Brandpoint

NOVEMBER 10, 2020

Webinars, online classes, Zoom meetups and full-fledged conferences. Virtual events are no longer just another lead gen tactic added to an arsenal of marketing assets — they’re now the only option most people have. The event chat is always too crowded and moving too fast for any good conversations. Here’s what I learned.

Work Management 149

Work Management Marketing Management Planning B2B Thought Leadership 149

The Forward Observer

APRIL 12, 2024

Immersion: The Science of the Extraordinary and the Source of Happiness by Paul Zak About the Book No one raves about boring movies, bland customer service experiences, or sleep-inducing classes. The world is rapidly transforming into an experience economy as people increasingly crave extraordinary experiences.

Work Management 183

Work Management Marketing Management Wikipedia Click Rate 183

Heinz Marketing

JULY 31, 2020

What is the virtual event experience? With the growing adoption of virtual events in our digital-first world, it’s become more critical than ever to separate yourself from the pack. The focus on and importance of virtual events is at its strongest in years. The virtual event lifecycle. These are the: Pre-event.

Work Management 112

Work Management Click Rate Marketing Management Tactics 112

SpotMe Blog

JULY 28, 2023

Selecting the right in-person event platform to manage your onsite events is critical to their success. Especially because 95% of marketers believe that in-person events help achieve business goals (American-based event technology company). What Is An In-Person Event Platform? American event technology company).

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Hubspot

APRIL 12, 2021

The look and feel of events changed exponentially after March 2020 as companies moved live events to virtual spaces. But whether your event is online or in-person over the year ahead, event branding is essential to create a memorable experience for attendees. What is event branding? Benefits of Event Branding.

Examples 94

Examples Brand Identity Branding Banners 94

FMG Suite

JUNE 7, 2021

Client appreciation events increase your brand awareness, put you face to face with clients, and, most of all, provide a meaningful “thank you” to your clients. . The key to timing is to focus on the “client” part of client appreciation and choose an event date and time that best suits the majority of your invitees. Cooking Class.

Personalization 52

Personalization Class Communities Advertising Mediums 52

ClearVoice

AUGUST 4, 2020

When networking used to be built around live events, you had to remember to capture content — in fact, to make sure you got everything, you needed a separate plan from the regular event agenda. 7 examples of events gone virtual and how teamlancing can help. Now, though, everything is content. Artist showcase platform.

Content 88

Content Sample Class Storytelling 88

Jifflenow

AUGUST 29, 2022

Nearly 85% of leadership believe in-person events are essential to their company’s success. Doing that in the context of in-person events comes with its share of challenges, particularly competition for meaningful engagement with prospects in attendance. But its value is undeniable at events. Don’t believe us?

Account Based Marketing 52

Account Based Marketing Trends Trade Show Sales Qualified Leads 52

Marketing Insider Group

OCTOBER 17, 2016

When it comes to developing our skills as marketers, content providers and world-class communicators, it helps to learn from the best marketing speakers the world has to offer. Speaking at Marketing Events and Business Conferences is one of the great honors and passions of my career!

Best Practices 100

Best Practices Class Conference Marketing 100

The Point

OCTOBER 29, 2021

Event Registrations. Events like Webinars are one example. Progressive profiling is a standard feature of best-in-class nurture programs, and leverages marketing automation technology and pre-filled forms to capture incremental information about existing prospects. Check out our recent Webinar on …”). Progressive Profiling.

Account Based Marketing 350

Account Based Marketing B2B Marketing Automation Services Demand Generation Agencies 350

Martech

APRIL 15, 2024

New Class Promotion: Message: “Join our exciting new yoga class! ” Deep Link: The deep link should take the customer directly to the class schedule page within your gym’s mobile app, where they can easily reserve a spot for the yoga class. Click here to reserve your spot.”

Deep Linking 89

Deep Linking Best Practices Marketing AI Class 89

SendX

AUGUST 31, 2021

The emails are of different kinds such as launch emails, offer emails, emails asking for feedback, or register for the event. Masterclass new class introduction Masterclass is an online, subscription based education platform where you will find pre-recorded classes by experts in different fields.

Email Marketing 259

Email Marketing Campaigns Examples Enterprise Management 259

SpotMe Blog

NOVEMBER 15, 2021

The event industry is changing at a rapid pace. There are currently over 300 event technology companies in existence, but Metrailler believes that “90-95% of corporate events are still happening on Zoom.” . If you didn’t have the chance to join the event, you can watch the session on-demand here. .

