how valuable social media is and continues to be for your company. But before we dive in, let’s first get some fascinating general social media stats. If you’d prefer to skip to the social selling statistics, feel free to click here to jump.

Statistics 82

Statistics Peer-to-peer Stats B2B Sales 82

Optinmonster

DECEMBER 14, 2021

The stats show that most people welcome emails (even cold emails if they’re done right and follow the rules) from the companies they want to connect with. Click here to get started ?. In fact, adding social proof notifications is one of the most effective lead generation marketing tactics requiring the least amount of effort.

Marketing Automation Services 125

Marketing Automation Services Budget Programs Enterprise Management Work Management 125

Hubspot

MAY 19, 2016

While some of the sites are geared toward providing email marketing stats and best practices, others offer helpful tools for making your job (and life) easier. Touchstone Subject Line Analyzer tool will show you projected open rates, click rates, and other helpful stats based on Touchstone's database.

Resources 78

Resources Email Marketing Deliverability Clickthrough 78

Hubspot

MARCH 15, 2016

Which lead nurturing tactics work best? Now let’s get down to it – we’ve read through dozens of reports, dug into the most recent data about lead nurturing and compiled this list of the seven amazingly effective lead nurturing tactics. 7 Amazingly Effective Lead Nurturing Tactics. Tweet this stat ).

Sales Management 28

Sales Management Lead Nurturing Lead Scoring Lead Ranking 28

ClearVoice

JANUARY 26, 2024

For example: Company A spends a tremendous amount of resources running Google pay-per-click campaigns to drive in potential new customers. Of course, you could evaluate the blended rates for all marketing, but if you’re looking for the best investment by channel, this might be where you throttle back your spending.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Hubspot

APRIL 22, 2020

This way, you can improve on your own optimization tactics so that your content gets put on their radar. While Gen Z most commonly uses this search tactic, millennials aren't far behind. To learn more about this feature and how you can leverage it, click here. Gen Z often includes "best," "cheap," or "how-to" in search queries.

Search Marketing 101

Search Marketing Long Tail Marketing Planning Mobile Marketing 101

Directive Agency

OCTOBER 25, 2019

It only takes three conversion rate optimization tips to advance your team’s sales. Unbounce: 12 Simple Rules to Boost Your Ecommerce Conversion Rates. However, today, I’ll simplify three tactics further. It’s one of the most vital conversion rate optimization tips there is. Commerce Conversions. What’s In It For Me?”

Conversion Rate 79

Conversion Rate Top of Funnel Conversion Optimization 79

Hubspot

MAY 24, 2012

As you know, we at HubSpot are crazy about data-driven marketing. So our new edition of 120 Awesome Marketing Stats, Charts & Graphs was in a way a demonstration of our passion, and an opportunity to share some insightful stats with fellow marketers. 81% of marketers rated their blog as "useful" or "better."

Stats 28

Stats Lead Scoring Lead Ranking Planning 28

Vidyard

JULY 27, 2022

And even as buyers settle back into old norms, sellers are discovering that their virtual selling tools and tactics are helping them score more replies, meetings, and deals. Video Benchmarks for Engagement Rates 3.1.1 The Stats on How Teams Use Customer Service Videos 3. Follow-Up: Break-Up on a Lead Gone Cold (from HubSpot) 3.

Template 73

Template Video Marketing Work Management FAQ 73

Hubspot

JUNE 29, 2012

Tweet This Stat! 2) The click-through rate on triggered messages is 119% higher than “Business as Usual” messages. Tweet This Stat! Tweet This Stat! Tweet This Stat! Tweet This Stat! Tweet This Stat! Tweet This Stat! Tweet This Stat! Tweet This Stat!

Internet Marketing 28

Internet Marketing Stats Peer-to-peer Planning 28

Optinmonster

MARCH 16, 2020

Do you want to increase your email open rates, boost your click rates, and decrease your unsubscribe rates? In fact, 82% of marketers have reported an increase in open rates through mail personalization. Email segmentation can drastically improve the effectiveness of your email marketing campaigns. Sendinblue.

