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How to create, manage and report on social media campaigns in Sprout

Sprout Social

Social media campaigns are focused and coordinated efforts that generate measurable results across social media platforms. Campaigns are a chance to switch things up, reach your audience in a new way, create memorable content and make a real impact on top-line business goals. Soliciting and curating user-generated content.

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The What, Why, & How of Social Bookmarking

Hubspot

As a marketer, you usually wear a lot of hats at your company. If you’ve ever come across a valuable article or website that can help improve your skills as a marketer, you probably want to save it and come back when you can dedicate more time to it. Social bookmarking sites can also be used like social search engines.

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The Ultimate Guide to Transitioning to Full-Time Freelance Content Marketing

ClearVoice

For even the most seasoned of content marketing professionals, letting go of the comforts and protections of an employer and setting out into what feels like a sea-of-unknowns is a terrifying jump. Becoming a full-time freelance content marketer. Why the market may need more freelancers soon.

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Content Marketer of the Year Shares the REI Story

Content Marketing Institute

These are just a few of the characteristics we look for when selecting the finalists for CMI’s Content Marketer of the Year award. Paolo Mottola, managing editor at REI Co-op and the 2017 Content Marketer of the Year, has demonstrated again and again how content can drive more than interest and engagement – it can drive action.

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Black Hat SEO: 19 Short-Sighted SEO Tactics that Will Kill Your Rankings

seo.co

Table of Contents. + Paid links. + 9 black hat content marketing tactics to avoid. + Duplicate content. + Scraping content. + Search engine optimization is a key marketing strategy, but it’s only effective when done ethically. of the market share for search engines. Link Farms. +

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Boosting Content and Fighting Spam Using Google Author Rank

Convince & Convert

Google is constantly trying to stay ahead of the spammer curve by making improvements to its search engine system. These improvements usually take the form of tweaks in the algorithm to keep spammers off guard and ensure we see relevant, valuable search results. Valuing links created a better search engine.

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20 Must-Have Marketing Lead Generation Tools

ClearVoice

Generating more leads might just require a few changes to your current sales and marketing strategy, however, generating quality leads and at scale is quite another challenge. However, with the wealth of lead generation tools out there, how do marketers know which tools are worth adding to their already-full tech stacks?