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Google Helpful Content Update: What it Means and What to Know

BenchmarkONE

Google dominates the search engine market with more than 90% of the market share as of June 2022. Every core update from Google sends shockwaves across the content marketing world. The latest Google Helpful Content update is tipped to cause seismic shifts in the way we create content. .

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Measure Content Marketing ROI Easily Using This Effective Approach

Pam Didner

Yet, most B2B content marketers face challenges demonstrating their work’s ROI (“return on investment”). As a result, their marketing budget may get slashed, or the headcount may be reduced as a result of the company missing its revenue quota or the economy heading into a recession. Don’t be shy! In summary….

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What Google’s Content Update Means For Marketers

Anyword

As marketers, we all rely on Google. From SEO to organic traffic to just everyday research, Google remains a regular (and necessary) part of our workflow. Google recently announced the upcoming rollout of a change to its search ranking algorithm that’s shaping up to be the most significant in over a decade.

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Google Redesigned How They Measure Page Speed. Here’s What to Do About It

RebelMouse

In October 2018, publishers. received warnings via Google Search Console that their sites were performing too slow. Among other updates, PageSpeed Insights now includes new data from Google's Lighthouse platform. Google Spares No One: The Redesign Has Decreased Speed Scores Across the Web.

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45 Top YouTube Channels for Marketing Professionals

Zoominfo

But, what is new is the abundance of video resources now available within Google search results. While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. Featured Video: How to Measure the Success of Your Content Marketing Campaign.

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Key Insights: Revenue attribution, digital titans, advertising & AI forecasts

ClickZ

2020’s most valuable companies were Apple (US$1,993 billion), Microsoft (US$1,588 billion), Amazon (US$1,578 billion), and Google (US$1,046 billion). Just 36% of marketing leaders have a measurable revenue attribution strategy in place while a mere 15% are in the process of rolling out a strategy. The AR move and ad spend boost.

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45 Top YouTube Channels for Marketing Professionals

Zoominfo

But, what is new is the abundance of video resources now available within Google search results. While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. Featured Video: How to Measure the Success of Your Content Marketing Campaign.

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