Segmentation 143

Segmentation Enterprise Management Tips Work Management 143

Hubspot

MAY 14, 2015

To help answer these questions, HubSpot collaborated with Smart Insights to summarise data from over 700 marketers across Europe and set a benchmark on how competitive content marketing has become. Click here to download our free industry benchmark report for driving content marketing success in Europe. The question is, how?

Paid Search Agency 28

Paid Search Agency Content Marketing Planning Ad Frequency 28

ConvertKit

DECEMBER 19, 2018

These tactics are most commonly used in the B2B world, meaning businesses who sell products and services to other businesses, but conversion copywriting is still important in B2C (business to consumer) markets. These commonly used words can actually tank your sales email open rates if you aren’t careful. Write an enticing subject line.

Template 70

Template Top of Funnel Copywriting Open Rate 70

Porch Group Media

JANUARY 19, 2021

Email personalization was the top email marketing tactic in use (72 percent), a slight increase from the 2018 study. Email Marketing Tactics & Tools. Email marketers who are seeing higher average open rates are getting them because of these tactics. Tactics You Should Be Employing Today. Email Segmentation.

Tactics 69

Tactics Email Marketing Paid Search Agency Deliverability 69

Hubspot

SEPTEMBER 22, 2014

The impetus for the analysis came from HubSpot''s release of its new Attribution Report , which now enables us to see exactly which blog posts directly result in leads. In other words, the posts that people become leads because of -- they click through from a call-to-action on a blog post to a landing page, and convert.

Lead Scoring 28

Lead Scoring Lead Ranking Leads Lead 28

Single Grain

FEBRUARY 1, 2023

With the latest Conversion Rate Optimization (CRO) statistics. Stay ahead of the game in 2023 by incorporating these top CRO stats into your digital marketing strategy. Multiple ) Only about 22% of businesses are satisfied with their conversion rates. ( Only the best-performing websites have a conversion rate as high as 11%.

Statistics 59

Statistics Paid Content Top of Funnel Marketing Automation Services 59

Optinmonster

JULY 21, 2023

Email Marketing Statistics Social Selling Statistics eCommerce Statistics Mobile Commerce Statistics SEO Statistics Content Marketing Statistics Social Proof Statistics Conversion Rate Optimization Statistics Email Marketing Statistics 61% of consumers prefer to be contacted by brands through email. of all clicks. billion by 2025.

Statistics 58

Statistics Marketing Automation Services eCommerce Stats 58

Hubspot

NOVEMBER 18, 2020

Image source: HubSpot. HubSpot – You can conduct A/B and multivariate testing to improve lead generation using the HubSpot CRM. Image source: HubSpot. HubSpot lets you track the inbound traffic from social media and the performance of CTAs. A/B or multivariate testing will also help optimize the page.

Social Media 101

Social Media Lead Generation Multivariate analysis Sales Qualified Leads 101

Hubspot

OCTOBER 26, 2011

Are you leveraging the right channels such as social media and mobile marketing tactics to take advantage of consumers' changes in shopping patterns? Source ) Tweet This Stat! Source ) Tweet This Stat! Source ) Tweet This Stat! Source ) Tweet This Stat! Source ) Tweet This Stat! Source ) Tweet This Stat!

Statistics 28

Statistics Planning Stats Open Rate 28

Vidyard

MARCH 23, 2021

So if you—or your boss—are looking to understand the power of video and want the stats to back it up, then look no further. Stats Around Video Engagement 2.5 We know it can be hard to justify spending resources on a new content type without the data, especially for data-driven businesses. Video for Sales Statistics 1.1

Stats 65

Stats Video Marketing Enterprise Management Planning 65

Webbiquity

JUNE 29, 2021

But take such stats with a grain of salt. HubSpot , for example, has an exit-intent popup set up on its blog, prompting readers to sign up for the brand’s newsletter before closing their current tab. One way to address this problem is to invest in a high-quality chatbot integration.

Marketing Automation Services 326

Marketing Automation Services B2B Sales Marketing Automation Marketing AI 326