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Social media personalization: The opportunity and risks to consider

Sprout Social

If your customers want targeted promotions, then your KPI might be increased revenue from ads and email campaigns. Many teams are already experimenting with customer data platforms that maximize the use of first-party data to prepare for Google finally phasing out third-party cookies. Are you using data to surprise and delight?

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Bart De Pauw of GroupM and Marcel van der Kooi of ScanmarQED discuss Triangulation

ScanmarQED

MTA is providing insights into how digital channels are contributing to a conversion both at campaign and ad level. They are relying on in-platform information on performance and/or using simple click attribution via web analytics platforms like Google Analytics (GA) and Adobe. Is triangulation at risk? Marcel : Yes and no.

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Key Insights: Revenue attribution, digital titans, advertising & AI forecasts

ClickZ

2020’s most valuable companies were Apple (US$1,993 billion), Microsoft (US$1,588 billion), Amazon (US$1,578 billion), and Google (US$1,046 billion). 95% of marketing leaders are seeing success from an implemented revenue attribution strategy while 31% described this success as best-in-class. The AR move and ad spend boost.

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Facebook’s Relevancy Score: What You Need to Know

Adobe Experience Cloud Blog

Essentially, Facebook’s relevancy score is an assessment of the performance of your Facebook ad. Therefore, it’s a good indicator as to how your ad has been perceived by its target audience. A higher relevancy score means it’s received a more significant number of positive reactions which in turn, will make your ads cheaper.

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Winter is coming: Goodbye cookies, hello contextual

ClickZ

A much higher standard has been set for protecting personal data which threatens behavioral targeting, hitherto the dominant method of targeting online ads. Last week saw a milestone marking the renaissance of contextual targeting when Integral Ad Science bought contextual provider Admantx.

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What is Your Audience Really Searching For? A Guide to Search Intent

nDash

Google has built its brand and reputation on providing the most relevant search results. Of course, that involves understanding the intent behind a search — something that isn’t always straightforward for Google’s sophisticated algorithms, let alone content creators. Commercial. Why Does Search Intent Matter?

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Online Lead Generation Tips for Successful Wellness Marketing

LeadSquared

Did you just google “How to succeed in wellness marketing” or something along those lines? Google Ads. Remember to use the ad extensions and site links well. Check out the SERP when I typed “Spa massage in bangalore” The first two ads have site links and quick references handy! Facebook Ads.