Marketing Insider Group

MARCH 7, 2021

Luckily there are plenty of affordable content marketing tools to help drive your content marketing plans, no matter what size your business is. And no matter what size budget you may have. It’s a great tool to stay up-to-date on the latest news in your industry and to see how much social sharing each piece of content is getting.

Budget Programs 363

Budget Programs Content Marketing Planning Tools 363

Marketing Insider Group

JANUARY 18, 2022

Consumer behavior is influenced by three types of motivating factors: psychological, personal, and social. Shareable content increases instances of social proof, a huge influencer of consumer purchase decisions. Social factors: The preferences and expectations of a person’s social groups (family, friends, neighbors, coworkers, etc.).

Top of Funnel 350

Top of Funnel Peer-to-peer Buyer Personas Content 350

Optinmonster

FEBRUARY 10, 2024

How To Grow Your Blog Make Your Site Easy to Use Speed Up Your Site Create Crave-Worthy Content Build Engagement Optimize Your Content For Search Engines Build Your Subscribers Get Social Media Savvy Get Networking Submit Your Work to Content Curation Sites 1. Using social proof. Write descriptive ALT tags to your images.

Blogger 87

Blogger Long Tail Marketing Opt-out Opt-in 87

Marketing Insider Group

OCTOBER 11, 2021

There’s a lot that goes into launching and maintaining a successful blog — strategic content, SEO, CMS systems, social media, image selection, article promotion, and more. Your company needs a blog, and we’ve created a step-by-step guide for making it succeed. Sharing your content on social media.

Paid Search Agency 291

Paid Search Agency Companies RSS Ad Frequency 291

Marketing Insider Group

SEPTEMBER 21, 2020

The wireframe design should include a featured image and invite readers to take the next logical step when they read your blog. Sharing the content on social media. If your priority is to build brand awareness, you may be able to blog between one and four times a week, depending on the size of your blog. Share Regularly.

Top of Funnel 311

Top of Funnel Paid Search Agency Companies Marketing Automation Services 311

Marketing Insider Group

SEPTEMBER 5, 2023

Instead of pitching your products or services directly, you’re sharing information that helps your audience understand and solve their problems through blog posts , case studies, infographics, and other forms of content. Choose the right channels. Image Source: CoSchedule But don’t stop there. Set clear objectives.

Research 254

Research Content Marketing Work Management B2B Thought Leadership 254

Launch Marketing

OCTOBER 11, 2023

The digital marketing channels employed in the B2B tech landscape are diverse, from SEO and content marketing to email marketing, social media marketing, pay-per-click advertising (PPC), affiliate marketing, webinars and virtual events. Tailored Messaging: One-size-fits-all messaging is outdated.

Lead Scoring 126

Lead Scoring Lead Ranking B2B Marketing B2B Thought Leadership 126

Marketing Insider Group

MAY 20, 2020

There are several metrics you can use to track the size of your audience. Social media followers (losing relevance more and more every day). You can maximize the reach of your content by sharing it to as many places as possible including social media channels, your email list, and content distribution channels.

Top of Funnel 360

Top of Funnel Content Marketing Planning Content 360

Sprout Social

NOVEMBER 3, 2021

Or, master the art of social media marketing. Then building an effective social media following is key. With the right methods, it’s possible to build a social media following and an audience that engages with your content. Choose the right social media channels to get followers.

Social Media 140

Social Media Media Tips Ideal Customer Profiles 140

Webbiquity

NOVEMBER 16, 2018

Social media has transformed the way people interact with each other and how businesses market their offerings. But sometimes it’s incredibly frustrating to craft perfect social media posts, and schedule them at the optimal times, yet still get no likes, comments, pins, retweets, or shares on them.

Social Media 217

Social Media Media Best Practices Business 217

Scoop.it

DECEMBER 14, 2023

In the intervening 27 years, the internet has expanded dramatically, and we have seen the rapid growth of social media, ecommerce, and other content-focused ventures. In the last decade, social media platforms and apps have rocketed in popularity across all groups in society. In fact, there are now 5.1

Buyer Personas 81

Buyer Personas Content Social Media eCommerce 81

Scoop.it

APRIL 18, 2024

Ultimately, community-centric content management contributes to positive impact and social responsibility by aligning thought leadership initiatives with the betterment of the community and society as a whole. Fast forward to the present, and the landscape of cellphone cameras has undergone a remarkable transformation.

