Sprout Social

MAY 18, 2022

According to LinkedIn , 78% of social sellers outsell their peers who don’t use social media. LinkedIn’s Social Selling Index (SSI). You can’t talk about social selling without mentioning LinkedIn’s Social Selling Index (SSI). Content engagement rate. Follower engagement rate. Click-through rate.

B2B Thought Leadership 135

B2B Thought Leadership CTR Peer-to-peer Thought Leadership 135

Metadata

NOVEMBER 7, 2023

A button with a simple phrase can be the difference between a meaningless impression on your ad and a click that turns into pipeline. You might be asking this question: Which ones should I use on Facebook and LinkedIn? So, which CTAs performed best on LinkedIn? We looked at data from $130M in ad spend to help you answer that.

Cost per Lead 52

Cost per Lead Paid Social Agency CPO CPL 52

Launch Marketing

MAY 19, 2021

Common email performance metrics include looking at open rate, bounce rate and click-through rate (CTR). CTR is considered one of the best indicators for your email performance as it focuses on those that did open your email and what sparked their interest or persuaded them to find out more.

Email Marketing 143

Email Marketing Practices B2B Marketing CTR 143

Optinmonster

JANUARY 29, 2024

Sometimes, there’s a clear link between content and revenue, like when people read a piece of content and then click on your call to action to buy something. These metrics help understand how well the content is performing in terms of engaging the audience , lead generation , driving traffic , and increasing conversion rate.

Paid Content 111

Paid Content ROI Content Marketing Marketing Analytics Tools 111

Metadata

OCTOBER 6, 2021

How to look at the data LinkedIn vs. Facebook for B2B marketing What are the best CTAs? We looked at every data point we have access to, from spend and impressions to clicks and leads to MQLs—then all the way to opportunities and closed deals. A CTR of 0.60% to 1% is considered good. LinkedIn vs. Facebook for B2B marketing.

Cost per Lead 52

Cost per Lead Paid Social Agency Advertising Benchmark CPL 52

Convince & Convert

DECEMBER 15, 2023

You rank higher on search engine results, which drives more clicks to your profile and content. Optimize your social profiles for search All social media platforms, be it LinkedIn, Instagram, X, or Facebook, have a search feature. This method is one of the most important strategies for LinkedIn marketing.

Social Media 158

Social Media SEO Cost Per Click Media 158

Envy

SEPTEMBER 11, 2019

With 645 million members worldwide , LinkedIn is officially the best place on the planet to network in the professional space. Using LinkedIn's lead generation tools smartly can set your company apart in a crowded cyber security ecosystem. Best Practices for Ads on LinkedIn. LinkedIn LeadGen Forms vs. Landing Pages.

Linkedin 87

Linkedin Lead Ranking Cost per Lead Marketing Qualified Leads 87

Valasys

JUNE 4, 2020

On the 2 nd of June 2020, LinkedIn through its marketing blog announced some new retargeting options to allow the marketers to make their customer interactions more personalized and turn more clicks into actual customers. How Retargeting by Video Views & Lead Generation Forms will Help the Marketers Reach the Right Professionals.

Linkedin 72

Linkedin Lead Ranking Budget Programs Tools 72

illumin

DECEMBER 13, 2023

Clickthrough rate (CTR) Clickthrough rate is one of the most important data points for marketers to track and understand. Almost all markets track CTRs, with a Hubspot survey of 190 markets showing that the majority ranked it as one of the top two metrics to follow when conducting email marketing campaigns.

Work Management 52

Work Management Email Marketing Marketing Management Clickthrough 52

Anyword

MARCH 14, 2024

Filter by topic, use case, or performance metric (CTR, impressions, conversions…). Whether your focus is on improving open rates or boosting click-through rates, this feature ensures that your evaluation criteria are perfectly matched to your marketing goals. open rates, click-through rates).

Advertising Benchmark 78

Advertising Benchmark Lead Scoring Lead Ranking Comparison 78

Heinz Marketing

JULY 7, 2022

Finally, Stack likes to focus on View-Through Rate rather than CTR (Click Through Rate). They’ve found engineers are far more likely to go off and research a company or product on their own after seeing an ad rather than clicking. Building trust is key to a tech audience.

Advertising Channels 111

Advertising Channels CTR Click Rate Advertising Agencies 111

The Point

OCTOBER 7, 2014

Increasingly, however, B2B marketers have other options when it comes to investing pay-per-click dollars. Foremost amongst the competition are the big three social networks: Twitter, LinkedIn, and Facebook, all of which, to varying degrees, rely on advertising to monetize their huge user bases.

