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What’s the Best Content Marketing Course for Beginners?

Marketing Insider Group

Content marketing is one of the fastest-growing professions in the business world today. This beginners’ course in content marketing will take you from the bare basics to having marketable skills that can help you command a better salary or grow your business. Why Should I Learn Content Marketing? They’re skeptics at heart.

Course 332
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E-Commerce Copywriting: Optimize Your Copy for Conversions

ClearVoice

These two paragraphs above perfectly illustrate the difference between simply creating copywriting for your web products and optimizing your copy for conversions. How to convert customers with stellar Ecommerce copywriting. Social class. For what purpose are you creating content for your audience? You feel at peace.

Insiders

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Why Isn’t Chief Content Officer a Bigger “Thing” Yet?

Contently

The search for Chief Content Officer (CCO) on LinkedIn yields over 46,000 people. Where do Chief Content Officers fall in the hierarchy? Creative teams, made up of copywriters, graphic artists, videographers, web designers, and more, are usually under the brand function of enterprise organizations. The reward?

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The Wikipedia test for content marketing

Biznology

Copywriters sometimes assume that customers already understand the product – but usually, they don’t. Good content marketing educates the customer. To see the difference between “marketing fluff” and clear expository copywriting, compare a marketing web page to Wikipedia. The company version is a content-free jumble of slogans.

Wikipedia 172
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32 Free Online Marketing Classes to Master Your Marketing Skills

Hubspot

I've taken a few awesome courses and certifications through HubSpot Academy , including an inbound marketing certification and a content marketing certification. These classes helped me be better at my job, so I started making a list of other classes I could take to learn more skills. Content Marketing " by QuickSprout.

Class 101
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How to Create Content That Sells

Convince & Convert

Image via BigStockPhoto.com The rise of content marketing has created a kind of content apartheid in which overtly promotional content is the second class citizen and helpful, non-selling content is the privileged class. And if you’re marketing a disruptive product or service, hard-sell copy.

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How to Optimize Landing Pages to Enhance Customer Experience

Webbiquity

Here are five common types of landing pages: Squeeze page: A squeeze page captures a visitor’s email address, usually in exchange for providing them with gated content or a free download. It is an intermediate page between a link and the content it is linking that could present an ad or ask you for language preferences or your age.