Moz

MAY 17, 2020

Later, you will be presented with a case study, where we used SEO sprints for a chain of opticians. In many cases, your screen can also be covered with a Google Shopping ad. These are the typical estimations coming from CTR benchmark studies. I’ll dig into each of these steps in the case study below.

Case Studies 73

Case Studies Case Study Studies SEO 73

Online Marketing Institute

AUGUST 17, 2018

They chose Danielle Bernstein because she was an apt person to endorse their product and it also benefited her own personal brand which focused on maintaining a desirable physique. Then, it simply asked them to write unbiased reviews of its products. Leesa Leesa is an online store that sells mattresses and bedding accessories.

Case Study 52

Case Study Case Studies Studies Advertising Agencies 52

Zoominfo

DECEMBER 19, 2018

While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. Now, in cases where they once turned to Google for answers, people now choose to turn to YouTube to find answers in video format. 1. Marketing 360. What more needs to be said?

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Biznology

JULY 15, 2013

” Here are 7 case studies that prove the ROI of mobile for healthcare marketers. They used Facebook and Twitter for daily wellness tips; LinkedIn for professional recruitment and YouTube for content on diseases and patient stories. The American Heart Association case studies in one of ours.

Case Study 80

Case Study Case Studies Mobile Marketing ROI 80

Zoominfo

OCTOBER 5, 2021

While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. Now, in cases where they once turned to Google for answers, people now choose to turn to YouTube to find answers in video format. Billy Gene is Marketing Inc.

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

ClickZ

FEBRUARY 8, 2021

Channable helps sell, advertise, market, and manage users’ retail products via tools that include product feed management, PPC automation and retail marketplace integration. Product data feed management : Channable optimizes and organizes data feed management through automation. Here’s a closer look at how each feature works.

Paid Search Agency 116

Paid Search Agency Work Management Marketing Management Automation 116

Convince & Convert

MAY 2, 2012

YouTube video highlighting the Fight Hunger Campaign. The campaign’s food manufacturer partners also created custom packaging on some of their products to also promote the program in Walmart stores and neighborhood markets. This is excellent, as too often social media isn’t supported in three dimensions.

Case Study 122

Case Study Case Studies Social Media Studies 122

illumin

APRIL 11, 2024

As TikTok gained momentum, a notable shift occurred with users providing candid recommendations for products and brands within their content. More specifically, the brand took TikToks from a few content creators showing off the drinkware products and authentically recreated the video posts as Social CTV ads.

Barriers 127

Barriers Brand Identity Branding Content 127

Hubspot

APRIL 10, 2019

Nowadays, almost every brand has a YouTube channel. Building a thriving YouTube channel is one of the most ambitious achievements a marketer can pursue. To help inspire you, we’ve put together a list of video ideas that HubSpot has experienced success with on our own YouTube channel. YouTube Video Ideas. Product Promos.

Youtube 77

Youtube Advertising Channels Video Marketing Word of Mouth 77

Content Standard

OCTOBER 6, 2014

Meanwhile, slightly more than half of video production professionals are tasked with publishing their videos to social media, according to the 2014 Online Video Production Survey and Industry Trends Report. ” A case study of the ALS Ice Bucket Challenge can be very useful to brands trying to replicate that success.

Case Studies 40

Case Studies Case Study Viral Marketing Studies 40

Brightedge

DECEMBER 21, 2020

Many companies use YouTube marketing as a way to promote their businesses and products for audiences who prefer video as a way to interact with brands. YouTube is the second most visited search engine on the internet second to Google. Why YouTube marketing? Product demonstrations videos. YouTube live.

Youtube 59

Youtube Brand Identity Branding Advertising Agencies 59

Marketing Insider Group

APRIL 15, 2024

We’ve all seen the impact of YouTube stars and TikTok influencers. Here, personal stories and case studies resonate well, as they showcase real-world applications of solutions. This includes limited budgets, staff, and time, all of which can impact the quality and consistency of content production.

Enterprise Management 228

Enterprise Management B2B B2B Thought Leadership SMB 228

Convince & Convert

MARCH 5, 2024

The stats are bleak: 71% of consumers switched brands at least once over the past year, hunting for better deals, better product quality, or better customer service among many other reasons. Reddit: A Case Study in Switching Behavior Reddit is a particularly powerful community to study switching behavior.

