Litmus

NOVEMBER 27, 2023

Allow people to unsubscribe by clicking just one link, and honor unsubscribes within two days. Maintain a spam complaint rate under 0.3% (no more than three spam reports for every 1,000 messages). One-click unsubscribes allow users to opt out of an email list easily.

Deliverability 95

Deliverability Rules CAN-SPAM Phishing 95

Vision6

SEPTEMBER 13, 2023

1) No unsubscribe button According to the Spam Act 2003, you must provide an easy way for subscribers to opt-out of your email communications. Failing to provide an easy opt-out is not only illegal but email servers may think your legitimate subscribers are receiving unsolicited messages from you.

CAN-SPAM 98

CAN-SPAM Deliverability Opt-out Opt-in 98

BenchmarkONE

NOVEMBER 29, 2023

Set Up Domain Authentication One of the most typical types of spam is a spoofed email. The intent behind spoofing can vary, but it is often used for malicious or deceptive purposes, and “domain authentication” is a set of electronic certificates that proves the sender is who they say they are.

CAN-SPAM 80

CAN-SPAM Email Marketing Domain Godaddy 80

ConvertKit

SEPTEMBER 22, 2020

A company or organization that compiles a database of risky domains or IPs. A DNS record that specifies the mail server responsible for accepting email messages on behalf of a domain. Open rate is typically calculated by # opens / # deliveries. Click rate. A click is tracked when someone clicks a link in an email.

Deliverability 112

Deliverability Click Rate Domain Opt-in 112

Martech

OCTOBER 31, 2023

In addition to ruining your open rate statistics, these systems can prevent crucial messages from reaching your customers. Authenticate your domain. Provide an easy path to opt out. It might only be certain domains or a Mac vs. PC issue. So, what do you do when your confirmation emails aren’t being delivered?

Work Management 101

Work Management Marketing Automation Services Marketing Management Deliverability 101

SmartBug Media

JUNE 2, 2022

Not sure what type of subject line will get the best open rates? Bounce Rate. When sending to a specific email list, your bounce rate shows what percentage of your contacts are not accepted by your recipients’ email servers. A high bounce rate can hurt the overall send health of your IP address. Click-Through Rate (CTR).

Email Marketing 97

Email Marketing Privacy Policies Planning CAN-SPAM 97

Martech

FEBRUARY 4, 2022

And if you would a copy you could save or print out for your teams, click here to download the high-res version. This happens when your subscribers Opt-in (In) through a sign-up form. The first thing that your email system should trigger is a Double opt-in (In2) email. Compliance. This can be executed as a “welcome” email.

Deliverability 112

Deliverability Work Management Marketing Management Marketing AI 112

Webbiquity

JANUARY 18, 2024

If you misfire, recipients are likely to tag your messages as spam, reducing your overall email deliverability rate. When done properly, sending cold emails—that is, messages to people or companies with whom you have no prior relationship—is still one of the best tactics for B2B lead generation or making direct sales.

Email Marketing 169

Email Marketing Work Management B2B Marketing Marketing Management 169

Webbiquity

MARCH 8, 2022

As shown in this screenshot, the article generated over 6,000 backlinks from 860 domains, including sites like Forbes and Entrepreneur. Most businesses follow a process of honing in on prospect’s specific concerns later in the funnel through surveys and by tracking email opens and clicks. Provide gift cards.

Small Business Marketing 297

Small Business Marketing Tactics Business Peer-to-peer 297

Optinmonster

JUNE 22, 2023

How to Make a Website for a Small Business You need 3 basic things to build a small business website: Domain name: This is the name of your website, such as OptinMonster.com Web hosting plan: This is the space where your website will be built Website builder: This is a tool that you use to put your website together without coding.

Small Business Marketing 88

Small Business Marketing Marketing Websites CMS Development Business 88

ConvertKit

JUNE 28, 2021

If you’re having sender reputation issues, you probably don’t want to have a verified sending domain in place because it means that your reputation is carrying a lot of weight to determine whether your message lands in the inbox or spam folder. Deliverability Defined 107: Meaningful Metrics: Going Beyond Open Rates. Pullquote. “

Deliverability 115

Deliverability CAN-SPAM Open Rate Click Rate 115

BenchmarkONE

AUGUST 25, 2021

You also most likely use email open rate as one of the metrics that determines the success of your email templates and the health of your email list. With Apple’s iOS 15 update, users will have the option to opt-out of email tracking – including when and where they open their emails. Flag Emails with High Open Rate, No Clicks.

Privacy Protection 73

Privacy Protection Opt-out Click Rate Opt-in 73

SendX

FEBRUARY 21, 2020

Instead of a narrow point of view of "which email got the most clicks", look at the bird’s eye view and ask "which funnel won the most customers." Made for companies with heavy budget for email marketing, this plan provides custom email domain, customer SMS. Some are free and do the same work my pigeon can do. Stay hopeful.

