KoMarketing Associates

NOVEMBER 15, 2013

Schema is a powerful way to add value to pages because they add rich snippets to search results, which range from ratings and reviews to pictures and video previews. B2B marketers can use schema tags for webinars, putting author tags on whitepapers and case studies, and for reviews on product pages.

Advertorials 120

Advertorials B2B Marketing Google PageRank 120

KoMarketing Associates

MAY 1, 2013

According to the research, software marketers are using an average of 14 content marketing tactics, most notably including: Social media (excluding blogs) (93%). Case studies (86%). However, software marketers use Google+ (33% vs. 39%) and Pinterest (21% vs. 26%) less than their B2B peers. Webinars/webcasts (88%).

Marketing Management 120

Marketing Management Marketing Budget Budget Programs Peer-to-peer 120

KoMarketing Associates

APRIL 24, 2014

Tagging for social media such as Open Graph, Twitter Cards, and Schema integrations. Social Media Marketing. 7 LinkedIn Marketing Tactics Designed To Boost B2B SEO Performance. 8 SEO Recommendations for Maximizing B2B Case Studies & Collateral. Search Engine Marketing Blog Search Engine Optimization'

Paid Content 120

Paid Content Budget Programs Marketing Budget Marketing Budget Creation 120

KoMarketing Associates

DECEMBER 30, 2013

And the Nominees for Best 2013 Content Marketing Ideas Are…. 32+ Influential B2B Social Media Profiles (People) to Follow on Twitter. 10+ Essential Research Reports & Guides for B2B Marketers. Why Paid Search Still Makes Sense for B2B Marketers. A Case Study In B2B SEO Keyword Analysis.

Paid Content 120

Paid Content Mobile Advertising Paid Search Agency Content Marketing 120

Biznology

MARCH 20, 2018

“The current catch-all these days for what I do is social media; unfortunately, when what you do is described as social media, people tend to think Facebook, Twitter, Pinterest, and maybe Google+. ” Mizuno running long tail outreach marketing case study. Barrett; Search Engine Marketing, Inc.,

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

KoMarketing Associates

DECEMBER 19, 2013

This post collects 50 great stats from around the web that make a case for content marketing and shows growth trends within the industry. You can see more of the posts, articles, and information Ryan likes on Twitter , LinkedIn , and read his blog posts here. Lena Xu (Digital Marketing Strategist). Cheers to 2013!

Paid Content 120

Paid Content Online Marketing Paid Search Agency Advertising Agencies 120

KEO Marketing

JULY 18, 2017

According to Forrester Research, last year, the average company dedicated 30% of its marketing budget to online efforts. Digital marketing expenditures are expected to increase to 35%, with search engine marketing comprising the largest share of the budget. Finding Digital Marketing Experts .

Allocation 54

Allocation Planning Paid Search Agency Advertising Agencies 54

KoMarketing Associates

MARCH 29, 2013

Led by Intel Social Media Strategist and Innovator Ekaterina Walker, the discussion kicks off with a high-level view of trends to watch over the next 12 months, followed by case studies that illustrate how to integrate social ads with engaging content, and examples of how to use social to fuel activity on your own sites.

Paid Content 120

Paid Content Ad Exchange Mobile Advertising CMO 120

Marketing Insider Group

JUNE 3, 2010

Too often we grab the latest product brochure, sales presentation or case study and post it online. If we pay close attention to avoid the common mistakes, content marketing can drive leads that are more relevant, targeted and qualified than a traditional outbound push. Augmented Reality For B2B Marketing in 2011?"

Lead Scoring 100

Lead Scoring Lead Ranking Sales Qualified Leads Top of Funnel 100

KEO Marketing

MAY 14, 2015

By ensuring these keywords were represented throughout the site redesign, KEO Marketing maximized Profiles International’s ranking in natural search. As a result of KEO Marketing’s efforts, the Profiles International website enjoyed a marked increase in both overall traffic and lead generation. About KEO Marketing.

Search Marketing 48

Search Marketing Work Management Advertising Agencies Marketing Management 48

Marketing Insider Group

NOVEMBER 24, 2010

We’re approaching our six-month download target in month two and we’ve already generated some great new projects with like-minded marketers (the best kind!). I would love to hear your thoughts on this creative perspective on the world of B2B Marketing! Augmented Reality For B2B Marketing in 2011?"