Research 147

Research Loyalty Case Studies Communities 147

Valasys

JANUARY 25, 2024

Are you launching a new product or making a big announcement for your company? Whether it’s a teaser video to build excitement or a detailed product demonstration, videos have the power to capture attention and leave a lasting impact. What are their interests, needs, or pain points that your product or announcement can address?

Video Marketing 45

Video Marketing Marketing Strategy Marketing & Strategy Product 45

Marketing Insider Group

SEPTEMBER 16, 2020

Tease Upcoming Products . Highlight Key Product Benefits Through LinkedIn Stories. Stories might be one of the most challenging places to promote products because the content could come off as a blatant advertisement. Take a screenshot of your latest podcast playing on Spotify or the thumbnail of a new YouTube video.

Linkedin 363

Linkedin Marketing & Strategy Business Case Study 363

Contently

FEBRUARY 8, 2022

I imagine {INSERT WELL KNOWN COMPANY NAME HERE} a marketing team meeting where everyone is coming up with their best ideas to sell their product. Oh, we should talk about all of these totally awesome product features!” You know, the person who buys the products and keeps the company in business? I can hear it now. “Oh,

Storytelling 217

Storytelling Brand Identity Branding Word of Mouth 217

Hubspot

FEBRUARY 6, 2020

Product launches are an exciting time for marketers. Let's say you've developed a great product, know your target audience, and could tell anyone you know about it because you know it so well. Alternatively, maybe you're no stranger to product launches, but this product, in particular, is becoming more difficult to promote.

Enterprise Management 97

Enterprise Management Product Ideal Customer Profiles Work Management 97

Marketing Insider Group

SEPTEMBER 28, 2020

60% also said that this type of content had directly convinced them to buy a product or service they hadn’t previously considered. Within these content silos are several other sub-categories including topics such as leadership, productivity, company culture, strategy, cash flow, and marketing & sales. DivvyHQ Blog.

Thought Leadership 311

Thought Leadership Enterprise Management Work Management Marketing Management 311

Top Rank Marketing

SEPTEMBER 22, 2023

percent decrease, while the leading content types being promoted were blogs, social media, video, white papers, and case studies — three of numerous findings of interest to B2B marketers contained in newly-published report data. B2B Content Promotion in 2023: Channel and Format Trends [Report] 97.7 percent from 2022, with 67.4

B2B Marketing 140

B2B Marketing B2B Planning Brand Identity 140

Marketing Insider Group

MAY 10, 2023

Your hard work providing an excellent product or service goes to waste if no one knows about it. Marketing Experience Maybe this should be a no-brainer, but it’s surprising how many videos on YouTube are telling people how to start a digital marketing agency as a get-rich-quick scheme. This shouldn’t be hard to do.

Marketing Agencies 2 258

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 258

ClearVoice

AUGUST 3, 2020

Consistency with production and publication haunts you every day. It involves multiple third parties closely collaborating on all facets of the content production process, shoulder-to-shoulder with your internal content marketing team. Scaling #content production is all yours. Case study campaign. Click To Tweet.

Top of Funnel 59

Top of Funnel Product Work Management Case Study 59

Adobe Experience Cloud Blog

JANUARY 18, 2011

Just in case you need a refresher, you can watch the 2010 sessions on-demand via YouTube, or check out one of Marketo’s own sessions below. Achieving Predictable Revenue: Case Studies in Improving Sales Effectiveness was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].

Case Studies 48

Case Studies Case Study Studies Effectiveness 48

Marketing Insider Group

JUNE 14, 2021

94% believe video helps consumers better understand their product or service. . Testimonials and case studies. Product reviews. If you don’t have an in-house videographer, consider outsourcing to a freelancer or content marketing agency like ours to handle the production and post-production process for you.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

FunnelEnvy

DECEMBER 11, 2023

During the 2000s, video production costs plummeted, bandwidth increased, and B2B videos quickly became a staple for online marketing. After its 2005 launch, YouTube was the dominant video platform until TikTok’s meteoric rise in US popularity from 2018 to the present.

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

Marketing Insider Group

JANUARY 5, 2021

Trader Joe’s has a blog highlighting new products and recipes and also a podcast that offers listeners an insider view into the company. GoPro has been the subject of many content marketing success case studies, again focusing on user-generated content. Source: [link]. Source: [link].

