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6 Content Marketing Tips That Drives Leads

Marketing Insider Group

Too often we grab the latest product brochure, sales presentation or case study and post it online. If we pay close attention to avoid the common mistakes, content marketing can drive leads that are more relevant, targeted and qualified than a traditional outbound push. Augmented Reality For B2B Marketing in 2011?"

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A B2B Marketing Manifesto?

Marketing Insider Group

We’re approaching our six-month download target in month two and we’ve already generated some great new projects with like-minded marketers (the best kind!). I would love to hear your thoughts on this creative perspective on the world of B2B Marketing! Augmented Reality For B2B Marketing in 2011?"

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Augmented Reality For B2B Marketing in 2011? | B2B Marketing Insider

Marketing Insider Group

Here goes one mini case study : [link] kenny madden Dec 22 2010 Like it. Michael Brenner Dec 22 2010 Excellent case study. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Result was great! I will check it out.

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How To Shorten The B2B Buyer Cycle With Landing Pages

Marketing Insider Group

Here’s a great example of how one firm used segmentation to optimize their media spend and increase conversions: Mini Case Study Challenge : A large virtualization company launched a paid search campaign to generate leads for their compliance solutions for the Health Insurance Portability and Accountability Act (HIPPA).

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How To Shorten The B2B Buyer Cycle With Landing Pages

Marketing Insider Group

Here’s a great example of how one firm used segmentation to optimize their media spend and increase conversions: Mini Case Study Challenge : A large virtualization company launched a paid search campaign to generate leads for their compliance solutions for the Health Insurance Portability and Accountability Act (HIPPA).

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Top Takeaways From Blogwell Philly 2010

Marketing Insider Group

The event titled “How Big Brands Use Social Media&# highlights 8 real-life social media case studies. Share: Read more from Social Media Blog , Blogwell , Marketing Innovation , Social Media , Social Media Campaigns 1 Comment Post a comment Trackbacks & Pingbacks BlogWell 2010: SAPs Social Media Strategy | SAP Web 2.0

Web 2.0 100
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Report: Blogs Are An Important Part Of The Marketing Mix

Marketing Insider Group

BlogWell Event Today At SAP’s Newtown Square, PA Offices Today I will be attending an event titled “ BlogWell: How Big Brands Use Social Media &# including case studies from SAP, Pfizer, Johnson & Johnson, Hershey, and Discovery Communications. Join the live discussion on Twitter using # BlogWell.