Convince & Convert

DECEMBER 15, 2023

User behavior is changing, and studies show that around 31% of consumers use social media channels to find answers to their queries. If you’re growing your business and footprint online, this is the best time to understand social media SEO. What is social media SEO? Take a look at his headline: 2.

Social Media 157

Social Media SEO Cost Per Click Media 157

Optinmonster

JANUARY 29, 2024

Include any paid promotions, like PPC advertising and social advertising , as well as promotion through other media channels. This is often achieved through a mix of SEO (search engine optimization) , social media marketing , and content partnerships. Use platform-specific analytics to track engagements for social media.

Paid Content 111

Paid Content ROI Content Marketing Marketing Analytics Tools 111

Sprout Social

MAY 18, 2022

Social media is quickly emerging as the go-to channel for salespeople seeking new prospects. According to LinkedIn , 78% of social sellers outsell their peers who don’t use social media. By building your own social selling strategy your sales team can be a step ahead of the competition. Follower engagement rate.

B2B Thought Leadership 138

B2B Thought Leadership CTR Peer-to-peer Thought Leadership 138

SocialPilot

MARCH 5, 2024

Now, calling shots on the platform without assessing Facebook insights could be a total waste of such a powerful marketing channel. In addition to that, you can also monitor and export analytics of numerous social media platforms, such as Twitter, LinkedIn, Instagram, and Pinterest. According to statistics , 1.6 That’s why!

Facebook 84

Facebook Cost Per Thousand Cost Per Click Ad Frequency 84

Metadata

NOVEMBER 7, 2023

We’re talking about calls to action (CTAs) and how they make or break paid social campaigns. In the context of paid social advertising , a call to action encourages someone in your target audience to do something next, such as download an ebook, request a demo , or learn more about your product. What’s a call to action or CTA?

Cost per Lead 52

Cost per Lead Paid Social Agency CPO CPL 52

KoMarketing Associates

JANUARY 3, 2017

SEO remains a critical channel for B2B marketers as they shift their focus on a new year’s worth of goals and objectives. And in a recent study from Adestra , in partnership with Ascend2 , respondents indicated that both SEO and social media are some of the most effective, but also most difficult digital marketing tactics to execute.

Analytics 243

Analytics CTR Google Reachforce 243

Zoominfo

MAY 20, 2021

In fact, for the past ten years in a row, email has been the channel that produces the highest ROI for marketers. Click-through Rate (CTR) CTR measures how many people clicked on a link, call to action (CTA), or image within an email. CTR provides an indication of how well the content of the email connected with the audience.

Email Marketing 130

Email Marketing Enterprise Management CTR Webinar Metrics 130

Content Standard

APRIL 19, 2024

When Meta launched its Twitter look alike, Threads, in summer 2023, social media managers scrambled to learn everything possible about what some were deeming “the Twitter-killer.” This guide is designed to help you determine what social media platforms are right for your business and how to make the most of them.

Paid Content 99

Paid Content Social Media Advertising Channels Brand Identity 99

Marketing Insider Group

JUNE 23, 2021

Even social media influencers make sure they invest in at least one quality light. You can use a shorter video for social media and a long-form video for your website that focuses more on brand storytelling. . One of the best places to publish a video is on social media. Focus on making your video as brief as you can.

Storytelling 330

Storytelling Video Marketing Product Tips 330

Optinmonster

DECEMBER 28, 2023

Not sure where to start: email marketing vs. social media? Both email and social media marketing are promising channels to grow your business. In this post, we’ll share important insights into email and social media marketing. Which Drives More Sales: Email or Social Media? billion active social media users.

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Oktopost

FEBRUARY 26, 2024

Are you measuring the right B2B social media metrics? Many B2B organizations find themselves using social media management platforms originally crafted for B2C brands. As a result, these platforms often lack the nuanced insights needed to thoroughly gauge your social media performance and its impact on revenue.

Social Media 62

Social Media Top of Funnel Media Allocation 62

KoMarketing Associates

JANUARY 3, 2017

SEO remains a critical channel for B2B marketers as they shift their focus on a new year’s worth of goals and objectives. And in a recent study from Adestra , in partnership with Ascend2 , respondents indicated that both SEO and social media are some of the most effective, but also most difficult digital marketing tactics to execute.

Analytics 201

Analytics CTR Google Reachforce 201

Martech

JANUARY 26, 2022

Beta testing showed a 30-50% increase in CTR with use of the tool. Adam Singolda, CEO and founder, said in a release: “If you open up a social media app, you are greeted with content you really want to see. Among publishers already using the solution are McClatchy and The Independent. Why we care. ” This is a telling argument.