Trust Marketing 360

Trust Marketing Content Marketing Ad Building Content 360

ConvertKit

DECEMBER 12, 2021

Setting and forgetting your 401k, Roth IRA contributions, or your loan payments is the first step toward financial independence — one of the many pieces of advice that personal finance expert Nick True and his wife Hanna at Mapped Out Money share with their 47,000 YouTube followers and 10,000 email subscribers each week.

Youtube 79

Youtube Automation Landing Pages Leads 79

SnapApp

NOVEMBER 19, 2015

Seventy-one percent of B2B buyers who see personal value in a product will make an immediate purchase. Their hashtag showed up in force on Instagram and Twitter — it was even a hit with vloggers on Youtube! By appealing to the target audience’s emotions with empathy, they struck gold with an 11% share rate on Twitter! Conclusion.

Case Study 54

Case Study Case Studies Social Media Top of Funnel 54

Outgrow

APRIL 29, 2024

It convinces users to purchase a product or subscribe to a service. Celebrity Endorsements: Seeing celebrities use a product creates an impression of success and desirability. Numbers: Statistics like “X people use this product” or “Y customers satisfied” create a sense of popularity and validation.

Outgrow 52

Outgrow Customer Satisfaction Case Studies Advertising Agencies 52

NuSpark Consulting

MAY 4, 2023

The goal is to remind them of your products or services, encourage them to return to your website, and ultimately convert them into customers. Search retargeting: Target users who have searched for specific keywords related to your products or services on search engines.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Bundling Ad Exchange 130

Martech

SEPTEMBER 11, 2023

ChatGPT can be prompted to write anything from a social media post promoting a product offer to an email newsletter to a product solution brief. for marketing case studies featuring AI technology would only produce results prior to September 2021. For example, asking ChatGPT 3.5

Marketing AI 130

Marketing AI Generation Work Management Marketing Management 130

PureB2B

JUNE 20, 2022

It was first studied by Robert Cialdini in his 1984 work, Influence. Push for case studies. Case studies take the power of social proof and multiply it many times over by expanding a short review into a meatier discussion. Effective case studies make the client the hero. Bank on social proof.

Lead Scoring 62

Lead Scoring Lead Ranking Sales Qualified Leads Generation 62

Convert

JANUARY 19, 2022

A little frustrated by your flatlining conversion rate, you’re blasé about the internet’s advice on how to optimize a product page. Run-of-the-mill product page optimization tips like using high-quality images, adding customer reviews, and getting your branding in order aren’t bad advice; they’re just too basic. So what gives?

Product 52

Product Optimization Tips Paid Search Agency 52

Spiralytics

NOVEMBER 7, 2022

According to a study , almost all Philippine government agencies have included social media use in their communication plans. YouTube is likewise popular among Filipinos, with more than 56 million users as of the first quarter of 2022. Social media plays a major role in public communication in the Philippines.

Social Media 118

Social Media Tips Media Privacy 118

Scoop.it

MARCH 2, 2023

Differentiate from competitors In a competitive market, you’re up against hundreds of companies offering similar products and pricing, so how do you differentiate yourself from them? Blogs are usually used to educate your readers and provide a hub to gain industry and product-related information. You guessed it right, with content.

Content Marketing 92

Content Marketing Lead Scoring Lead Ranking Brand Identity 92

Hinge Marketing

APRIL 12, 2016

Shooting, editing and production required specialized equipment and expertise. While the bromide “you get what you pay for” still applies, businesses today can get a higher quality product for their money. There are three basic factors that drive productions costs. Think YouTube. How Much Will it Cost? 1 – Amateur.

Cost 132

Cost Budget Programs Video Marketing Product 132

Whale Pages

APRIL 28, 2020

So by studying these disclaimer conventions, we can further filter our results. CASE STUDY PAGES. next, some niches have affiliates who earn money through their case studies. You’ll also find some niches are better suited to case studies than others. TWO LAST SAAS GROWTH POWER HACKS.

Paid Search Agency 59

Paid Search Agency Companies Product Case Studies 59

Convince & Convert

APRIL 8, 2015

Here are some highlights from the study that can help you best use influencers to drive your business strategy: Attract Better Customers Through Influencer Marketing. This could be because social media users tend to be more affluent and more likely to recommend products to family and friends. Influencer Marketing Delivers a Strong ROI.

Planning 167

Planning Case Studies Case Study Marketing Budget 167