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5 Things You Must Avoid at All Costs In a Sales Email Sequence

SalesIntel

Recent statistics by HubSpot show that 77% of marketers have seen an increase in email engagement over the last 12 months. By identifying and understanding these common pitfalls, businesses can proactively avoid making costly mistakes and optimize their email campaigns for better engagement, response rates, and, ultimately, sales success.

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A Look Back at How COVID-19 Impacted Businesses in Q2

Hubspot

HubSpot can't make predictions about what will happen, and nobody knows what the future looks like. Because the data is aggregated from our customer base, please keep in mind that individual businesses, including HubSpot's, may differ based on their own markets, customer base, industry, geography, stage, and/or other factors.

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Does your organization really need a marketing automation platform?

Martech

Use the following questions to help you decide: Explore marketing automation solutions from vendors like Marketo, HubSpot, Salesforce and more in the full MarTech Intelligence Report on marketing automation platforms. Click here to download! If it’s to improve email efficiency, be prepared with metrics on open rates, clicks, etc.

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The Art of Qualified Appointment Setting: Strategies to Secure High-Value Meetings

Only B2B

This strategic approach significantly enhances the efficiency of the sales process, leading to higher conversion rates and impactful business growth. They involve prospects who are genuinely interested, have a clear need, and are in a position to make a purchase decision. Appointment setting is not without its challenges.

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Virtual Prospecting with Intent Data: Fueling B2B Engagement

Only B2B

This knowledge enables virtual prospecting efforts to be hyper-targeted and relevant, leading to higher engagement rates and more qualified leads ( Sales qualified or Marketing qualified ). This approach leads to higher response rates, more meaningful conversations, and a shorter sales cycle.

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Does your organization need a marketing automation platform?

Martech

By knowing what you need, you’ll be in a better position to control the selection process and choose the platform that will most benefit the organization. If your goal is to increase conversions, you’ll need to know what your conversion rate is before automation in order to measure its impact.

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10 Sales Email Templates With 60% or Higher Open Rates

Hubspot

As a writer for the HubSpot Sales Blog, I'm always crafting new email templates. And my favorite source of inspiration is in HubSpot Sales -- I'll open up "Templates" and browse the real emails HubSpot salespeople are sending their prospects. how many recipients clicked on the links within the template). Happy selling!