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7 Social Selling Tools Your Team Should Utilize This Year

EveryoneSocial

All of your lead and deal contact information is managed in one database which can help with social selling automation and time-saving. Sales and marketing can also use the platform to monitor what website content or resources a lead is most interested in. Download the case study. LinkedIn Sales Navigator.

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Expert Insight: How Marketers Place B2B Content in Front of Their Target Audience

KoMarketing Associates

Facebook, in particular, was a go-to resource for business content among B2B audiences. Why do you think this is the case, vs. platforms such as LinkedIn, Twitter, etc.? So, on your About pages, link to your case studies to provide an illustration of the type of impact your services can have.

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Social Media Marketing for Lead Generation

Porch Group Media

In 1999, the first blogging sites became popular and social media took off from there with sites like MySpace and LinkedIn gaining in popularity in the early 2000s. By 2006, Facebook and Twitter both became available to users throughout the world and other sites rapidly began to be introduced. Social media is a way of life today.

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B2B Testimonials: Seven Things to Do When Clients Won’t (or Can’t) Talk

Webbiquity

Many large companies and government agencies refuse to provide testimonials, authorize news releases or participate in case studies simply as a matter of policy. Blind case studies: write those case studies, just use generic descriptors (e.g., “a large telecommunications firm”) in place of the actual client name (e.g.,

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Community-Driven Content: 3 Ways to Tap Customer Convos

Content4Demand

Today’s technology can help you piggyback on your network’s networks with community-driven content that amplifies the voices of your partners and customers. B e fore Twitter, Facebook and Instagram, we largely took brand messaging as gospel or waited until we could get feedback from a trusted friend or family member.

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27 Eye-Popping Employee Advocacy Statistics That Matter the Most

EveryoneSocial

Below, you’ll find the very best stats that apply to marketing, sales, human resources, and internal communications. It is especially important these days as social networks have become massive centers for connecting with prospects and customers. Employee Advocacy Stats for Human Resources. Pew Research Center ).

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Six Insights (And One Inspiring Conclusion) from 27 Beneficial B2B Marketing Stats and Facts

Webbiquity

Engineers view Google as the most valuable content resource, followed by vendor websites. And case studies are the type of content technical professionals value most. Maximize Social Business ). For B2B marketers on Twitter, the best days to tweet are Monday–Thursday; the best times are between 1 p.m.–3