Thought Leadership 80

Thought Leadership Communities Work Management Marketing Management 80

Marketing Insider Group

JANUARY 16, 2023

In your brand guidelines, provide guidance on appropriate usage, placement, and sizing of your logo. All images, text, and visuals on your website should align with the visual identity you develop. Branding must be consistent across all of your digital marketing channels and traditional marketing materials, like flyers and direct mail.

CMS Development 172

CMS Development Marketing Websites Paid Search Agency Planning 172

Optinmonster

NOVEMBER 14, 2023

Content marketing examples incude but are not limited to: Blog posts Emails Newsletters Social media posts Podcasts Ebooks Videos The ultimate objective of a content marketing strategy is to grow your audience and achieve business goals. Figure Out the Best Content Channels Step 6. Why Is a Content Marketing Strategy Important?

Marketing Strategy 98

Marketing Strategy Marketing & Strategy Webinar Metrics Content Marketing 98

Stevens & Tate

APRIL 12, 2023

When setting up accounts and profiles on various social media platforms to promote your brand, remember that your competitors are also on social media. Simply posting content on multiple platforms isn’t enough to get your brand at the forefront, especially without a clearly defined social media persona.

Social Media 80

Social Media Personalization Brand Identity Branding 80

Webbiquity

NOVEMBER 5, 2019

The spread of social media and blogging, radically faster Internet speeds, online video, the rise of influencers, and reliance on mobile devices continues to change the way companies market their products and services. You may discover your intended audience prefers one social media platform over another.

Paid Content 239

Paid Content Sales Management Work Management Marketing Automation Services 239

ClearVoice

JULY 20, 2022

For example, we know the written word can tell a story and draw a reader in, but did you also know articles with images get 94% more views ? Consider the role of an infographic (or two!) Learn simple definitions, get clarity on formats, and see plenty of infographic examples so you start with a solid foundation.

Practices 52

Practices Best Practices Paid Search Agency Advertising Agencies 52

NetLine

AUGUST 2, 2023

Image caption: Take your B2B lead generation to the moon! Image: Versions of the SiriusDecisions Demand Waterfall. Image Caption: Great content remains key to effective B2B lead generation. Remember to meet your buyers on the channels they use. 3… 2… 1… Blast off! Made using Midjourney What is B2B Lead Generation?

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Marketing Insider Group

SEPTEMBER 14, 2020

Whether it’s a global pandemic, racial unrest, political upheaval, new channels and apps, demographic shifts, or changing consumer dynamics – the job of today’s marketing leaders is not getting easier. Overall, there are 3 billion social media users. The types of images you can use are endless!

Stats 268

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 268

Martech

DECEMBER 21, 2023

Ask for their takeaways on a particular breakout, their experiences with networking and social activities, and the value they derived from the conference. Infographics. Capture key statistics, trends, or insights from your events or use an infographic to thank sponsors and attendees like this one from The Ottawa Hospital Foundation.

Webinar Metrics 128

Webinar Metrics Top of Funnel Planning Advertising Agencies 128

ClearVoice

APRIL 28, 2023

Infographics quickly convey information in a visually appealing way. In this article, we’ll discuss the benefits of infographics, best practices, and how to create one as part of your content marketing strategy. What is an infographic? What is an infographic? Infographics are a great format for listicles.

Distribution 52

Distribution Practices Best Practices Stats 52

ClearVoice

APRIL 28, 2023

Infographics quickly convey information in a visually appealing way. In this article, we’ll discuss the benefits of infographics, best practices, and how to create one as part of your content marketing strategy. What is an infographic? What is an infographic? Infographics are a great format for listicles.

Distribution 52

Distribution Practices Best Practices Stats 52

FunnelEnvy

NOVEMBER 13, 2023

A place to start is by optimizing the B2B customer journey with paid ads to capitalize on buyers’ preference for using digital channels. This post will guide you through the key strategies for using paid ads to optimize your B2B customer journey. You can try anything from headlines and calls to action to images and overall layout.

Paid Content 70

Paid Content Paid Search Agency Ads Optimization 70

Scoop.it

APRIL 20, 2023

Audit assets, such as your blog posts, guides, website content, and social media content. Check out the following board minutes template download to demonstrate what we mean: ( Image Source ) 3. To remain consistent, we highly recommend creating a style guide that details your brand voice, style, and tone.

Planning 82

Planning Marketing Plans Enterprise Management Work Management 82

Hubspot

AUGUST 21, 2023

This guide can be used for startups, B2B businesses, and virtually any new venture you plan on launching. Whether you’re a product designer or a social media coordinator, everyone needs to be on the same page. You’ll have three variables to test: the channel you advertise on, the audience you target, and the message you share.