Automation 98

Automation Personalization Curation CTR 98

Scoop.it

MARCH 2, 2023

Attract and retain customers Your audience is inundated with marketing messages and content from every direction—social media, emails, videos; you name it. But, when starting, you want to ensure you’re prioritizing the quality of content over a number of channels. Social media content 3.43

Content Marketing 91

Content Marketing Lead Ranking Lead Scoring Brand Identity 91

Atomic Reach

MAY 14, 2019

If you want to make the case to your company execs that PPC should be a bigger part of your marketing teams role, then check out these stats below that show just how effective it can be as a marketing channel and what trends we are seeing in the PPC space through 2019. The average CTR on Google Ads is 3.17 The average CTR for B2B is 2.41

PPC 110

PPC Paid Content Cost Per Click Statistics 110

Marketing Insider Group

NOVEMBER 18, 2020

The Forecast creates and grows a measurable audience using organic search engine optimization, social distribution, newsletters, paid (native) media and free subscriptions. The site publishes 3 to 5 new stories a week , and shares those stories on Nutanix social channels and a weekly newsletter. Source: SEMRush.

Forecasting 330

Forecasting Cost Per Click B2B Thought Leadership Demand Generation Agencies 330

Navigate the Channel

JULY 28, 2023

Low Click-through Rates (CTR) Low CTR indicates that visitors are not engaging with the website’s content or CTAs. To improve CTR, create compelling and relevant content, and ensure that CTAs are prominent and visually appealing. How can businesses use social proof to enhance conversions?

Conversion Rate 65

Conversion Rate Conversion Product Ad Building 65

Liveintent

JULY 6, 2022

They can be used on websites, social media, apps, email newsletters, or other online channels to attract audience attention. Higher CTR than display ads. Lower CTR than native ads. What are display ads? Display ads are text, image, or video advertisements in the digital, online space. Stand out as advertisements.

Display 109

Display Ads Advertorials CPC 109

Martech

FEBRUARY 17, 2022

QR codes have been around for years, but they’re proving to be even more effective in engaging consumers across channels. They google an actor or athlete that they see, or they’re checking what’s trending on social while keeping one eye on the bigger screen. Read next: CTV and cross-channel advertising in 2022.

Advertising Channels 102

Advertising Channels Campaigns CPO CTR 102

Sprout Social

MARCH 16, 2022

And with many social media platforms doubling down on video and TikTok-style shorts, it’s no question that video engagement is key. If you haven’t brought video into your social media strategy, consider this your “twist my arm” moment. Dive deeper into video engagement performance with Sprout Social. Click-through rate.

Video Marketing 125

Video Marketing Youtube Click Rate Allocation 125

Zoominfo

FEBRUARY 1, 2018

By spending as little as six hours per week, 66% of marketers see lead generation benefits with social media ( source ). More than 80% of B2B leads generated through social media come from LinkedIn ( source ). Emails for nurturing leads generate an 8% CTR compared to general emails, which generate just a 3% CTR ( source ).

Lead Generation 243

Lead Generation Statistics Sales Qualified Leads Lead Scoring 243

Marketing Insider Group

JULY 29, 2020

Determine the channels for which these metrics can be maximized and focus on them. Click through rates (CTR) are usually a good starting point for digital strategies, but again, you need to take things a step further. For instance, say that your CTR for your social media ads has grown by 30% over the month. At what cost?

Lead Generation 146

Lead Generation Sales Qualified Leads Webinar Metrics Top of Funnel 146

Navigate the Channel

JANUARY 10, 2024

Common content KPIs include traffic, engagement, conversions, search engine optimization (SEO) performance, social media metrics, lead generation, brand awareness and audience feedback. According to Databox, a high CTR combined with low conversions on any campaign distills down to the UX of the landing page or website.

Lead Scoring 65

Lead Scoring Lead Ranking Burn Rate Click Rate 65

Bluetext

FEBRUARY 21, 2024

With new channels and platforms constantly emerging in today’s evolving digital landscape, it’s easy to get lost in the buzz of the latest ‘shiny new toy.’ Yes – it can be helpful to tap into new channels and a/b test different tactics, but only to the extent that it will help achieve your campaign’s goals. If so, how often?

Digital Marketing Funnels 41

Digital Marketing Funnels Lead Scoring Lead Ranking CTR 41

SocialPilot

JANUARY 14, 2024

In fact, 40% of B2B marketers surveyed indicated LinkedIn as the most effective channel for driving high-quality leads. 40% of B2B marketers surveyed indicated LinkedIn as the most effective channel for driving high-quality leads. 93% of B2B content marketers use LinkedIn for organic social marketing.