Marketing Automation Services 52

Marketing Automation Services Marketing & Strategy Communities Vendors 52

Outgrow

JUNE 16, 2021

Outgrow’s Marketing Calendar 2021 [Top Events + Holidays]. In this blog, we talk about Outgrow’s top-class marketing calendar! To avoid this situation, you need an events calendar in place. This events calendar will be a blessing on days when you run out of ideas and want to ride in on some moment marketing engagement. .

Outgrow 52

Outgrow Planning Webinar Metrics Paid Search Agency 52

Hubspot

SEPTEMBER 10, 2020

In the early months of 2020, many businesses were faced with a similar problem: Should we host our event or conference entirely online , and if so, will it deliver the same value for attendees? Best Practices for Shifting Your Event Online. Venturing into virtual events is unknown territory for many businesses.

Communities 98

Communities CMO Ad Building Paid Search Agency 98

Content4Demand

JANUARY 10, 2020

To help you select the best B2B events to attend this year, we’re highlighting the top 10 we’re looking forward to. And be sure to visit Content4Demand in the event marketplace to say hello! There are 11 tracks and lots of flash—both inside and outside the event, of course. We hope to see you in person at one of them.

B2B 54

B2B First-Mover Advantage Advertising Agencies Demand Generation Agencies 54

Contently

AUGUST 23, 2017

This story is part of Contently’s Accountable Content Series, a collection of articles, webinars, case studies, and events we’ve designed to help marketers deliver measurable brand impact and business outcomes with content. To see more content in this series, click here. The role data and insights can play in the content lifecycle.

Class 70

Class B2B Marketing Content Marketing Ad Building 70

Stevens & Tate

DECEMBER 4, 2023

Host Workshops or Classes: Share your expertise by hosting workshops, classes, or seminars related to your industry. Sponsorship and Partnerships: Forge strategic partnerships with other businesses or events that align with your brand values. This could include things like flash mobs, street art, or unexpected pop-up events.

Advertising Agencies 92

Advertising Agencies Guerilla Marketing Merchandising Brand Identity 92

Hubspot

JUNE 9, 2017

On June 22, join Pulitzer-prize winner and best-selling author of Smarter Faster Better, The Secrets of Being Productive in Life and Business, Charles Duhigg, to the HubSpot Academy Master Class stage. Click here to register for this live event.

Class 74

Class Top of Funnel Work Management Marketing Management 74

Martech

APRIL 19, 2024

Local newspapers, radio stations, digital platforms and community events each offer advantages. Advertisements in local print publications, community newsletters, radio stations and events like senior coffee mornings would foster a sense of community and belonging. Seasonal trends impact consumer behavior. New competitors.

Advertisements 113

Advertisements Advertising Allocation Planning 113

Martech

APRIL 25, 2024

Ogilvy’s 2030 Forecast asserts 60+ is the fastest-growing and wealthiest consumer class, representing a lucrative “silver economy” for product and service brands. This makes them a great target for adventure, luxury or wellness travel and event-based promotions. assets, this consumer class deserves a nuanced and personalized approach.

Television marketing 97

Television marketing Planning Paid Search Agency Peer-to-peer 97

AgencyEA

AUGUST 18, 2020

Our efforts are ongoing, but our commitment enables us to: Deliver best-in-class service to our clients Promote new ways of […]. Diversity, equity and inclusion are key pillars to our success and have always been an integral component of business operations.

Class 69

Class Ad Agencies Communities Promotion 69

Sprout Social

MARCH 16, 2017

One of the easiest ways to connect your friends, family or fans is through an event. And on Facebook, it’s simple to create an event , send invites and keep the conversation going. With all the noise on social, you need to make sure your Facebook event cover photo stands out and is memorable to invitees.

Facebook 105

Facebook Social Networks Display Guidelines 105

B2B Marketing Directions

MARCH 24, 2024

Imagine you're a world-class athlete about to run a 100-meter dash. Your competitors are also world-class athletes, so the outcome of the race would normally be far from certain. World-class track athletes usually run a 100-meter dash in about ten seconds. But in this race, you'll have a major advantage.

B2B Marketing 71

B2B Marketing B2B Vendors Trigger Marketing 71

ClearVoice

NOVEMBER 5, 2020

As freelancers and solo consultants, it was infrequent that clients ever invited us to their office parties, happy hours or other team-building events. But in this new world, not only are we on the invite lists, but we can actually earn money supporting the creation and execution of virtual team-building events. Click To Tweet.

