Marketing Insider Group

FEBRUARY 3, 2021

The measure of any marketing strategy is in its effectiveness. In content marketing, we measure effectiveness by the amount of organic search traffic and rankings we deliver for our clients. But they often surprisingly not judged on how well the overall content marketing program works. What a Content Marketing Agency Does.

Marketing Agencies 2 271

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 271

chiefmartech

OCTOBER 22, 2023

And while it’s been a tough couple of years for many SaaS companies, forcing industry consolidation through acquisitions or shutdowns, the number of new martech startups that keep entering the field remains remarkably robust. Think public companies with a market cap greater than $20 billion. And why do marketers buy from them?

Long Tail Marketing 112

Long Tail Marketing Product Verticals Marketing & Strategy 112

Martech

NOVEMBER 4, 2021

As a result, customer experience with content is a top metric of success in many marketing organizations. Customer expectations today are rising at rates that we’ve never seen,” said Anjali Yakkundi, Vice President of Product Marketing and Strategy at Aprimo, at our recent MarTech conference. Create a data-based content strategy.

ROI 143

ROI Content Marketing Planning Gartner 143

Zoominfo

DECEMBER 21, 2020

The map shows the literal market expansion T-Mobile achieved from the purchase. Market expansion strategy is one of four quadrants that make up the go-to-market framework for businesses. A core piece of expansion is the idea of increasing a seller’s total addressable market. How a company already performs in a new market.

Paid Search Agency 211

Paid Search Agency Lead Ranking Companies Planning 211

Martech

DECEMBER 21, 2021

2021 was the breakout year for marketing operations. The marketing function that was once behind the scenes is now stepping onto center stage, largely driven by the need to manage digital and data, not to mention the heavy migration to a remote-first work environment. What will next year, 2022 bring for marketing operations?

Account Based Marketing 141

Account Based Marketing Enterprise Management Marketing Budget Work Management 141

Martech

JANUARY 30, 2024

Dig deeper: Cybersecurity for marketers: Teamwork is key to protect data Prioritize data protection How many times have you accepted a privacy agreement without actually reading it? HIPAA enters when a certain class of data is at play. And for marketing teams, it means leveraging data to improve user experiences.

Privacy 100

Privacy Ad Building Work Management Marketing Management 100

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. That’s exactly why we share a list of the top marketing blogs each year. MarketingProfs.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

ClickZ

APRIL 2, 2020

30-second summary: The coronavirus pandemic could end up being the event that adds momentum for the automation of jobs in the digital marketing industry as companies try to survive and bounce back. Voice-based interfaces to intelligent assistants like Amazon Alexa represent an area of growth and exploration in the marketing world.

Marketing AI 134

Marketing AI Work Management Marketing Management Paid Search Agency 134

Marketing 261

FEBRUARY 11, 2020

This blog post outlines the six advantages for why a startup should hire a marketing contractor. It is no secret that startup companies encounter significant hardships and setbacks when first launching their business. When the right marketing tactics are employed, your organization will obtain momentum and see more growth.

Marketing Analytics Tools 62

Marketing Analytics Tools Startups Planning Paid Search Agency 62

Biznology

APRIL 25, 2017

Topics include my favorite marketing strategy, earned media micro-influencer marketing , something my team and I have been doing since late 2006. Here’s a free earned media micro-influencer marketing master class for you! Our low overhead allows us to gladly serve startups, publishing, nonprofits, and associations.

Advertising Agencies 171

Advertising Agencies Blogger Media PR 171

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. That’s exactly why we share a list of the top marketing blogs each year. MarketingProfs.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Content Standard

JULY 14, 2021

Once your content marketing needs outgrow your internal capacity, it’s time to start looking for outside help. Before you kick off your search for the perfect content marketing partner, though, your business must first look within itself to understand its marketing goals and needs.

Advertising Agencies 136

Advertising Agencies Enterprise Management Work Management Marketing Management 136

MKT1

FEBRUARY 27, 2023

A great product, team, and market have become table stakes requirements for startups to succeed. With the proliferation of B2B startups and the lower barriers to building great products, marketing is now the differentiator. Founders need to value and enable marketing as they do other teams in the organization.

