Marketing Insider Group

OCTOBER 27, 2020

While some invest a tremendous amount of money in traditional advertising channels, many use the power of content instead. Content marketing directly improves sales in many ways, and typically costs much less and has higher returns than ads. The Pillars of Content Marketing and How They Improve Sales. Conversions.

Top of Funnel 358

Top of Funnel Paid Search Agency Lead Ranking Work Management 358

Marketing Insider Group

NOVEMBER 17, 2020

Content marketing is a contact sport. Such is the life of a content marketer, where you must balance content marketing strategy vs. execution. You can’t “win” at content marketing without a solid strategy. Your first play should be a content marketing strategy. Image: SEMRush.

Marketing & Strategy 362

Marketing & Strategy Marketing Strategy Webinar Metrics Content Marketing 362

Marketing Insider Group

APRIL 5, 2021

SEO is something content marketers have to tweak and refine continuously. In this post, we’ll break down the two concepts and examine how they impact SEO and content marketing. In this post, we’ll break down the two concepts and examine how they impact SEO and content marketing. Key Takeaways.

SEO 331

SEO SME Lead Ranking Content Marketing 331

Marketing Insider Group

NOVEMBER 22, 2021

For years now, the internet has created a massive platform for brands to share content with their target audiences. If web analytics aren’t integrated into every part of your content marketing strategy, the answer is no. How web analytics can help you improve content marketing. 9 percent?! Quick Takeaways.

Analytics 271

Analytics Marketing Analytics Tools Content Marketing Advertising Agencies 271

Marketing Insider Group

AUGUST 7, 2020

Why wouldn’t you want to use infographics in your content marketing? Why, that would be content marketing masters GE. While they also excel in the video and social media categories, their infographic game is also on point. To date, there are 79,000,000 search results on Google for “infographic.”.

Content Marketing 338

Content Marketing Work Management Content Marketing Management 338

Marketing Insider Group

MAY 12, 2020

Content marketing is helping e-commerce brands like never before. How Content Marketing is Changing. There’s been a growing concern among many businesses, brands, and marketing professionals lately that content no longer provides the value that it once did. “Why should I add to the noise?

eCommerce 246

eCommerce Advertising Agencies Paid Search Agency Content Marketing 246

ClearVoice

MAY 31, 2023

Let’s face it: Running a successful content marketing campaign isn’t cheap. You need to invest a significant amount of resources and time to see meaningful results from your content marketing efforts. Tracking content ROI allows you to evaluate the effectiveness of your campaigns.

ROI 96

ROI Top of Funnel Multi-Touch Attribution Marketing Analytics Tools 96

accelerate agency

OCTOBER 31, 2022

accelerate agency has been shortlisted in 5 categories in the 2022 US Agency Awards, a competition open to all creative, design, digital, marketing, advertising, media and public relations agencies with a presence in the United States. It doesn’t seem that long ago that I was first thinking about launching an agency.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Ad Agencies Public Relations 52

accelerate agency

OCTOBER 31, 2022

accelerate agency has been shortlisted in 5 categories in the 2022 US Agency Awards, a competition open to all creative, design, digital, marketing, advertising, media and public relations agencies with a presence in the United States. It doesn’t seem that long ago that I was first thinking about launching an agency.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Ad Agencies Public Relations 52

accelerate agency

OCTOBER 31, 2022

accelerate agency has been shortlisted in 5 categories in the 2022 US Agency Awards, a competition open to all creative, design, digital, marketing, advertising, media and public relations agencies with a presence in the United States. accelerate agency was also shortlisted in four agency categories: SEO Agency of the Year.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Ad Agencies Public Relations 52

Contently

FEBRUARY 8, 2023

Content marketing is like cooking. In its State of Content Marketing 2022 Global Report , keyword research tool company Semrush surveyed 1,500 content marketers worldwide. In its State of Content Marketing 2022 Global Report , keyword research tool company Semrush surveyed 1,500 content marketers worldwide.

Marketing AI 173

Marketing AI Trends Google SEO 173

KoMarketing Associates

DECEMBER 22, 2016

As a content marketer, I look forward to this time of year. This past year, I’ve had the opportunity to work on a number of content advisory programs, where our team is making recommendations for our clients’ content marketing teams – and then they execute. Let’s have a look: What Is Content Marketing Development?

