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Email Design Tips to Increase Click-Through Rates

SmartBug Media

Great email content is. But if that content isn’t paired with outstanding design, you’ll never get the best possible results from your campaigns. If you want to maximize the impact and efficacy of your emails, remember that how they look and function is just as important as what they say. Make it personal.

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12 Ways to Avoid Spam Filters in Your Email Campaigns

Spiralytics

Unfortunately, these filters can also make or break your marketing efforts, as almost 57% of all emails are labeled as spam. The frustration increases when you’ve invested heavily into crafting compelling cold email campaigns, only to have them derailed before making an impact. Let’s dive into the most common types.

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How to Audit your Email Campaigns for Better Results

Webbiquity

Are your your email campaigns effective? Perhaps it’s time to put your email marketing through an audit. But it’s usually done to scrutinize one or more of these issues: Efficiency: Monitor the effectiveness of your campaigns in terms of email opens, click-through, or ROI. Content Creator(s).

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From Leads to Sales: How Drip Marketing Email Campaigns Work

Salesforce Marketing Cloud

We’ll dive into how you can build drip email campaigns that build on themselves organically and make your customers feel like every message they get is relevant for them. Table of contents What is drip marketing? Why use drip campaigns? How do you optimize drip campaign performance?

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Dynamic Email Content is What Customers Crave: Here’s How To Deliver

Salesforce Marketing Cloud

What you’ll learn What is dynamic email content? First- and zero-party data is more important than ever Popular types of dynamic email content Dynamic email content can be done simply How to give email subscribers what they want Customers don’t want to feel like just another number to your brand.

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How to Create Cost-Effective Email Campaigns That Won’t Land In Spam

Webbiquity

Staying out of the spam folder is just the first step in getting your customers, the loyal as well as the new, to engage with your content and lead to communication or sale. One of the best ways to keep your messages out of the automated spam folders of web-based emails is to keep customers engaging with your emails.

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Top 3 Strategies To Personalize Your Email Campaigns

Porch Group Media

Emails can be personalized using first name, last name, location, purchase activity, shopping cart items, and much more. There are many factors involved when it comes to creating successful email campaigns, such as practicing proper email hygiene , email appending , optimizing your email design , and more.