SalesGrape

NOVEMBER 18, 2023

The Evolution of Telemarketing in B2B Marketing Strategies Telemarketing has long been an integral part of B2B marketing strategies due to its ability to directly engage with prospects and build relationships over the phone. However, telemarketing has evolved significantly over time as new technologies have emerged.

Telemarketing 88

Telemarketing Marketing Management B2B Marketing B2B 88

SalesGrape

OCTOBER 16, 2023

Understanding Telemarketing as an Effective Lead Generation Strategy Telemarketing has long been recognized as one of the most effective strategies for lead generation in various industries, including pharmaceuticals. Moreover, incorporating testimonials or case studies into your telemarketing messages adds credibility to your claims.

Telemarketing 89

Telemarketing Lead Scoring Lead Ranking Generation 89

SalesGrape

SEPTEMBER 14, 2023

While there are various marketing strategies available, telemarketing remains a powerful tool to connect with potential customers directly. In this article, we will explore five proven tactics that telemarketers can implement to generate high-quality leads. Active Listening An essential skill for telemarketers is active listening.

High Quality Lead 60

High Quality Lead Ideal Customer Profiles Telemarketing Lead Scoring 60

NuSpark Consulting

JULY 23, 2014

Take Telemarketing As An Example Of Relationship Building And What Outsourcing Will Do For You. In lead generation terms, telemarketing is the reaching out, on a personal level, with a real live operator. One of the major drawbacks of having a crew of telemarketers in a room is paying for a room full of telemarketers.

Telemarketing 100

Telemarketing Demand Demand Generation Agencies Demand Generation 100

The Point

SEPTEMBER 17, 2014

In particular, they recommended instituting a structured program of emails designed to respond immediately to new leads, a function that previously was the sole responsibility of Sungard AS’ telemarketing team. Design, build and launch a “Welcome” email program designed to improve follow-up and response to new leads.

Conversion Rate 100

Conversion Rate Marketing Qualified Leads Demand Generation Agencies Lead Ranking 100

Savanta

JANUARY 25, 2017

Approaching B2B buyers through telemarketing or by reaching out directly on social media may make them aware of your brand, but it will be coupled with negative sentiment from the outset. Indeed, 52% of B2B buyers dislike suppliers who use telemarketing to target them and 35% dislike those who reach out directly through social media.

Buy 120

Buy Process Peer-to-peer Word of Mouth 120

Launch Marketing

JULY 1, 2020

The best way to verify contacts is to leverage internal resources, if available, or hire an experienced lead generation/telemarketing firm. In addition, it is valuable to direct prospects to your company’s website where you post case studies and customer video testimonials.

B2B Marketing 122

B2B Marketing Campaigns Marketing Budget Planning 122

Launch Marketing

JULY 1, 2020

The best way to verify contacts is to leverage internal resources, if available, or hire an experienced lead generation/telemarketing firm. In addition, it is valuable to direct prospects to your company’s website where you post case studies and customer video testimonials.

B2B Marketing 118

B2B Marketing Campaigns Marketing Budget Planning 118

Zoominfo

JUNE 22, 2022

According to the telemarketing experts at Contact Center Compliance , most B2B cold calls are exempt from federal “Do Not Call” regulations, which are typically meant to protect consumers from unwelcome phone solicitations. There are two types of warm prospects: direct and non-direct. But that doesn’t mean there are no rules.

Cold Calling 130

Cold Calling B2B B2B Sales Gartner 130

Marketing Insider Group

JUNE 22, 2020

After a rather lackluster experience with the incumbent telemarketing and lead generation vendor, my team engaged them and Televerde in a “Pepsi Challenge” contest won hands-down by Televede. I was first introduced to Televerde after I started SAP Services Marketing for SAP North America Field Marketing in the mid-2000s.

Demand Generation Agencies 168

Demand Generation Agencies Demand Generation Class Demand 168

SalesGrape

SEPTEMBER 17, 2023

Case Study: A marketing agency targeting e-commerce businesses conducted extensive research on one of its key target accounts – an online fashion retailer. Create compelling case studies or success stories that demonstrate how your product or service has helped similar companies overcome challenges.

Account Based Marketing 68

Account Based Marketing Enterprise Management Work Management Marketing Management 68

Unbound B2B

JANUARY 10, 2023

Reading reviews and case studies is the best way to find the best outsourcing lead generation partner for your company. Read case studies Once you have made the list of potential lead generation companies, the next step is to read all their case studies.

Cost per Lead 52

Cost per Lead Lead Generation Sales Qualified Leads Lead Ranking 52

ClearVoice

NOVEMBER 12, 2019

But in reality, case studies, work samples and testimonials together are the best way to show what you’ve created and accomplished. If you are trying to put together a longer testimonial, perhaps to use in a case study or a blog post, you could send over a few questions or a post-project survey. In a case study.