Pricing 195

Pricing Price Top of Funnel Enterprise Management 195

Martech

DECEMBER 19, 2023

When this policy change was announced in 2023, it set off a round of hand-wringing among email marketers who worried their bounce rates would skyrocket and their lists would shrink. Don’t chop off anyone who hasn’t opened or clicked on an email in the last two years , regardless of domain, to avoid bounces and keep list statistics healthy.

Marketing & Strategy 111

Marketing & Strategy CAN-SPAM Opt-out Work Management 111

ConvertKit

MARCH 15, 2021

but a good delivery rate indicates healthy deliverability for ConvertKit. We consider a system-wide delivery rate of 98% and above to be very healthy. In February, our system-wide delivery rate was 99.63%. Here are the top 5 domains ConvertKit sends to in terms of volume: 1. Delivery rate: 99.91%. December 2020.

Deliverability 93

Deliverability Click Rate CAN-SPAM Open Rate 93

ConvertKit

MARCH 25, 2019

You’ve created email opt-in forms that can be easily placed on your website and blog. Deliverability refers to the intricate relationship between your IP address, domain reputation, email content, and your subscribers' email provider. The more engaged your email subscribers are, the better your email deliverability rates will be.

Deliverability 93

Deliverability CAN-SPAM Domain Click Rate 93

DiscoverOrg

APRIL 25, 2017

Some information is so sensational that it gets passed around regardless of the truth: The amount of tryptophan in a Thanksgiving turkey is enough to make people sleepy. Humans only use 10% of their brains. Jimmy Hoffa is buried under Giants Stadium. Sadly, all of these dramatic statements are false, but people love to repeat them anyway.

Account Based Marketing 245

Account Based Marketing CAN-SPAM Trigger Marketing Domain 245

Sharpspring

APRIL 5, 2021

Acceptance Rate – The rate at which your emails are accepted by the mail server they are sending to. Acceptance rate does not equal the rate at which emails hit the inbox vs junk folder. Bounce Rate – The rate at which emails don’t make it to the inbox because the email address provided was undeliverable.

Email Marketing 75

Email Marketing Trends Tips Planning 75

SmartBug Media

JUNE 9, 2023

Industry studies show that personalized emails have a 20 percent higher open rate and a 139 percent higher click rate than generic sends. Personalized, conversational pop-ups help you collect opt-ins and that priceless zero-party data. Deliverability and open rates are in a downward spiral.

Peer-to-peer 52

Peer-to-peer SMS Work Management Deliverability 52

Sharpspring

JUNE 9, 2020

Click Rate. It is best to aim for a less than 1% hard bounce rate on your email campaigns. email was sent to a non-existent domain. It is best to aim for a less than 5% soft bounce rate on your email campaigns. So, let’s get started! Key Email Metrics to Monitor: Hard Bounce. Soft Bounce. Spam Complaint.

CAN-SPAM 63

CAN-SPAM Opt-out Click Rate Opt-in 63

ConvertKit

APRIL 26, 2019

You’ve created email opt-in forms that can be easily placed on your website and blog. Deliverability refers to the intricate relationship between your IP address, domain reputation, email content, and your subscribers' email provider. The more engaged your email subscribers are, the better your email deliverability rates will be.

Deliverability 93

Deliverability CAN-SPAM Click Rate Domain 93

DiscoverOrg

JUNE 9, 2017

But sometimes spam traps find their way onto the email list of a legitimate sender by way of bad day hygiene, and the consequences can be severe: Senders may find a significant drop in email deliverability, and entire domains may be blacklisted … preventing even operational or one-on-one correspondence with customers and prospects.

CAN-SPAM 217

CAN-SPAM Marketing Automation Services Deliverability Opt-out 217

ConvertKit

JANUARY 14, 2022

but a good delivery rate indicates healthy deliverability for ConvertKit. We consider a system-wide delivery rate of 98% and above to be very healthy. In December, our system-wide delivery rate was 99.7%. Here are the top 5 domains ConvertKit sends to in terms of volume: 1. Delivery rate: 99.9%. October 2021.

Deliverability 79

Deliverability Open Rate Click Rate Opt-out 79

Heinz Marketing

JUNE 27, 2022

Transparency isn’t a bad thing, and with the knowledge, some are opting in. According to an article from 9to5mac.com by Filipe Espósito , “ While the number of users opting to let apps track them was low at first, new research from Adjust shows that some people have been changing their mind about this option. But was it ever, really?

Privacy 93

Privacy Privacy Protection Opt-out Opt-in 93

Litmus

SEPTEMBER 20, 2022

For example: Click-through rate (CTR). Unsubscribe rate. Bounce rate. Deliverability rate or inbox placement rate. Email list size or growth rate. Conversion rate (CVR). Email read rate/read time. Spam complaint rate. Churn rate. Subscriber lifetime value (LTV).