Paid Content 100

Paid Content PPC Twitter Linkedin 100

Directive Agency

FEBRUARY 28, 2022

Having said that, LinkedIn Ads usually perform the strongest for B2B lead generation and will be our focus for this piece. 4 Tips For Choosing The Right LinkedIn Ads Metric As Your KPI. LinkedIn Leads Do Not Always Equal MQLs. We can now see cost/MQL and lead > MQL > SQL conversion rates.

Paid Search Agency 52

Paid Search Agency Lead Ranking Linkedin Marketing Qualified Leads 52

SocialPilot

MARCH 5, 2024

It can be in the form of comments, click-throughs, likes, and shares. In addition to that, you can also monitor and export analytics of numerous social media platforms, such as Twitter, LinkedIn, Instagram, and Pinterest. This traffic can be coming from visitors clicking on your profile, posts, and shared posts.

Facebook 85

Facebook Cost Per Thousand Cost Per Click Ad Frequency 85

Optinmonster

DECEMBER 28, 2023

Pro-tip: Learn about 50 smart ways to segment your audience so you can target your message to achieve higher conversion rates, regardless of the channel you use. It’s hard to bucket the average engagement rate of social media as a whole. Instead, here’s a breakdown of engagement rates by the leading social media channels.

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Launch Marketing

JUNE 28, 2023

Pay-per-click (PPC) marketing is an advertising model where advertisers pay a fee each time a user clicks one of their ads. Platforms include, but are not limited to Google, Bing, Facebook, Instagram, Twitter and LinkedIn and can be served on desktop, tablet or mobile devices. What is your monthly budget?

Paid Content 101

Paid Content PPC Optimization B2B Marketing 101

Sprout Social

MARCH 16, 2022

Click-through rate. Click-through rate (CTR) is the number of times users clicked in your post as a percentage of impressions during its lifetime—especially important if your goal is to boost conversions or leads. Cut out the manual calculation that goes into CTR. Click to play vs. Autoplay metrics.

Video Marketing 117

Video Marketing Youtube Click Rate Allocation 117

Envy

AUGUST 22, 2019

In order to produce a reliable report that is both broad and deep, we gathered metrics from over 1,000 Google Ads and LinkedIn Ads campaigns that Marketing Envy ran on behalf of cyber security startups and tech companies targeting markets in North America and Europe. Part 3: Which KPIs to Track on Google Ads and LinkedIn.

Lead Ranking 84

Lead Ranking Marketing Qualified Leads Advertising Benchmark Cost per Lead 84

Contently

NOVEMBER 9, 2017

A study from Polar, a branded content technology company, found that headlines with 90 to 99 characters had the best click-through rate: 43 percent. Titles between 10 and 19 characters had the lowest CTR, which was.12 On Linkedin, between 80 and 120. Performance trended upward as the number of characters increased.

Studies 160

Studies CTR Viral Marketing Click Rate 160

Unbounce

AUGUST 4, 2020

In the world of pay-per-click (PPC) advertising , there are few misperceptions as rampant as the ones about the effects that landing pages have on Quality Score. Search engines and social media platforms use this metric to decide which ads to show and how much to charge an advertiser for each click or impression.

Landing Pages 145

Landing Pages Lead Scoring Lead Ranking Paid Search Agency 145

Oktopost

FEBRUARY 29, 2024

Conversion Rates: Measuring how many leads progress through the sales funnel and eventually convert into customers. Click-Through Rate (CTR): Measures the effectiveness of content in driving traffic to a website or landing page. Revenue Attribution: Determining the revenue directly attributable to social selling efforts.

ROI 62

ROI Organization Top of Funnel B2B 62

KoMarketing Associates

FEBRUARY 10, 2021

So many searches bring back SERP features, in fact, that more than 50% of all searches are now zero-click , and that’s been true since 2019. What is a “Zero-Click Search?”. A zero-click search is a search query Google can answer without the user ever having to click through to a web page. Include a call to action.

SERP 295

SERP Features Google Top of Funnel 295

Terminus

JANUARY 13, 2023

When our partners at LinkedIn launched their Document Ads late in 2022, marketers around the globe cheered with excitement. The ability to promote documents directly in a company’s LinkedIn feed without prospects having to leave the platform? Yes, please. What’s Next?

Account Based Marketing 26

Account Based Marketing ABM Linkedin Paid Search Agency 26

Scoop.it

MARCH 2, 2023

For example, while a fashion brand might gain a lot of success off Instagram, an IT company might get the most ROI out of LinkedIn. Click-through-rates (CTR) Click-through rates (CTR) are the percentage of visitors that clicked on your CTA (call-to-action).