Work Management 67

Work Management Marketing Management Tips Case Studies 67

Only B2B

APRIL 13, 2022

What could be more annoying than a telemarketing call during dinner? Case studies and client testimonials that illustrate the issues an organization or individual encountered, how your solution helped them, and the outcomes they obtained can reassure your potential customer that what you have to offer is the correct fit for them.

Effectiveness 118

Effectiveness Ideal Customer Profiles Sales Qualified Leads Cold Calling 118

PureB2B

FEBRUARY 1, 2021

Parallel to content syndication, focus on outbound methods to support your efforts, such as cold emails and telemarketing that allow you to zero in on high quality leads. A Case Study of Successful Outbound Marketing. One of the more successful content syndication cases was that of BestSelf Co.,

Planning 62

Planning High Quality Lead Advertising Agencies Lead Scoring 62

PureB2B

FEBRUARY 1, 2021

Parallel to content syndication, focus on outbound methods to support your efforts, such as cold emails and telemarketing that allow you to zero in on high quality leads. A Case Study of Successful Outbound Marketing. One of the more successful content syndication cases was that of BestSelf Co.,

Planning 62

Planning High Quality Lead Advertising Agencies Lead Scoring 62

SalesIntel

JULY 30, 2021

Read the full case study to learn how they used SalesIntel to build better processes and run targeted campaigns that delivered 10X results. Read the Case Study. The Cost of Lead Generation for Telemarketing. 80% of global marketers struggle to make the connection between digital activities and company revenue.

Sales Management 52

Sales Management Top of Funnel Webinar Metrics Digital Marketing Funnels 52

SalesGrape

SEPTEMBER 14, 2023

Case Study: Creating an Ideal Customer Profile for a SaaS Company To illustrate the importance of creating ICPs, let’s consider a case study of a Software-as-a-Service (SaaS) company: The Challenge: A SaaS company offering project management software wants to improve its lead generation efforts.

Ideal Customer Profiles 53

Ideal Customer Profiles Lead Generation Profiling Lead Ranking 53

markempa

OCTOBER 1, 2008

Lead Qualification Telemarketing The velocity of follow-up matters. As soon as possible use telemarketing (aka teleprospecting) to qualify each lead. should you share a case study vs. white paper? It's just good manners to acknowledge someone's interest in your brand promptly. Interest-level Timing. Industry Timing.

Lead Nurturing 120

Lead Nurturing B to B Sales Qualified Leads Telemarketing 120

The Mx Group

JANUARY 24, 2018

Case studies. I’m not talking about reading a white paper on-camera and calling it a video; I’m talking about taking that white paper and creating a case study to demonstrate its validity. And then making a testimonial video with the subject of the case study. Types of rich content to consider: Webinars.

Creativity 54

Creativity Top of Funnel Case Studies Case Study 54

Televerde

JANUARY 30, 2018

This isn’t telemarketing, because there’s no cold calling involved: Inside sales teams get their leads from demand generation campaigns, when they’re scored, qualified, and ready to close. Read the med-tech case study now. Apply best practices for the best results.

Lead Ranking 67

Lead Ranking Lead Scoring Lead Qualification Forrester 67

6sense

OCTOBER 27, 2016

With the high cost of telemarketing and inside sales teams, working dead-end leads negatively effects your ability to generate pipeline, increases your average customer acquisition cost and hurts the bottom line. Waste of sales development, telemarketing and inbound sales efforts on accounts that are not in active buying cycles.

Top of Funnel 48

Top of Funnel Lead Ranking Buying Cycle Telemarketing 48

Marketing Insider Group

JUNE 3, 2010

Too often we grab the latest product brochure, sales presentation or case study and post it online. But customers are looking for you to demonstrate an understanding of their needs before they are ready to engage in the sales process.

Lead Scoring 100

Lead Scoring Lead Ranking Sales Qualified Leads Top of Funnel 100

Marketing Insider Group

NOVEMBER 24, 2010

We tried to capture a lot of this in a ‘living case study’ on our blog, called Project Open Kimono: a B2B Case Study – kind of a behind-the-scenes view of the campaign itself.&# So the Manifesto campaign itself is proving the ideas we explore in it.

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

ViewPoint

JANUARY 26, 2012

Outbound telemarketing The telephone is the Swiss Army knife in the B-to-B marketer’s backpack: a flexible, personal, dependable resource with infinite applications. On your home page—and elsewhere throughout your site—add a compelling offer, such as a downloadable case study or white paper, linked to a registration form.