Deliverability 104

Deliverability CAN-SPAM Privacy Protection Churn Rate 104

eDataSource

JULY 30, 2019

Classless Inter-Domain Routing - a method of allocating IP addresses & IP Routing. CANONICAL NAME record - A DNS record that enables one domain to map to another domain. Confirmed Opt In - an email address verification method. Also known as Double Opt-in and Verified Opt-in.

Deliverability 65

Deliverability Work Management Marketing Management Allocation 65

Modern B2B

DECEMBER 4, 2023

Google’s announcement of the Google Ads Data Manager is creating a buzz, signalling a new way to manage first-party data and optimise conversion rates. This innovative platform, set to debut early in 2024, promises to revolutionise the way we manage first-party data and optimise conversion rates.

Trends 52

Trends Ad Frequency Privacy Click Rate 52

Scoop.it

MARCH 14, 2024

To create content and improve visibility Influencers are among the best people to collaborate with to create unique and engaging content for your brand that doesn’t see high bounce rates and makes your target audience stick and watch. If you’re wondering how to make this happen, this article is exactly what you need.

SEO 85

SEO Advertising Agencies Lead Scoring Lead Ranking 85

Modern B2B

NOVEMBER 16, 2023

Google’s announcement of the Google Ads Data Manager is creating a buzz, signalling a new way to manage first-party data and optimise conversion rates. This innovative platform, set to debut early in 2024, promises to revolutionise the way we manage first-party data and optimise conversion rates.

Trends 52

Trends Ad Frequency Privacy Click Rate 52

The Point

JANUARY 21, 2020

The most common reasons given for hosting landing pages as part of a company’s main Website are these: * It allows us to derive SEO benefit from site traffic to our main domain * We have more design flexibility if we’re building pages in our CMS * The Web team owns the site and doesn’t want us creating pages on our own. Click To Tweet.

Landing Pages 147

Landing Pages Industry CMS Marketing Automation Services Marketo 147

Zoominfo

DECEMBER 12, 2019

The sender’s email deliverability may drop significantly, and entire domains may be blacklisted , preventing even operational or one-on-one correspondence with customers and prospects. Companies have adhered to best practices when building up IP and domain reputation and still ended up hitting a spam trap.

Data Hygiene 195

Data Hygiene CAN-SPAM Marketing Automation Services Zoominfo 195

Circle Studio

JUNE 21, 2018

Deliverability can be a result of many different factors—some which are beyond your control—but there are some practical steps that marketers can take to build a good reputation, improve their deliverability rate and optimize emails for more opens and clicks. If they opted-in to receive a certain type of email from you (e.g.

Deliverability 112

Deliverability Email Marketing Work Management Marketing Automation Services 112

Liveintent

JANUARY 27, 2021

When readers click on RGG ads in email newsletters, they are directed to landing pages that immediately ask for their email address before they can browse the sites. To remedy the mismatch, RGG manually tied purchase data to our domain-level exposure data. Let’s talk about key performance indicators. A more elegant approach.

ROAS 107

ROAS Advertising Funnels Ad Exchange Top of Funnel 107

Optinmonster

JUNE 21, 2022

People who have needs, desires, and problems of their own… who opted in to your email list in order to find something of value that can improve their lives. Domains (to apply the filter to). When you’re done, click the Create Filter button to save. If those two lack quality, your email domain reputation will drop.

Sales Qualified Leads 52

Sales Qualified Leads Lead Scoring Lead Ranking CAN-SPAM 52

Vision6

JULY 5, 2023

As you can imagine, this leads to higher engagement and conversion rates. You can track open rates, click-through rates, conversions, and other important metrics to gauge the success of your campaign. Maybe it’s to increase sales, drive website traffic or to improve your customer retention rates.

Email Marketing 52

Email Marketing Budget Programs Webinar Metrics Marketing & Strategy 52

sagefrog

FEBRUARY 28, 2024

Provide recipients with a clear and conspicuous method to opt out of receiving further emails from your business. In B2B digital marketing, staying ahead of the curve is not just a competitive advantage—it’s a necessity. Gone are the days of mass email without consideration for recipient interest.

Marketing AI 62

Marketing AI Email Marketing Practices B2B Marketing 62

Learn from the Pros

MARCH 11, 2024

The Demise of Third-Party Cookies Third-party cookies are created by domains other than the one you’re visiting and are commonly used to track users across devices and websites. Third-Party Cookies , on the other hand, are created by domains that are not the website the user is visiting. The image below illustrates this process.

Lead Ranking 52

Lead Ranking Multi-Touch Attribution B2B Marketing Lead Scoring 52