Ad Building 77

Ad Building Work Management Lead Ranking Lead Scoring 77

SpotMe Blog

MAY 5, 2021

With more virtual events being put on than ever before, your event’s production quality will need to be at an all-time high to keep up with your competition and impress guests. . The point is, your attendees will now be expecting a greater virtual (or hybrid) event experience. Not sure if your platform works with Vimeo Live?

Broadcasting 52

Broadcasting Product Work Management Paid Search Agency 52

ConvertKit

MARCH 31, 2020

Bands are live streaming concerts, dance studios and gyms are keeping us fit with online classes, and everyone from celebrities to teachers are reading books to captivate our children. And setting up a live event to help them keep doing the work they love is exactly what we are excited to announce. Shops and restaurants are closed.

Communities 53

Communities Class Youtube Creativity 53

SpotMe Blog

MAY 25, 2021

By now a growing portion of your virtual audience is more interested and willing to attend some version of in-person events again. But there’s still a large share of your virtual audience that appreciates the flexibility and ease of attending online events. By adding a higher-production quality to your hybrid events. .

Work Management 52

Work Management Product Marketing Management Act-On 52

Attendify

JANUARY 8, 2020

Internal events — including onboarding programs, career development sessions, sales and product meetings, and company celebrations — are the perfect vehicles for uniting employees around a core mission and inspiring organizational loyalty. Leverage event technology for ongoing onboarding success. Here’s how.

Peer-to-peer 45

Peer-to-peer Work Management Social Networks Training 45

Attendify

JANUARY 22, 2020

In their quest to engage attendees within an increasingly noisy marketplace, event marketers have a lot to gain from studying Disney’s award-winning methods. The takeaway for event marketers? What can event marketers learn from Disney’s example? Training your onsite staff correctly can make or break your event.

Event Marketing 59

Event Marketing Planning Class Training 59

B2B Marketing Exchange

APRIL 10, 2024

We’re thrilled to announce the next evolution of the B2B Marketing Exchange event series: This October, we’re hosting the inaugural B2B Marketing Exchange East (#B2BMXEast) in Georgia! Don’t miss this opportunity to access world-class education, networking, and resources at a fraction of the cost.

Peer-to-peer 52

Peer-to-peer B2B Sales Class Network Marketing 52

Zoominfo

DECEMBER 17, 2020

But one event in particular has weighed heavy on our mind. . But this year, most companies had to push their events out. In lieu of events, what do sales leaders do to get that extra 5% of motivation out of their team in the last weeks of Q4? Alternative #2: Combine The 2020 Club With The 2021 Club Event.

Zoominfo 234

Zoominfo Class Rules High Quality Lead 234

Litmus

FEBRUARY 5, 2021

In-person or virtual events revolve around getting to know other people and learning from one another. Because email is such a personal channel, it’s the ideal medium to build excitement for events and send reminders. To ensure that guests actually show up, it can be useful to include an “Add to Calendar” link in your event emails.

Class 143

Class Display Tagging Paid Search Agency 143

Kapost

DECEMBER 7, 2016

There have been highlights and lowlights this year, but unless you have been living under a rock, many of these major events would have been hard to miss. Let’s Celebrate World-Class Marketers. The post Kapost 50: Meet 2016’s Best-in-Class B2B Marketing Teams appeared first on Kapost Content Marketing Blog.

Class 48

Class B2B Marketing Planning Best Practices 48

Marketing Insider Group

FEBRUARY 13, 2023

Source: Momentum ITSMA 2023 I was fortunate to see a preview of the 2022 ABM Benchmark Study at the Momentum ITSMA fall “ Marketing Vision 2023 event ”. Whether one-to-one, few, or many – leverage “hyper targeting” with focused marketing and resources based upon world-class segmentation.

Account Based Marketing 201

Account Based Marketing Advertising Benchmark ABM B2B Thought Leadership 201

Customer Experience Matrix

APRIL 25, 2013

All this is a very long-winded introduction to Causata , yet another member of this new class. Causata is particularly strong in the data management department, accepting both batch and real-time data feeds and storing data as different types of events (email sent, Web site visit, call center interaction, etc.),

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Class 120

TrustRadius Marketing

FEBRUARY 4, 2020

If you feel like your journey has been stunted because of the metrics, content curation and campaigns that have consumed your schedule, it’s time to make time for a marketing event this year. . Marketing events are an excellent opportunity to learn about the latest trends, technology and big ideas across industries. Adobe Summit.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Marketing Automation Work Management 52