Statistics 77

Statistics Linkedin User-Generated Content CTR 77

Scoop.it

SEPTEMBER 21, 2023

Content marketing is a general term for any article, video, email, or social media post made to attract leads and keep existing customers engaged. Then, we will review key content metrics you should track through your website, email, and social media. Do you want to know if your content curation strategy is successful? Let’s begin!

Curation 81

Curation Click Rate Content Open Rate 81

The Point

NOVEMBER 27, 2018

Social media may be a hot topic in B2B marketing circles, but most of that buzz focuses on the role of social media advertising. After all, as earned media, the “cost” of organic social is basically zero. I spoke to Daniel Kushner, CEO of B2B social media management platform company Oktopost , for his perspective. (HS)

Top of Funnel 203

Top of Funnel Demand Generation Agencies Demand Generation Lead Scoring 203

Brandpoint

JULY 14, 2023

Social media has transformed the way businesses engage with their target audience, and manufacturing companies are no exception. However, for manufacturing companies, quantifying the return on investment (ROI) of social media efforts can be complex. What is Social Media ROI? Focus on what you want to achieve.

Social Media 62

Social Media ROI Multi-Touch Attribution Paid Search Agency 62

Oktopost

FEBRUARY 29, 2024

Social selling has emerged as a powerful strategy for B2B organizations to engage with prospects, build relationships, and drive sales. However, measuring the ROI and maximizing the effectiveness of social selling efforts remains a challenge for many businesses. This is where your average social media management platform falls short.

ROI 62

ROI Organization Top of Funnel B2B 62

Anyword

AUGUST 18, 2022

A cohesive, complete digital marketing strategy includes everything from paid and earned media, blogs or articles, social media advertising, free educational resources, and of course, search engine optimization for your digital content. What are the main platforms and channels I want to use? Desktop, mobile apps, social-first, etc.).

Paid Content 98

Paid Content SEO Marketing & Strategy Marketing Strategy 98

Sprout Social

FEBRUARY 15, 2024

In general, audience engagement, and social media engagement in particular, isn’t easy to come by. Social media users’ feeds are flooded with content competing for their attention. But when you hit the right chord, you can expect increased brand health, higher-quality leads and an active social following.

Webinar Metrics 106

Webinar Metrics Tips Marketing AI Social Media 106

Metadata

OCTOBER 6, 2021

And targeting your audience with paid social media campaigns is one of the best ways to do that. When you hit the sweet spot of the right audience, right social channel, right ad and right offer, there really isn’t a better advertising medium for B2B. So, what’s working in social advertising for B2B marketers?

Cost per Lead 78

Cost per Lead Paid Social Agency Advertising Benchmark CPL 78

Anyword

SEPTEMBER 9, 2022

With social media, it’s all about kick starting the conversation. Social media as an advertising channel sparked 25% YoY growth , exceeding $137 billion, so it’s safe to say that the importance of those apps on our phones isn’t going anywhere. And the key to success on social media? Social Media In Numbers.

Social Media 98

Social Media Conversion Media Tips 98

Launch Marketing

JUNE 28, 2023

LinkedIn Ads is typically the best paid social media channel for B2B while many online marketers go to Google Ads for search engine marketing (SEM) campaigns. It’s important to test platforms you believe your audience is on, but you also do not want to stretch your budget too thin by advertising on too many channels.

Paid Content 115

Paid Content PPC Optimization B2B Marketing 115

Zoominfo

JULY 24, 2019

Get a Demo Successful Tactics By spending as little as six hours per week, 66% of marketers see lead generation benefits with social media ( source ). More than 80% of leads generated through social media come from LinkedIn ( source ). ZoomInfo MarketingOS Finally, ABM with data you can trust.

Lead Generation 172

Lead Generation Statistics Sales Qualified Leads Allocation 172

Sharpspring

OCTOBER 20, 2020

Measuring, tracking and comparing KPI metrics across your channels and campaigns lets you prove marketing ROI and adjust tactics to optimize performance. Whether it’s visitors to your website, social media page views or landing page traffic , this is the simplest metric to see how many eyes are on your content. Key Marketing Metrics.

CTR 59

CTR Eye-Tracking Marketing Automation Services Click Rate 59

Bannerflow

DECEMBER 8, 2021

In our summary of the shifts online advertising may experience in 2022, we look at gaming platforms as advertising channels and unearth some eye-opening statistics. Using video – our display trends research this year found that ads using video during 2020 received an 85% better CTR. Growth of mobile gaming for programmatic display.

Advertisements 98

Advertisements Advertising Trends Mobile Advertising 98