The ROI Guy

APRIL 18, 2012

Concur needed a way to communicate the current cost of travel and expense management to prospects, and the potential savings and ROI of automation. The more personalized and relevant interactive white paper is leveraged in marketing campaigns to drive better lead generation and quality.

Case Studies 40

Case Studies Paper Case Study Studies 40

Only B2B

APRIL 3, 2024

It analyzes diverse online behaviors, including content downloads, registrations for white papers, visits to solution-related webpages, and even interactions with competitor content. Content downloads: Retrieving white papers, case studies, or ebooks relevant to your offerings indicates a strong desire to learn more.

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

Ambal's Amusings

AUGUST 5, 2010

Do you know your white paper audience? Are those concerns being addressed in your white papers? We asked white paper experts " How should a white paper that is addressed to a Technical Decision Maker be different from a white paper that is addressed to a Business Decision Maker?

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

The Point

JULY 17, 2017

FINDING : 77% of respondents said they conduct a detailed ROI analysis before making a final decision – an 11% increase from 2016. IMPACT : Ensure that your content library includes relevant late stage content that proves demonstrable ROI (ex: ROI calculators, ROI white papers, case studies).

Paid Search Agency 241

Paid Search Agency Demand Marketing Automation Services Peer-to-peer 241

Biznology

APRIL 14, 2017

If you look at your marketing and sales process you do a mixture of activities like run-advertising and marketing campaigns to build awareness, send out email marketing, create sales brochures, white papers, case studies, and constantly crank out blog posts and new website content.

Top of Funnel 139

Top of Funnel B2B Thought Leadership Video Marketing Lead Scoring 139

ClearVoice

JANUARY 26, 2024

Paid is straightforward, it’s sexy (to non-marketing executives, at least), and it’s a simple sell internally when navigating the budgeting process because of the instantly measurable ROI. When your content rises in search ranking and traffic, the ROI increases exponentially over time.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Zoominfo

AUGUST 5, 2021

We’re seeing more meetings per closed-win and more buyer-side focus on how a product will immediately provide ROI. Make sure your reps have access to your full array of customer testimonials, social proof articles, and case studies. That’s why putting plenty of focus on sales enablement will be crucial for 2021.

Top of Funnel 130

Top of Funnel Webinar Metrics Work Management Marketing Automation Services 130

Ambal's Amusings

NOVEMBER 12, 2009

Case studies come in all shapes and forms. Our Panel of Case Study Experts have written and reviewed thousands of case studies over the years. Which case study stands out in their mind? Another great take away from this case study is how businesses should approach the ROI of social media.

Case Studies 100

Case Studies Case Study Studies Work Management 100

Lead Forensics

APRIL 2, 2024

Use case studies to show how similar companies saved money by implementing your solution. Provide them with resources they can share with the decision-maker to build a strong case for your product. Offer support materials like case studies or white papers that address potential internal concerns.

Effectiveness 52

Effectiveness Work Management RFP Case Studies 52

BOP Design

DECEMBER 27, 2022

HubSpot’s Case Study. Case studies are a great asset for attracting and nurturing inbound leads for B2B firms. While HubSpot, a marketing automation platform provider, has a broad range of content materials for prospects and leads, the case studies they create are excellent. What makes this case study great?

B2B Marketing 100

B2B Marketing Examples Content Marketing B2B 100

The Point

SEPTEMBER 21, 2017

For a more detailed discussion on this and similar topics, see our white paper: “ Lead Recycling: A More Cost Effective Approach to Demand Generation for High-Technology Companies”. Provide a means to contact sales on the thank you page or in the fulfillment email that is sent to the prospect upon completing the registration form.

Lead Nurturing 224

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 224

FunnelEnvy

MARCH 18, 2024

Studies prove that B2B prospects now prefer a digital buying journey over sales calls. Understanding your target audience is more important than ever for lead generation and improving the ROI of marketing and sales. They may be checking out blog posts, white papers, and webinars.

Buyer Personas 57

Buyer Personas Marketing AI Ideal Customer Profiles Webinar Metrics 57

Marketing Insider Group

FEBRUARY 3, 2021

Because that is our goal: content marketing ROI. For example, your team might tackle a set of social media posts for a retailer for the first half of their day, while during the next half, they dig into heavy research to craft a white paper for a medical equipment manufacturer. Tightly regulated content.