Content Marketing 205

Content Marketing Planning Marketing Analytics Tools Content 205

accelerate agency

OCTOBER 27, 2022

Our Head of Strategic Partnerships, Lewis Morfoot got a well deserved shortlisting in the Rising Star category. These are: Best Use of Search – B2B (SEO) Most Innovative Campaign (SEO) Best SEO Campaign Best Use of Content Marketing We are especially proud of the results we’ve secured for Dialpad.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Ad Agencies Domain 52

accelerate agency

OCTOBER 27, 2022

Our Head of Strategic Partnerships, Lewis Morfoot got a well deserved shortlisting in the Rising Star category. These are: Best Use of Search – B2B (SEO) Most Innovative Campaign (SEO) Best SEO Campaign Best Use of Content Marketing We are especially proud of the results we’ve secured for Dialpad.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Ad Agencies Domain 52

accelerate agency

OCTOBER 27, 2022

Our Head of Strategic Partnerships, Lewis Morfoot got a well deserved shortlisting in the Rising Star category. Best Use of Content Marketing. We’ve helped them acquire thousands of high authority links, written hundreds of pages of optimized content, and their monthly traffic value has gone sky-high as a result.”.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Ad Agencies Domain 52

Marketing Insider Group

NOVEMBER 7, 2022

When the pandemic started, our content marketing agency actually gained customers. The reason was mainly due to unspent marketing budget. Marketers, SaaS founders and startup CEOs were pulling their money from ads and events and doubling down on content marketing. Now we ARE a little biased.

Marketing Budget Creation 240

Marketing Budget Creation Marketing Budget Budget Programs Paid Content 240

Content Marketing Institute

SEPTEMBER 30, 2020

In its 11th year, the annual Content Marketing Institute B2B research delves into industry benchmarks, budgets, and trends. But this year we added one more category – how you and your peers responded to the pandemic and plan for the new normal. Continue reading → The post 2021 B2B Content Marketing: What Now?

Peer-to-peer 145

Peer-to-peer Research B2B Marketing Planning 145

Marketing Insider Group

APRIL 21, 2020

Social media video advertising gets attention, and performance analytics make sure marketers see a solid return on their investment. Like other performance marketing categories, performance video pairs traditional growth tactics with modern analytics. What Is Performance Video?

Planning 281

Planning Marketing Plans Video Marketing Content Marketing 281

Scoop.it

MAY 11, 2023

When we narrow our viewpoint down to content marketing specifically, there are numerous processes you can automate nowadays – but you have to be careful. This is why today we’ll be taking you through the steps you need to take to automate content marketing efficiently and effectively. Here’s what you need to do.

Automation 81

Automation Effectiveness Work Management Content Marketing 81

ClearVoice

OCTOBER 30, 2023

Most companies go through some growing pains while they figure out how to scale their content production without sacrificing quality. According to the Content Marketing Institute , Content marketing generates three times as many leads as traditional outbound marketing but costs 62 percent less.

Work Management 95

Work Management Budget Programs Marketing Management Content Marketing 95

Marketing Insider Group

MAY 18, 2021

Employee content marketing just might be the missing link to meet all these demands – and many more. Take this stat on video marketing, for example. 54% of customers say they’d like to see more video content from brands – more than any other type of content. That’s why employee content marketing is so important.

Content Marketing 276

Content Marketing Planning Webinar Metrics Content 276

Contently

FEBRUARY 2, 2021

I’ve heard variations of it from marketers, freelancers, journalists, and students looking to start their careers. Sure, writing is at the core of multiple marketing jobs, but there are key distinctions. Copywriting and content marketing call for different skills and success metrics. For content, I crave authority.

Copywriting 214

Copywriting Paid Search Agency Advertising Agencies Content Marketing 214

ClearVoice

SEPTEMBER 22, 2022

But you may not realize that a CRM can have a huge impact on your content marketing strategy if you use it correctly. Here are some tips for how to set up a CRM system with an eye toward content marketing, followed by three ways to use your CRM for content marketing to better reach and engage your target audience.

CRM 105

CRM Work Management Content Marketing Marketing Management 105

Hinge Marketing

JANUARY 5, 2023

The mysterious force of gravity is the most vivid analogy I can use to describe the power of a successful inbound content marketing plan. In this article, we will enter the gravity well of inbound content marketing. Let’s begin by providing a definition of the term inbound content marketing. .

Paid Content 134

Paid Content Top of Funnel Content Marketing Planning 134

Biznology

FEBRUARY 19, 2018

Good content marketing educates the customer. To see the difference between “marketing fluff” and clear expository copywriting, compare a marketing web page to Wikipedia. If there isn’t one, look at a competitive product or find a page that describes the whole category. Does your website have this problem?