Sales Management 69

Sales Management Top of Funnel Paid Content Template 69

Scoop.it

MARCH 14, 2023

Apart from being a powerful channel for generating new business opportunities, content marketing comes with another big advantage — it’s 62% less expensive than traditional marketing. Remember that the role of your blog posts, videos, and infographics is to educate your audience and not to sell, but more on that later. Leverage UGC.

Paid Content 89

Paid Content Content Marketing Planning Content 89

Sprout Social

MARCH 22, 2021

Reality check: B2B social media is here to stay. In fact, recent statistics note that social advertising is practiced by a staggering 83% of B2B marketers and is second only to search engines in terms of success. From nurturing customers to flexing your industry influence, the social space has a ton to offer B2B brands.

Ad Building 145

Ad Building Marketing & Strategy B2B B2B Thought Leadership 145

Marketing Insider Group

MARCH 4, 2020

Quick Takeaways: Enterprise companies’ size, scope, and siloed structure often stand in the way of great content marketing. All but their resistance to change, we would argue, come from the companies’ sheer size and often siloed departments. Instead, IKEA relies mainly on image and video content to get its message across.

Enterprise Management 271

Enterprise Management Paid Search Agency Examples Advertising Agencies 271

BenchmarkONE

SEPTEMBER 15, 2021

Enter: the social media calendar. What’s a Social Media Calendar? A social media calendar is an internal tool where you can plan, assign, create and schedule content that will ultimately be posted to different social networks. Benefits of Using a Social Media Calendar. The bottom line?

Social Media 72

Social Media Media Peer-to-peer Template 72

Brandpoint

FEBRUARY 4, 2021

MAT Releases, native advertisements, CPL campaigns — it’s hard to remember what exactly these different controlled media formats are (especially after coming back after the holidays). In my previous post , I touched on what controlled media is in a general sense and what the two main types are: owned and paid. Paid Content 6.

Paid Content 165

Paid Content Cost per Lead CPL Examples 165

ClearVoice

JULY 19, 2022

We’ve put together this comprehensive guide to help you better understand the inner workings of content marketing and why it takes time to produce substantial results. While content marketing strategies overlap with other types of marketing, namely email and social media marketing, it prioritizes organic traffic.

Top of Funnel 95

Top of Funnel Content Marketing Marketing Budget Work Management 95

Scoop.it

JUNE 23, 2022

Content includes blogs, white papers, videos, and infographics. Image created by writer. Image created by writer. Identify the popular search engines and social media sites in each target country. Chinese consumers use Chinese social media sites like WeChat and Weibo. Image Source.

Buyer Personas 94

Buyer Personas Marketing & Strategy Content Multi-Channel 94

Zoominfo

SEPTEMBER 23, 2018

In a short span of a few years, podcasting has evolved from a niche form of media to one of the most popular ways to consume information today. Longer podcasts are better suited for interviews or in-depth discussions, while shorter podcasts may work best for quick tips or how-to guides. million episodes ( source ).

B2B 176

B2B RSS Microsite Skype 176

Hubspot

SEPTEMBER 18, 2020

Social media is an extremely valuable tool for promoting your marketing content. Additionally, embedding your social profiles on your website or blog posts can help increase traffic to your social networks, and ultimately create brand consistency across platforms. Social Media Follow Buttons.

Social Networks 101

Social Networks Social Media Media Landing Pages 101

Content Standard

OCTOBER 20, 2023

Once extracted, these gems of information are transformed into personalized, bite-sized content pieces that are tailor-made for specific marketing channels and, more importantly, specific healthcare decision-makers. Social Media: The atomized content is repurposed into social media graphics and post copy.

Marketing AI 59

Marketing AI Work Management Marketing Management Planning 59

Digilant

OCTOBER 31, 2023

Likewise, as social and search advertising channels become increasingly saturated and face mounting privacy concerns, native advertising can fill the gap, offering brands an authentic way to connect with their audiences in a contextually relevant way. Below are a few examples of common native ad formats and manifestations.

Paid Content 59

Paid Content Advertising Agencies Advertisements Advertising 59

Outbrain

JANUARY 26, 2022

If you’ve written a great blog post, why not turn it into a short video or infographic? There’s another, powerful way you can repurpose, and that’s by turning your social media ads into native ads to gain exposure on the open web. It’s such a smart idea, we even wrote a whole guide explaining how to do it.

Ads 52

Ads ROAS Landing Pages CPC 52