Marketing Agencies 2 271

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 271

The ROI Guy

APRIL 18, 2012

In a study of UK CIOs, IDG Research Services determined that CIOs desired to spend more time leading change efforts, over the next 3-5 years, driving business innovation and developing new go-to-market strategies. Click here to see the New UK CIO Interactive White Paper in action.

Paper 40

Paper Case Study Case Studies Studies 40

The Point

APRIL 19, 2017

In broad terms, early stage content tends to work best for top-of-the-funnel lead generation, when not everyone is interested (yet) in ROI, case studies or vendor comparisons. Personally, I’ve seen some white papers continue to generate leads year after year with only minor updates.

Top of Funnel 214

Top of Funnel Demand Generation Agencies Demand Generation Paper 214

SmartBug Media

MAY 8, 2023

According to a forecast from HubSpot, short-form video has the highest ROI and will see the most growth in 2023. In fact, about 25 percent of marketers are leveraging influencer marketing , and it offers the second-highest ROI of any trend. Don’t overlook video in your strategy. B2B content marketing begins with your customers!

Marketing & Strategy 98

Marketing & Strategy Marketing Strategy B2B Marketing Webinar Metrics 98

The ROI Guy

MARCH 24, 2013

Traditional white papers are likely the staple of your content marketing portfolio, and for good reason. According to a recent IDG survey, 84% of buyers leveraged white papers as a key resource to help them make a purchase decision. Your current white papers just don’t have the same impact as they once had … but why?

Paper 40

Paper Ideal Customer Profiles Marketing Automation Services Eloqua 40

Trade Press Services Newsletter

OCTOBER 6, 2022

Examples of thought leadership content include bylined articles, white papers, books, case studies and even LinkedIn posts. In 2021, 70 percent of marketers believed that using video resulted in a positive ROI. Remember, the key to a successful thought leadership strategy is a comprehensive promotion plan.

Planning 130

Planning Marketing Plans Webinar Metrics B2B Thought Leadership 130

Zoominfo

AUGUST 5, 2021

We’re seeing more meetings per closed-win and more buyer-side focus on how a product will immediately provide ROI. Make sure your reps have access to your full array of customer testimonials, social proof articles, and case studies. That’s why putting plenty of focus on sales enablement will be crucial for 2021.

Top of Funnel 100

Top of Funnel Webinar Metrics Work Management Marketing Automation Services 100

Lead Forensics

APRIL 2, 2024

Use case studies to show how similar companies saved money by implementing your solution. Provide them with resources they can share with the decision-maker to build a strong case for your product. Offer support materials like case studies or white papers that address potential internal concerns.

Effectiveness 40

Effectiveness Work Management RFP Case Studies 40

Webbiquity

JANUARY 19, 2023

This includes providing value through content such as whitepapers and case studies, engaging in conversations via social media channels, offering incentives that build loyalty over time, delivering exceptional customer service , and following up regularly with clients to ensure satisfaction.

Work Management 217

Work Management Marketing Management B2B Marketing B2B 217

ANNUITAS

APRIL 19, 2022

Nurture channels should serve medium friction, middle-of-funnel content like white papers and case studies. Read more: Why Can’t Marketing Answer the ROI Question? Acquisition channels should serve low friction, top-of-funnel content like blogs and short videos. How to move forward.

Top of Funnel 130

Top of Funnel Advertising Channels Peer-to-peer Elasticity 130

BOP Design

JANUARY 7, 2022

Make sure to develop content illustrating ROI, seamless onboarding, references from companies in a similar industry. Only contact them with case studies, references, guides, videos that speak to their industry and issues. without you ever being present to sell your firm directly.

B2B Thought Leadership 117

B2B Thought Leadership Paid Search Agency B2B Thought Leadership 117

The ROI Guy

SEPTEMBER 13, 2011

An Interactive White Paper dynamically customizes the content of a white paper for prospects based on the prospect’s registration profile (if available), and inputs to a few profile questions.

Paper 40

Paper Co-Registration Buying Cycle Comparison 40

Contently

MAY 26, 2020

The cartoon was in Moz co-founder Rand Fishkin’s Slideshare on Why Content Marketing Fails , which has over 6 million views and does a fantastic job illustrating why many companies struggle with content marketing ROI: Some marketers expect content revenue to have a linear path. The 3 stages of content ROI.