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

Hubspot

MAY 14, 2019

Experiential marketing are in-person events, experiences, and interactions that forge lasting emotional connections between a brand and their target audience. Field Marketing. Global Marketing. Relationship marketing is not focused on short-term wins or sales transactions. Search Engine Marketing.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101

KEO Marketing

JUNE 16, 2015

By ensuring these keywords were represented throughout the site redesign, KEO Marketing maximized Profiles International’s ranking in natural search. As a result of KEO Marketing’s efforts, the Profiles International website enjoyed a marked increase in both overall traffic and lead generation. About KEO Marketing.

Work Management 48

Work Management Marketing Management Advertising Agencies Ideal Customer Profiles 48

KEO Marketing

JUNE 16, 2015

By ensuring these keywords were represented throughout the site redesign, KEO Marketing maximized Profiles International’s ranking in natural search. As a result of KEO Marketing’s efforts, the Profiles International website enjoyed a marked increase in both overall traffic and lead generation. About KEO Marketing.

Work Management 48

Work Management Marketing Management Advertising Agencies Ideal Customer Profiles 48

Marketing Insider Group

DECEMBER 21, 2010

Here goes one mini case study : [link] kenny madden Dec 22 2010 Like it. Michael Brenner Dec 22 2010 Excellent case study. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Result was great! I will check it out.

B2B Marketing 100

B2B Marketing Paid Search Agency Demand Generation Agencies Web 2.0 100

Sharpspring

JULY 30, 2019

Creating case studies can also help you illustrate the effectiveness of different business approaches. Market Your Content. You can create the best blog content in your industry, but it will never see the light of day unless you market it aggressively. Don’t let your content speak for itself.

Advertising Agencies 62

Advertising Agencies Paid Search Agency Positioning Ad Agencies 62

Hubspot

JUNE 26, 2019

Integrations: Google Ads, Bing Ads, Facebook, LinkedIn and Twitter. The lowest cost plan -- targeted to freelancers, startups, and small businesses -- includes SEMRush’s PPC, search engine optimization, and search engine marketing tools. MarinOne Search. SEMRush four pricing plans. ReportingNinja.

Budget Programs 100

Budget Programs Enterprise Management PPC Paid Search Agency 100

Marketing Insider Group

NOVEMBER 4, 2010

Here’s a great example of how one firm used segmentation to optimize their media spend and increase conversions: Mini Case Study Challenge : A large virtualization company launched a paid search campaign to generate leads for their compliance solutions for the Health Insurance Portability and Accountability Act (HIPPA).

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

NOVEMBER 4, 2010

Here’s a great example of how one firm used segmentation to optimize their media spend and increase conversions: Mini Case Study Challenge : A large virtualization company launched a paid search campaign to generate leads for their compliance solutions for the Health Insurance Portability and Accountability Act (HIPPA).

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Single Grain

APRIL 20, 2023

In this post, we’ll go through six of our inbound marketing case studies to showcase the utility and effectiveness of inbound marketing tactics and strategy — and hopefully inspire your own strategy. Work With Us What Is Inbound Marketing? Learn More: What Is Inbound Marketing?

Case Study 52

Case Study Case Studies Paid Content Inbound Marketing 52

Marketing Insider Group

NOVEMBER 11, 2010

The event titled “How Big Brands Use Social Media&# highlights 8 real-life social media case studies. Share: Read more from Social Media Blog , Blogwell , Marketing Innovation , Social Media , Social Media Campaigns 1 Comment Post a comment Trackbacks & Pingbacks BlogWell 2010: SAPs Social Media Strategy | SAP Web 2.0

Web 2.0 100

Web 2.0 Paid Search Agency Customer Satisfaction Telemarketing 100

Marketing Insider Group

NOVEMBER 9, 2010

BlogWell Event Today At SAP’s Newtown Square, PA Offices Today I will be attending an event titled “ BlogWell: How Big Brands Use Social Media &# including case studies from SAP, Pfizer, Johnson & Johnson, Hershey, and Discovery Communications. Join the live discussion on Twitter using # BlogWell.

Marketing Mix 100

Marketing Mix Marketing Report Blogspot Blogger 100

Marketing Insider Group

JUNE 18, 2010

Nurture your email list with an invitation to visit a resource center that provides thought leadership from well-known experts, webcast and podcast replays, short videos and product demos, customer testimonials and case studies. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?

Tactics 100

Tactics Paid Search Agency Demand Generation Agencies Leads 100

QuanticMind

DECEMBER 5, 2019

Voice Search. Voice search is a growing concern for search engine marketers in every industry. Alexa, Siri, Google Home, Cortana, and other technologies encourage and empower people to use voice search to get the information they need. You can check out the full case study here ). .