Marketing Analytics Tools 52

Marketing Analytics Tools Advertising Agencies Paid Search Agency Planning 52

Zoominfo

SEPTEMBER 6, 2022

While these are encouraging signs that indicate a strong labor market, other trends indicate economic weakness — making it hard to agree on a cohesive narrative about where the economy is headed. It could be that the gains we’ve seen in the labor market are self-perpetuating. However, in August, average hourly wages rose 0.3%

Work Management 130

Work Management Marketing Management Paid Search Agency Budget Programs 130

ClickZ

APRIL 3, 2020

In 2020, creating campaigns from design through engagement with empathy—taking into account gender, race, class, ability, and other forms of diversity—means more than box-ticking for legal, moral, or ethical reasons. Dan Ptak is VP of Global Marketing for Kin + Carta, which recently published the 2020 Change Report.

Trends 135

Trends Paid Search Agency Marketing Management Ethics 135

Webbiquity

AUGUST 6, 2019

The “freemium” model for software marketing—giving away a limited version of an online software product in order to entice users into paying for a scaled-up or full-featured version—started gaining traction back in early 2013 and really took off over the next 18 months. Image credit: rawpixel.com on Pexels. Unfortunately, no.

Enterprise Management 170

Enterprise Management Marketing Management Budget Programs Buy 170

Zoominfo

JANUARY 18, 2023

Businesses have used professional contact listings to reach their markets for generations, dating back to the days when a phone book arrived at your doorstep with a thump. The combination of our best-in-class business contact data and industry-leading software helps customers define their market, deliver their message, and close more deals.

Communities 130

Communities Zoominfo Promotion Privacy 130

Rain: The Growth Agency

JULY 10, 2019

PORTLAND—July 10, 2019—R2C Group is proud to announce today that they are partnering with The Initiative, a first of its kind accelerator program with a focus on underrepresented startups in the cannabis industry. We will be tapping our relationships with media partners to explore the boundaries of advertising for this emerging market.

Startups 40

Startups Advertising Agencies Paid Search Agency Ad Agencies 40

Rain: The Growth Agency

JULY 10, 2019

PORTLAND—July 10, 2019—R2C Group is proud to announce today that they are partnering with The Initiative, a first of its kind accelerator program with a focus on underrepresented startups in the cannabis industry. We will be tapping our relationships with media partners to explore the boundaries of advertising for this emerging market.

Startups 40

Startups Advertising Agencies Paid Search Agency Ad Agencies 40

Rain: The Growth Agency

JULY 10, 2019

PORTLAND—July 10, 2019—R2C Group is proud to announce today that they are partnering with The Initiative, a first of its kind accelerator program with a focus on underrepresented startups in the cannabis industry. We will be tapping our relationships with media partners to explore the boundaries of advertising for this emerging market.

Startups 40

Startups Advertising Agencies Paid Search Agency Ad Agencies 40

Martech

AUGUST 17, 2021

Since inception in 2015, the Search Engine Land Awards has recognized exceptional marketers on an annual basis — showcasing their oustanding work, providing well-earned exposure in coverage and interviews, and bestowing upon them the highest honor in search. “Padding their discussions, using marketing jargon or bloated writing.

Paid Search Agency 112

Paid Search Agency ROAS Case Study Case Studies 112

Zoominfo

DECEMBER 21, 2020

The map shows the literal market expansion T-Mobile achieved from the purchase. Market expansion strategy is one of four quadrants that make up the go-to-market framework for businesses. A core piece of expansion is the idea of increasing a seller’s total addressable market. How a company already performs in a new market.

Paid Search Agency 130

Paid Search Agency Lead Ranking Companies Planning 130

NetLine

JULY 27, 2023

Jacqueline Schklar is an experienced marketing director with a proven track record in B2B and tech. Her dedication to results in product marketing, leading customer acquisition, and growing nurture programs deliver consistent, increased ROI for her clients—including Microsoft and DocuSign. I was hooked on programmatic marketing.

B2B Marketing 52

B2B Marketing Enterprise Management Marketing Analytics Tools Work Management 52

Velocity Partners

DECEMBER 13, 2023

Both approaches make the same mistake – they treat ABM as a second-class citizen – either as an entirely separate discipline or as an isolated offshoot from your everyday marketing activities. Let’s explore it up close to see how you can put ABM-thinking at the heart of all your marketing. We get it, you have to build demand.

Ideal Customer Profiles 59

Ideal Customer Profiles Work Management Account Based Marketing Marketing Budget 59

Hubspot

AUGUST 14, 2020

Business plans outline a company's go-to-market strategy, financial projections, market research, business purpose, and mission. Getting an A in your Business class. Speaking from personal experience, there's a chance you're here to get business plan ideas for your Business 101 class project. Startup Business Plan.