B to B 120

B to B netFactor Media SEM 120

Marketing Insider Group

JUNE 18, 2010

Nurture your email list with an invitation to visit a resource center that provides thought leadership from well-known experts, webcast and podcast replays, short videos and product demos, customer testimonials and case studies. You can also look to 3 rd party list sources but expect a lower response rate and thus a lower ROI.

Tactics 100

Tactics Paid Search Agency Demand Generation Agencies Leads 100

Marketing Insider Group

DECEMBER 21, 2010

Here goes one mini case study : [link] kenny madden Dec 22 2010 Like it. Michael Brenner Dec 22 2010 Excellent case study. Share: Read more from Mobile Augmented Reality 4 Comments Post a comment Anol Dec 22 2010 Hey Michael – great post. We tried AR for couple of B2B clients (Cisco and Datacraft). Result was great!

B2B Marketing 100

B2B Marketing Paid Search Agency Demand Generation Agencies Web 2.0 100

markempa

NOVEMBER 7, 2007

At the time, I hoped to make a living while making a difference with how companies acquire and grow customer relationships through B2B telemarketing. That's why all of us at InTouch are excited about tapping into MarketingSherpa's practical case studies and know how, and MarketingExperiments' online laboratory to discover what really works.

Marketing Automation Services 120

Marketing Automation Services Paid Search Agency Companies Work Management 120

Vidyard

JANUARY 14, 2014

Here’s an example of lead score thresholds: Lead Score Priority Action 0-40 Interested Nurturing/Drip Emails 41-60 Lead Telemarketing/Email Campaigns 61+ Sales Qualified Lead Direct Sales Outreach How this score is built depends entirely on what your marketing and sales teams feel drives engagement.

Lead Ranking 51

Lead Ranking Lead Scoring Sales Qualified Leads Video Marketing 51

Marketing Insider Group

NOVEMBER 4, 2010

Here’s a great example of how one firm used segmentation to optimize their media spend and increase conversions: Mini Case Study Challenge : A large virtualization company launched a paid search campaign to generate leads for their compliance solutions for the Health Insurance Portability and Accountability Act (HIPPA).

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

NOVEMBER 4, 2010

Here’s a great example of how one firm used segmentation to optimize their media spend and increase conversions: Mini Case Study Challenge : A large virtualization company launched a paid search campaign to generate leads for their compliance solutions for the Health Insurance Portability and Accountability Act (HIPPA).

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

markempa

AUGUST 17, 2007

Here are some direct mail content ideas: personal letters, dimensional mailers, books, newsletters, press releases, white papers, event invitations, research reports, case studies, success stories, article reprints and third-party articles. What can you send via email? How can you leverage events?

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

Marketing Insider Group

NOVEMBER 11, 2010

The event titled “How Big Brands Use Social Media&# highlights 8 real-life social media case studies. To review, Blogwell is an event sponsored by the Social Media Business Council , a &# community for social business leaders at large companies.&#

Web 2.0 100

Web 2.0 Paid Search Agency Customer Satisfaction Telemarketing 100

Marketing Insider Group

NOVEMBER 9, 2010

BlogWell Event Today At SAP’s Newtown Square, PA Offices Today I will be attending an event titled “ BlogWell: How Big Brands Use Social Media &# including case studies from SAP, Pfizer, Johnson & Johnson, Hershey, and Discovery Communications.

Marketing Mix 100

Marketing Mix Marketing Report Blogspot Blogger 100

markempa

NOVEMBER 17, 2005

If youre supporting multiple sales channels with lead generation, youll probably like this case study by MarketingSherpa. I agree with all of the suggestions in the case study. If youre supporting multiple sales channels with lead generation, youll probably like this case study by MarketingSherpa.

B2B Sales 120

B2B Sales Lead Generation Sales Leads Sales Qualified Leads 120

markempa

AUGUST 30, 2011

Similar context-sensitive surveys could occur when customers download a white paper or a case study, attend a webinar or visit a tradeshow booth. Use this kind of information to improve white papers, case studies, webinars, or other specific marketing outputs. Use Teleprospecting to Re-Engage Your Stalled Prospects.

Sales Management 120

Sales Management Top of Funnel Ideal Customer Profiles Lead Scoring 120

Anything Goes Marketing

JANUARY 25, 2007

B2B Marketing is Boring B2B marketers tend to use the same marketing tactics over and over again such as direct mail, email, paid search, telemarketing, and live events to name just a few. MarketingSherpa did a case study on a data storage company called Quantum. It's Time to get Interactive. For example.

Viral Marketing 100

Viral Marketing Work Management B2B Marketing Word of Mouth 100