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Bart De Pauw of GroupM and Marcel van der Kooi of ScanmarQED discuss Triangulation

ScanmarQED

MTA is providing insights into how digital channels are contributing to a conversion both at campaign and ad level. They are relying on in-platform information on performance and/or using simple click attribution via web analytics platforms like Google Analytics (GA) and Adobe. Is triangulation at risk? Marcel : Yes and no.

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Online Lead Generation Tips for Successful Wellness Marketing

LeadSquared

Did you just google “How to succeed in wellness marketing” or something along those lines? Here, you can find an exhaustive list of lead generation ideas for your health and wellness business. As you know, when it comes to generating leads, a combination of online and offline channels work best. Google Ads.

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Facebook’s Relevancy Score: What You Need to Know

Adobe Experience Cloud Blog

Essentially, Facebook’s relevancy score is an assessment of the performance of your Facebook ad. Therefore, it’s a good indicator as to how your ad has been perceived by its target audience. A higher relevancy score means it’s received a more significant number of positive reactions which in turn, will make your ads cheaper.

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Winter is coming: Goodbye cookies, hello contextual

ClickZ

A much higher standard has been set for protecting personal data which threatens behavioral targeting, hitherto the dominant method of targeting online ads. Last week saw a milestone marking the renaissance of contextual targeting when Integral Ad Science bought contextual provider Admantx.

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How Boutique Hotels Create Unique Content that Inspires Loyalty

Content Standard

Although they might not admit it, boutiques are keenly aware of their target audience— classified as bohemian-bourgeoisie (bobos), creative-culturals, expansive midlifers, latte and laptop lovers. “Development has often led to [boutiques] adding value not just to the building but also the neighborhood it is situated in.”

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How Boutique Hotels Create Unique Content that Inspires Loyalty

Content Standard

Although they might not admit it, boutiques are keenly aware of their target audience— classified as bohemian-bourgeoisie (bobos), creative-culturals, expansive midlifers, latte and laptop lovers. “Development has often led to [boutiques] adding value not just to the building but also the neighborhood it is situated in.”

Loyalty 40
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The Bamboo Project Blog

Buzz Marketing for Technology

This is the first time Ive done this and it added a depth and dimension to my workshop learning that I simply have not experienced before. Obviously Moodle alone would return one set of options, while adding WiZIQ considerably narrows the search. That conversation made me realize the extent of the generational gulf here.

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