Template 101

Template Planning Business Startups 101

Martech

DECEMBER 6, 2023

As marketers, we often work with a mix of text and visuals — social posts, ebooks, blog posts, email campaigns, white papers, landing pages and paid advertising. Dig deeper: 6 ways to use generative AI for your marketing My money is on Microsoft Another example of this trend is the launch of Microsoft Copilot and Copilot for Microsoft 365.

Marketing AI 94

Marketing AI Enterprise Management Ethics Sample 94

Sage Marketing

APRIL 4, 2023

Hardly surprising then, that storytelling has always been the central pivot of good marketing. Yet too many B2B companies underestimate the power of storytelling in their B2B marketing strategies. As Dave Harland notes, this commonly overused terminology does nothing for your marketing efforts. Your soccer team, your politics.

Storytelling 52

Storytelling Creativity Paid Search Agency Companies 52

Sage Marketing

APRIL 4, 2023

Hardly surprising then, that storytelling has always been the central pivot of good marketing. Yet too many B2B companies underestimate the power of storytelling in their B2B marketing strategies. As Dave Harland notes, this commonly overused terminology does nothing for your marketing efforts. Your soccer team, your politics.

Storytelling 52

Storytelling Creativity Paid Search Agency Companies 52

B2B Digital Marketer

MARCH 30, 2023

Overcoming Common Mistakes to Elevate Your Digital Marketing Strategy In today’s episode, we are joined by digital marketing expert and author, Jay Baer, to discuss common mistakes digital marketers make and how to overcome them. Jay was a direct mail specialist and managed all mailing for U.S. in the southwest.

Top of Funnel 59

Top of Funnel Digital Marketing Funnels Work Management Marketing Management 59

ConvertKit

JANUARY 20, 2022

There are other factors besides cost to consider when choosing an email marketing tool. When selecting an email marketing tool, it’s best to buy what you can afford, but without letting cost drive your decision—especially if a few extra dollars can get you exactly what you want. So, how do you pick an email marketing service?

Budget Programs 90

Budget Programs Marketing Automation Services Enterprise Management Cost 90

chiefmartech

SEPTEMBER 5, 2021

This was a massive graduating class: 377 startups from 47 countries. Datlo — sales and marketing data analysis service for LatAm businesses. Pide Directo — LatAm online store and marketing platform, with delivery network. Laudable — video testimonials engine for B2B marketing and sales.

Paid Search Agency 72

Paid Search Agency Marketing Management Companies Startups 72

Heinz Marketing

DECEMBER 29, 2018

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. Solving Sales & Marketing Alignment Challenges with Insights from 80 Marketing Leaders. 7 common marketing mistakes you might be making. Thanks, Neil Patel.

Planning 76

Planning Stats Startups B2B 76

chiefmartech

JANUARY 14, 2023

And partly due to the glut of martech companies that have flooded the market over the past decade that are now playing lightning rounds of musical chairs, Squid Game -style, as ops and finance teams rationalize and optimize their Falstaffian tech stacks. Partly due to macroeconomic factors — small recession? big recession?

API 136

API Software Startups Mobile Marketing 136

Metadata

FEBRUARY 12, 2024

This go-go-go mindset is part of what makes B2B marketing such a thrill, but it can put you in a tough spot at times, too. Graceanne McDonald , co-founder of Storybook Marketing , said it well during DEMAND: “The idea of slowing down means taking the time to understand our programs holistically in order to make decisions more sustainably.”

Marketing AI 52

Marketing AI Cost per Lead Budget Programs CPL 52

Liveintent

JANUARY 25, 2022

It’s just like the stock market….the For example, #pelotonriders is a popular Slack channel and a space for our company’s bike-riding enthusiasts to share their latest milestones, encourage each other, and coordinate classes. ” Anne Trappiel , Office Administration Associate. “It’s

Tips 127

Tips Class Communities Training 127

Hubspot

FEBRUARY 23, 2018

Startup School by Y Combinator. To help you cut down on your learning curve as much as possible, here are the top free (or very inexpensive) courses online for running a startup, organized from introductory to advanced. Hundreds of thousands of people have signed up for this class on entrepreneurship. Level: Introductory.

Course 99

Course Training Peer-to-peer Startups 99

Heinz Marketing

SEPTEMBER 9, 2021

By Brenna Lofquist , Senior Marketing Consultant at Heinz Marketing. In today’s digital technology landscape there are numerous platforms, tools and technologies at the disposal of every marketer—almost too many. Welcome to the seventh installment of The B2B Marketer’s Quick Start Guide. Marketing Automation Platforms.

Marketing Automation Services 129

Marketing Automation Services Marketing Automation Automation Work Management 129