Wikipedia 172

Wikipedia Content Marketing Copywriting Work Management 172

KoMarketing Associates

DECEMBER 28, 2017

Marketers remain heavily invested in content marketing as a strategy, but they are still faced with several challenges, according to new research. ClearVoice recently asked 1,000 content marketers from around the globe, “What’s your biggest challenge with content?”

Content Marketing 191

Content Marketing Lead Gen Content Marketing & Strategy 191

Contently

JANUARY 24, 2020

Across the globe, many marketers are sabotaging their 2020 content marketing programs already. It’s nearly impossible to prove content marketing ROI if you don’t outline clear goals at the beginning of the year. The science here comes from setting achievable goals in each of these categories.

ROI 169

ROI Content Marketing Marketing Analytics Tools Content 169

KoMarketing Associates

JANUARY 16, 2018

It can be argued that content marketing is the most important digital marketing strategy available today. Without new and fresh content, it’s almost impossible to achieve the results you’re striving for. The History of Content Marketing. Source: The History of Content Marketing.

Marketing Strategy 249

Marketing Strategy Marketing & Strategy B2B Marketing Content Marketing 249

BOP Design

MARCH 22, 2021

With distributed workforces becoming more of the norm, it’s essential to create content that can be accessed remotely. In this post, we explore the crucial B2B content marketing activities you should be doing now…and into the future to remain relevant and reachable to your target audience.

Activities 166

Activities B2B Thought Leadership B2B Marketing Content Marketing 166

KoMarketing Associates

JANUARY 29, 2018

As marketers look toward their primary goals for the remainder of the new year, research shows that content marketing remains at the top of the list. Recently, SmallBizTrends conducted a survey to gauge what objectives marketers are focused on in 2018. Content Marketers Continue to Face Challenges.

Customer Surveys 191

Customer Surveys Content Marketing SEM Advertising Agencies 191

ClearVoice

JANUARY 26, 2024

We’ve been tempted to and have poured a ton of dollars into paid before, and we’re a content-led organization that has used content to grow our organic traffic 35X (and counting over the past five years). Outline the value of Google’s E-E-A-T algorithm and why showcasing expertise is vital for content success.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Optinmonster

AUGUST 23, 2023

In the ever-evolving digital landscape, content remains king. But what makes content truly reign supreme? Content marketing statistics offer invaluable insights, guiding strategies, shaping narratives, and ensuring that every piece of content hits its mark. Organic content brings better ROI than paid content.

Statistics 76

Statistics Content Marketing Marketing Analytics Tools Lead Scoring 76

KoMarketing Associates

MARCH 25, 2020

Most marketers (32%) agreed that the best use of automation for marketing and branding purposes was to create content more efficiently and quickly. Time Remains a Challenge for Content Marketers. This was followed by creating content, content quality, and writing.

Marketing Report 121

Marketing Report Advertising Agencies Content Marketing Paid Search Agency 121

KoMarketing Associates

DECEMBER 22, 2016

As a content marketer, I look forward to this time of year. This past year, I’ve had the opportunity to work on a number of content advisory programs, where our team is making recommendations for our clients’ content marketing teams – and then they execute. Let’s have a look: What Is Content Marketing Development?

Content Marketing 120

Content Marketing Planning Marketing Analytics Tools Content 120

Optinmonster

JANUARY 14, 2024

Are you interested in the latest content marketing statistics? In the ever-evolving world of digital marketing , content remains king. But what makes content truly reign supreme? Let’s look at some interesting statistics about content marketing to elevate your content game.

Statistics 52

Statistics Content Marketing Marketing Budget Creation Planning 52

nDash

JANUARY 13, 2022

There’s no shortage of content marketing tools at our disposal and, because of that, the number of choices can get overwhelming. For example, in the content and experience category, you’ll find subcategories filled with various tools, including the following examples: Content Marketing: Buzzsumo, Oracle, and nDash.

Resource Management 95

Resource Management Marketing Automation Services Work Management Marketing Management 95

B2B Marketing Directions

NOVEMBER 19, 2023

Robert Rose, Content Marketing Strategy Source: Kogan Page Content marketing has become a core ingredient of the B2B marketing mix over the past two decades. Today, virtually all B2B companies use content marketing in some form.

Terms and Conditions 54

Terms and Conditions Marketing & Strategy Marketing Strategy Content Marketing 54