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The baseline problem in SEO forecasting

Kevin Indig

Unpredictable factors (Google updates, competitors, SERP landscape changes) make SEO forecasting tricky, but nothing leads to unrealistic goals more as the SEO baseline problem. Theoretical performance Y/Y Since you achieved a stunning +40% Y/Y growth rate in 2022, you sign up for another +40% in 2023.

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Mapping the Overlap of SERP Feature Suggestions

Moz

Posted by TheMozTeam From carousel snippets to related searches to “People also ask” boxes and “People also search for” boxes , the Google SERP is jam-packed with features that not only aid in keyword list creation but can help you better understand the topics your unique search landscape is structured around.

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The Ultimate SEO Glossary: 25+ Terms to Get You Started

SmartBug Media

If you’re using anchor text that doesn’t tell the end user much, like “read more” or “click here,” stop immediately and get more descriptive. Duplicate content is content that exists in more than one place on your website or on a different domain. Domain Authority. Learn more about how to use domain authority correctly.

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How to Perform a Competitor Analysis to Boost SEO

Method and Metric

When it comes to online, understanding who is beating you in the SERPs and why helps you to develop your strategy using the data collected. A competitor analysis is simply finding out which domains are ranking higher than you in the SERPs (eg. Who might be dominating the SERPs today may not be the same in a few months.

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Identifying Advanced GSC Search Performance Patterns (and What to Do About Them)

Moz

Not only does it provide us with the closest understanding we can have of Googlebot’s behavior and perception of our domain properties (in terms of indexability, site usability, and more), but it also allows us to assess the search KPIs that we work so rigorously to improve. Out of 125K searches, the page only received 273 clicks.

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The Top 10 Free Content Analytics Tools

Contently

After you enter the Google Analytics code into your website’s HTML, the service will measure certain goals for you, including which pages a visitor clicks on, how long they stay, and the actions they take. For example, the tool can tell you whether a visitor is sharing the content on social media or clicking on an ad.

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How to Write Content That Converts

seo.co

“Conversions” are often loosely defined, and you’ll encounter some writers who will say a conversion has taken place when someone clicks through a different article, or socially shares your piece of content. There are three main areas where content can affect your conversion rates, and I’m going to explore each of them in turn: Acquisition.