Top of Funnel 214

Top of Funnel Content Marketing Marketing Analytics Tools Lead Ranking 214

Marketing Insider Group

MARCH 9, 2020

Outsource production and automate distribution to boost your ROI. White paper or e-book downloads. You and your team can use that content as the background for a new post – this time, a case study about how one of your top clients used that software to save money and time. Repurpose top-performing content.

Marketing Budget Creation 267

Marketing Budget Creation Paid Social Agency Paid Search Agency Cost 267

Optinmonster

FEBRUARY 21, 2024

In this guide, we’ll share 25 proven strategies (with 7 case studies) to teach you how to increase blog traffic by 1064%. Case Study #1: How We Grew OptinMonster Blog to 600k+ Monthly Visits The blog traffic strategy we are about to share with you is simple. Do you want to learn how to increase blog traffic?

Paid Content 72

Paid Content Traffic Webinar Metrics Marketing & Strategy 72

Only B2B

FEBRUARY 28, 2024

Learn how to leverage intent data for sales and craft the perfect sales strategy to increase your ROI and achieve sales targets. Targeted Content Creation: Share relevant content like blog posts, case studies, or white papers that align with their specific interests and stage in the buyer journey.

Intent Data 71

Intent Data Intent Intent Signal Sales Qualified Leads 71

Webbiquity

MAY 10, 2011

The “ROI of social media&# (or lack thereof) is a hot, and still hotly contested, topic. I summarized arguments from both sides a few months ago in The Social Media ROI Debate. Promote white papers / eBooks / reports for lead generation. All of the old measurements are moot.&#. Here are 20 ideas.

ROI 100

ROI Generation Advertising Agencies Case Studies 100

Walker Sands

OCTOBER 24, 2018

Churning out blog posts, white papers, case studies and other promotional content just for the sake of creating it is a waste time if your audience never sees it. Further, if that promotional content isn’t aligned to your audience’s needs to begin with, they’ll quickly skip over it and go elsewhere to find what they need.

Top of Funnel 40

Top of Funnel ROI Generation Multi-Channel 40

Navigate the Channel

AUGUST 14, 2023

Effective content during this phase involves informative blog posts, white papers, and educational videos. They compare different options, read case studies, and delve deeper into specific products or services that could address their needs. Utilize tracking tools and attribution models to measure ROI accurately.

Marketing AI 65

Marketing AI B2B Marketing Buyer Personas B2B 65

The ROI Guy

SEPTEMBER 13, 2011

Interactive White Papers can be used at various stages to help facilitate the buyer’s decisions, depending on the content of the white paper itself. Interactive White Papers with intelligent solution recommendations and configurations, quantified personalized benefits and ROI estimates help best during this middle stage.

Paper 40

Paper Interactive Marketing Process Comparison 40

Martech

MAY 3, 2023

An active blog is one of the most favored ways to share content, with 79% of companies using it reporting a positive ROI ROI. This is the perfect time to offer additional resources like white papers and case studies to help build trust and showcase your expertise.

Top of Funnel 89

Top of Funnel Lead Scoring Lead Ranking Marketing Automation Services 89

Valasys

JUNE 13, 2019

A report by socilabreaks.com states that 56% of the marketers think they are unable to track the Return on Investment (ROI) from their social media endeavors & 58% of the businesses measure ROI just in terms of engagement viz. Steps to Measure Social Media ROI. likes, shares & comments. Source: HubSpot).

ROI 56

ROI Social Marketing Work Management B2B Marketing 56

Trade Press Services

SEPTEMBER 25, 2023

It’s important to showcase organizational successes, strengths and industry reputation through case studies, testimonials, industry awards and accolades. Content such as blogs, articles, webinars , videos and white papers serve as valuable resources for demonstrating expertise and success. Timing is crucial in B2B sales.

Lead Ranking 52

Lead Ranking Buying Cycle B2B Sales Pricing 52

Launch Marketing

AUGUST 10, 2017

Marketers know both the importance of Return on Investment (ROI) and a well-executed social media plan. But when it comes to social media ROI, how do you calculate the return on all of your efforts? Calculating ROI on Organic Social Media Efforts. Calculating ROI for your Paid Social Media Efforts.

Social Media 48

Social Media ROI Social Marketing Paid Social Agency 48

Thinkers360

FEBRUARY 28, 2024

Not only will these analysts provide valuable insights and advice to help you achieve your mission-critical priorities, they may also consider your company top-of-mind for their upcoming analyst reports, case studies and best practices. As video reigns supreme, data shapes the strategies, mapping the path to ROI with precision.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52