Content Marketing 92

Content Marketing Lead Scoring Lead Ranking Brand Identity 92

Huptech Web

JANUARY 13, 2023

LinkedIn Ad Stats. Average Click-Through Rate (CTR) Across All Industries. The average CTR across all industries for Google Ads is 18%. This means that, on average, 18 out of every 100 people who see a Google Ad will click on it. Average Conversion Rate for Search Ads. Display PPC Stats. Introduction.

Paid Content 52

Paid Content Statistics Advertisements Advertising 52

Terminus

JANUARY 13, 2023

When our partners at LinkedIn launched their Document Ads late in 2022, marketers around the globe cheered with excitement. The ability to promote documents directly in a company’s LinkedIn feed without having to leave the platform? Linkedin Documents Ad let us do all of that within their platform, which is exceptionally cool.

Account Based Marketing 26

Account Based Marketing ABM Linkedin Paid Search Agency 26

Vidyard

MARCH 23, 2021

Total Video Click-Through Rate (CTR) 3.4 Link Click-Through Rate (Link CTR) 4. Broadly, you can consider a video successful if at least 60% of viewers watch the whole thing, also known as the video completion rate. What Video Metrics Matter Most for Your Program? Metrics for Individual Videos 3.1

Video Marketing 65

Video Marketing ROI Analytics CTR 65

Martech Advisor

JANUARY 8, 2020

Some of the key attribution models are first-click, last-click, linear, and U-shaped attribution. Let’s look at the key metrics you need to measure for various marketing channels: Email Marketing: Open rate, click-through rate (CTR), conversion rate, campaign ROI, overall ROI, revenue per email.

ROI 109

ROI Practices Cost Per Click Lead Ranking 109

Webbiquity

SEPTEMBER 19, 2023

LinkedIn Ads are one of the most effective channels for reaching highly targeted groups of B2B buyers. Here’s a set of basic tasks, best practices, and advanced tips that can help you optimize your results and ROI from advertising on LinkedIn. You can find a complete guide to creating conversions for LinkedIn Ads here.

Linkedin 285

Linkedin Advertisements Advertising Practices 285

ClearVoice

DECEMBER 18, 2023

Metrics such as engagement time, conversion rates, and pipeline influence serve as your needle, pointing you toward an effective content strategy. Click-through rates (CTR). Measure the percentage of clicks on links within emails, ads, or other marketing communications.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

ClearVoice

DECEMBER 18, 2023

Metrics such as engagement time, conversion rates, and pipeline influence serve as your needle, pointing you toward an effective content strategy. Click-through rates (CTR). Measure the percentage of clicks on links within emails, ads, or other marketing communications.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

SalesGrape

NOVEMBER 3, 2023

Platforms like Facebook and LinkedIn offer advanced targeting options based on demographics, interests, behaviors, and more. For instance, B2B companies often find success on LinkedIn due to its professional nature and networking opportunities within specific industries or job titles.

Lead Generation 52

Lead Generation Social Media Generation Media 52

Contently

APRIL 25, 2023

Analyze Your Results and Optimize for Greater Returns To analyze your ad results, start by tracking key metrics such as click-through rates (CTR), conversions, and cost per conversion (CPC). This will give you an idea of how your ad is performing and whether it’s generating the desired results.

Top of Funnel 208

Top of Funnel Cost per Acquisition Cost per Lead Distribution 208

illumin

NOVEMBER 24, 2023

Like with all marketing, every step of the audience’s journey needs to be considered, from first point of contact to after they click-through. According to these recent statistics, Outstream ads have a higher click-through rate (CTR) and longer engagement rate compared to other in-stream video advertising.

Advertisements 52

Advertisements Advertising Trends Mobile Advertising 52

Optinmonster

OCTOBER 29, 2023

close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate. Having a hyphen or colon in the headline increased click-through rates by 9%. Making your headline 6-8 words can increase your CTR by 21%. Judging by the growth rate, we will be hitting 2 billion in less than a year.

Statistics 97

Statistics Paid Content Stats Blogger 97

Huptech Web

DECEMBER 14, 2023

organic click-through rate (First Page Sage, 2023) The SEO industry is forecasted to be worth almost $218 billion by 2030 (Forbes) Fast loading pages rank significantly higher than pages that load slowly (Backlinko) The first organic result on mobile searches gets 27.7% of the clicks, versus 19.3% of the clicks, versus 19.3%

Paid Content 52

Paid Content Statistics Paid Search Agency Advertising Agencies 52

Anyword

SEPTEMBER 9, 2022

For example on Instagram, for hashtags placed in the caption, profiles with under 5K followers received an average of nearly 37% more reach rate per post. Longer captions get more engagement on Instagram, and the average engagement rate for all post types is 0.83%. Keep Your Language Casual. Benefits of Short Copy.

Social Media 98

Social Media Conversion Media Tips 98