Paid Content 52

Paid Content Paid Search Agency Advertising Agencies Work Management 52

EMagine B2B Blog

MARCH 29, 2018

Using PPC ads (including text, display and remarketing) you are able to target your audience, reaching them at the right time – right when they are searching or browsing for what you’re offering. Case Studies. Lindsey Hudson is the Director of Marketing Communications at emagine. Recorded Webinars. Contact us now.

PPC 40

PPC B2B Sales Lead Scoring Lead Ranking 40

KoMarketing Associates

MAY 31, 2012

Facebook, Twitter, Google+, Pinterest—would they be using to engage with your company? Identify : What if you have a sound social media strategy in place but you’re having difficulty convincing leadership of the return on marketing investment? whitepapers, articles, case studies, etc.)

Social Media 120

Social Media Media Work Management Marketing Management 120

Webbiquity

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). While three-quarters of marketers consider measurement of social media impact important, 70% say that measuring those results is difficult. Marketing Charts ). Marketing Charts ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

EMagine B2B Blog

FEBRUARY 27, 2018

I’m not going to arrogantly proclaim to know the exact magic marketing mix or the “10 Tactics to Ensure Marketing Success in 2018”. I only have 4,000 Twitter followers, not 200,000. Content” means blog posts, white papers/e-books, case studies, articles, videos, website copy, online courses/webinars, e-mail and social.

Account Based Marketing 48

Account Based Marketing Paid Search Agency Work Management Marketing & Strategy 48

Industrial Marketing Today

OCTOBER 2, 2010

Let’s look at two case studies to see how industrial marketers are using email to reach and engage with industrial buyers. Case study #1: B2B lead generation through better segmenting and more focused email content Business challenge: FreightCenter wanted to change its customer mix of 70/30 (B2C/B2B) to a more B2B-centric mix.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Online Marketing Institute

JANUARY 4, 2011

› Home › Column › Search › SEO Why Host a Blog on Your Corporate Website? A little over a year ago, I shared a case study on Search Engine Watch of a client’s website that had fewer than 100 pages of content indexed when we started working with them. Case studies?

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

Marketing Insider Group

MAY 12, 2010

Whatever you do, do not assume that product brochures, customer case studies, or articles written by your boss will resonate. Trackbacks & Pingbacks SEO Marketing Secret Revealed Click here to cancel reply. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Ask your partners. Step 5: Optimize.

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

Marketing Insider Group

JUNE 30, 2020

The number one content marketing challenge faced by B2B marketers remains producing engaging content (60%), followed by measuring content effectiveness (57%) and producing content consistently (57%). Case Studies. If you want to show off your experience, case studies are a great way to do it.

Work Management 362

Work Management B2B Marketing Marketing Management Content Marketing 362

MLT Creative

SEPTEMBER 8, 2010

September 14, Social: IRL Lawrence KS: You wont just learn effective social media marketing techniques, but will look at how social media works in conjunction with traditional marketing and why that's important. September 15-16, iStrategy Chicago, IL: Are you looking to quantify your social media efforts?

Advertising Agencies 40

Advertising Agencies Paid Search Agency Work Management B2B Marketing 40

Online Marketing Institute

DECEMBER 23, 2010

Several years ago they developed some hilarious YouTube videos targeted to business decision makers, and most recently have opened up their arms to Twitter. IBM employees are encouraged to become Twitter-holics. Because IBM understands that their prospects are using Twitter and looking to connect with experts.

Work Management 40

Work Management Social Media Social Marketing B2B Marketing 40

Webbiquity

NOVEMBER 5, 2019

Include a section for white papers, case studies, and videos. Search engine optimization (SEO) starts during the development of a website. Content is at the core of B2B digital marketing strategies. Case studies. Stay Current with Evolving Social Media Marketing Trends. Case studies.

Paid Content 239

Paid Content Sales Management Work Management Marketing Automation Services 239

seo.co

NOVEMBER 8, 2021

Now published by Third Door Media, Search Engine Land features news and opinions on SEO, search engine marketing (SEM), social media, local marketing, and other pertinent industry topics. It’s a great first stop for anything related to SEO, SEM or internet marketing. Rand Fishkin Twitter (@RandFish).

SEO 98

SEO Work Management Marketing Management Advertising Agencies 98

Online Marketing Institute

NOVEMBER 8, 2010

When social media customer acquisition figures are broken out by B2B and B2C companies, it becomes clear that B2C companies generally obtain much more value from their social media marketing efforts. Fifty-one percent of B2C companies have acquired a customer from Twitter, compared to 38% of B2B companies.

Social Media 40

Social Media Paid Search Agency Social Marketing B2B Marketing 40